The Dynamics of Supermarket Supplier Bimandiri

The Dynamics of
Supermarket Supplier
Sandredo
BIMANDIRI
FAO Vredeseilanden Sub Regional Seminar on Enhancing Capacity of NGOs
And Farmers Groups in Linking Farmers to Markets
Bali, May 9-12, 2006
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, Indonesia
Telp. (62-22) 2787139 2789619 Fax. (62-22) 2787139 E-mail : bimandiri@bdg.centrin.net.id
BIMANDIRI
Formal Name:
CV. BIMANDIRI
Address:
Jl. Panorama No. 54 Haur Pungkur

Desa Kayu Ambon
Kecamatan Lembang 40391
Bandung Indonesia
Business Line:
Trading
Commodities:
Fruit and Fresh Vegetables
Capacity:
6.000 - 7000 Kg/day
History of Bimandiri
1994 : Established by graduates from Faculty of Agriculture,
Padjadjaran University
Supplied supermarket (Matahari) and restaurants
1996 : Began supplied Wal-Mart
Oct 1998 (at the peak of Indonesian economic crisis) :
Supplied Carrefour, Continent and Matahari
2000 : Carrefour and Continent becomes Carrefour
2004 : Supply many supermarkets to build a market diversification
Business Growth
18
Sales turn over

(M Rp)
16
14
Number of Store
12
10
8
6
4
2
0
1999
2000
2001
2002
2003
2004
2005
Human Resources Growth

140
Number of Employee
120
100
80
60
40
20
0
2001
2002
2003
2004
2005
Commodity
Supplied 21
Leaf Vegetables
Lettuce
Herb
Root Vegetable
Beans
Mushrooms
Garnish Vegetables
Cabbage
Leaf Condiment
Spices
Roots Condiment
Fruits
TOTAL
3
9
13
10
6
30
11
4
9
5
6
items
items
items
items
items
items
items
items
items
items
items
items
127
items
Major Items
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Tomato
Carrot
Cabbage
Cauliflower
Broccoli
Chinesse cabbag
Potato
Spring Onion
Red Chilli
Red Curly Chilli
Honey Sweet Potato
1500
400
400
250
350
400
300
150
300
150
1000
Kg/day
Kg/day
Kg/day
Kg/day
Kg/day
Kg/day
Kg/day
Kg/day
Kg/day
Kg/day
Kg/day
Order, Service Level and

Gross Sales
12.000
Gross Sales
10.000
Service Level
83.3%
8.000
83.2 %
85.2 %
79 %
86.5 %
Order
6.000
4.000
2.000
0
2001
2002
2003
2004
2005
Develop Supply Chain Relation

with Supermarket
Gap of supply with the market demand
High price fluctuation
Seasonal Supply
Inconsistent quality and unstable
Limmited interaction with modern market
Supermarket Development in Indonesia

Large quantity demanded
High quality
Competitive price
Inovation
Develop Supply Chain Relation

with Supermarket
Steps taken by BIMANDIRI

Develop partnership with farmer group
Human resources capacity building of
partners
Develop communication with Supermarket
New product inovation
New variety
Fertilizing technology
Constraints
Low education level of farmers
Farmers have different business perspectives
High competition among supermarket chain,
put preasure to the supplyer
Increase of operational costs:
Transportation cost
Store rabate
Increasing fees
Partnership
Spirits
Have the same motivation
Mutually benefit
High trust
Open management
Long term relation perspective
Sustainable improvement on quality and cost
Supply Chain
Maintenance
Maintenance
Collector/
Bandar
Farmers
Quality
Quantity
Continuity
Commitment
Quality
Quantity
Continuity
Commitment
BiMANDIRI
Quality
Quantity
Continuity
Commitment
SUPER
MARKET
Partnership Scheme:
Farmer Bimandiri Supermarket
Pola
Tanam
Supervisi dan
assistensi
Supervisi dan
assistensi
Products
Proyek
Penanaman
Technology
Fertilizer
Pesticide
Seeds
Financing
Petani
Partnership Projects
2002 Partnership on Brocoli supply
Bimandiri Carrefour
2003 Planting partnership on red hot chily, round cabage
Bimandiri Carrefour
2003 Partnership on Tomato supply chain
Bimandiri HPSMI Garut Carrefour
2003 2005
Partnership on Baby black mellon

Bimandiri Mekar Buah Carrefour
2003 2005


Baby Black Mellon Production

300.000
250.000
Kilograms
200.000
150.000
100.000
50.000
0
2003
2004
2005
2006 Carrefour Brand 1 : TOMATO
2006 Carrefour Brand 1: POTATO
2006 Carrefour Brand 1 : Red Hot Chilly Pepper
Closing Statement
The Global growth of supermarkets
must improve the welfare of all
participants in the supply chain,
including suppliers, retailers and
especially farmers.
Thank You

The Dynamics of Supermarket Supplier Bimandiri

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The Dynamics of

Jl. Panorama No. 54 Haur Pungkur

Fruit and Fresh Vegetables

6.000 - 7000 Kg/day

Sales turn over

Human Resources Growth

Order, Service Level and

Develop Supply Chain Relation

Supermarket Development in Indonesia

Develop Supply Chain Relation

Steps taken by BIMANDIRI

Partnership on Baby black mellon

Partnership on Baby black mellon

Partnership on Baby black mellon

Baby Black Mellon Production

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