Entry strategies in China

by Coca Cola

3 Entry mode in China

Foreign direct investment
Through FDI, the first Coca-Cola bottling
manufacture factory was established in Beijing in
1981, and it got the benefits from direct
investment.
After this investment Coca Cola had 35 bottling
company and 29 manufacture factory for its
products in china, for more than 30,000 people
working in coca-cola,99% stuff are Chinese local .

 Alliance

Coca-Cola and Lenovo (top technologies company in

china) home computer together becoming to the
"marketing partner", with Lenovo's high-tech image
to match the Internet Express
In Chinese technology marketing, Lenovo has
hundreds of stores and thousands of dealers spread
all over the country, with the lager channel system,
Coca-cola was to become well -know brand in china
(Lenovo website 2010)

 Joint Ventures

Two top companies in the world coca-cola and nestle

joined marketing force called coca-cola and nestle
refreshments(CCNR) as the beverage partners
worldwide (BPW), the fifth-fifty joint venture held by
the two companies.
CocaColateamedupwithtwoforeignbottlers,the
KerrygroupandtheSwiregroup,underafranchise
agreement.

Recommendations
Company should develop a close
relationship with its franchisees based on
a mutual concern for quality(TQM)
Marketing teams should try to increase
availability of Coke in rural areas
They should also focus the old people