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ECONOMIC ENVIRONMENT

OF
BUSINESS
BUSINESS

An organised effort of enterprises


to supply consumers with goods
and services for a profit.
INTERNAL
Value system
Goals
Management
structure
Tech-human mix
Financial&
marketing
resources
EXTERNAL ENVIRONMENT
MICRO
Input supplier
Public
Competitor
Customers
Unions
Marketing
intermediaries(wholes
ellers.retailers etc)
MACRO ENV.

Non economic
Political
Cultural
Demographic
Natural

ECONOMIC
National & Global

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