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*The logo shows the name of the business and the product it offers. It is colored green to show
abundance and being environmentally-friendly. It is triangular in shape to show the three P¶s
which initially measures a firm¶s success; process, product and personnel.

Note that FEJC mushroom farm owns this project plan. It is confidential and may not be reproduced or transmitted
in any form or by any means without the consent of the owners. All rights reserved.


 ‘ ‘
‘


NAME OF THE BUSINESS

The business shall be named FEJC mushroom farm. FEJC stands for the first name

initials of the partners.

LOCATION OF THE BUSINESS

The business will be established in DBB, Cabarroguis, Quirino. Quirino is a good

location because there are potential markets for mushroom products and there is only one

supplier. So definitely, the mushroom supply in the province is low.

PROJECT¶S LONG-RANGE OBJECTIVES

Generally, any business is established to achieve positive cash inflow. But as marketers,

our business aims to create more customers. The project aims to produce quality mushrooms and

promote mushrooms as a part of our daily diet. By doing so it is expected that mushroom

businesses all over the province will achieve market growth by at least 10% and the FEJC

mushroom farm eventually capturing 35% market share on the first year of operation, 50% on

the second year and 60% on the following years.

Once the business has achieved profits greater than 100% of the partner¶s capital

contribution, the partners have agreed to expand the business by establishing branches in the

nearby provinces which remains a good market for mushroom products due to low number of

mushroom suppliers. With this, the business would need to employ more workers thereby

helping reduce the unemployment level in the Philippines and promote the country¶s economic

growth.
NATURE OF THE PROJECT

The business is to be established in DBB, Cabarroguis, Quirino to produce different types

of mushroom to supply the demand of mushroom products not only in Quirino province but also

in the nearby provinces. The business shall observe and maintain proper cultivation of the

different mushroom types.

The business will need Php 47,872,341 amount of capital contribution.

PROJECT TIME TABLE AND STATUS

The FEJC mushroom farm will start to operate upon the approval of the project by the

Bureau of Food and drugs and the Department of Trade and Industry. FEJC Mushroom farm is a

partnership at will.

THE PROJECT PROPONENTS

FEJC mushroom farm is formed by the following:

NAME RESIDENCE

OLAYAN, CATHLEEN KAY A. Lower Wangal, La Trinidad, Benguet

OMWENG, EDILYN L. Camp Dangwa, La Trinidad, Benguet

PABLO, JONALYN N. Irisan, Baguio City

WALANG, FEBBIE R. DBB, Cabarroguis, Quirino

MISSION

-To provide quality mushrooms to meet the demand of the market not only in Quirino

province but also in the nearby provinces

-To encourage teamwork in carrying out every activity regarding the business and

continuously improve the operations of the business

-To strive harder to improve technologies and techniques employed including facilities

used and human resources by attending educational programs, symposiums and seminars

regarding mushroom cultivation

-To incorporate in its operations the welfare of the society

VISION

-To be known as one of the mushroom farms which produces quality mushroom products

in the whole Philippines

  ‘ ‘


I. DESCRIPTION OF PRODUCTS/SERVICES

The company offers for sale four mushroom types namely Banana mushroom, oyster

mushroom, shitake mushroom and button mushroom.

1. STRAW MUSHROOM

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2. OYSTER MUSHROOM

The Oyster mushroom, or Pleurotus ostreatus, is a common edible mushroom. It was first

cultivated in Germany as a subsistence measure during the Great War and is now grown

commercially around the world for food. It is related to the similarly cultivated "king oyster

mushroom". Oyster mushrooms can also be used industrially for mycoremediation purposes. The

Oyster mushroom may be considered a medicinal mushroom since it contains statins such as

lovastatin which work to reduce cholesterol.

The mushroom has a cap spanning 5±25 cm broad, fan or oyster-shaped; Natural

specimens range from white to gray or tan to dark-brown; margin inrolled when young, smooth

and often somewhat lobed or wavy. Flesh white, firm, varies in thickness due to stipe

arrangement. The gills of the mushroom are white to cream, descend stalk if present. If so, stipe

off-center with lateral attachment to wood. The spore print of the mushroom is white to lilac-

gray, best viewed on dark background. The mushroom's stipe is often absent. When present it is

short and thick. The taste of the mushroom is described as mild with a mild odor of anise.

3. BUTTON MUSHROOM

Agaricus bisporus²known variously as the common mushroom, button mushroom,

white mushroom, table mushroom, portobello mushroom, cremini, crimini mushroom, Swiss

brown mushrooms, Roman brown mushrooms, Italian brown, Italian mushroom, or cultivated

mushroom²is an edible basidiomycete mushroom native to grasslands in Europe and North

America. Agaricus bisporus is cultivated in more than 70 countries and is one of the most

commonly and widely consumed mushrooms in the world.

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4. SHITAKE MUSHROOM

The Shiitake (Lentinula edodes) is an edible mushroom native to East Asia, which is

cultivated and consumed in many Asian countries, as well as being dried and exported to many

countries around the world. It is a feature of many Asian cuisines including Chinese, Japanese,

Korean and Thai. In the East, the Shiitake mushroom has long been considered a delicacy as well

as a medicinal mushroom.

II. TARGET MARKET

 The major target market during the first year of operation would be the wholesalers,

retailers, restaurants and other food enthusiasts in Quirino province. If the mushroom supply

exceeds the demand in Quirino province, the business would be targeting wholesalers and

retailers in the nearby provinces.

III. PRICING STRATEGY

Market prices of different mushroom types are affected by the current supply and demand

condition. Therefore, the company cannot dictate market price. Prices for the mushroom

products shall now depend on the prevailing current market price within the province of Quirino.

IV. ADVERTISEMENT

The company will be providing brochures regarding the benefits derived from mushroom

products and distribute it to potential customers. This is to create awareness about mushrooms

and the existence of the mushroom farm and to eliminate any uncertainties and confusions about

mushrooms.

Twenty five percent discount will be provided on the first month of operation.

V. SUPPLY AND DEMAND SITUATION

Mushroom supply in the Philippines is inadequate to meet the demands of the market.

Since 1950¶s,the Philippines has been importing processed or canned mushroom from the United

States, Taiwan and Hong Kong; spending about Php 750,000 or more annually.

Presently, most oyster and banana mushrooms are commercially grown in Manila, Cavite

and Laguna. Shitake mushrooms and button mushrooms are cultured and sold in Baguio City and
Benguet province. Button mushrooms are produced only in Baguio city and Benguet because it

requires low temperature.

Based from DOST findings, mushroom demand in national and local markets has been

growing at a rate of ten percent per annum for the past years. This market growth trend is

expected to increase as a result of the rapid increase of population and the growing awareness of

the consumer about the benefits derived from mushroom.

VI. COMPETITORS AND PROJECTED DEMAND

The competitors and projected demand of mushroom products will be based on the

answers of the questionnaires which will be floated. Respondents would be wholesalers and

retailers of mush room products in Quirino.

Questions to be asked are:

1. What types of mushroom do you sell?

2. How many kilograms of each mushroom type do you sell every day?

3. How much do you pay for one kilogram of each mushroom type?

4. What is the peak season of each mushroom type?

5. Where do you get your mushroom supply?

6. Are you satisfied with the quality of mushroom provided by your current suppliers?

Why or why not?

7. What can you say about the price of the mushroom provided by your suppliers?
 8. If we provide you with quality mushrooms at a reasonable price, would you avail of

it? Why or why not?

 ‘‘ ‘


I. BASIC CONSIDERATION

The project aims to meet the demand for mushroom products in which the current supply

cannot satisfy.To be able to achieve the purpose, certain labor and supervision policies must be

practiced which is to be further elaborated for the rest of the management aspect.

II. FORM OF BUSINESS

The business is a general partnership at will consisting of four partners. The partnership

agreement shall set forth the capital contributions needed and the share of each partner including

the profit and loss ratio.

III. ORGANIZATIONAL CHART

PARTNERS

GENERAL
MANAGER

FINANCE OPEARTIONS SALES

SUPERVISOR MANAGER SUPERVISOR

BOOKKKEEPER LABORERS DRIVER

*Some of the laborers might have to assist the driver in delivering the goods to the customers.

This organizational chart is applicable for the first year of operation.

IV. KEY PERSONNEL QUALIFICATIONS

1. GENERAL MANAGER

-Must be a graduate of Bachelor of Science in Business Administration

-Must possess excellent communication and leadership skills

-Must have strong and pleasing personality

-Willing to work even in weekends and holidays

-Knows how to manage a business and has the potential of enhancing the business

-Must have a background knowledge on mushroom cultivation

-Must be computer literate

2. FINANCE MANAGER

-Must be a graduate of any four years accounting-related course

-Must be computer literate

-Willing to work overtime, on weekends and holidays

-Must be honest
 -Must be a partner

3. OPERATIONS MANAGER

-Must be a partner

-Must have a good written and oral communication skill

-Willing to work under pressure

-Must have an excellent background knowledge on farming particularly mushroom

cultivation

4. SALES SUPERVISOR

-Must be a partner

-Must have a good written and oral communication skill

-Willing to work under pressure

-Must be a graduate of Bachelor of Science in Business Administration major in

marketing

-Must be computer literate

Must be friendly and humble

5. BOOKKEEPER

-Must be a graduate of any accounting ±related course

-Must be computer literate

 -Must be honest and trustworthy

-Willing to work overtime

6. DRIVER

-must be literate

-at least finished two years in high school

-With at least two years experience

-Patient and hardworking

-Physically fit

-must be a licensed driver

7. LABORERS

-must be hardworking

-must have a good background in farming

-Must be willing to undergo training

-Must be literate
 

  ‘


The total initial capital contribution that the partners must contribute is Php 47,872,341.

LAND 45,000,000

BUILDING 2,000,000

FURNITURE AND 25,000

FIXTURES

OFFICE SUPPLIES 10,000

DELIVERY EQUIPMENT 280,000

GAS TANKS, AUTOCLAVE, 165,000

BURNERS

WATER TANK, POWER 85,000

GENERATOR, SPRAYER,

INOCULATION CHAMBER

OTHER OFFICE 60,000

EQUIPMENTS

OTHER PLANT 247,341

EQUIPMENTS

TOTAL 47,872,341
PARTNER¶S CONTRIBUTION

PARTNER CAPITAL AMOUNT

RATIO

OLAYAN, CATHLEEN KAY A. 2% 957,447

OMAWENG, EDILYN L. 2% 957,447

PABLO, JONALYN N. 2% 957,447

WALANG, FEBBIE R. 94% 45,000,000

TOTAL 100% 47,872,341

PROFIT AND LOSS RATIO

PARTNER PROFIT AND LOSS

RATIO

OLAYAN,CATHLEEN KAY A. 25%

OMAWENG, EDILYN L. 25%

PABLO, JONALYN N. 25%

WALANG, FEBBIE R. 25%