CUFDIG303A Produce and Prepare photo images

ASSESSMENT CRITERIA- To be used to guide your assignments and work.

PHOTOSHOP: ASSIGNMENT/TEST/CLASS WORK FEEDBACK

Name:
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Major Assignment
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Criteria

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1. Series of photographs CLEARLY either:

sells a product / series of products / service / idea,
OR
Tells a story / idea (political, philosophical, contemporary idea, etc.)
I created a series of car ads to sell different Subaru models.
2.

Products show consideration of: lighting, framing, composition and

other photographic techniques

3.

Use of scanner for images to be used in photoshop to complement

those taken by the student.

Date Completed: 27/4/2016

4.

Discussion with relevant personnel, of relevant aspects as discussed in

class

Feedback from 2 peers:

- To make the engine sharper
- There was something missing from the 3rd ad and it needed something
Feedback from teacher: - The car looked a bit odd without a number plate on it.
- To show the wheels on the car.
Actions taken:
- I added some beams of light and some lightning to the image.
- I got a number plate from google and changed the hue/saturation and
color of it to suit the car and I also lowered the fill so that it wasnt so
obvious.
- I used the sharpening tool to make the engine sharper and cleaner.
- I moved the car so that the wheels were visible.

5.

Use of digital camera features, as demonstrated in class.

Very
high

CUFDIG303A Produce and Prepare photo images

ASSESSMENT CRITERIA- To be used to guide your assignments and work.
6.

Project brief- clear, detailed and appropriate.

Attached project brief to Photoshop website.

Above criteria sheet
7.

Photographic images comply with brief.

Provide evidence that the brief matches the final product

See project brief
8.
9.

Number of images and photographs complies with assignment

requirements:
4
Photo images incorporate visual design and communication principles
using designated digital imaging software. (overall)
Interesting/eye-catching

Justify: My images are interesting/eye-catching because of the contrast in

aspects such as the writing and the car against the background that makes it
jump out at you. Another aspect that is eye catching is the shimmering off the
car that not only sharpens the image but draws your attention.
Original
Justify: My image is original because it tells a different narrative and story
than what is out there, especially the tough enough to survive anything
poster as that has not been done before.
Other:
10. Evaluate the outcome for visual impact, effectiveness and fitness for
purpose- and make adjustments where necessary.
VISUAL IMPACT: I displayed the proper hierarchy that was intended
because although there is an exciting background on most of them, the
car is the first and main object that you see.
The placement of the car is good in my opinion because for example
in the first one, it shows both sides of the car, and then in the third one,
the car is facing the viewer. In the last ad I used different views to fill
empty space so that the ad looked more full and complete rather than
empty and unfished.
EFFECTIVENESS: My ads have similar aspects to those that I had
researched such as the car on the road, a catchy slogan at the top of the
ad and the Subaru logo and website listed on all of them.
FITNESS FOR PURPOSE: I believe that these 4 images do a good job
of selling a Subaru in a professional way to and complies with the
other Subaru ads that have proven success. They all show either price
or information on car. On the first one I included a small paragraph

CUFDIG303A Produce and Prepare photo images

ASSESSMENT CRITERIA- To be used to guide your assignments and work.
that.
3 point of self-critical feedback.
- The pictures lacked information such as price or the website so I
added them in.
- The pictures were rather boring without some sort of slogan attached
so I included one in each
- The background was too vibrant and washed out the car which was the
main focus so I adjusted the hue/saturation and color and then
decreased the fill of the image
11. Appropriate use of software (overall)
REMOVE THOSE YOU DIDNT USE AND ADD THOSE YOU DID USE
MINIMUM OF 15 SOFTWARE FEATURES USED.
layers
masking
new adjustment layer features
Quick mask
sharpening
Working with selections
text
Layer effects
Color correcting
Blending two images
Reflect
Brightness/Contrast
Arrange
Rasterize
Vibrance
Hue/Saturation
Magnetic Lasso Tool
Blur
Flip
Black and White
Shadows/Highlights
Marquee Tool
OVERALL
Comments

Minor Assignment/Test-

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low/
not

low

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high

Very
high

CUFDIG303A Produce and Prepare photo images

ASSESSMENT CRITERIA- To be used to guide your assignments and work.

Being Creative with The Apple

Criteria
The photoshop image is well-designed (overall)
Interesting
Creative
Eye-catching
Original
Other:
Evaluate the outcome for visual impact, effectiveness and fitness for purposeand make adjustments where necessary.
Appropriate use of software (overall)
layers
masking
new adjustment layer features
Quick mask
sharpening
Working with selections
text
Layer effects
Colour correcting
Blending two images
Casting shadows
Other:
OVERALL
Comments

FINAL CHECKLIST Assignment, Test and Class work.

shown

CUFDIG303A Produce and Prepare photo images

ASSESSMENT CRITERIA- To be used to guide your assignments and work.
This incorporates skills and knowledge you have shown via completing class tutorials
and tasks, learning and demonstration, the assignment and test etc.
*****This is a final checklist to demonstrate you have passed this unit*****
Describe and show the teacher how you have demonstrated the following during this
unit (all must be ticked to pass this unit):
1. Use scanner to capture photo images.

Source and select appropriate photographic images according to requirements of

photographic project brief.

Discuss selection of images with relevant personnel.

Assess scanner features to ensure that outcomes will meet the requirements of brief.
Operate scanner according to manufacturer specifications.
Select scanner settings to ensure image capture meets production requirements.
Transfer and store photographic image files to a computer using standard naming
conventions.
Comments:

2. Use digital camera to create photo images.

Discuss photographic project brief with relevant personnel.

Assess digital camera features to ensure that outcomes will meet the requirements of
brief.

Plan camera shots taking into account lighting, framing, composition and other
photographic techniques.

Load and operate digital camera according to manufacturer specifications.

Consider digital camera focus, exposure and shutter speed to ensure image capture
meets production requirements.

Check photographic images for fitness of purpose to comply with brief.

Transfer and store photographic image files to a computer using standard naming
conventions.
Comments:

CUFDIG303A Produce and Prepare photo images

ASSESSMENT CRITERIA- To be used to guide your assignments and work.

3. Edit photo images.

Load digital imaging software and import photo image source files.
Manipulate and save digital images using designated digital imaging software.
Create photo images that incorporate visual design and communication principles
using designated digital imaging software.

Evaluate the outcome for visual impact, effectiveness and fitness for purpose.
Confirm outcome with relevant personnel.

Comments:

4. Prepare photo image assets.

Save files in appropriate output format to meet platform requirements.

Assign metadata tags if required.
Group files logically in a folder system using standard naming conventions.
Store files in share drive or repository for production team access.
Comments:

Well Done!!!!