INDUSTRY A FIRM 3 Period 2 Results

**************** Financial Summary ****************

HotVoice
-------Units Sold
Wholesale Price
Unit Cost

Channel 1

Channel 2

Total

7458
$75.00
$94.00

28363

$2,926,700
$1,965,070

$559,350
$701,052

$3,486,050
$2,666,122
$0
$819,928

Gross Sales
Cost of Goods Sold
Transfer Charges
Gross Margin

20905
$140.00
$94.00

Expenses
Advertising
Sales Force-Salary
$260,000
-Firing Costs
-Commission
$321,937
Customer Service
Sales Promotion
$0
R&D for Product Modifications
Marketing Research
Total Expenses

$171,000*
$360,000
$10,000
$383,466
$200,000
$0
$437,000
$45,000
$1,606,466

$100,000
$61,529
$0

Interest Income
Net Contribution (Loss)

(-

$0
$786,538)

* Since you exceeded your budget, advertising spending was cut back.
Budget for Next Period:
Remaining Reserve Funds:

$800,000
$0

( 20% of Industry Total)

*************** Production Summary ****************

Brand
_____
HotVoice

Requested
Production
__________
35,000

Actual
Production
__________
28,363

Units
Sold
____
28,363

Inventory
Transferred
___________
0

Unit
Cost
____
$94.00

*************** Industry Sales Report ***************

VRD
Brand
----Romsys
VOICEPRO
HotVoice
Ivcd
Total

Unit
Sales
----17,669
35,999
28,363
41,212

Market Share
$ Sales
(Units)
(Retail)
-------------0.143
$3,718,672
0.292
$11,085,246
0.230
$6,713,904
0.334
$9,898,458

123,243

$31,416,280

Unit
Sales
----55,168
68,075

Channel
------1
2

Market Share
($ Sales)
--------0.118
0.353
0.214
0.315

$
Sales
----$16,813,269
$14,603,011

********** Product Features & Prices Report ***********

VRD
Brand
----Romsys
VOICEPRO
HotVoice
Ivcd

Special
Commands
-------11
11
17
10

Error
Protection
---------5
5
6
4

Average
Retail Price
Channel 1
--------$259.81
$359.99
$280.00
$269.99

Ease of
Learning
-------6
7
4
7

Average
Retail Price
Channel 2
--------$191.92
$246.15
$115.38
$230.76

*************** Marketing Activity Report ***************

(Data Reported Is from Period 2)
VRD
Advertising Dollars
Advertising Type
Sales Promotion
Channel 1
Channel 2
Number of Sales Reps
Channel 1
Channel 2
Commission
Customer Service

Romsys
-----$150,000
Direct

VOICEPRO
-------$269,985
Direct

HotVoice
-------$171,000
Direct

Ivcd
---$400,000
Direct

$15,000
$10,000

$10
$5

$0
$0

$10
$15

9
8
8%
$280,000

13
7
12%
$300,000

13
5
11%
$200,000

10
18
8%
$220,000

********** Report 1: Market Share By Segment **********

VRD
Brand
----Romsys
VOICEPRO
HotVoice
Ivcd

Students Home Users Assistants

-------- ---------- ---------0.210
0.183
0.120
0.213
0.243
0.409
0.162
0.092
0.190
0.415
0.481
0.281

Total
Sales
(in units)

27,384

19,959

27,220

Creators
-------0.113
0.298
0.313
0.275

Managers
-------0.083
0.287
0.450
0.180

Parents
------0.139
0.293
0.121
0.446

13,764

25,350

9,566

********** Report 3: Average Customer Preferences **********

Product: VRD
Segment
------Students
Home Users
Assistants
Creators
Managers
Parents

Special
Commands
-------10.6
7.5
12.8
13.7
17.4
5.2

Error
Protection
---------2.4
4.9
7.4
2.4
6.3
3.5

Ease of
Learning
-------3.6
8.3
8.1
4.2
4.6
8.4

Approximate
Price Range
----------$129.00 - $159.00
$140.00 - $177.50
$206.00 - $266.00
$226.00 - $286.00
$246.00 - $321.00
$151.43 - $194.29