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Speech 04: Persuasive Speech

You may download this template and use it to write your speech outline. Please read the italicized
instructions; then delete them.
Clayton Quick McCardell
Submitted to Professor Larkin
COMM 1020-004
Speech 4: Persuasive Speech
April 19, 2016
Persuasive Speech: Audience Assessment
Specific Goal:
My audience will agree and feel like they would need to learn more about other
Identify the reaction you would like your audience to experience. Use a verb that describes how
your audience will feel, what they will believe, or what they will do after listening to your speech.
Type of Claim: This is a claim of policy.
Ethos: Primary Ethos:
a) Competence: I am currently enrolled in a religious diversity class and I have served a
full time mission for the LDS church learning about other religions in different cultures
b) Fairness: I will have a counter argument where I recognize their claim, but then show
how it can be overcome.
Secondary Ethos: How many authoritative references will you cite out loud in your speech? I will
cite three.
NOTE: A minimum of three references is required in each speech. If you selected a number
less than three, stop now. Go back and find more authoritative references.
Audience Assessment: Most of my audience members will probably have an attitude toward my
proposition that is uninformed.
[Choose one: highly favorable; highly unfavorable; uninformed; apathetic; neutral;
Adaptation to Audience Attitude:
a. Common ground: Easy. I will simply and shortly recognize that we all come from different
cultures and religions
b. Latitude of acceptance: Because we all come from different religious backgrounds we can all
respect the idea of learning more about each others religions and cultures.
Baby Steps: [Its all in the setup and how I introduce the topic. I have to bring the class to a mutual term
without making my argument completely clear, then when I do state my argument.
Pattern of Organization: Identify the persuasive organizational pattern you used (see the Chapter titled
Persuasive Speaking.). Choose one: problem-solution; comparative advantages; motivational sequence;
refutation; topical.
Choose a pattern thats appropriate for the audience attitude you anticipate.

Persuasive Speech: Outline
(Print this outline in super-large font with lots of empty space. Use it as your speaking notes when you
deliver your speech.)
World Religions
I. Hook: How many of you know someone who is or has been a victim of racism?

II. Ethos: I am currently enrolled in a Religious Diversity class here at SLCC and have studied religious
struggles in America that involve racism and ethnic diversity.
III. Proposition (or Hint at Proposition): I propose that we all should pay a little more attention to the
religious backgrounds and cultures of people that live around us.
If you plan to delay your proposition (inductive logic), write a central idea here that hints at
the proposition but doesnt quite give it away. If you use a delayed proposition, label your actual
proposition later, where it appears in your outline.
Your proposition must be achievable for this audience. To be effective, you can only ask your
audience to take a baby step.
Avoid turn-off words like I will convince you; I will persuade you;] Avoid global
exaggerations; use qualifiers (probably; likely; typically; one of the consequences; one of the
effects; in many cases)
IV. Preview: [List here key word summaries of the two or three points you will cover in your speech. State
your preview out loud in your introduction.]
1. The problem
2. The solution
3. The benefits
Transition: So what is the problem that lies in the States?

The problem
A. I would like to contrast the problem with a question. How many white mass shootings or cereal
killers that were Christian cause assaults against whites or Christians? We see those people as
radicals so why dont we see terrorism the same way?
B. Im pointing, once again, to the double standard in how we treat Muslims. - Haroon Moghul
March 29, 2016
C. Despite being such a religiously diverse nation, America has levels of religious literacy that are
abysmal.- Joseph Laycock January 7, 2014.

Transition: There is a solution to every problem. So what is the solution to this one.

The solution
A. I purpose that Public schools require world religion and ethics class to teach students about
other countries cultures and what they believe.
B. Linda K. Wertheimer wrote an article of why we should have this requirement in public schools
and why it needs to start earlier and go deeper.

Transition: In what way can this benefit and conclude the problem?

The benefits
A. One, on a nationwide basis every generation will be taught about the cultures, views, and
morals of religions and countries around the world. Is this not just good education?
B. Two, these generations will grow together with a knowledge and understanding of all races,
religions, and cultures.
C. Three, we can stop the racism that starts at a young and naive age.

D. On faith an article done by Linda K. Wertheimer gives seven benefits, Teasing about religious
differences starts as early as kindergarten, 2. Religion plays a role in history, literature, and
current events, 3. The United States religious makeup is changing, 4. Americans are woefully
ignorant about religion, 5. Schools need to better understand the difference between
celebration and education, 6. Even young children can be taught about world religions in simple
terms, 7. Schools can learn best practices to make these teachings successful.

(Should be no more than 20-30 seconds, no more than 10-15% of total speech time. Should write after
you finish the body. See Ch. 15 for a great Conclusion.)
I. Signal speech is coming to an End: In conclusion I might note that the problem of religious racism is
evident, the solution clear, and the benefits needed for the general welfare of the citizens of the United
States of America. The process by which we change public school regulations on a nation basis is really
difficult and a long process, its urgent for us to take notice of what is happening around us and when its
time to stand and speak you will be ready.
II. Summarize main points: I talked about a controversial issue that we have in America with its growing
diversity, a possible solution, and the real benefits that can come.
III. Reiterate the thesis: We should be more aware of the diversity around us by implementing a public
school requirement for students to become more aware of the pluralism and diversity in America.
IV. End the speech memorably: Racism is man's gravest threat to man the maximum of hatred for a
minimum of reason. Abraham Joshua Heschel
V. Challenge the audience to respond: I want you to consider the idea of this helping us as a nation
and stopping racism and judgment.
Works Cited:
PowerPoint is optional. PowerPoint is expected in many professional settings, so it could add credibility to
your speech.