The Complete Answer for SWOT Question:

SWOT analysis is an analytical method used to analyze factors that affect

strategic planning and decision making of an organization. It developed a full
awareness of your situation.a

“SWOT stands for strengths, weaknesses, opportunities and threats.”

The Strengths and Weaknesses aspects refer to an organisation’s “internal

environment”

Strength is A resource or capacity of the organisation or team that can be

used effectively to achieve objectives now or in the future

Weakness is A limitation, fault or defect of the organisation or team that will

hinder achievement of objectives now or in the future

Opportunities and Threats refer to an organisation’s “external environment”.

Opportunities are External attractive factors that support the organization

development and goals.

Threats are External factors, beyond an organization’s control that risk

(threat) the organization mission or operation.

Benefits of the SWOT Analysis:

1) Simple process which lowers costs; 2) No extensive training required;

Safaa Qoussini_B120 Dammam Female Branch AOU

safaqosini@hotmail.com
 Examples on SWOT analysis:

Organization Functions

HR Dep. Operation Sales & Accounting

Dep. Marketing and Finance
Dep. Dep.
Strengths Team work
Skilled Global brands Recent system
Structure supervisors and following World
technicians High quality Standards.
Leadership

Weaknesses Fresh sales High MGT and

Team working
Cultures team with no overhead costs
skills
SWOT

experience
Opportunities New labour
Law Free Trade New offices and
----
Visa Agreement branches
Facilities

Threats -gaps in the

Skill gap Technology
market legislations
legislations changes
- competition

Safaa Qoussini_B120 Dammam Female Branch AOU

safaqosini@hotmail.com