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Our world is constantly changing. Humanity's needs and desires morph as our living
conditions, social norms, and economies evolve. In this 21st century that we live in, our time
and energy are allocated differently than they were 100 years ago. Today, recreation is an
important aspect of life to a large percentage of the population. Trends and popularity of
different activities change as generations grow old and new ones start participating. However,
according to the Outdoor Industry Association, one thing is clear. The participation in outdoor
recreation activities hit an all time high in 2013 (Outdoor Industry Association, 2014)
What activities are growing in popularity? Why are these activities growing in
popularity and what makes them so appealing to the people that participate in them? Adventure
racing is on the forefront of activities that are growing in popularity. For the purpose of this
paper, Adventure Racing will be defined as what Running USA calls Non-Traditional Running
Events. This includes obstacle races, themed races and obstacle events (Running USA, 2014).
These races appeal to large numbers of people for a variety of reasons.
This paper will show that the number of people participating in Adventure Racing is
growing, and explore some of the reasons why. Adventure Racing's growing popularity is due
to the current accessibility of the sport and the intrinsic and extrinsic motivations that drive
people to participate in it. First, we will look in depth at how much the industry has actually
expanded and some of the numbers associated with that. Secondly, we will explore the intrinsic
motivations that attract people to participate in Adventure Racing and thirdly, we will look at
the extrinsic rewards and motivations that Adventure Racing stimulates. The forms that these
motivations manifest themselves can be explored both quantitatively and qualitatively.
Works Cited
Bibliography
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