Multiple Choice Single Answer: List of Attempted Questions and Answers

LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Single Answer

Question What is also known as subliminal perception?
Correct Answer Absolute threshold
Your Answer Absolute threshold

Question Characteristics of Attitudes include a feature as " ATTITUDES
HAVE AN .." :-
Correct Answer OBJECT
Your Answer OBJECT
Multiple Choice Multiple Answer

Question Managerial approach of Consumer behavior is :-
Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality

of consumers
Your Answer Micro in nature , Cognitive in nature

Question The components of attitude are :-
Correct Answer Cognitive Component , Conative Component , Affective

Component
Your Answer Cognitive Component , Conative Component , Affective
Component
True/False
Question Marketing research is a part of consumer research which in turn
is a part of product research.
Correct Answer False
Your Answer False

Question Name the Primary need of Human being :-
Correct Answer Medicine
Your Answer Medicine
Select The Blank

Question ________ are interested in knowing the feedback of consumers.
Correct Answer Marketers
Your Answer Marketers
Select The Blank

Question Consumers in U.S are exposed to ________ ads in a day.
Correct Answer 600
Your Answer 600
True/False
Question Individuals belonging to elite professions as Civil Services,
Business executives etc. are accorded same level of status as
of ordinary graduates.
Your Answer False

Question The Managerial approach in Consumer Behavior :-
Correct Answer Is micro level & cognitive in nature
Your Answer Is micro level & cognitive in nature

Question Various statutory regulations enforced by government are :-
Correct Answer Essential commodities Act, 1955 , Drugs control Act , 1950 ,
MRTP Act , 1969
Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs
control Act , 1950
True/False
Question Getting new customers is more economical than retaining the
existing customers.
Your Answer False

Question The first major reason for the companies to think differently in
eighties
Correct Answer Increasing competition
Your Answer Increasing competition

Question Peculiar social relations found in rural India are :-
Correct Answer More frequent interaction between same people , Caste

influence is strong , Status determined by birth in the family
Your Answer More frequent interaction between same people , Caste

Question Consumer behavior is based on studies of :-
Correct Answer Social science , Economics , Psychology
Your Answer Social science , Economics , Psychology
Select The Blank

Question EBM model is criticised on the ground that it gives vague
definition of the role of ________ .
Correct Answer Influencing variables
Your Answer Influencing variables
Select The Blank

Question ________ is defined as repetitive behaviour in absence of
evaluation of alternative choices.
Correct Answer Habit
Your Answer Habit
Match The Following

Question Correct Answer Your Answer
Smell Cosmetics and food Cosmetics and food

products products
Feel Paper products, fabrics Paper products, fabrics
Red colour Warm and sensual Warm and sensual
Blue colour Cool and friendly Cool and friendly

Question Who is the ' father ' of modern consumer movement?
Correct Answer Ralph Nader

Your Answer Ralph Nader
Select The Blank

Question ________has opened new avenue in collection of data in actual
users.
Correct Answer Information technology
Your Answer Information technology
True/False
Question Super ego operates both at the conscious and unconscious
level.
Correct Answer True
Your Answer True

Question In EBM model, which search is required if enough information is
available in the memory?
Correct Answer Internal
Your Answer Internal

Question Different attitude measuring techniques are :-
Correct Answer Summated rating scale , Thurstone scale
Your Answer Summated rating scale , Thurstone scale

Question In the early seventies companies maximized profits through :-
Correct Answer Mass production
Your Answer Mass production
True/False
Question Higher the value of purchase, lengthy is the negotiation process.
Correct Answer True
Your Answer True

Question Per capita household expenditure is maximum in which state of
India?
Correct Answer Punjab
Your Answer Punjab
Select The Blank

Question Information about a new product stored in bits and pieces in
consumer's mind is called ________.
Correct Answer Schema
Your Answer Schema
Select The Blank

Question Price perceptions________ influence the purchasing behaviour
of consumer.
Correct Answer Directly
Your Answer Directly
Select The Blank

Question Perception of a stimulus below the conscious level is called
________.
Select The Blank

Question The output of Nicosia model is ________ .
Correct Answer Human behaviour
Your Answer Human behaviour
True/False
Question Print media is the most important vehicle for communication for
low involvement products.
Your Answer False
Select The Blank

Question Nicosia model establishes a link between organisation and its
prospective ________.
Correct Answer Consumer
Your Answer Consumer

Question Attitudes are resultant of the combination of :-
Correct Answer Beliefs and Values
Your Answer Beliefs and Values
Select The Blank

Question ________ gradually leads to brand loyalty.
Your Answer Habit

Question Defense mechanism induces a person to unconsciously imitate
behaviour of another person who has handled the conflict
successfully :-
Correct Answer Identification
Your Answer Identification

Question Political factors affecting organisational buying are : -
Correct Answer Defense spending , Lobbying
Your Answer Defense spending , Lobbying

Question Factors affecting organisational buying behaviour :-
Correct Answer Environmental , Organisational , Inter personal
Your Answer Environmental , Organisational , Inter personal

Question Which are the varoius types of risks?
Correct Answer Financial risk , Psychological risk , Physical risk
Your Answer Financial risk , Psychological risk , Physical risk
Match The Following

Intuitive thinking Least price conscious Least price conscious
Aggression, hunger, sex Id Id
Sensing-thinking type Own decision maker Own decision maker

personality
Sensitive thinking Short term consideration Short term consideration

Question The salt brand maximum used in India is :-
Correct Answer Tata
Your Answer Tata

Question Buying process involves the following :-
Correct Answer Users, Influence and buyer
Your Answer Users, Influence and buyer

Question Ways to increase low involvement product's purchase are :-
Correct Answer Coupons , Displays , Price deals
Your Answer Coupons , Displays , Price deals

Question Attitudes mean a learned orientation towards an object that
provides a tendency to respond :-
Correct Answer Favorably or unfavorably
Your Answer Favorably or unfavorably

Question Disadvantages of observation survey is :-
Correct Answer Slow and expensive , Interpretation , Less bias
Your Answer Slow and expensive , Interpretation , Less bias

Question It occurs when two stimuli are seen as similar and effects of one
substitute for the effects of the other :-
Correct Answer Stimulus generalisation
Your Answer Stimulus generalisation

Question Automotive manufacturers in India are concentrated in which
place?
Correct Answer Chennai
Your Answer Chennai

Question In depth interviewing tech of consumer research is known for :-
Correct Answer Informal approach , Appropriate questions , Identify record

subtle reaction
Your Answer Informal approach , Identify record subtle reaction , Discover
hidden motivation

Question This method involves questioning respondents and recording their
responses :-
Correct Answer Survey research
Your Answer Questionnaire method

Question He is considered the father of psychoanalysis :-
Correct Answer Sigmund Freud
Your Answer Sigmund Freud
Match The Following

Market research Regular process Regular process
Complaint resolution Integration with decision General level expectation

mechanism making level
Marketer's challenge Satisfaction of each customer Satisfaction of each customer
Xerox synonymous with Brand level expectation Category level expectation

photocopy machine
Select The Blank

Question Price perceptions________ influence the purchasing behaviour of
consumer.

Question What is 'Conative' component of decision making?
Correct Answer Purchase decision
Your Answer Purchase decision

Question A Brand Evaluation that is an outcome of various factors and which
creates a positive or negative attitude about the product is :-
Correct Answer One Dimensional
Your Answer Multi Dimensional

Question More product knowledge through advanced information leads to
consumers being :-
Correct Answer More cost conscious , Less brand loyal
Your Answer More cost conscious , Less choosy , Less demanding

Question Characteristics of brand loyal consumers are :-
Correct Answer Self confident , Store loyal
Your Answer Over confident , Store loyal

Question Any communication by experts in that fields makes that communication
more:-
Correct Answer Credible
Your Answer Enthusiastic
True/False
Question The rank of India among other countries in the world has gone down in
terms of poverty, unemployment and level of development after
independence.
Your Answer True

Your Answer Selling at a very high price
True/False
Question Perceptual vigilance helps consumers to collect more information on
products about their benefits before purchase.
Correct Answer True
Your Answer True

Question It is the systematic collection and analysis of consumer information for the
purpose of effective decision making :-
Correct Answer Consumer research
Your Answer Consumer research

Question The objective of this Act is to protect the interests of consumers by
establishing consumer councils for settlement of consumer disputes :-
Correct Answer Consumer Protection Act 1986
Your Answer Consumer Protection Act 1986
Select The Blank

Question Involvement is ________ needs specific.


Question The first major reason for the companies to think differently in eighties
Match The Following

Formal product Image, quality etc of Maximum customer delight

company
Traditional organisation No customer complaints No customer complaints
handling handling
Feedback Service oriented industries Image, quality etc of company
Customer orientation Maximum customer delight Customer benefits and

experience of service

Question Today's consumers are greatly influenced by those individuals with whom
they share :-
Correct Answer Some common traits & Values , Behavioural peculiarities
Your Answer Some common traits & Values , Behavioural peculiarities , Same financial
worth
True/False
Question Attitude towards any product/ brand has nothing to do with the final act of
purchase of that product.
Your Answer False

Question Marketers try to associate their product with symbols of :-
Correct Answer Achievement , Personal development
Your Answer Achievement , Foreign brands & products , Personal development

Question How is stimulus generalisation used for brand leveraging?
Correct Answer Extension of brand under successful brand , Extension in a different

product category
Your Answer Extension of brand under successful brand , Extension in a different
product mix

Question Measures by government to protect the interests of consumer are :-
Correct Answer Expansion of public sector , Statutory regulation
Your Answer Statutory regulation , Restrictive trade practices
Select The Blank

Question Members of the same social class show ________ Lifestyles.
Correct Answer Similar
Your Answer Variable
True/False
Question The unit in which secondary data are expressed may not be the same as
is required in the research project.
Correct Answer True
Your Answer False
Select The Blank

Question The success of consumer research depends upon the cooperation of
________.
Correct Answer Public
Your Answer Public
True/False
Question The defense mechanism works at the conscious state.
Your Answer False
Select The Blank

Question Higher ________ level helps in understanding consumer behavior.
Correct Answer Sophistication
Your Answer Sophistication
True/False
Question Brand personality is a metaphor for the emotional relationship that exists
between a consumer and a brand.
Correct Answer True
Your Answer True

Question The upper class consists of :-
Correct Answer Very small percent of the population
Your Answer Sizeable percent of the population
Select The Blank

Question A social class is ________ rather than concrete with individuals able to
move into a higher class or drop into a lower class.
Correct Answer Continuous
Your Answer Uniform

Question It constitutes the moral factor of personality :-
Correct Answer Ego
Your Answer Id

Your Answer Limen

Question If the outcome of post purchase experience is in line with the expectation,
it is called :-
Correct Answer Positive discrepancy
Your Answer Positive discrepancy

Question The Degree measure of attitude by any person towards any object /
situation is :-
Correct Answer How much he likes it , How much he dislikes it
Your Answer How much he likes it , How much he dislikes it , How he evaluates it
Select The Blank

Question Organisational buyers buy products/services from ________.
Correct Answer Manufacturer
Your Answer Manufacturer
Select The Blank

Question The behaviourist theory gives little emphasis on consumer ________.
Correct Answer Attitude
Your Answer Stimuli
True/False
Question In comparison to outdoor publicity of products/ brands, electronic media is
relatively becoming more important.
Correct Answer True
Your Answer True

True/False
Question Cognitive learning theory is relevant for convenience products.
Your Answer True
True/False
Question Existing laws of consumerism till date are incapable of implementing and
enforcing the objectives of consumerism.
Correct Answer True
Your Answer True
Select The Blank

Question Attitudes based on ________ information are relatively easy to change.
Correct Answer Ambiguous
Your Answer Ambiguous
Select The Blank

Question ________ leads to habitual purchasing behaviour if the consumer is
satisfied with the brand over a period of time.
Correct Answer Learning
Your Answer Attitude
True/False
Question The production of crops like sorghum, pearl milet, barley and ragi have
gone down over the years.
Correct Answer True
Your Answer True

Question Customer orientation includes :-
Correct Answer Complaint's redressal , Customer's need satisfaction , Customer focussed

product
Your Answer Complaint's redressal , Customer's need satisfaction , Customer focussed
product

Question By and Large Attitudes are :-
Correct Answer Interconnected
Your Answer Instinctive
Select The Blank

Question ________ is the consumer's adaptation to an advertisement over a time
due to boredom and familarity.
Correct Answer Ad wearout
Your Answer Ad adapt




Question Characteristics of Attitudes include a feature as " ATTITUDES
HAVE AN .." :-
Your Answer OBJECT

Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality

of consumers


Component
Component
True/False
Your Answer False

Select The Blank

Select The Blank

Correct Answer 600
Your Answer 600
True/False
Business executives etc. are accorded same level of status as
of ordinary graduates.
Your Answer False


Correct Answer Essential commodities Act, 1955 , Drugs control Act , 1950 ,
MRTP Act , 1969
control Act , 1950
True/False
Question Getting new customers is more economical than retaining the
existing customers.
Your Answer False

eighties

Correct Answer More frequent interaction between same people , Caste

Your Answer More frequent interaction between same people , Caste

Select The Blank

Select The Blank

Your Answer Habit
Match The Following

Smell Cosmetics and food Cosmetics and food

products products
Feel Paper products, fabrics Paper products, fabrics
Red colour Warm and sensual Warm and sensual
Blue colour Cool and friendly Cool and friendly

Question Who is the ' father ' of modern consumer movement?
Correct Answer Ralph Nader

Your Answer Ralph Nader
Select The Blank

users.
True/False
level.
Correct Answer True
Your Answer True

Your Answer Internal


True/False
Correct Answer True
Your Answer True

Question Per capita household expenditure is maximum in which state of
India?
Correct Answer Punjab
Your Answer Punjab
Select The Blank

Your Answer Schema
Select The Blank

of consumer.
Select The Blank

________.
Select The Blank

Your Answer Human behaviour
True/False
Your Answer False
Select The Blank


Your Answer Beliefs and Values
Select The Blank

Your Answer Habit

Question Defense mechanism induces a person to unconsciously imitate
behaviour of another person who has handled the conflict
successfully :-
Correct Answer Identification
Your Answer Identification

Question Political factors affecting organisational buying are : -
Your Answer Defense spending , Lobbying

Your Answer Environmental , Organisational , Inter personal

Your Answer Financial risk , Psychological risk , Physical risk
Match The Following

Intuitive thinking Least price conscious Least price conscious
Aggression, hunger, sex Id Id

personality
Sensitive thinking Short term consideration Short term consideration

Correct Answer Tata
Your Answer Tata


Your Answer Coupons , Displays , Price deals


Question Disadvantages of observation survey is :-
Correct Answer Slow and expensive , Interpretation , Less bias
Your Answer Slow and expensive , Interpretation , Less bias

Question It occurs when two stimuli are seen as similar and effects of one
substitute for the effects of the other :-
Correct Answer Stimulus generalisation
Your Answer Stimulus generalisation

place?
Your Answer Chennai

Correct Answer Informal approach , Appropriate questions , Identify record

subtle reaction
Your Answer Informal approach , Identify record subtle reaction , Discover
hidden motivation
Consumer Behaviour assgn :02: Vaishali
Question Factor of convenience in purchasing :-
Correct Answer Is very important
Your Answer Is very important

Question Industries in India depend to a major extent on :-
Correct Answer Rainfall
Your Answer Rainfall
Select The Blank

Question With consumers becoming more cost-conscious, they are now more ________ to pay
premiums for brand.
Correct Answer Reluctant
Your Answer Reluctant
True/False
Question Proper analysis of characteristics of social class helps the marketers to gain better
understanding of target market.
Correct Answer True
Your Answer True
True/False
Question Consumers who are highly involved in product are information gatherers.
Your Answer True
True/False
Question Print media is the most important vehicle for communication for low involvement
products.
Your Answer True

Question Characteristics of EBM model are :-
Correct Answer Coherent , Flexible
Your Answer Coherent , Flexible

Question States with poor unemployment level are :-
Correct Answer Bihar , West Bengal
Your Answer Andhra pradesh , Bihar , West Bengal
True/False
Question Unforeseen factors can also affect the purchasing organisation or supplies.
Correct Answer True
Your Answer True
Select The Blank

Question Attitudes with________ of involvement are relatively easier to change.
Correct Answer Low level
Your Answer Low level
1
Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based
on advertisement by :-
Correct Answer Influential Personalities
Your Answer Influential Personalities
Select The Blank

Question ________ data has the possibility of becoming outdated.
Correct Answer Secondary
Your Answer Secondary

Question A more isolated style becoming more predominant is an outcome of :-
Correct Answer Increased TV channels and electronic media in India
Your Answer Increased TV channels and electronic media in India

Question Persons with high authority are accorded :-
Correct Answer High status in the society
Your Answer High status in the society
Select The Blank

Question ________ leads to either satisfaction or dissatisfaction to the consumer.
Correct Answer Discrepancy
Your Answer Research


Question Types of personality are :-
Correct Answer Extrovert , Introvert
Your Answer Extrovert , Introvert
True/False
Question The rank of India among other countries in the world has gone down in terms of poverty,
unemployment and level of development after independence.
Your Answer False


Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction
Your Answer Appropriate questions , Identify record subtle reaction , Informal approach
Select The Blank

Question ________ of India has formulated a regulatory code which is applicable to all concerned
in Advertising.
Correct Answer Ad club
2
Your Answer Press club

Question Theories based on the principle of perceptual equilibrium are :-
Correct Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory
Your Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory

Question Various purchase situations can be :-
Correct Answer In-store , Gift-giving , Unanticipated purchase
Your Answer In-store , Gift-giving , Unanticipated purchase
Match The Following

No black marketing Social responsibility Social responsibility
Infancy stage Consumerism Consumerism
Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Trade Marks and
Merchandise Marks Act, 1958
Full time forcing Variation of tie-up sales Variation of tie-up sales
Match The Following

Reports by Federation of Indian Chambers of Commerce Non-government publicationGovernment

publication
Types of data Primary and secondary Primary and secondary
New product launch Non routine problem Communication problem
Survey research Communication problem Non-government publication

Question Attitudes mean a learned orientation towards an object that provides a tendency to
respond :-

Question The essential components towards completing the act of purchase include : -
Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase
Your Answer Awareness of Product , Desire to buy , Feasibility of purchase

Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950
Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950
Select The Blank

Question ________ gives clues to the firm about what existing or prospective customers think.
3
Correct Answer Research
Your Answer Research
Select The Blank

Your Answer Management team
True/False
Question Minority group consumers tend to be more barnd loyal.
Correct Answer True
Your Answer True
True/False
Question Various sources of information like exhibitions, trade shows, etc influences one's
expectations.
Correct Answer True
Your Answer True

Question Heider's Theory talks about :-
Correct Answer Balanced Situations , Imbalanced Situations
Your Answer Balanced Situations , Imbalanced Situations
True/False
Question The value and volumes of purchases are high in organisational buying.
Correct Answer True
Your Answer True
Select The Blank

Correct Answer 600
Your Answer 600
True/False
Question When the product benefits are clear cut, the operating principle is perceptual defense.
Your Answer True

Correct Answer Extension of brand under successful brand , Extension in a different product category
Your Answer Extension of brand under successful brand , Extension in a different product category
Select The Blank

Your Answer Habit

Question Name the market whose product has a universal application :-
Correct Answer Horizontal
Your Answer Horizontal
4
Question Changes in female purchasing roles are mainly attributed to :-
Correct Answer Economic and financial independence
Your Answer Economic and financial independence
True/False
Question Marketing research is a part of consumer research which in turn is a part of product
research.
Your Answer True

Question Characteristics of learning process are :-
Correct Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in
behaviour based on experience
Your Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in
behaviour based on experience
Select The Blank

Question A Social class is________.
Correct Answer Hierarchical
Your Answer Hierarchical

Question It is purposeful and directed towards the specific goal
Correct Answer Motives
Your Answer Motives

Select The Blank

Question The behaviourist theory gives little emphasis on consumer ________.
Your Answer Behaviour

Question Social Stratification is the :-
Correct Answer Division of members of society
Your Answer Division of members of society
5
CONSUMER BEHAVIOUR
SET-1
Question Consumer has a right to get redressal of ________.
Correct Answer Grievances
Question To create product differentiation, manufacturers have to continuously ________ their products.
Correct Answer Upgrade


Question Every ________ youngster in Bihar, Assam and West Bengal is unemployed.
Correct Answer Seventh

Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers
Question If the outcome of post purchase experience is in line with the expectation, it is called :-
Question In the present business scenario CB is complex due to :-

Correct Answer Competition , Rapid pace of innovation , Declination of product differentiation
Question ________has opened new avenue in collection of data in actual users.

Question Attitudes, Beliefs, Values towards any product / Brand are :-

Correct Answer Different

Correct Answer Introvert , Extrovert


Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years.
Correct Answer True

Complaint resolution mechanism Integration with decision making level
Marketer's challenge Satisfaction of each customer
Xerox synonymous with photocopy machine Brand level expectation
Question Trait theory is based on the following assumptions :-

Correct Answer Relatively stable behavioual tendencies among individuals , Difference in the degree to
behavioural tendencies , Relative differences help in characterising their personalities
No black marketing Social responsibility

Infancy stage Consumerism
Statutory regulation Trade Marks and Merchandise Marks Act 1958
Full time forcing Variation of tie-up sales
Question Pre-purchase decision are unimportant as compared to post purchase decision.

Question Customer expectation built up from a particular class of product is at which level?
Correct Answer Category
Question It is the period when customer starts using the product/service to meet his specific needs :-
Correct Answer After sales
Question It is a general sum of traits of characteristics of the person :-

Correct Answer Personality
Question Any person's attitude towards any brand/products is largely influenced by his peer group.
Correct Answer True
Question Expectations built up based on customer's knowledge and information about a particular brand and
organisation owning that brand is at a level of :-
Correct Answer Brand

Correct Answer Ego

Question Which type of involvement is temporary in nature?

Correct Answer Situational involvement
Question The washing powder brand maximum used in India is :-

Correct Answer Nirma

Question Individuals are strong in which activities while gathering information?

Correct Answer Sensation , Intuition


Correct Answer Informal approach , Appropriate Questions , Identify record subtle reaction
Question More members will be involved in decision making if the problem is an extentive one.
Correct Answer True
Question Expectations built up at the time of transaction between company and consumer is at which level ?
Correct Answer Transaction
Question Various sources of information like exhibitions, trade shows, etc influences one's expectations.
Correct Answer True
Question When the benefits of product are not clear but is an important one, then one should use ambiguous
messages in ads.
Correct Answer True
Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices.


Correct Answer Tata
Question Congruity theory of Attitudes is developed by Osgood &________.

Correct Answer Tannen baun
Question Characteristics of low involvement products :-

Correct Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand
may/may not be evaluated afterward
Question A consumer is likely to be more involved with a product when the product is ________.
Correct Answer Expensive
Question Attitudes are ________ in nature.

Correct Answer Dynamic
Question There are high chances of product failure if product categorisation is not there in consumer's mind.
Correct Answer True

Question Types of restrictive trade practices are :-

Correct Answer Full time forcing , Area restriction , Predatory pricing
Question In organisational buying, formal buying is represented by an official and formal ________ .
Correct Answer Purchase order
1. Infancy stage 1. Social responsibility
2. Statutory regulation 2. Variation of tie-up sales
3. Full time forcing 3. Measure to protect consumer rights
4. No black marketing 4. Consumerism
5. Consumer Protection Act, 1986

6. Trade Marks and Merchandise Marks Act, 1958
The components of attitude are :-
a)
Cognitive Component
b) Cohesive Component
c) Conative Component
d) Affective Component
While evaluating information, individuals are strong in following activity :-
a)
Sensation
b) Intuition
c) Thinking
d) Feeling
The Managerial approach in Consumer Behavior

:-
a)
Is macro level & cognitive in nature
b) Is micro level & non cognitive in
nature
c)
Is macro level & non cognitive in
d) nature
Is micro level & cognitive in nature

Trait theory is based on the following assumptions :-
a)
Relatively stable behavioual
tendencies among individuals
b)
Difference in the degree to
c) behavioural tendencies
d) Relative differences help in

characterising their personalities
Emotional relationship between

consumer and brand
Company specific problems highlighted in Sheth model are :-
a)
Degree of centralisation
b) Degree of
decentralisation
c)
Organisational
d) orientation
Organisation size
1. Perceived risk 1. Company specific problems
2. Degree of centralisation 2. Human behaviour
3. Perceptual distortion 3. Breakdown, bankruptcy
4. Unforeseen factors 4. Product specific problem
5. Influences expectations
6. Decides number of members in DMU

Question Brand loyalty should have which components?
Correct Answer Behavioural , Attitudnal
Your Answer Behavioural , Attitudnal


True/False
Question Attitude towards any product/ brand has nothing to do with the
final act of purchase of that product.
Your Answer False
True/False
Question The value and volumes of purchases are high in organisational
buying.
Correct Answer True
Your Answer True
Select The Blank

Your Answer Schema

Select The Blank
Question Employment growth in agriculture is as low as ________ %.
Correct Answer 0.01
Your Answer 0.01
Select The Blank

Your Answer Habit

Correct Answer Complaint's redressal , Customer's need satisfaction , Customer

focussed product
Your Answer Complaint's redressal , Customer's need satisfaction , Customer
focussed product

True/False
Question Existing laws of consumerism till date are incapable of
implementing and enforcing the objectives of consumerism.
Correct Answer True
Your Answer True
Match The Following

Brand Ambassadors Celebrities in different Celebrities in different

fields fields
Sacred consumption Consumption of goods Consumption of goods that
that promote beauty promote beauty
Secular consumption Promotes technology Promotes technology
Opinion leaders Involve in social activity Involve in social activity

Select The Blank
________.
Select The Blank

Question In organisational buying, formal buying is represented by an
official and formal ________ .
Your Answer Purchase order
Select The Blank


Your Answer Full time forcing , Area restriction , Predatory pricing

Question Factors affecting perceived risks about the product are :-
Correct Answer New product , Technologically complex , High price
Your Answer New product , Technologically complex , High price

Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs
control Act , 1950
control Act , 1950
True/False
Your Answer False

Question Enculturation takes place through a process of instilling values
from key institutions like :-
Correct Answer The family & school , Religious institutions
Your Answer The family & school , Religious institutions

Question Consumption rituals are series of symbolic behaviour that :-
Correct Answer Occur in sequence , Are repeated frequently
Your Answer Occur in sequence , Are repeated frequently

Question Marketers focus on what kind of product?
Correct Answer High involvement
Your Answer High involvement
True/False
Question Organisational buyers do not have a uniform demand.
Correct Answer True
Your Answer True
Select The Blank

Question The success of consumer research depends upon the
cooperation of ________.
Your Answer Public
Select The Blank

Your Answer Dynamic

Your Answer Bihar , West Bengal

Question Status is :-
Correct Answer Prestige or value attached to the holder of the position
Your Answer Prestige or value attached to the holder of the position

Question Customer buys the product with following minimum attributes :-
Correct Answer Reliable delivery , Durable , Style
Your Answer Reliable delivery , Durable , Style
True/False
Question Feedback is a very critical element for service oriented
industries.
Correct Answer True
Your Answer True
Select The Blank

Question ________ in India has been the major cause for slow rise of
consumerism .
Correct Answer Illiteracy
Your Answer Illiteracy
Match The Following

Complaint resolution Integration with decision Integration with decision

mechanism making level making level
Marketer's challenge Satisfaction of each Satisfaction of each
customer customer
Xerox synonymous with Brand level expectation Brand level expectation
photocopy machine

Question Human process that is included in the EBM model is :-
Correct Answer Memory
Your Answer Memory

Question Which type of involvement indicates an on-going interest in the
product category?
Correct Answer Enduring involvement
Your Answer Enduring involvement

Question Response depends upon :-
Correct Answer Drive , Motive , Cues
Your Answer Drive , Motive , Cues
True/False
Question Evaluation of brand is done before purchase for low involvement
products.
Your Answer False

Question The objective of this Act is to protect the interests of consumers
by establishing consumer councils for settlement of consumer
disputes :-
Correct Answer Consumer Protection Act 1986
Your Answer Consumer Protection Act 1986

Question It is the period when customer starts using the product/service
to meet his specific needs :-
Your Answer After sales

Correct Answer Tata
Your Answer Tata

Correct Answer Competition , Rapid pace of innovation , Declination of product

differentiation
Your Answer Competition , Rapid pace of innovation , Declination of product
differentiation

Question In which model, a brand is selected if it excels in respect of one
of the attributes arranged in order of priority?
Correct Answer Lexicographic model
Your Answer Lexicographic model
True/False
Your Answer False
Select The Blank

Question Every ________ youngster in Bihar, Assam and West Bengal is
unemployed.
Your Answer Seventh

Your Answer Interconnected

Question Reduction of manpower through voluntary retirement schemes
has resulted into :-
Correct Answer More people being self-employed
Your Answer More people being self-employed
Select The Blank

users.
True/False
Your Answer False
True/False
Your Answer False

Consumer Behaviour8
9. He is considered the father of psychoanalysis :-
a)
b)
c)
d)
Schiffman and Kanuk

Sigmund Freud
Karen Horney
Carl Jung
4. Today's consumers are greatly influenced by those individuals with whom

they share :-
a)
b)
c)
d)
Some common traits & Values

Behavioural peculiarities
Same financial worth
Monetary relationships
35. Neutral Sources who give opinion about the product are :-
a)
b)
c)
d)
Paid by the manufacturer

Page 1
Consumer Behaviour8
Not paid by the manufacturer
Hired by the manufacturer
Employees of the manufacturer
Marks : 2
46. Any communication by experts in that fields makes that communication

more:-
a)
b)
c)
d)
Enthusiastic
Attractive
Credible
Environment friendly
47. In the early seventies companies maximized profits through :-
a)
b)
c)
d)
Implementing better marketing practices

Selling at a very high price
By providing value based products
Mass production
48. The first major reason for the companies to think differently in eighties
Page 2
Consumer Behaviour8
a)
b)
c)
d)
Dramatic increase in quality of consumer

Development of Individual taste
Increasing competition
Good Monsoon throughout the decade
Select The Blank

Question Caste influence is ________in rural India.
Correct Answer Strong
Your Answer Strong

Question What happes when the consumer gets information on its own?
Correct Answer Incidental learning
Your Answer Incidental learning
True/False
Question Proper analysis of characteristics of social class helps the
marketers to gain better understanding of target market.
Correct Answer True
Your Answer True
True/False
Question Organisational buyers totally depend on consumer demands.
Correct Answer True
Your Answer False
Select The Blank

Question ________ type of personality is interested in building a social
relationship.
Correct Answer Extrovert
Page 3
Consumer Behaviour8
Your Answer Extrovert

Question Pulse Polio Movement conducted by Govt. of India through media
advertisement is based on advertisement by :-

Question This method involves questioning respondents and recording their
responses :-
Your Answer Survey research

Question Characteristic of organisational buyer is:-
Correct Answer Few in number, high volume business
Your Answer Few in number, high volume business


Question Repetition is important in case of :-
Correct Answer Convenience goods
Your Answer Convenience goods
True/False
Question In comparison to outdoor publicity of products/ brands, electronic
media is relatively becoming more important.
Correct Answer True
Your Answer True
Select The Blank

Question ________ leads to either satisfaction or dissatisfaction to the
consumer.
Your Answer Discrepancy
Select The Blank

Page 4
Consumer Behaviour8
True/False
Question Unforeseen factors can also affect the purchasing organisation or
supplies.
Correct Answer True
Your Answer True
Select The Blank

Question ________ involvement may not always lead to a complex
decision making.
Correct Answer High
Your Answer Low
True/False
Question There are high chances of product failure if product categorisation
is not there in consumer's mind.
Correct Answer True
Your Answer True

Question Consumerism in India has not progressed due to following
reasons :-
Correct Answer Ignorance , Consumerism disorganised , Wealth imbalance
in the country
Your Answer High literacy rate , Ignorance , Wealth imbalance in the
country


Question Name the market whose product has a universal application :-
Correct Answer Horizontal
Your Answer Horizontal
Select The Blank

Page 5
Consumer Behaviour8
Your Answer Situation

Correct Answer Micro in nature , Cognitive in nature , Overemphasis
rationality of consumers
Your Answer Micro in nature , Cognitive in nature , Overemphasis
rationality of consumers
True/False
Question Today the focus and challenge before all marketers is to rebuild
themselves around their customers.
Correct Answer True
Your Answer True

Question Characteristics of rural market in relation to dependency on
Nature are :-
Correct Answer High dependence on natural factors for livelihood ,
Abundance of natural resources
Your Answer High dependence on natural factors for livelihood ,
Abundance of natural resources


Question Individuals are strong in which activities while gathering
information?
Your Answer Sensation , Intuition


Page 6
Consumer Behaviour8
Component
Component

Your Answer Personality
True/False
Question Various sources of information like exhibitions, trade shows, etc
influences one's expectations.
Correct Answer True
Your Answer True

Question Characteristics of Reference price :-
Correct Answer Changes , More knowledge less price range
Your Answer More knowledge less price range
Select The Blank

Select The Blank

Question There is relatively ________ in the dressing styles of urban
women as compared to the rural in past couple of years.
Correct Answer More change
Your Answer Less change
Select The Blank

Question Individuals have a specific perception and image of themselves
called ________.
Correct Answer Self concept
Your Answer Self concept

Your Answer Occur in sequence , Are repeated frequently
Page 7
Consumer Behaviour8

Question The essential components towards completing the act of purchase
include :-
Correct Answer Awareness of Product , Desire to buy , Feasibility of
purchase

Question Ways to reduce chances of failure are:-
Correct Answer Buying lowest price item , Warranties and guarantees , Not
too much to expect
Your Answer Buying lowest price item , Warranties and guarantees , Not
too much to expect
Select The Blank

Your Answer Schema
Match The Following

Survey Data collection method Internal/Govt. agency
Consumer Research Analysis of information Analysis of information
Primary Data Source Data collection method
ORG External agency Internal/Govt. agency


Page 8
Consumer Behaviour8
Select The Blank

Question Congruity theory of Attitudes is developed by Osgood
&________.
Your Answer Tannen baun

Question Customer satisfaction process includes following steps :-
Correct Answer Product purchase , After sales service , Repeat purchase
Your Answer Attractive sales team , Product purchase , After sales service
True/False
Question Agriculture is mainly subsistence oriented.
Correct Answer True
Your Answer True
True/False
Question As per scalogram analysis technique if a respondent replies
positively to a difficult question he will respond positively to all questions
which are simpler than the earlier question.
Correct Answer True
Your Answer True
Match The Following

Physical risk Risk to human body Risk to human body
Psychological risk Risk of losing self esteem Risk of losing self esteem
Social risk Risk in purchasing items which enhance social attractiveness Risk
in purchasing items which enhance social attractiveness
Performance risk the purchased product not achieving desired results the
purchased product not achieving desired results
True/False
Question Brand beliefs & brand evaluation are identical in nature.
Your Answer False
Page 9
Consumer Behaviour8

Your Answer Over confident , Self confident , Store loyal
Page 10

Question Characteristics of brand loyal consumers
are :-
Correct Answer Store loyal , Self confident
Your Answer Store loyal , Over confident , Self confident
True/False
Question Print media is the most important vehicle for
communication for low involvement
products.
Your Answer True
Select The Blank

Question Consumer has a right to get redressal of
________.
Your Answer Grievances
True/False
Question Various sources of information like
exhibitions, trade shows, etc influences
one's expectations.
Correct Answer True
Your Answer True

Question If the outcome of post purchase experience
is in line with the expectation, it is called :-
Your Answer Negative discrepancy
Question The Managerial approach in Consumer
Behavior :-
Your Answer Is micro level & non cognitive in nature
True/False
Question Unforeseen factors can also affect the
purchasing organisation or supplies.
Correct Answer True
Your Answer True

Question Brand loyalty should have which
components?
Your Answer Behavioural , Attitudnal , Primary stimuli
Select The Blank

Question ________ has a symbolic meaning tied to
consumer values.
Correct Answer Product
Your Answer Price

Your Answer Bihar , West Bengal
True/False
Question Feedback is a very critical element for
service oriented industries.
Correct Answer True
Your Answer True
Select The Blank
Question ________ leads to habitual purchasing
behaviour if the consumer is satisfied with
the brand over a period of time.
Your Answer Learning

Select The Blank

Question Industrial growth in rural India has
________.
Correct Answer Slowed down
Your Answer Become stagnant
Select The Blank


Correct Answer Tata
Your Answer Tata

Question Buying crackers in Diwali time is an
example of :-
Correct Answer Consumption situation
Your Answer Consumption situation
Question Pulse Polio Movement conducted by Govt.
of India through media advertisement is
based on advertisement by :-

Question Opinion Leaders are looked upon by others
as :-
Correct Answer Trend setters
Your Answer Trend setters

Question While evaluating information, individuals are
strong in following activity :-
Correct Answer Thinking , Feeling
Your Answer Sensation , Thinking

Question It is the selection, organisation and
interpretation of marketing and
environmental stimuli into a cohesive
picture :-
Correct Answer Perception
Your Answer Perception
Select The Blank

Question With consumers becoming more cost-
conscious, they are now more ________ to
pay premiums for brand.
Match The Following

Formal product Image, quality etc No customer
of company complaints handling
Traditional No customer No customer
organisation complaints handling complaints handling
Feedback Service oriented Customer benefits
industries and experience of
service
Customer Maximum customer Service oriented
orientation delight industries
Select The Blank

Question To create product differentiation,
manufacturers have to continuously
________ their products.
Your Answer Upgrade

Question Characteristics of Reference price :-
Correct Answer Changes , More knowledge less price range
Your Answer Static , More knowledge less price range
True/False
Correct Answer True
Your Answer False

Question Characteristics of rural market in relation to
dependency on Nature are :-
Correct Answer High dependence on natural factors for
livelihood , Abundance of natural resources
Your Answer High dependence on natural factors for
livelihood , Abundance of natural resources
Question Which type of involvement indicates an on-
going interest in the product category?
True/False
Question Any person's attitude towards any
brand/products is largely influenced by his
peer group.
Correct Answer True
Your Answer True

Correct Answer Motive , Cues , Drive
Your Answer Drive , Motive , Cues
Select The Blank

Question Information about a new product stored in
bits and pieces in consumer's mind is called
________.
Your Answer Schema
True/False
Question Study of CB is more complex in India due to
multilingual, multicultural& ethical status.
Correct Answer True
Your Answer True

Question It is a practice by marketers to indulge in
temporary sales at prices below cost. What
is it called?
Correct Answer Predatory pricing
Your Answer Price discrimination
Select The Blank

Question ________ is defined as repetitive behaviour
in absence of evaluation of alternative
choices.
Your Answer Habit
True/False
Question Evaluation of brand is done before
purchase for low involvement products.
Your Answer False

Question Characteristics of rural market in relation to
marketing stimuli are :-
Correct Answer Low product exposure , Low brand
awareness
Your Answer Low product exposure , Low brand
awareness , Low rate of retail outlets

Question Rights and power of consumers are
protected in relation to :-
Correct Answer Seller
Your Answer Seller

Question Why marketers focus on high involvement
decisions?
Correct Answer Marketers assume consumers to be equally
involved as they are , They believe
consumers think before they act
Your Answer Marketers assume consumers to be equally
involved as they are , They believe
consumers think before they act
Match The Following

Brand Celebrities in Celebrities in
Ambassadors different fields different fields
Sacred Consumption of Involve in social
consumption goods that promote activity
beauty
Secular Promotes Are employees of
consumption technology the company
Opinion leaders Involve in social Promotes
activity technology

Question Theories based on the principle of
perceptual equilibrium are :-
Correct Answer Social judgement theory , Heider's balance
theory , Cognitive dissonance theory
Your Answer Social judgement theory , Heider's balance
theory , Cognitive dissonance theory
True/False
Question When the product is important to consumer
but its benefits are not clear, the operating
principle is perceptual vigilance.
Your Answer True
True/False
Question The production of crops like sorghum, pearl
milet, barley and ragi have gone down over
the years.
Correct Answer True
Your Answer True

Question Marketers focus on what kind of product?
Correct Answer High involvement

Question Which model concentrates on the
purchasing process?
Correct Answer Sheth
Your Answer EBM
Select The Blank

Question Price perceptions________ influence the
purchasing behaviour of consumer.
Your Answer Indirectly
Select The Blank

Question Attitudes with________ of involvement are
relatively easier to change.

Question Peculiar social relations found in rural India
are :-
Correct Answer More frequent interaction between same
people , Caste influence is strong , Status
determined by birth in the family
Your Answer More frequent interaction between same
people , Caste influence is strong , Status
CONSUMER BEHAVIOUR
SET-1









Correct Answer True





Correct Answer True

Correct Answer Ego







Correct Answer True
Correct Answer True
messages in ads.
Correct Answer True


Correct Answer Tata



Correct Answer True


CONSUMER BEHAVIOUR
SET-1









Correct Answer True





Correct Answer True

Correct Answer Ego







Correct Answer True
Correct Answer True
messages in ads.
Correct Answer True


Correct Answer Tata



Correct Answer True



Question Which method involves a detailed probing of the respondent by a
specialist interviewer?
Correct Answer In-depth interviewing
Your Answer In-depth interviewing

Question Brand Beliefs are :-
Correct Answer Characteristics of Brands
Your Answer Perceptions of quality of Brands


True/False
Question Land reforms are largely failure in India.
Correct Answer True
Your Answer True

Question Characteristics of rural market in relation to marketing stimuli are
:-
Correct Answer Low product exposure , Low brand awareness
Your Answer Low product exposure , Low brand awareness

Select The Blank
users.

Question Ways to reduce chances of failure are:-
Correct Answer Buying lowest price item , Warranties and guarantees , Not too
much to expect
Your Answer Buying lowest price item , Warranties and guarantees , Not too
much to expect
Match The Following

Complaint resolution Integration with decision Integration with decision

mechanism making level making level
customer customer
photocopy machine
Select The Blank

of consumer.
True/False
Question Unforeseen factors can also affect the purchasing organisation
or supplies.
Correct Answer True
Your Answer True



place?
Your Answer Chennai

Your Answer Product purchase , After sales service , Repeat purchase
True/False
level.
Correct Answer True
Your Answer False
Select The Blank

Question Every ________ youngster in Bihar, Assam and West Bengal is
unemployed.
Your Answer Seventh

Correct Answer Drive , Motive , Cues
Your Answer Motive , Cues , Drive

eighties

Question If the outcome of post purchase experience is not in line with the
expectation, it is called :-
Correct Answer Negative discrepancy
True/False
Question Feedback is a very critical element for service oriented
industries.
Correct Answer True
Your Answer True

Question It is an object existing in the environment as perceived by the
individual. What is it called?
Correct Answer Cues
Your Answer Cues


Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of

consumers
Your Answer Micro in nature , Cognitive in nature , Overemphasis rationality of
consumers

Question It is the process wherein all employees of the firm are required to
interact directly with customers :-
Correct Answer Orientation
Your Answer Orientation

Select The Blank
Match The Following

Physical risk Risk to human body Risk to human body
Psychological risk Risk of losing self esteem Risk of losing self esteem
Social risk Risk in purchasing items Risk in purchasing items

which enhance social which enhance social
attractiveness attractiveness
Performance risk the purchased product not the purchased product not
achieving desired results achieving desired results
True/False
Your Answer False
Select The Blank

Question Individuals have a specific perception and image of themselves
called ________.
Select The Blank

________.
Your Answer Threshold level
True/False
Question Ego is a balancing act between Id and superego.
Your Answer False

True/False
Question Primary data has been collected earlier for some other purpose.
Your Answer False


Question Which model has stimuli as the input and human behaviour as
the output?
Correct Answer Nicosia
Your Answer Nicosia

Question Characteristics of EBM model are :-
Correct Answer Coherent , Flexible
Your Answer Coherent , Flexible
True/False
Question Cultural values are dynamic in nature.
Correct Answer True
Your Answer True
True/False
Correct Answer True

Your Answer True
Select The Blank

Question The behaviourist theory gives little emphasis on consumer
________.
Select The Blank

Select The Blank

True/False
Question There are high chances of product failure if product
categorisation is not there in consumer's mind.
Correct Answer True
Your Answer True
Select The Blank

Question Industrial growth in rural India has ________.
Correct Answer Slowed down
Your Answer Slowed down

Correct Answer Complaint's redressal , Customer's need satisfaction , Customer

focussed product
Your Answer Complaint's redressal , Customer's need satisfaction , Customer
focussed product

Question Pulse Polio Movement conducted by Govt. of India through
media advertisement is based on advertisement by :-

Correct Answer Extension of brand under successful brand , Extension in a

different product category
Your Answer Extension of brand under successful brand , Extension in a
different product category

Question Consumerism in India has not progressed due to following
reasons :-
Correct Answer Ignorance , Consumerism disorganised , Wealth imbalance in
the country
Your Answer Ignorance , Consumerism disorganised , Wealth imbalance in
the country

Question Currently as there is a substantial increase in the price wars, the
only beneficiary ultimately is :-
Correct Answer The end customer
Your Answer The Ruling Govt
True/False
Question Proper analysis of characteristics of social class helps the
marketers to gain better understanding of target market.
Correct Answer True
Your Answer False
Select The Blank

Question Caste influence is ________in rural India.
Correct Answer Strong
Your Answer Strong

Question Expectations built up at the time of transaction between
company and consumer is at which level ?
Your Answer Brand

Question Why marketers focus on high involvement decisions?
Correct Answer Marketers assume consumers to be equally involved as they are

, They believe consumers think before they act
Your Answer Marketers assume consumers to be equally involved as they are
, They believe consumers do not think before they act , They
believe consumers think before they act , They believe
consumers act and then think
Select The Blank

Your Answer Motivation

Correct Answer Brand beliefs are formed first by passive learning , Purchase
decision is made , Brand may/may not be evaluated afterward
Your Answer Brand beliefs are formed first by passive learning , Brand beliefs
are formed first by active learning , Purchase decision is made ,
Brand may/may not be evaluated afterward

Your Answer Unintentional learning
True/False
Question The value and volumes of purchases are high in organisational
buying.
Correct Answer True
Your Answer False

Question Measures by government to protect the interests of consumer
are :-
Your Answer Expansion of public sector , Expansion of private sector ,

Statutory regulation , Restrictive trade practices
True/False
Question Research provides insight about customer's perception about
the competition.
Correct Answer True
Your Answer False
True/False
Your Answer False
True/False
Question Today the focus and challenge before all marketers is to rebuild
themselves around their customers.
Correct Answer True
Your Answer False

Question Political factors affecting organisational buying are :-
Your Answer Defense spending , Lobbying , Central regulations , Corporate

culture

Question Opinion Leaders are looked upon by others as :-
Correct Answer Trend setters
Your Answer Political Leaders

Question Characteristics of rural market in relation to dependency on
Nature are :-
Correct Answer High dependence on natural factors for livelihood , Abundance of
natural resources
Your Answer High dependence on natural factors for livelihood , Abundance of
natural resources , Low dependence on natural factors for
livelihood , Scarcity of natural resources
Select The Blank

Correct Answer 600
Your Answer 30
Select The Blank

Your Answer Brand loyalty

Your Answer Reliable delivery , Durable , Style , Luxury

Question If the outcome of post purchase experience is in line with the

Question Reasons for rural urban disparities are:-
Correct Answer Low priority to agriculture , Failure of land reforms
Your Answer Low priority to agriculture , High priority to agriculture , Success

of land reforms , Failure of land reforms

Your Answer Balanced Situations , Correct Situations , Imbalanced Situations

, Incorrect Situations
Select The Blank

Question ________ is considered as a social institution forming an integral
part of social system.
Correct Answer Consumerism
Your Answer Protection

Question The Degree measure of attitude by any person towards any
object / situation is :-
Your Answer How much he likes it , How much he dislikes it , How he

evaluates it , How he measures it
True/False
Question Evaluation of brand is done before purchase for low involvement
products.
Your Answer False
Select The Blank

Your Answer Buyer

Your Answer Vernier scale , Summated rating scale , Thurstone scale ,

Measuring scale

Question Per capita household expenditure is lowest in which state of
India?
Correct Answer Bihar
Your Answer Uttar Pradesh

Question Expectations built up based on customer's knowledge and
information about a particular brand and organisation owning
that brand is at a level of :-
Your Answer Brand

Question The basic levels of organisational buyers are :-
Correct Answer Purchaser , Initiator
Your Answer Purchaser , Initiator , Gatekeeper , Buyer

Question The average rural household spend on consumables (excluding
food grains, milk, vegetables) in Rs is :-
Correct Answer 215
Your Answer 275

Your Answer Clearly or abruptly

Select The Blank
Question ________ involvement may not always lead to a complex
decision making.
Correct Answer High
Your Answer Low
Match The Following

Types of data Primary and secondary Non-government

publication
New product launch Non routine problem Primary and secondary
Survey research Communication problem Government publication
Reports by Federation of Non-government Non routine problem

Indian Chambers of publication
Commerce

Question It is the period when customer starts using the product/service to
meet his specific needs :-
Your Answer During sales
True/False
Business executives etc. are accorded same level of status as of
ordinary graduates.
Your Answer False

Your Answer Behavioural , Attitudnal , Primary stimuli , Secondary stimuli
Select The Blank

Question ________ consumption behaviour lies in between materialistic
and addictive behaviour.
Correct Answer Fixated
Your Answer Egoistic
Match The Following

Formal product Image, quality etc of No customer complaints

company handling
Traditional organisation No customer complaints Image, quality etc of
handling company
Feedback Service oriented industries Customer benefits and
Customer orientation Maximum customer Maximum customer delight
delight

Question Critical information required at ' after sales' level to enhance
consumer satisfaction are :-
Correct Answer Repair and maintenance , Consumer follow up
Your Answer Prompt redressal , Repair and maintenance , Consumer follow

up , Courteous and attentive service
True/False
Question Perceptual vigilance helps consumers to collect more
information on products about their benefits before purchase.
Correct Answer True
Your Answer False
True/False
Correct Answer True
Your Answer False

Question Who wrote this" Consumerism is shame of the total marketing
concept "?
Correct Answer Peter Drucker
Your Answer Peter Drucker

Question Customer expectation built up from a particular class of product
is at which level?
Your Answer Category

Question The ability of consumers to detect the variations in sensory
elements is determined by :-
Correct Answer Threshold level
Your Answer Limen

Question A Brand Evaluation that is an outcome of various factors and
which creates a positive or negative attitude about the product is
:-
Correct Answer One Dimensional
Your Answer Uniform in nature

Question These are temporary settings that occur in the environment at a
specific time and place :-
Correct Answer Situational influences
Your Answer Enduring involvement


Question Roles of attitudes in developing marketing strategies are :-
Correct Answer Develop promo strategies , To define segments , Develop new

products
Your Answer To define segments , Develop new products , Develop promo
strategies , Beat the competition

Question This model refers to the actual buying process & product and
company factors affect the process of buying :-
Correct Answer Characteristics of product and organisation
Your Answer Situation variables
Select The Blank

Question Lack of customer ________ leads to extinction of brand.
Correct Answer Satisfaction
Your Answer Delight

Your Answer Andhra pradesh , Gujarat , Bihar , West Bengal

Question Unforeseen factors that can affect supplies/purchase are :-
Correct Answer Labour , Cash flow , Bankruptcy
Your Answer Labour , Cash flow , Bankruptcy , Technical problem

Your Answer Limen

Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs
control Act , 1950
Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Consumer
protection Act , Drugs control Act , 1950
True/False
Correct Answer True
Your Answer False
True/False
Question More members will be involved in decision making if the problem
is an extentive one.
Correct Answer True
Your Answer False
Select The Blank

Your Answer Motives

Correct Answer Tata
Your Answer Tata

Question Company specific problems highlighted in Sheth model are :-
Correct Answer Degree of centralisation , Organisational orientation ,

Organisation size
Your Answer Degree of centralisation , Degree of decentralisation ,
Organisational orientation , Organisation size

Question Which type of involvement indicates an on-going interest in the
product category?

Question It is a method of collecting past and current data by recording
information :-
Correct Answer Observation survey
Your Answer Questionnaire method

Your Answer Occur in sequence , Are repeated frequently , Resemble

religious rituals , Induce God fearing sentiments
Select The Blank

Question Attitudes with________ of involvement are relatively easier to
change.
Your Answer Medium level
True/False
Question Attitude towards a brand is more easier to change than belief
about that brand.
Your Answer False
Select The Blank

Question Members of the same social class show ________ Lifestyles.
Correct Answer Similar
Your Answer Dissimilar

Question Which model is also known as Systems model?
Correct Answer Nicosia
Your Answer Blackwell
Select The Blank

Question ________ has a symbolic meaning tied to consumer values.
Correct Answer Product
Your Answer Price

Question When individual deliberately searches for information about
product before purchase, it is called :-
Correct Answer Intentional learning
Your Answer Unintentional learning
Select The Blank

Question In organisational buying, formal buying is represented by an
official and formal ________ .

Question Various purchase situations can be :-
Correct Answer In-store , Gift-giving , Unanticipated purchase
Your Answer Adhoc , In-store , Gift-giving , Unanticipated purchase
True/False
Question The unit in which secondary data are expressed may not be the
same as is required in the research project.
Correct Answer True
Your Answer False

Question Which model concentrates on the purchasing process?
Correct Answer Sheth
Your Answer Blackwell

Question The first step in creating good consumer research is to :-
Correct Answer Define the problem
Your Answer State the limitations

Your Answer Environmental , Organisational , Intra personal , Inter personal

Question It is the systematic collection and analysis of consumer
information for the purpose of effective decision making :-
Correct Answer Consumer research
Your Answer Consumer perception
Select The Blank

consumer.
Your Answer Discrepancy
Match The Following

Feel Paper products, fabrics Cosmetics and food

products
Red colour Warm and sensual Status and authority
Blue colour Cool and friendly Warm and sensual
Smell Cosmetics and food Aggressive and unfriendly

products
True/False
Correct Answer True
Your Answer False

Your Answer Medium status in the society

Your Answer Feedback
True/False
Question Consumer has a right to voice grievances or suggestions.
Correct Answer True
Your Answer False

Correct Answer Ego
Your Answer Ego
True/False
Question Use of primary data saves more time as compared to secondary
data.
Your Answer False
Select The Blank

Question The success of consumer research depends upon the
cooperation of ________.
Your Answer Public
True/False
Correct Answer True
Your Answer False
True/False
Question Attitude towards any product/ brand has nothing to do with the
final act of purchase of that product.
Your Answer False
Match The Following

Intuitive thinking Least price conscious Id
Aggression, hunger, sex Id Optimum stimulation level

personality
Sensitive thinking Short term consideration Dogmatism

Correct Answer Informal approach , Appropriate questions , Identify record subtle

reaction
Your Answer Informal approach , Appropriate questions , Identify record subtle
reaction , Discover hidden motivation
Select The Blank

Question ________ is the consumer's adaptation to an advertisement over
a time due to boredom and familarity.
Your Answer Ad adopt

Your Answer Extensive

Question The essential components towards completing the act of
purchase include :-
Your Answer Awareness of Product , Desire to buy , Feasibility of purchase ,

Group purchasing

Correct Answer Change in behaviour, temporary or permanent , Continuously
evolves , Change in behaviour based on experience
Your Answer Change in behaviour, temporary or permanent , Continuously
evolves , No change in behaviour , Change in behaviour based
on experience

Your Answer Financial risk , Physiological risk , Psychological risk , Physical

risk

Your Answer Is not considered at all


Question Expectations built up based on customer's knowledge and information
about a particular brand and organisation owning that brand is at a
level of :-
Your Answer Brand
Select The Blank

Question With consumers becoming more cost-conscious, they are now more
________ to pay premiums for brand.

Your Answer Buyer & trader
Select The Blank

Question Individuals have a specific perception and image of themselves called
________.

Question The essential components towards completing the act of purchase
include :-
Select The Blank

Question There is relatively ________ in the dressing styles of urban women as
compared to the rural in past couple of years.
Correct Answer More change
Your Answer More change
True/False
Question As per scalogram analysis technique if a respondent replies positively
to a difficult question he will respond positively to all questions which
are simpler than the earlier question.
Correct Answer True
Your Answer True
Match The Following

Market research Regular process Integration with decision
making level
Complaint resolution Integration with decision Regular process
mechanism making level
customer customer
photocopy machine

Your Answer Self confident , Store loyal



Correct Answer Motive , Cues , Drive
Your Answer Drive , Cues , Reinforcement

Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of
consumers
True/False
Question Attitude towards a brand is more easier to change than belief about
that brand.
Your Answer True

Your Answer By providing value based products
Select The Blank

Question ________ is defined as repetitive behaviour in absence of evaluation
of alternative choices.
Your Answer Brand loyalty
Match The Following

Formal product Image, quality etc of Image, quality etc of
company company
Traditional organisation No customer complaints No customer complaints
handling handling
Feedback Service oriented industries
Customer benefits and
Customer orientation Maximum customer delight Maximum customer delight
Select The Blank

Your Answer Dynamic

Correct Answer Competition , Rapid pace of innovation , Declination of product
differentiation
Your Answer Competition , Rapid pace of innovation
Select The Blank

users.

Question Why marketers focus on high involvement decisions?
Correct Answer Marketers assume consumers to be equally involved as they are ,
They believe consumers think before they act
Your Answer Marketers assume consumers to be equally involved as they are ,
They believe consumers think before they act
Select The Blank

Your Answer Selective behavior

Question It is the process wherein all employees of the firm are required to
interact directly with customers :-
Correct Answer Orientation
Your Answer Satisfaction

Question Any communication by experts in that fields makes that
communication more:-
Correct Answer Credible
Your Answer Environment friendly
True/False
Question Cultural values are dynamic in nature.
Correct Answer True
Your Answer True

Select The Blank

consumer.
Your Answer Expectation


Select The Blank

Your Answer Tannen baun
True/False
Question Consumers who are highly involved in product are information
gatherers.
Your Answer True


Question Which method involves a detailed probing of the respondent by a
specialist interviewer?
Correct Answer In-depth interviewing
Your Answer In-depth interviewing
True/False
Question The unit in which secondary data are expressed may not be the same
as is required in the research project.
Correct Answer True
Your Answer True

Question Reasons for rural urban disparities are:-
Correct Answer Low priority to agriculture , Failure of land reforms
Your Answer High priority to agriculture , Failure of land reforms

Your Answer Area restriction , Tie up sales , Predatory pricing
Select The Blank

Question ________ is the consumer's adaptation to an advertisement over a
time due to boredom and familarity.
Your Answer Ad adapt
True/False
Question Marketing research is a part of consumer research which in turn is a
part of product research.
Your Answer True
True/False
Question In comparison to outdoor publicity of products/ brands, electronic
media is relatively becoming more important.
Correct Answer True
Your Answer True

Correct Answer Brand beliefs are formed first by passive learning , Purchase decision
is made , Brand may/may not be evaluated afterward
Your Answer Brand beliefs are formed first by passive learning , Purchase decision
is made , Brand may/may not be evaluated afterward
Select The Blank

Your Answer Grievances
True/False
Your Answer False
True/False
Question When the benefits of product are not clear but is an important one,
then one should use ambiguous messages in ads.
Correct Answer True
Your Answer False


Correct Answer Cognitive Component , Conative Component , Affective Component
Your Answer Cognitive Component , Conative Component , Affective Component

Question Purchase situation where purchaser does not evaluate alternate
brands and price and purchases goods, is called:-
Correct Answer Unanticipated purchase situation
Your Answer Unanticipated purchase situation
True/False
Question Proper analysis of characteristics of social class helps the marketers
to gain better understanding of target market.
Correct Answer True
Your Answer True

Question The Degree measure of attitude by any person towards any object /
situation is :-
Your Answer How much he likes it , How he evaluates it , How he measures it
True/False
Question Brand beliefs & brand evaluation are identical in nature.
Your Answer False
Select The Blank

Question ________ in India has been the major cause for slow rise of
consumerism .
Correct Answer Illiteracy
Your Answer Illiteracy

Your Answer Occur in sequence , Are repeated frequently , Resemble religious
rituals
Select The Blank

Question Attitudes with________ of involvement are relatively easier to
change.
Select The Blank

Question In organisational buying, formal buying is represented by an official
and formal ________ .

Question Consumerism in India has not progressed due to following reasons :-
Correct Answer Ignorance , Consumerism disorganised , Wealth imbalance in the
country
Your Answer High literacy rate , Ignorance , Wealth imbalance in the country

Question Enculturation takes place through a process of instilling values from
key institutions like :-
Correct Answer The family & school , Religious institutions
Your Answer The family & school , Religious institutions , Offices & workplaces
Select The Blank

Question ________ behaviour indicates addiction.
Correct Answer Compulsive
Your Answer Compulsive
Select The Blank

Select The Blank

Question To create product differentiation, manufacturers have to continuously
________ their products.
Your Answer Upgrade
Match The Following

Unforeseen factors Breakdown, bankruptcy Breakdown, bankruptcy
Perceived risk Decides number of Company specific problems
members in DMU
Degree of centralisation Company specific problems Product specific problem
Perceptual distortion Influences expectations Influences expectations

Correct Answer Change in behaviour, temporary or permanent , Continuously
evolves , Change in behaviour based on experience
Your Answer Change in behaviour based on experience , Change in behaviour,
temporary or permanent , Continuously evolves

Question When individual deliberately searches for information about product
before purchase, it is called :-
Correct Answer Intentional learning
Your Answer Intentional learning

Question Primary use of consumer research is for which applications?
Correct Answer Routine problem , Non routine problem
Your Answer Routine problem , Non routine problem
True/False
Question Study of CB is more complex in India due to multilingual,
multicultural& ethical status.
Correct Answer True
Your Answer True
True/False
Question Research provides insight about customer's perception about the
competition.
Correct Answer True
Your Answer False

Your Answer Different
Select The Blank

Question ________ is considered as a social institution forming an integral
part of social system.
Correct Answer Consumerism
Your Answer Consumerism

Question If the outcome of post purchase experience is in line with the

Question Automotive manufacturers in India are concentrated in which place?
Your Answer Chennai

Question Characteristics of Attitudes include a feature as " ATTITUDES HAVE
AN .." :-
Your Answer OBSESSION

Question It is a practice by marketers to indulge in temporary sales at prices
below cost. What is it called?
Correct Answer Predatory pricing
Your Answer Predatory pricing
True/False
Question Use of primary data saves more time as compared to secondary
data.
Your Answer True
True/False
Correct Answer True
Your Answer True
Select The Blank

Question The behaviourist theory gives little emphasis on consumer
________.

Question Under this practice, manufacturer draws line for the supplier to make
supplies only in a fixed area :-
Correct Answer Area restriction
Your Answer Area restriction
True/False
Correct Answer True
Your Answer True
True/False
Question Education does not constitute as a parameter for measuring value &
status of individual in society.
Your Answer True
Select The Blank

Question Price perceptions________ influence the purchasing behaviour of
consumer.
Match The Following

Types of data Primary and secondary Primary and secondary
New product launch Non routine problem Routine problem
Survey research Communication problem Communication problem
Reports by Federation of Non-government Non-government publication
Indian Chambers of publication
Commerce
True/False
Question Pre-purchase decision are unimportant as compared to post
purchase decision.
Your Answer False
True/False
Question Super ego operates both at the conscious and unconscious level.
Correct Answer True
Your Answer True
Select The Blank

Question Characteristic of organisational buyer is:-
Correct Answer Few in number, high volume business
Your Answer Few in number, high volume business
True/False
Question The rank of India among other countries in the world has gone down
in terms of poverty, unemployment and level of development after
independence.
Your Answer True


Question Measures by government to protect the interests of consumer are :-
Your Answer Expansion of private sector , Statutory regulation

Question If the outcome of post purchase experience is not in line with the
Correct Answer Negative discrepancy
Select The Blank

Question Organisational buying process is based on :-
Correct Answer Utilitarian concept
Your Answer Utilitarian concept

Question Human process that is included in the EBM model is :-
Correct Answer Memory
Your Answer Satisfaction

Your Answer Sensation , Intuition

Question Pulse Polio Movement conducted by Govt. of India through media
advertisement is based on advertisement by :-
Your Answer Networking and Transmission
True/False
Question When the product benefits are clear cut, the operating principle is perceptual defense.
Your Answer True
Select The Blank

Question Attitudes based on ________ information are relatively easy to change.
Correct Answer Ambiguous
Your Answer Sensitive
Select The Blank

Your Answer Price insensitive
Select The Blank



Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Consumer protection Act
True/False
Question There are high chances of product failure if product categorisation is not there in
consumer's mind.
Correct Answer True
Your Answer True

Your Answer Financial risk , Physiological risk

Question These are temporary settings that occur in the environment at a specific time and place :-
Correct Answer Situational influences
Your Answer Situational involvement

Your Answer Intentional learning
True/False
Question Feedback is a very critical element for service oriented industries.
Correct Answer True
Your Answer True
True/False
Question Various sources of information like exhibitions, trade shows, etc influences one's
expectations.
Correct Answer True
Your Answer True
Select The Blank

Question ________ gives clues to the firm about what existing or prospective customers think.
Correct Answer Research
Your Answer Feedback

Select The Blank
Question ________ is used as a means of maintaining regular contact and dialogue with the
consumer.
Correct Answer Feedback
Your Answer Brochures

Correct Answer More frequent interaction between same people , Caste influence is strong , Status
Your Answer More frequent interaction between same people , Caste influence is strong , Status
Select The Blank

Your Answer Manufacturer

Question It is an object existing in the environment as perceived by the individual. What is it
called?
Correct Answer Cues
Your Answer Motives
True/False
Question There is a close relationship between brand loyalty and habit.
Correct Answer True
Your Answer True

Question This method involves questioning respondents and recording their responses :-
Your Answer Survey research

Question While evaluating information, individuals are strong in following activity :-
Correct Answer Thinking , Feeling
Your Answer Feeling , Sensation , Thinking

Question In EBM model, which search is required if enough information is available in the
memory?
Your Answer Intensive

Question Two excellent examples that can show that products are means of sharing experience
are :-
Correct Answer Food & drinks on social occasions , Flowers for happy/ sad events
Your Answer Exporting consumables to other nations , Food & drinks on social occasions
True/False
Correct Answer True
Your Answer False

Your Answer After sales service , Repeat purchase
Select The Blank

Question In a three element system imbalance will exist if all the relations are ________.
Correct Answer Negative
Your Answer Positive

Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction
Your Answer Informal approach , Appropriate questions , Discover hidden motivation
True/False
Question Individuals belonging to elite professions as Civil Services, Business executives etc. are
accorded same level of status as of ordinary graduates.
Your Answer False

Correct Answer Durable , Style , Reliable delivery
True/False
Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over
the years.
Correct Answer True
Your Answer True

Question It is purposeful and directed towards the specific goal
Correct Answer Motives
Your Answer Cues
True/False
Question Perceptual vigilance helps consumers to collect more information on products about their
benefits before purchase.
Correct Answer True
Your Answer True
True/False
Question Consumer has a right to voice grievances or suggestions.
Correct Answer True
Your Answer True

Question Which theory is based on the premise that biological needs are the root forces that
determine human motivation and personality?
Correct Answer Freud's psychoanalytical theory
Your Answer Carl Jung's theory

Select The Blank
Question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the
brand over a period of time.
Your Answer Perception

Question Who wrote this" Consumerism is shame of the total marketing concept "?
Correct Answer Peter Drucker
Your Answer Peter Drucker

Question More product knowledge through advanced information leads to consumers being :-
Correct Answer More cost conscious , Less brand loyal
Your Answer More cost conscious , Less choosy , Less brand loyal
Select The Blank

Question ________ involvement may not always lead to a complex decision making.
Correct Answer High
Your Answer Direct

Your Answer Situational involvement

Your Answer Purchase decision

Question Characteristics of rural market in relation to marketing stimuli are :-
Correct Answer Low product exposure , Low brand awareness

Your Answer Low product exposure , Low brand awareness
Select The Blank

Question The ego defensive function of attitude explains how attitudes ________ the ego from
anxieties & threats.
Correct Answer Protects
Your Answer Protects
Match The Following

Consumer Research Analysis of information Analysis of information
Primary Data Source MIS
ORG External agency Internal/Govt. agency
Survey Data collection method Data collection method

Your Answer Behavioural , Primary stimuli
True/False
Correct Answer True
Your Answer False


Question A more isolated style becoming more predominant is an outcome of :-
Correct Answer Increased TV channels and electronic media in India

Your Answer Increase in std of living

Multiple Choice Single Answer: List of Attempted Questions and Answers

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LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer

Correct Answer Absolute threshold

Your Answer Absolute threshold

Multiple Choice Single Answer

Your Answer OBJECT

Multiple Choice Multiple Answer

Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality

Multiple Choice Multiple Answer

Correct Answer Cognitive Component , Conative Component , Affective

Your Answer False

Multiple Choice Single Answer

Correct Answer Medicine

Your Answer Medicine

Select The Blank

Correct Answer Marketers

Your Answer Marketers

Select The Blank

Correct Answer 600

Your Answer 600

Your Answer False

Multiple Choice Single Answer

Correct Answer Is micro level & cognitive in nature

Your Answer Is micro level & cognitive in nature

Multiple Choice Multiple Answer

Your Answer False

Multiple Choice Single Answer

Multiple Choice Multiple Answer

Correct Answer More frequent interaction between same people , Caste

Multiple Choice Multiple Answer

Correct Answer Social science , Economics , Psychology

Your Answer Social science , Economics , Psychology

Select The Blank

Your Answer Influencing variables

Select The Blank

Your Answer Habit

Match The Following

Smell Cosmetics and food Cosmetics and food

Red colour Warm and sensual Warm and sensual

Blue colour Cool and friendly Cool and friendly

Multiple Choice Single Answer

Correct Answer Ralph Nader

Select The Blank

Your Answer Information technology

Your Answer True

Multiple Choice Single Answer

Your Answer Internal

Multiple Choice Multiple Answer

Correct Answer Summated rating scale , Thurstone scale

Your Answer Summated rating scale , Thurstone scale

Multiple Choice Single Answer

Correct Answer Mass production

Your Answer Mass production

Correct Answer True

Your Answer True

Multiple Choice Single Answer

Your Answer Punjab

Select The Blank

Your Answer Schema

Select The Blank

Your Answer Directly

Select The Blank