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  • Social Media Marketing Strategy

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    Sneha Lundia Agrawal
    74 visualizzazioni9 pagine
    Gartner. (2015). Gartner's Hype Cycles for 2015: Five Megatrends Shift the Computing Landscape. Retrieved from ebook Natascha Thomson. (2016). Advanced social media Markeing: a Practical Marketing Tools to Grow Your Business.

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    Gartner. (2015). Gartner's Hype Cycles for 2015: Five Megatrends Shift the Computing Landscape. Retrieved from ebook Natascha Thomson. (2016). Advanced social media Markeing: a Practical Marketing Tools to Grow Your Business.

    Copyright:

    © All Rights Reserved
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    74 visualizzazioni9 pagine

    Social Media Marketing Strategy

    Caricato da

    Sneha Lundia Agrawal
    Gartner. (2015). Gartner's Hype Cycles for 2015: Five Megatrends Shift the Computing Landscape. Retrieved from ebook Natascha Thomson. (2016). Advanced social media Markeing: a Practical Marketing Tools to Grow Your Business.

    Copyright:

    © All Rights Reserved
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 9

    MARKETING STRATEGY

    Sneha Lundia

    Marketing Strategy Framework

    Define Metrics

    Select the best


    distribution
    channel(s)

    Marketing
    Objective

    Finalize on
    Target Audience
    Message to the
    audience

    Marketing Objective

    Increase the companys revenue, by $250,000 by


    March 2017.
    Engage

    in offering big data analytics as a service to


    customers
    Increase the companys visibility

    Target Audience
    Line of Business
    Customer Base
    Directors
    Market Segment
    Vice
    Existing
    Presidents
    Industries
    Customers
    Senior
    Managers

    Prospects

    Small &
    Medium
    Businesses

    $1 million - $5
    million annual
    revenue
    15-200
    employees

    Geography

    Insurance
    Banking
    Asia
    Automotive
    North America
    Healthcare
    Manufacturing

    Distribution Channels

    Social Media Platforms for Networking


    LinkedIn
    Twitter

    Social Media Platforms for Promoting


    Blogging

    Platforms
    Discussion Boards and Forums
    Email Marketing

    Social Media Platforms for Sharing


    Scribd
    SlideShare

    Metrics

    Conversion
    Number

    of Inquiries

    Revenue

    Engagement
    Blog

    views / shares / comments


    Click Through Rate (CTR) via various social media
    platforms
    Conversion views on blogs to other CTA

    QUESTIONS ?

    References

    Gartner. (2015). Gartners Hype Cycles for 2015: Five Megatrends Shift the
    Computing Landscape. Retrieved from
    https://www.gartner.com/doc/3111522?refval=&pcp=mpe
    Jamie Turner. (n.d.). Top 52 Social Media Platforms Every Marketer Should Know.
    Retrieved from
    http://60secondmarketer.com/blog/2010/04/09/top-52-social-media-platforms/
    Natascha Thomson. (2016). Advanced Social Media Markeing: A Practical
    Approach for Business
    Jamie Turner. (n.d.). The 101 Best Digital Marketing Tools to Grow Your Business.
    Retrieved from ebook
    Paula Newton. (2015). Intelligent Top 50 Social Media Tools. Retrieved from
    http://www.intelligenthq.com/social-media-posts/intelligent-top-50-social-mediatools-part-1/
    Darryl K. Taft. (2015). 10 Industries That are Making the Most of Big Data. Retrived
    from
    http://www.eweek.com/database/slideshows/10-industries-that-are-making-themost-of-big-data.html

    THANK YOU!
    Sneha Lundia
    sneha.agrawal911@gmail.com

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