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ORGANIZATIONA

L CHANGE

Learning Objectives
To understand what
organizational change is about
To realize all organizations need
to change in order to survive
Understand that organizational
change is difficult

Reasons to change
MARKET
CONDITIONS

CHANGING
TECHNOLOGIES

INPUT
COSTS

CUSTOMER
DEMANDS

COMPETITION

HOW TO:

REVALUATE THEIR BUSINESS MODELS

IMPLEMENT APPROPRAITE POLICIES AND STRATEGIES

REALIGNING THE ORGANIZATION

Organizational
change means
permanently altering
patterns of
organizational
behavior.

WHY DO ORGANIZATIONS
HAVE TO CHANGE?
Strategic drift
Need to adapt

The internal and external environment


of organizations changes constantly

This poses threats to survival


and opportunities to thrive

Organizations change to survive

Shifting
environment

Competition
Customer
Behavior
Politics
Economy
Society
Technology

Organisational
change

Strategic
Renewal

New products
New markets
New business
Models

Tasks
Structure
Politics
Meaning

Organizational change is ubiquitous

Merger or Takeover
Reported Losses
Layoffs
New managers
New products

Organizational change is difficult

Average life expectancy for a company


is 13 years
Average time companies stay on the
fortune 500 list is 40 years

VISION OF MOBISHASTRA

Step Organizational Change


Model

Unfreeze, Change, Freeze

UNFREEZE

One of the more important stages


Getting ourselves ready for it

CHANGE

Change is a journey not a single step


Misunderstandings may occur

REFREEZE

Final Goal is to achieve refreeze


Establishing new phase of stability
May be a slow process
Stage could be tentative

Changing values ,attitude and behavior

Changing priorities, ultimate direction and


purposes
Changing the identities of
organization

Cultural change
Strategy Change

Mergers and acquisition

Changing processes, the way work is done

Changing organizational structures and


reporting lines

Re-engineering
Re-structuring

Types of changes in organization

HUMAN RESPONSE TO
DISRUPTIVE CHANGES
Emotional
response
active

Acceptance

Anger
Bargaining
Stability
Denial

Immobilization

Testing

Depression

passive
Time

THANK YOU

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