chiled

Gender
Male
Female

27
23
30
25
20

Age
5 to 7
7 to 10

29
21
30
20
10
0

5 to

class
1 to 3
4 to 5

24
26

28
26
24
22

24

1 to 3

1.DoyouwatchTV?
yes
no

50
0

2.DoyouwatchadvertisementinTV?
yes
no

50
0

60
40
20
0

50

yes

60
40
20
0

50

yes

3.Doyouunderstandadvertisement?
yes
no

35
15

70%
30%

4.Howmanyads.canyourecall?
<5
5 to 10
>10

17
19
14

20
15

17

10
5
0
<5

5.Whatad.Doyoulikemost?

6.Whydoyoulikemostthatparticularad.?

7.Didtheirinfluencework?
yes
no
not res.

25
18
7

25
18
7

7
18

25

yes
no
not res.

8.Doparentsconsultwithyoubeforemakingapurchasedecision?
FRE
MOD
INFRE

12
23
15

24%
46%
30%
30%

24

46%

46%

Gende

Gender
Male
Female

40
20 1733
0

17
33

age
20
25
30
35

to
to
to
to

25
30
35
40

12
14
16
8

age

Income
2000-1000
11000-200
21000-450

12

14

20 to 25

25 to 30

7
35
8

Incom
35

Service
Business
Teacher
worker

30

2000-10000

profession
15
14
11
10

11000-20000

pro
20
10

1.DoyouallowyourchildrentowatchTV?
yes
No

Service Business Te

40
10

2.Ifyes,whattypesofchannelsorprogrammesdoyouallow?
news
cartoon
movie

3.Ifno,why?

sports
discovery
commedy
other

4
11
8

1
1

5
7
3
2

4.Aretheyexposedtoadvertisements?
12

yes
No

12

38
12

5.Doesyourbabypursueyoutopurchasebygettinginfluencebyadvertisements?
FRE
MOD
INFRE

13
17
20

6.Howoftendoyoubuyproductsunderinfluencefromyourchildren?
FRE
MOD
INFRE

19
9
22

7.Doyoutakeyourchildrensopinionwhenyoubuysomething?
FRE
MOD
INFRE

21
18
11

11

18

8.Doyouthinknowadaythechildrenaremoreawarethanyou,aboutaproduct?
yes
no

47
3

94%
6%

100%
50%

94%

0%
yes

Gender
Gender

30

27

25

23

20
Male

Female

Age
Age

30
29

20

21

10
0
5 to 7

7 to 10

class
28
26
24
22

class
26

24
1 to 3

4 to 5

yes
no
50

60
40
20
0

50
0
yes

no

Column B

60
40
20
0

50

Column B

0
yes

no

30%
yes
no
70%

19

17

<5

5 to 10

Column B

14

>10

10
8
6

30%

Vodafone
Horlics
Boost

7
8
7

Surfexcele
Closeup
Tatasky
HeroHonda

6
6
3
5

Mentos
other

5
3

24%
FRE
MOD
INFRE
46%

4
2
0

INFRE
46%

Gender
40
20 1733
0

Gender

age
age
14

16

25 to 30

30 to 35

35 to 40

Income
Income
35

00

11000-20000

21000-45000

profession
20

profession

10
0
Service Business Teacher

worker

10
40

15
10
5
0

11 8

2
Column G

12
38

yes
No

12
yes

38

No

dvertisements?
13
20

17

19

22

FRE

MOD

INFR
9

11
21

FRE
MOD

18

INFRE

boutaproduct?
100%
50%

94%

Column C
6%

0%
yes

no

6
3

yes
40

No

FRE
MOD
INFRE

FRE
MOD
INFRE