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Case Assignment Two: Trung Nguyen Coffee

Students Name & Matriculation Number & Tutorial Group:

Grading Criteria

What are the roles of branding? What are the benefits of branding to sellers and buyers in the
coffee market?



What constitutes the brand identity of Trung Nguyen? What is your evaluation of this identity?
How can the brand identity be improved?



What is the branding strategy of Trung Nguyen? What are the advantages and risks of this
branding strategy?



What is an example of the branding process that the Trung Nguyen company can undertake to
develop brand loyalty?


Report format and writing