Lo g o Pl a n n i n g Wo r k s h e e t

Name:

Joseph Mangione
1.

What is the name of your company?

The name of my company is BLUE FURY SPORTS NETWORK.

2.
What type of products/services do you offer?

We offer the service to watch sports such as Baseball, Basketball, Tennis and Hockey etc..
These sports will be on a cable channel for service.
3.
How do you wish to be perceived by your target audience?

I wish to be perceived by my target audience by being clear to my audience, sophisticated
and concise.
4.
What top 3 qualities do you wish your audience to associate with your company?

The top 3 qualities I wish my audience to associate my company with are

Showing what BLUE FURY SPORTS NETWORK is all about by being kind and courteous and
accepting feedback from my audience who wants to ask questions about my Sports Network.
5.

What colors from your palette are you planning on using in your logo design?
The colors that I plan on using in my logo design are Light Blue, Bright Blue and Vashon Blue
from my color palette.
6.

What type of logo design are you considering the most? (Wordmark, Combination Mark,
Emblem, Brandmark)?
The type of logo design Im considering the most is a Combination Mark.

7.
What qualities of your business, product or service would you like your logo to reflect?
The qualities of my business service I would like my logo to reflect on is the sports Baseball, Tennis,
Basketball and Hockey mainly but, there are other sports that will be talked about in my Sports
Networking company BLUE FURY.
8.

Do you have a tagline or slogan? If so, how do you wish to incorporate it?
I dont have a tagline or slogan for my company.

9.
What symbols, graphics, or images (if any) are you considering using in the logo?

There will not be any symbols, graphics, or images that I will be considering using in the logo
of my company.
10.

Please include 3-5 logos (INCLUDE PHOTO OF LOGO you are discussing) that you are
contemplating using elements of or are inspired by for your own design & explain why. (ex.
The circles used by Target because...)

1. ESPN

I chose the ESPN logo for my first inspiration. I want to be able to use a
Separate color for my companys name BLUE FURY and another
Color for the background just like ESPN did. I would be choosing
Colors in Blue for my company BLUE FURY.

2. Yankees

I chose the Yankees logo for my second inspiration. From this logo I thought it
would be cool to create a circle for my logo as well since my company is related
to a sports networking company. I would have a Circle and then my companys
name written inside of the circle.

3. Network
Utility Force

I chose Network Utility Force for my third inspiration logo. The reason I
chose this inspiration is because in my logo I want to have a circle in the
middle with other circles with lines branching off of the middle circle to
show that my brand is a network.