Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
and Customer
Service Supervisor
Training
Facilitator Guide
Team 6
Page 3
Developing e-Learning
Table of Contents
Instructor Information.......................................................................................iii
Course Introduction......................................................................................................... iii
Course Description......................................................................................................... iii
Course Organization....................................................................................................... iii
Audience Description...................................................................................................... iii
Training Environment [lm]...............................................................................................iv
Course Objectives.......................................................................................................... iv
Course Details................................................................................................................. v
Using the Guide [cr]....................................................................................................... vii
Preparation Checklist [lm]............................................................................................. viii
Page 5
Developing e-Learning
Instructor Information
Page 7
Developing e-Learning
Course Introduction
The Telephone Operators (TO) and Customer Service Supervisor (CSS) Training will
teach the TOs and CSSs the skills and knowledge needed to improve product
knowledge and sales skills, and to provide excellent service to customers.
Page 9
Developing e-Learning
Course Description
This course focuses on tasks that telephone operators and customer service
supervisors must perform while interacting with customers on the phone. The
training focuses on handling phone calls, providing customer service, taking
orders, using the product database, and upselling and cross-selling.
The training will be delivered in highly interactive, instructor-led sessions using
instructional methods that include facilitated discussions, role plays,
demonstrations, practice exercises and activities, and games.
Page 11
Developing e-Learning
Course Organization
The course is developed and organized to incorporate training and base knowledge
relevant to Telephone Operators and Customer Service Supervisor roles with PJ
Enterprises.
Course Introduction
Lesson 1: Handling Phone Calls
Lesson 2: Providing Customer Service
Lesson 3: Taking Orders
Lesson 4: Providing Product Information
Lesson 5: Upselling and Cross-selling
Conclusion
Page 13
Developing e-Learning
Audience Description
The audience for this training is the TO team and CSS team at PJ Enterprises.
Audience make up:
Most staff members fall into the 18 25 and 55 or older age ranges
All staff have completed high school or GED. None of the TO Staff have
completed college degrees. The TO position is entry-level and for most, this
is their first job. The average time they have been with PJ Enterprises is
between 2 and 10 months.
The customer service supervisors have been promoted from the ranks,
based on performance typically tied to sales. They have had little to no
additional training other than that of the telephone operators. The time they
have been with PJ Enterprises ranges from 2-6 years
The TOs cover three shifts: 4 on the night shift, 11 on the day shift, and 10
on the evening shift.
Page 15
Developing e-Learning
Training Environment
For this training, PJ Enterprises will split the telephone operators and the customer
service supervisors into two groups to ensure adequate phone coverage during the
training. In addition, the training will be conducted twice to accommodate for
employees work schedules. Training will take place at PJ Enterprises in a dedicated
training room.
The training room will be large enough to support a variety of activities but also
small enough to encourage interaction among the learners. For example, for those
lessons that involve active learner participation, such as role plays and group
discussions, the chairs, tables, flip charts, etc. will be arranged in a setup that
promotes learner engagement. Round tables, for example, help facilitate
discussions. Rectangular tables may be used for those observing and/or rating the
role plays. If a lesson involves both active learner participation and computer
training, the room needs to accommodate both.
The environmentfrom the equipment and materials to the lighting and room
temperatureshould invite an atmosphere of learning. The room will be clean, free
of clutter and, again, designated as a dedicated space for this specific course.
Page 17
Developing e-Learning
Course Objectives
At the conclusion of this course, telephone operators and customer service
supervisors will be able to:
Page 19
Developing e-Learning
Page 21
Developing e-Learning
Course Details
The course is instructor-led and totals eight hours in length.
TIME
15 Minutes
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
45 Minutes
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
4 hours
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
40 Minutes
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
100 Minutes
___:___ to___:___
Page 23
TOPIC
Course Introduction
Welcome
Introductions
Ice Breaker
Course Materials
Course Overview
Questions
Lesson 1: Handling Phone Calls
Introduction
Discussion of current issues/successes for handling phone calls
Answering calls according to protocol
Transferring calls
Placing calls on hold
Ending calls according to script
Role Play
Lesson 2: Providing Customer Service
Introduction
Discussion of current issues related to customer service
Employing empathetic listening
Practice
Asking questions for clarification
Practice
Answering customer questions
Exercise
Confirming customer satisfaction of questions answered
Role play: Confirming customer satisfaction
Troubleshooting problems
Exercise
Handling complaints
Exercise
Scenario/Simulation using all learned skills
Review/Summary
Lesson 3: Taking Orders
Introduction
Discussion of current issues/successes of taking orders
Following PJ Enterprises protocol
Activity: Put steps in the correct order
Accessing the order entry system
Maintaining customer information
Role Play
Confirming shipment details
Taking payment
Role Play
Review Summary
Lesson 4: Providing Product Information
Introduction
Developing e-Learning
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
40 Minutes
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
20 Minutes
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
Page 25
Developing e-Learning
Page 27
Developing e-Learning
Page 29
Developing e-Learning
Page 31
Developing e-Learning
Preparation Checklist
Use the lists below to guide your preparation for your training class. You should do
some of the tasks several days before your class and others the morning before
your class.
Several Days before the Training:
Review this guide, learner guide, slide presentation, product database, and
the new products. Become familiar with all subject matter. Make your own
notes where needed.
Page 33
Developing e-Learning
Ensure all training materials have been printed and are ready for delivery
Review all materials and be familiar with all subject matter; make your own
notes where necessary
Practice presenting the materials to minimize the time spent reading from
PowerPoint or facilitator guide
Ensure each participant can see the screen, the instructor, and any other
equipment to be used during the training
Ensure student materials are available per class seat: pens, paper,
Post-It notes, student guides
Bring more than one copy of the facilitator guide (or have a backup
available online)
Page 35
Developing e-Learning
Class Overview
Time: 10 - 15 min.
Welcome: the students
to the training.
Tell: In this training youll
receive a solid foundation
of customer service skills
and an introduction to the
new product guide
database. You will get to
practice using customer
service skills and looking up
product information in the
database.
Go over: administrative
details
Welcome
Welcome to the Telephone Operator and
Customer Service Supervisor training.
The course covers:
Administrative Details
Restrooms
Questions
Breaks
Cell phone usage
Page 37
Developing e-Learning
Page 39
Introductions
Your instructor will introduce him/herself,
and after which you will introduce yourself,
giving the following information:
Developing e-Learning
Purpose of Training
The purpose of this training is to give you a
solid foundation of customer relations,
product knowledge, and sales skills you
need to provide high-quality customer
service in the call center.
With this course in place, along with the
creation and implementation of a product
guide database, it is our expectation that
customer service at PJ Enterprises will
improve, resulting in increased customer
satisfaction and customer service scores.
Page 41
Developing e-Learning
Course Objectives
By participating in this
course, you will learn to:
Page 43
Handle customer
calls with confidence
Employ empathetic
listening
Clarify customer
questions
Answer customer
questions
Handle customer
complaints
Troubleshoot
customer problems
Enter customer
orders during
customer calls with
no errors
Access appropriate
information in the
product database to
answer product
questions
Respond to productrelated questions
posed during
customer calls
according PJ
Enterprises
guidelines
Use upselling and
cross-selling
techniques
Developing e-Learning
Duration of Training
The training will take 8 hours excluding
lunch and breaks.
Questions
What question do you have before we move
on?
Page 45
Developing e-Learning
Introduction
Welcome: participants to
the second lesson of the
training: Providing
Customer Service.
Introduction
Page 47
Developing e-Learning
Explain: Customer
expectations set the bar for
customer satisfaction. It
affects repurchase
decisions and customer
loyalty. If a customer feels
like you did not deliver a
service that was expected,
they wont come back and
buy from you again.
Importance
Aim to exceed customer expectations so
your customers will come back to buy again,
and tell all their friends about the
experience.
Review: image
Page 49
Developing e-Learning
Overview:
In this lesson, youll learn how to provide
customer services through empathetic
listening, asking questions for clarification,
confirming customer satisfaction, trouble
shooting problems, and handle customer
complaints.
Page 51
Objectives[cc]
Developing e-Learning
Topics
This lesson includes the following topics:
Introduction
Page 53
Developing e-Learning
Topics
This subject includes the following topics:
Define: clarification
Page 55
What is Clarification?
Developing e-Learning
Page 57
Developing e-Learning
Page 59
Developing e-Learning
Review: examples of
clarifying questions and
rephrasing what you heard
a non-example would be
any question that clearly
shows you are not listening
And actions like being rude,
terse, short, or seeming
irritated
Review: non-examples
Page 61
Developing e-Learning
Page 63
Developing e-Learning
Page 65
Developing e-Learning
Page 67
Developing e-Learning
Facilitator Note:
Evaluators will be using the
checklist for role play to
evaluate the performances
of the other two members.
Role play checklist handout
can be found in Appendix C.
Encourage the participant
to get into their parts so
that they are able to
understand the different
perspectives of the
situation.
Each group will perform all
three scenarios to work on
understanding all
perspectives of customer
service.
After each role play the
observer should provide the
group member who was the
telephone operator with
one positive they saw and
one thing that could be
improved on.
Note: you can create and
use different scenarios
based on your knowledge
and experience.
Review/Summary
Questions
Page 69
Developing e-Learning
Works Cited
Works Cited
"Clarifying and Clarification." Clarification.
www.skillsyouneed.com N.p., n.d. Web. 16 Apr.
2016.
"Customer Service Hall OfFame." 247wallst.com. N.p.,
n.d. Web. 16 Apr. 2016.
"Three Types of Sales Negotiation Questions:
Open...Directive...Reflective... | Selling Power
Magazine - V10N5 | SellingPower." Http:/ /
www.sellingpower.com. N.p., n.d. Web. 16 Apr. 2016.
Page 71
Developing e-Learning
Introduction/Overview
Objective
Objective
u
Page 73
Developing e-Learning
Topics
Topics
Identifier Search
Page 75
Login
Developing e-Learning
Main Screen
Search Options
Search Function
Page 77
Developing e-Learning
Name of item
Manufacturer
Item number
Page 79
Developing e-Learning
Identifiers
Page 81
Developing e-Learning
Tips
Tips
Questions?
Questions
Page 83
Developing e-Learning
Ask: learners to
share how they found
the items and tips
they might have for
each other.
Page 85
Developing e-Learning
Ask: learners to
share how they found
the items and tips
they might have for
each other.
Page 87
Developing e-Learning
Ask: learners to
share how they found
the items and tips
they might have for
each other.
Page 89
Developing e-Learning
Ask: learners to
share how they found
the items and tips
they might have for
each other.
Page 91
Final Comments
Congratulations
Welcome to your new product guide database!
Developing e-Learning
Page 93
TOPIC
Course Introduction
Welcome
Introductions
Ice Breaker
Course Materials
Course Overview
Questions
Lesson 1: Handling Phone Calls
Introduction
Discussion of current issues/successes for handling phone calls
Answering calls according to protocol
Transferring calls
Placing calls on hold
Ending calls according to script
Role Play
Lesson 2: Providing Customer Service
Introduction
Discussion of current issues related to customer service
Employing empathetic listening
Practice
Asking questions for clarification
Practice
Answering customer questions
Exercise
Confirming customer satisfaction of questions answered
Role play: Confirming customer satisfaction
Troubleshooting problems
Exercise
Handling complaints
Exercise
Scenario/Simulation using all learned skills
Review/Summary
Lesson 3: Taking Orders
Introduction
Discussion of current issues/successes of taking orders
Following PJ Enterprises protocol
Activity: Put steps in the correct order
Accessing the order entry system
Maintaining customer information
Role Play
Confirming shipment details
Taking payment
Role Play
Review Summary
Lesson 4: Providing Product Information
Developing e-Learning
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
40 Minutes
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
20 Minutes
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
Page 95
Introduction
Discussion: Identifying customer needs and issues locating
specific product info
Accessing the Product Database to provide customers with
product information
Practice: Scavenger Hunt
Review/Summary
Lesson 5: Upselling and Cross-Selling
Introduction
Discussion of issues/successes of upselling and cross-selling
product
Suggesting related products
Overcoming objections
Role Play
Review Summary
Conclusion
Content Overview/Summary
Discussion: How might you apply the skills learned?
Evaluate your skills
Questions
Course evaluation
Thank Participants
Developing e-Learning
Scenarios
Scenario 1:
Scenario 2:
A woman phones in wanting to order a
Christmas tree skirt that she saw in the
catalog, but she isnt sure now which one
she wants.
Scenario 3:
A week later, the woman in the previous
scenario calls again due to wanting to
return the Christmas tree skirt.
Page 97
Developing e-Learning
Comments
Page 99
Developing e-Learning
Page 101
Developing e-Learning