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Lacey Alleruzzo

15037 Ridgewood Drive Oak Forest, IL 60452 (708) 420-9205 laceyalleruzzo@gmail.com www.linkedin.com/in/laceyalleruzzo

OBJECTIVE
To obtain an internship in the field of Marketing and Social Media in order to build upon my knowledge and
experience, as well as, utilize my understanding of basic marketing principles and concepts.
EDUCATION
Bachelor of Science
Lewis University, Romeoville, IL
Major: Marketing
Minor: Social Media Marketing

Expected: May 2018


GPA: 3.74/4.0

RELEVANT COURSEWORK/CLASS PROJECTS


Consumer Behavior, Advertising, and Social Media Marketing
Advertising Campaign- Class Project, Spring 2016
Constructed an Advertising Plan for a corporation through bi-weekly status reports
Researched industry background, buyer analysis, competitive review, segmentation, targeting, and positioning
Established communication objectives, budget, creative strategy statement, and media objectives
Measured program effectiveness
Social Media Marketing Plan- Class Project, Spring 2016
Created a Social Media Marketing Strategy for a small business
Presented campaign and research in class
Social Media Marketing Blog- Class Project, Spring 2016
Updated weekly with article summaries on current Marketing trends
www.introtosmmlaceyalleruzzo.wordpress.com
Consumer Behavior Analysis- Class Project, Fall 2015
Analyzed the influence of marketing strategies and consumer behavior on a target audience
Presented gathered observations and research in class
PROFESSIONAL EXPERIENCE
Lewis University Romeoville, IL
Lewis University Navigator (September 2015- Present)
Greet visitors and safely guide groups throughout the university
Provide in-depth details of campus life, buildings, and programs offered

August 2015- Present

Library Assistant, Circulation Desk (August 2015-Present)


Reserve, circulate, renew, and discharge books and other materials at main circulation desk
Answer routine inquires in person or via telephone, referring patrons with further assistance to librarians
Perform clerical activities such as I-Share filing, organizing of documents, and updating computers
Participate in marketing-orientated meetings and provide student feedback on past and future library campaigns
Trugurt Frozen Yogurt Orland Park, IL
September 2013-September 2014
Cashier/Shift Leader
Resolved customer complaints to ensure satisfaction
Processed cash and credit transactions; balanced cash receipts at end of the day
ACTIVITIES AND VOLUNTEER EXPEREINCE
Member, American Marketing Association, Lewis University, Spring 2014- Present
Member, Flyers Photography Club, Lewis University, Fall 2015- Present
HONORS AND AWARDS
Deans List, Lewis University, all semesters
Recipient, Michael and Frances Fitzpatrick Scholarship, all semesters
SKILLS

References available upon request

Lacey Alleruzzo
15037 Ridgewood Drive Oak Forest, IL 60452 (708) 420-9205 laceyalleruzzo@gmail.com www.linkedin.com/in/laceyalleruzzo

Proficient in Microsoft Word, Excel, and PowerPoint

Familiar with social media marketing Facebook, Twitter, LinkedIn, Instagram, Tumblr, WordPress, Weebly

References available upon request