STEPHANIE M ERICSON

2336 W Roscoe Street, #2R, Chicago, IL 60618 (313) 622-5262 ericson.stephanie@gmail.com www.linkedin.com/in/stephaniemericson

PROFESSIONAL SUMMARY
Motivated and detail-oriented communications professional who is flexible, versatile and
proficient at maintaining a sense of humor under pressure while advancing and achieving
organizational strategies, goals and objectives.

SKILLS

Adobe Creative Suite

Website management
PowerPoint and entire
Microsoft Office platform
Videography and video
editing

Social media management

CRM software
MailChimp, Constant Contact, and Express
Pigeon
Strong knowledge of Associated Press style

WORK HISTORY
08/2015 to Present

Director of Marketing and Public Relations

The Missner Group Des Plaines, IL
Create and execute content strategies for social media, website, advertising, and marketing

08/2014 to 08/2015

Public Relations and Marketing Manager

Spotlight Marketing Chicago, IL
Produced marketing decks for client presentations and new business pitches.
Initiated market research studies and analyzed findings.
Analyzed business developments and monitored market trends.
Analyzed third-party data and investigated new growth opportunities.
Collaborated with developers, advertisers and production managers to market products and

06/2014 to 01/2015

services.
Edited and packaged product placements for clients.
Directed product development using in-depth knowledge of vendor landscape and industry insight.

Director of Marketing and Public Relations

Lincoln Bark Chicago, IL

execution.
Design marketing and advertising materials for print and digital distribution.
Manage multiple projects at various stages at once; assuring all forms of communication,
marketing, and advertising are completed.
Plan the entire year of advertising, PR and budgeting for each project as they occur.
Maintenance of company website and social media channels.
Coordinate and plan events for investors, clients, and industry members.
Maintain internal and external communications to various audiences.

Wrote and distributed news releases, maintaining media relations and media strategies,
resulting in placements in Petfood Industry, Pet Product News, Modern Dog Magazine, Animal
Wellness Magazine, Pet Business Magazine, and Pet Age Magazine.
Wrote and pitched articles for trade publications and trade blogs, resulting in placements on DogMilk.com, PrettyFluffy.com, Tails Pet Magazine, and Modern Dog Magazine.
Directed and coordinated marketing activities and policies to promote products and services.
Completed quarterly forecasting and monthly financial reviews.
Coordinated and participated in promotional activities and trade shows.
Preserved brand integrity by monitoring the consistency and quality of marketing content.
Traveled nationally to meet with customers and deliver clear company messages.
Analyzed usage patterns to understand ways in which customers used company products and
services.
Developed and implemented campaigns for email, online advertising, search engines and direct
mail.
Defined and tracked campaign effectiveness and adjusted strategies accordingly.


09/2012 to 06/2014

Communications Coordinator
Michigan Association of Counties Lansing, MI
Coordinated news releases, media responses, press packets and placement of stories in national

10/2010 to 09/2012

trade publications, resulting in placements in Crain's Detroit Business, Detroit Free Press, MIRS
News, Gongwer News Service, MLive, Detroit News, Dearborn Press & Guide, and other
publications around Michigan, as well as on air spots for legislative staff on the Big Show with
Michael Patrick Shiels, The Tony Conley Morning Show, and Michigan Radio Network.
Wrote and edited marketing emails, data sheets, and newsletters.
Conducted market and public opinion research related to companys reputation and positioning
among key stakeholder audiences.
Wrote and edited articles, web content, advertising copy, periodicals and publications for internal
and external audiences.
Leveraged technical resources to design and create campaign deliverables, including e-mail
invitations, articles and marketing videos.
Served as the primary point of contact for incoming media calls, including requests for meetings
and interviews with company executives and experts.
Presented strategies and media results at board meetings, regional meetings, and annual
conferences.
Developed and managed communications strategies, plans and budgets.
Drafted speeches for association executives and legislative team members.
Conveyed noteworthy information about project successes and updates to members.
Drafted and managed print, online and social media communications designed to promote
company brand, image and values.
Built and maintained media and coalition lists.

Membership Services Director/Communications Specialist

State of Fitness East Lansing, MI
Reviewed published materials and recommended revisions to scope, format and content.
Wrote in several styles and voices for website, print and internal documents.
Wrote and posted content for company blog, keeping customers updated and engaged.
Wrote and edited long- and short-form copy for blogs, websites, social media, presentations,

training materials and more.

Translated client desires into compelling campaigns.

EDUCATION
Current

Master of Arts: Public Relations and Advertising

DePaul University - Chicago, IL

2008

Bachelor of Arts: Psychology

Michigan State University - East Lansing, MI

2007

Bachelor of Arts: Journalism

Michigan State University - East Lansing, MI

AWARDS
03/2016

Arthur W. Page Society Case Study Competition in Corporate Communication

Third Prize, Communications Category, Blue Bell, People Over Profit: An Analysis of Blue
Bell Creameries' Listeriosis Crisis Response

09/2013

Michigan Society of Association Executives Diamond Award

Excellence in an E-Newsletter, Michigan Association of Counties Service Corporation
E-Newsletter

09/2013

Michigan Society of Association Executives Gold Award

Excellence in an E-Newsletter, Michigan Association of Counties E-Newsletter

04/2013

Public Relations Society of America, Central Michigan Chapter PACE Award

Outstanding Public Relations Success in a Public Affairs Campaign, Replace Don't Erase