(Eileen) Shunyi Yu

206-658-5250; eileenshunyi@gmail.com

EDUCATION
Penn State University, University Park, PA
Bachelor of Arts (B.A.) Communications Arts & Sciences; Digital Media Trends & Analytics
North Seattle College, Seattle, WA
Associate of Arts (A.A.)

Aug. 2015 May 2017

Jan. 2014 Jun. 2015

EXPERIENCE
Social Media Specialist, Superinterns.com
Nov. 2015 Present
Utilized strong analytical ability to evaluate and optimize various social media platforms
Managed social media accounts and engaged the local community through attention-grabbing strategies
Strived to increase global awareness through impressions, page analysis and social media strategy
Accelerated revenue $40,000 each month by driving and engaging new clients through social media
International Advertising Sales & Business Development Intern, Shanghai Media Group (SMG)
Jun. Aug. 2015
Created management for advertising needs for fortune 500 brands including Coca-cola, Unilever and Orion, etc
Coordinated directly with sales departments and advertising agencies developing promotional plans
Managed a marketing research project encompassing cooperate negotiations
Executed best business practices through client interactions and offered effective sales presentations or assistance.
Research and Advocacy Board Officer, NSC Student Leadership & Multicultural Program
Jun. 2014 Jun. 2015
Streamlined various events on campus and led service departments by organizing 10 focus groups, etc
Advocated Legislative Academy at Washington State Capitol and discussed campus improvement strategies with
politicians for all colleges in Washington State
Computer Tutor, North Seattle College Library
Sep. 2014 Jun. 2015
Mentored students to become independent computer users using software including Microsoft, Adobe, Canvas, etc
Developed educational resources and publicized library events
Digital Media Marketing Intern, Shanghai Lianda Information Technology Corporation, Limited
Aug. Sep. 2014
Publicized and executed web, SEO/SEM, marketing database, email, social media and display advertising campaigns

ACHIEVEMENTS & ASSOCIATIONS

American Marketing Association, Penn State Chapter (Consulting & Market Research Division)
Created digital and guerilla marketing campaigns for local businesses in State College
Applied marketing research to help influence business decisions
Increased student usage of the app to 3,000 active users by the end of the academic year
Public Relations Officer, Chinese Students & Scholars Association
Maintained good relationship with companies, and expanded funds for CSSA events
Communicated with departments and organizations in and out of school
Penn State Equestrian Team
Campus Ambassador, Chinese Career Center

HONORS
Phi Theta Kappa Honor Society 2014 2015

Vice Presidents List North Seattle College

TECHNICAL SKILLS
Languages: Fluent in Mandarin, English & Shanghainese
Software & Social Media: HTML, Python, Java ,CSS, Facebook Insights, Twitter Analytics, WeChat Analytics, Weibo &
Newsletter, Photoshop, InDesign, Illustrator, Prezi, Microsoft Word, PowerPoint, Excel