Marketing 4.

08 Guided notes

1. Identify 3 ways that the use of technology impacts the marketinginformation management function.
a. easier to collect and store certain information
b. info can be analyzed using specialized software
c. many more details can be tracked

2. What are cookies and how are they used in MIM?

Accurate count of hits to a website

3. Identify 2 ways customer-to-business communication is done on the

Internet for marketing-information management.
a. Providing reminders ( pop- ups, emails,)

b. Can go to company websites and/or join online focus groups. Providing

their opinions and suggestions.

4. Describe 3 different sources of information available on the internet to gain

MIM data.
a. General; and specialized libraries

b. Search engines

c. Paid services that assists with locating research info

5. Describe 2 ways marketers use virtual realties and simulations in

marketing-information management.
a. Using games and online simulations to gain customer preference info

b. Customers can make choices based on present simulations and the info
can be recorded and act upon

6. How and why is Self-Regulation used in MIM?

The company or industry enforces its own rules for interacting with its
customers.
Not any specific laws or government regulations concerning that
companys or industrys products
7. What is frugging?
Fundraising Under the Guise of a survey: a product marketer falsely to be a
marketer researcher conducting statistical survey. But in reality the researcher is
a fraud and seeking money
8. What is sugging?
Selling Under the Guise of a survey (research): a product marketer
falsely pretends to be a market researcher conducting a survey, when in
reality theyre just trying to sell the product in question