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29 April, 2015
The Effects of Gym Membership Forms
The proper function of fitness businesses necessitates organization, efficiency, authority,
and professionalism. In order for the business to operate to its fullest potential, there must be a
systematic way of communication between the staff and members. A widely used genre, gym
membership forms, embody all of these components into one single document. Although the
forms can vary in style and structure depending on the gym, they all share a commonality: using
the form as a bridge to connect individuals who desire to live a healthy and active lifestyle.
Consequently, the types of people who utilize the membership forms are the gym members, who
want to stay active in an encouraging environment, and the staff, the workers who provide their
services and hospitality to enhance the members experience.
Gym membership forms are used by members and staff. Although both groups of people
use the forms, they are used in completely dissimilar ways. For instance, the purpose of using the
form for the member is to fill it out with accuracy in order to become a full-fledged member.
Consequently, the member benefits from the form because they are able to fulfill their desire to
work out. The document also serves as a bridge for the member to belong and connect to a group
of individuals who share the common goal of living a fit life style. Subsequently, filling out the

form to become a member is not for the single purpose of using the exercise equipment, but to
also take advantage of exercising around people who have the same objectives of maintaining
physical health. This creates positive and constructive outcomes such as forming connections
with staff and other members, stimulating motivation, and encouraging an incentive to be active.
Thus, the form leads to more than just access to equipment; it brings an opportunity to bond with
others who share the same goals and ambitions.
Once the form is filled out and finalized, the staff uses it to benefit the business. Not only
does the completed document lead to an increase in revenue for the gym, but it also shows the
gym members that the business is upholding organization. Through storing the form in an orderly
manner, the staff benefits from it by keeping accurate records. In other words, the stored forms
can be used to revisit payment plans and deadlines, dates of membership, and signatures of the
terms and agreements. The genre most importantly benefits the staff because it serves as a safety
net for the staff and business as a whole. If liability issues arise, such as if the member breaks the
equipment or gets injured on the premises, the contract and signature section of the form could
be used to counterbalance any accountability disputes.
The form has capabilities to impact the members perspective on the gym. If properly
conveyed, using the document displays efficiency, professionalism, control, and authority.
Efficiency is displayed when the form is concise and easy to understand. Being able to fill out
the form with ease is a fundamental factor in attaining more members. A speedy but informative
membership process shows the member that the gym recognizes and respects the members time.
The Chuze Fitness membership form entitled Membership Information successfully displays

efficiency. Not only is the form available to complete online which makes is even more efficient,
the headings over the sections are short and easy to understand. For instance, it asks for simple
information such as First Name, Last Name, Email, Card Number, and Billing Postal
Code. All of these tiles are evidently straightforward, therefore promoting efficiency to the
fullest. If the form is lengthy and overly descriptive, the member could be intimidated by its
structure, and, as a result, the gym could risk losing a potential member. A short, concise, and
easy to understand form can also allow the member to connect the gyms way of efficiency
displayed in the form to other aspects of the business. In other words, the member could
recognize that components outside the form such as the management, staff, and fitness classes
are systematized as well.
Professionalism is displayed when the form is properly structured, well formatted, and
written skillfully. The form is appropriately structured and formatted when there are elements
such as distinct lines separating the sections, bolded titles, and larger and smaller text. Power
and Physique Systems, LLC is an example of a gym membership form that embodies all of
these elements. In this form, it is clear that there are three distinct sections because of the thick
black bold lines. The bolded tiles such as Notice to Members and Membership Agreement
are additionally infused to direct the probable member to clearly distinguish each distinct section.
The larger text and smaller text used in this form plays a fundamental role as well. In this case,
the larger texts are used in the form of titles and the smaller text is infused when the information
is more detailed and in complete sentences, such as the policies portion of the form. All of these
components make the form efficient to fill out to benefit the potential members.
Professionalism is also revealed through use of colors. Depending on the color, it sways
the gym member to view the gym as stern, structured, friendly, or encouraging. For instance,

black and white gym membership forms could stimulate a more stern approach while small pops
of color infused in the membership form can show that the gym is encouraging and upbeat, yet
still serious. If the membership form infuses too many colors, members could perceive the gym
as extremely inviting but not as serious and organized. According to Andrea Lasley, a gym staff
worker in Phoenix, Arizona, the gym membership forms are basically black and white with
pops of color (we use red) where the information is needed. In this manner, the pops of color
direct the potential members to fill out the form with ease and certainty. Since red is a vivacious
color, it is often used to capture attention in numerous gym membership forms. It is reasonable
for fitness businesses to infuse powerful colors such as red to direct the member to important and
valuable information. Consequently, even the ways in which color is organized in the forms can
alter the members impression of the fitness business.
Control and authority are the most vital components that must be conveyed in
membership forms. Both elements are primarily used in the rules and regulations section of the
document. Although the forms can vary in the length and description of the rules, the purposes of
the regulations are to express power over the member. For instance, according to Choose the
membership the membership requires a minimum12 month commitment. The authoritative
words, requires and commitment, are direct which evidently shows that the gym intends to
show the members their authoritative position and expectations. Other gyms could necessitate
the member to follow other expectations such as dress codes. Additionally, others may limit
certain exercises to lessen intimidation for other members and to diminish the chance of
equipment abuse. This then leads to rules that expect consideration to other members and staff.
To seal the power the gym conveys entirely, the member must sign their own name at the bottom
of the membership form to signify that they agree and will abide by the gyms expectations. In

other words, the members signature shows that they will be subservient to the gym in terms of
obeying and respecting their policies. This most certainly proves that between the two groups of
individuals who utilize the forms, the staff of the fitness business has more command than the
members.
The members are limited in what they can do in this genre, however where there are
limitations, there are also allowances. The form often states the hours in which the gym is
opened. Consequently, members are allowed to stay however long they would like during the
operating hours of the gym. Because the form serves as a channel to live a healthy and active
lifestyle, the gym often encourages members to participate in numerous gym activities such as
group classes like pilates, cycling, or zumba. Additionally, many gyms offer personal training
sessions or equipment such as ellipticals and treadmills, and other equipment for individual
workout sessions. The freedom to participate in any of the gyms services is one of the most
beneficial allowances that the membership form offers.
Fitness businesses use the form as a way to sell membership in a very strategic way. For
instance, having the member fill out the document alone may lessen the chance of acquiring
more members if the form is overly complicated and lengthy. Potential members could also
decrease if there are components in the rules and regulations that are difficult to comprehend or
if certain policies are viewed as displeasing. However, if the gym staff assists the member when
filling out the form, the number of potential members could be dramatically increased.
The ways in which the gym staff can convince the members to invest in the business
starts with, focusing not on selling but rather on the client's goal and why they have that goal
(Leggatt). This is one of the fundamental ways that fitness businesses can bring in more clients.

Getting to know the member by understanding their goals and ambitions makes them feel
appreciated, important, and significant. Consequently, once the potential member feels more at
ease, the staff can then begin to guide them through the membership form.
One of the best ways to attract more members comes from having a gym staff member
that is passionate about selling gym memberships. According to Selling Fitness if the gym staff
is enthusiastic and personable while selling memberships, the potential members will,
see that and be attracted to you. People who don't enjoy their jobs usually find selling
difficult. These individuals should figure out what they're passionate about and pursue it.
There's nothing more inviting than a big smile that's authentic and a great attitude,"
confirms von Pander. "Choose to have a good attitude." Passionate salespeople are rare.
Their smiles and infectious happiness are key to making great sales (Leggatt).
As a result, having staff members that love what they do will increase the chance in acquiring
more revenue which will benefit the business tremendously.
Gym membership forms are vital systems of documentation that join two groups of
individuals with different goals and ambitions. Although the two groups, the gym members and
gym staff have dissimilar goals, their objectives are both beneficial and advantageous. The forms
help the gym members live a healthy lifestyle and the staff by serving as a gateway to bring in
revenue to the business. Positivity and encouragement exuded by the gym staff, paired with
efficiency, organization, control and authority are the most vital components that generate
successful gym membership forms. With these components balanced equally and bolstered with

effective style, structure, and appeals, the seemingly simple, strategic forms serve as a strong and
powerful foundation to a lucrative business.

Works Cited
Lasley, Andrea. Interview. 18 Apr. 2015.
Leggatt, Jamie. "Selling Fitness." American Fitness 22.3 (2004): 36-38. Academic Search
Complete. Web. 26 Apr. 2015.