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Telephone Operator

and Customer
Service Supervisor
Training
Facilitator Guide
Team 6

2016 Concept Creators. All Rights Reserved.

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Table of Contents
Instructor Information.......................................................................................iii
Course Introduction......................................................................................................... iii
Course Description......................................................................................................... iii
Course Organization....................................................................................................... iii
Audience Description...................................................................................................... iii
Training Environment [lm]...............................................................................................iv
Course Objectives.......................................................................................................... iv
Course Details................................................................................................................. v
Using the Guide [cr]....................................................................................................... vii
Preparation Checklist [lm]............................................................................................. viii

Class Overview [cr, mo].....................................................................................1


Lesson 02: Providing Customer Service.........................................................5
Introduction [cr, mo]......................................................................................................... 5
Asking Questions for Clarification [cc, cr, mo].................................................................8

Lesson 04: Providing Product Information...................................................17


Introduction [lm, gm]...................................................................................................... 17
Accessing Product Information in the Database [lm, gm]..............................................19

Appendix A: Course Outline/Timeline............................................................28


Appendix B: Clarifying Questions Role Play Scenarios [cr].......................30
Appendix C: Clarifying Questions Role Play Checklist [cc, lm]..................31

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Instructor Information

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Course Introduction
The Telephone Operators (TO) and Customer Service Supervisor (CSS) Training will
teach the TOs and CSSs the skills and knowledge needed to improve product
knowledge and sales skills, and to provide excellent service to customers.

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Course Description
This course focuses on tasks that telephone operators and customer service
supervisors must perform while interacting with customers on the phone. The
training focuses on handling phone calls, providing customer service, taking
orders, using the product database, and upselling and cross-selling.
The training will be delivered in highly interactive, instructor-led sessions using
instructional methods that include facilitated discussions, role plays,
demonstrations, practice exercises and activities, and games.

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Course Organization
The course is developed and organized to incorporate training and base knowledge
relevant to Telephone Operators and Customer Service Supervisor roles with PJ
Enterprises.
Course Introduction
Lesson 1: Handling Phone Calls
Lesson 2: Providing Customer Service
Lesson 3: Taking Orders
Lesson 4: Providing Product Information
Lesson 5: Upselling and Cross-selling
Conclusion

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Audience Description
The audience for this training is the TO team and CSS team at PJ Enterprises.
Audience make up:

25 telephone operators and 4 customer service supervisors; all of whom are


women

Most staff members fall into the 18 25 and 55 or older age ranges

All staff have completed high school or GED. None of the TO Staff have
completed college degrees. The TO position is entry-level and for most, this
is their first job. The average time they have been with PJ Enterprises is
between 2 and 10 months.

The customer service supervisors have been promoted from the ranks,
based on performance typically tied to sales. They have had little to no
additional training other than that of the telephone operators. The time they
have been with PJ Enterprises ranges from 2-6 years

The TOs cover three shifts: 4 on the night shift, 11 on the day shift, and 10
on the evening shift.

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Training Environment
For this training, PJ Enterprises will split the telephone operators and the customer
service supervisors into two groups to ensure adequate phone coverage during the
training. In addition, the training will be conducted twice to accommodate for
employees work schedules. Training will take place at PJ Enterprises in a dedicated
training room.
The training room will be large enough to support a variety of activities but also
small enough to encourage interaction among the learners. For example, for those
lessons that involve active learner participation, such as role plays and group
discussions, the chairs, tables, flip charts, etc. will be arranged in a setup that
promotes learner engagement. Round tables, for example, help facilitate
discussions. Rectangular tables may be used for those observing and/or rating the
role plays. If a lesson involves both active learner participation and computer
training, the room needs to accommodate both.
The environmentfrom the equipment and materials to the lighting and room
temperatureshould invite an atmosphere of learning. The room will be clean, free
of clutter and, again, designated as a dedicated space for this specific course.

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Course Objectives
At the conclusion of this course, telephone operators and customer service
supervisors will be able to:

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Follow specified telephone protocol guidelines when handling customer calls


with 100% proficiency
Demonstrate customer service skills including empathetic listening,
clarifying customer questions, answering customer questions, handling
customer complaints, and troubleshooting problems with 100% proficiency
Demonstrate the ability to enter customer orders during customer calls with
no errors
Access appropriate information in the product database to answer specific
product questions with 100% accuracy
Respond to product-related questions posed during customer calls according
to the guidelines 100% of the time
Demonstrate upselling and cross-selling techniques during customer calls

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Course Details
The course is instructor-led and totals eight hours in length.

TIME
15 Minutes
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45 Minutes
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4 hours
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40 Minutes
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100 Minutes
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TOPIC
Course Introduction
Welcome
Introductions
Ice Breaker
Course Materials
Course Overview
Questions
Lesson 1: Handling Phone Calls
Introduction
Discussion of current issues/successes for handling phone calls
Answering calls according to protocol
Transferring calls
Placing calls on hold
Ending calls according to script
Role Play
Lesson 2: Providing Customer Service
Introduction
Discussion of current issues related to customer service
Employing empathetic listening
Practice
Asking questions for clarification
Practice
Answering customer questions
Exercise
Confirming customer satisfaction of questions answered
Role play: Confirming customer satisfaction
Troubleshooting problems
Exercise
Handling complaints
Exercise
Scenario/Simulation using all learned skills
Review/Summary
Lesson 3: Taking Orders
Introduction
Discussion of current issues/successes of taking orders
Following PJ Enterprises protocol
Activity: Put steps in the correct order
Accessing the order entry system
Maintaining customer information
Role Play
Confirming shipment details
Taking payment
Role Play
Review Summary
Lesson 4: Providing Product Information
Introduction

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___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
40 Minutes
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
20 Minutes
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___
___:___ to___:___

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Discussion: Identifying customer needs and issues locating


specific product info
Accessing the Product Database to provide customers with
product information
Practice: Scavenger Hunt
Review/Summary
Lesson 5: Upselling and Cross-Selling
Introduction
Discussion of issues/successes of upselling and cross-selling
product
Suggesting related products
Overcoming objections
Role Play
Review Summary
Conclusion
Content Overview/Summary
Discussion: How might you apply the skills learned?
Evaluate your skills
Questions
Course evaluation
Thank Participants

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Using the Guide


The guide is intended to aide you in the facilitation of PJ Enterprises TO and CSS
training, developed by Concept Creators. Before training, become familiar with the
contents of the guide. Use the following Key to the Facilitator Guide to help you
understand the features of the facilitators guide.

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Preparation Checklist
Use the lists below to guide your preparation for your training class. You should do
some of the tasks several days before your class and others the morning before
your class.
Several Days before the Training:

Review this guide, learner guide, slide presentation, product database, and
the new products. Become familiar with all subject matter. Make your own
notes where needed.

Reconfirm names and number of confirmed/enrolled attendeesthis will


impact room setup

Reconfirm day, time, length, and location of training

Reconfirm that learners know their usernames and passwordsthese will be


necessary for the product knowledge section of course

Determine each learners work experience, length of employment, and level


of knowledgethis may impact the pace of the course or affect the level of
enthusiasm of some learners

Determine special accommodations needed for any learners (sight-related,


motor skills, limited mobility, etc.)this may impact room setup

Confirm room setup needs


o

Space for role plays

Space for group discussions and classroom activities (types of tables,


number of chairs)

Computer workstations when lessons include computer training

Instructor audio-visual setup: computer with monitor, appropriate


software, overhead projector, screen, remote control clicker

High-speed Internet connection

Pens, paper, Post-It notes

Flip chart, markers

Perform a walk-through with Maintenance (Facilities or Administrative


Assistant) to check temperature settings (ability to change or set at certain
temperature) and lighting

Confirm locations of restrooms and snack machines

Develop or obtain training attendance sign-in sheets (if needed)

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Ensure all training materials have been printed and are ready for delivery

Review all materials and be familiar with all subject matter; make your own
notes where necessary

Practice presenting the materials to minimize the time spent reading from
PowerPoint or facilitator guide

The Day(s) of the Training

Arrive at the training site well before the training timeapproximately 45 to


60 minutes
o

Check temperature, lighting, and overall cleanliness of the room

Make sure all equipment is properly setup and working


o

Have everything turned on before class starts

Have first slide of PowerPoint already on screen

Ensure each participant can see the screen, the instructor, and any other
equipment to be used during the training

Prepare for the session


o

Check room setup for space appropriate to the lesson

Ensure all computer workstations, if applicable to lesson, are set up


the same and that computers are turned on

Ensure student materials are available per class seat: pens, paper,
Post-It notes, student guides

Provide attendance sheets (if needed)

Bring more than one copy of the facilitator guide (or have a backup
available online)

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Class Overview
Time: 10 - 15 min.
Welcome: the students
to the training.
Tell: In this training youll
receive a solid foundation
of customer service skills
and an introduction to the
new product guide
database. You will get to
practice using customer
service skills and looking up
product information in the
database.

Go over: administrative
details

Welcome
Welcome to the Telephone Operator and
Customer Service Supervisor training.
The course covers:

Customer service skills and practice

Introduction to the new product guide


database and practice using it

Administrative Details

Let them know: that the


training lasts a total of
eight hours and is
composed of five lessons.

Restrooms

Tell: them that they will get


a 15-minute break after
each lesson and a 30minute lunch break midway
through the training.
Remind them where the
restrooms are located.

Questions

Breaks
Cell phone usage

Explain: that they can ask


questions at any time, and
that all cell phones should
be silenced at this time.

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Introduce: yourself and


any other facilitators
Tell: participants to
introduce themselves
giving the information listed
on the slide.

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Introductions
Your instructor will introduce him/herself,
and after which you will introduce yourself,
giving the following information:

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Go over: the purpose for


the training.
Remind: participants that
their role in the company is
vital to PJ Enterprises
organization

Purpose of Training
The purpose of this training is to give you a
solid foundation of customer relations,
product knowledge, and sales skills you
need to provide high-quality customer
service in the call center.
With this course in place, along with the
creation and implementation of a product
guide database, it is our expectation that
customer service at PJ Enterprises will
improve, resulting in increased customer
satisfaction and customer service scores.

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Review: the course


objectives

Course Objectives

By participating in this
course, you will learn to:

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Handle customer
calls with confidence
Employ empathetic
listening
Clarify customer
questions
Answer customer
questions
Handle customer
complaints
Troubleshoot
customer problems
Enter customer
orders during
customer calls with
no errors
Access appropriate
information in the
product database to
answer product
questions
Respond to productrelated questions
posed during
customer calls
according PJ
Enterprises
guidelines
Use upselling and
cross-selling
techniques

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Explain: the organization


of the training and the
agenda from Appendix A.

Organization of Training/ Agenda for


the Class
In addition to a brief Introduction and
conclusion, the training is organized into 5
lessons.
The lessons include the following topics:

Tell: them how long the


training will last.

Duration of Training
The training will take 8 hours excluding
lunch and breaks.

Ask: what questions do you


have?

Questions
What question do you have before we move
on?

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Lesson 02: Providing Customer Service


Time: 3.5 4 hrs.

Introduction
Welcome: participants to
the second lesson of the
training: Providing
Customer Service.

Introduction

Tell: them that our


products will bring
customers to us, but only a
successful customer loyalty
and retention plan will keep
them coming back for
more. Never take
customer loyalty for
granted.
Review: quote. Mahatma
Gandhi said it best:

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Explain: Customer
expectations set the bar for
customer satisfaction. It
affects repurchase
decisions and customer
loyalty. If a customer feels
like you did not deliver a
service that was expected,
they wont come back and
buy from you again.

Importance
Aim to exceed customer expectations so
your customers will come back to buy again,
and tell all their friends about the
experience.

Remind: However, if you


deliver a service that
exceeds customer
expectations, they will
come back to buy again,
and theyll tell all their
friends about the
experience.
Fail to meet their
expectations and theyll
also talk about the
experience.

Source: 24/7 Wall St. and Zogby Analytics, 07/23/2015,


Customer Service Hall of Fame.

Review: image

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Provide: a brief overview


of the lesson
Note: In this workshop,
youll present background
information, examples and
techniques surrounding
customer service bestpractices in communication
and then allow for practice
and implementation of
these skills through
classifying, sorting, roleplay activities and more.
Due to the active nature of
these activities, the
changes and desired
behaviors of TOs will be
easily transferable to their
current positions. You will
follow each presentation of
facts, definitions and
examples portion with a
role-play or other practice
opportunity.

Overview:
In this lesson, youll learn how to provide
customer services through empathetic
listening, asking questions for clarification,
confirming customer satisfaction, trouble
shooting problems, and handle customer
complaints.

Throughout the workshop,


youll also provide learners
with various discussion
opportunities to share their
thought processes, ideas
and concerns.

Go over: the objectives for


the lesson 2E

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Objectives[cc]

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Review: the topics to be


covered with the lesson

Topics
This lesson includes the following topics:

Asking Questions for Clarification


Introduce: the new topic
of the presentation.

Introduction

Explain: Many telephone


operators (TO) do not ask
enough questions to truly
understand the customer's
needs.
Or they don't ask the RIGHT
questions. Even if a TO is
certain that she fully
understands the customer's
situation, asking at least
one or two clarifying
questions can help to
ensure there is no
misunderstanding.

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Review: the topics to be


covered with this subject

Topics
This subject includes the following topics:

Define: clarification

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What is Clarification?

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Explain: this also


communicates something
to the customer about the
TO's attitude.

Importance of Clarifying Questions?

When the TO asks


questions and listens
carefully to the answer, this
shows the customer that TO
is truly engaged in helping
her.
Summarize:
One additional important
point to make about asking
questions is that the
purpose of questions is not
just to gather information.
The other purpose, in fact
probably the most
important purpose, is to
help the customer feel
heard.
Questions serve the
customer by helping her
feel listened to. So even if
you have all the information
you need, asking a question
or two can still significantly
enhance the customer's
perception of the service
experience.

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Explain: Rather than


always saying the same
things in exactly the same
way, the very best
customer service
professionals listen
attentively to hear the
customer's language: their
words, phrases, tonality and
pacing, and they
communicate back to the
customer using the same
language.

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Guidelines for Clarifying:


When clarifying, follow these guidelines to
help aid communication and understanding.

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Review: examples of
clarifying questions and
rephrasing what you heard

Here are a few clarifying questions


you can ask:

Ask: what makes these


clarifying questions?

Here are a few ways to rephrase


what you heard:

Explain: a question that


clearly shows you are not
listening is not a clarifying
question

Here are a few non-examples of


clarifying questions:

a non-example would be
any question that clearly
shows you are not listening
And actions like being rude,
terse, short, or seeming
irritated
Review: non-examples

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Review: tips for using


clarifying questions

Here are a few tips to help you use


clarifying questions:

Tell: them that its their


turn to try and identify
examples and nonexamples of clarifying
questions.

Clarifying Question Sort

Explain: that they will


create a list of questions as
a small group at their table,
and work together to
determine which questions
fit into which column.
Discuss: why participants
feel that they classified
their questions the way that
they did.

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Tell: them that its time for


them to try it out
Explain: that they will be
performing a role play of a
customer call
Review: the goal

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Putting it all Together


Now its your turn to using clarifying
questions. The class will separate into
groups of three. One group member will be a
telephone operator, one will be a customer,
and one will be an observer/evaluator.

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Review: the rubric and


scenarios

Role Play Directions

Explain: the rules of the


role play. Take turns playing
the role of the customer,
telephone operator, and
observer/evaluator.
Notes for facilitators:
(Role Play Checklist
Handout Found in Appendix
C)
This exercise should be
done in groups of three. If
there are extra participants,
you can have a couple
groups of four. Each of the
three group member will
have the role: telephone
operator, customer, or
observer/evaluator. With
each new scenario they will
switch roles so that they
will have an opportunity to
be in each role to see it
from a new perspective.
Two members of the group
will do the role play first
and then the other(s) will
be the evaluators to discuss
and analyze the
performance of the
telephone operator on
clarifying questions.

Scenarios For Role Play


Scenario 1:
A customer informs you that the package
she received was damaged and one of the
necklaces she ordered was missing.
Scenario 2:
A woman phones in wanting to order a
Christmas tree skirt that she saw in the
catalog, but she isnt sure now which one
she wants.
Scenario 3:
A week later, the woman in the previous
scenario calls again due to wanting to return
the Christmas tree skirt.

Note: the scenarios and


checklist handout are also
located in Appendix B and C

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Facilitator Note:
Evaluators will be using the
checklist for role play to
evaluate the performances
of the other two members.
Role play checklist handout
can be found in Appendix C.
Encourage the participant
to get into their parts so
that they are able to
understand the different
perspectives of the
situation.
Each group will perform all
three scenarios to work on
understanding all
perspectives of customer
service.
After each role play the
observer should provide the
group member who was the
telephone operator with
one positive they saw and
one thing that could be
improved on.
Note: you can create and
use different scenarios
based on your knowledge
and experience.

Role Play Performance Checklist:


____Speaks clearly and directly most of the
time
____Excellent use of sentence structure and
question
structure
____Uses effectively listening skills
throughout the
entire call
____Applies empathetic listening skills when
necessary
____Does not interrupt caller
____Encourages caller to speak
____Uses at least three clarification-type
questions or
statements during customer
interaction
Examples:
Admitting when they are unsure
Asking caller to repeat
information
Re-stating what the caller said
Asking for specific examples.
____Results help transaction proceed
____Customer is satisfied
____Effectively summarizes the order on the
call
____Provides answers to all questions
____Thanks customer for their business
____Reminds customer to take brief survey
following
the call
____Ends the call in a respectful and cheerful
manner

Tell: them what theyve


learned in the lesson and
review the lesson
objectives.

Review/Summary

Ask: what questions do you


have?

Questions

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In this lesson, you learned what clarification


is, the importance of using clarifications,
guidelines for clarifying, examples of
clarifying questions, and tips for using
clarifying questions.

What questions do you have before we


move on?

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Explain: that these are the


references used. Learners
may utilize these resources
for further information.

Works Cited
Works Cited
"Clarifying and Clarification." Clarification.
www.skillsyouneed.com N.p., n.d. Web. 16 Apr.
2016.
"Customer Service Hall OfFame." 247wallst.com. N.p.,
n.d. Web. 16 Apr. 2016.
"Three Types of Sales Negotiation Questions:
Open...Directive...Reflective... | Selling Power
Magazine - V10N5 | SellingPower." Http:/ /
www.sellingpower.com. N.p., n.d. Web. 16 Apr. 2016.

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Lesson 04: Providing Product Information


Time: 50 min.

Introduction [lm, gm]


Explain: to the learners
what the training is about.

Introduction/Overview

Read: the learning


objective.

Objective
Objective
u

At the conclusion of this lesson, you will be able


to:
u

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locate specific information in the product guide


database with 100% accuracy .

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Explain: the lesson topics


to the learners one at a
time.

Topics
Topics

After the last bullet, declare


something like, Lets
begin!

Logging in to the Product Database

Introduction to the Main Screen

Drop Down Menu Search

Identifier Search

Type of Item Search

Accessing Product Information in the Database


Explain: how to access the
product database from the
desktop by clicking on the
PJ icon as illustrated.

Explain: how to login after


clicking the icon, with
learners utilizing the same
username and password as
the order entry system.

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Accessing the Product Database

Login

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Explain: the main screen of


the product catalog. Be
sure to point out:

The home button

The search field

The new products


button

Main Screen

The customer service tip of


the week

Explain: that there is more


than one way to search for
any available item:

The search field is


one option

Using the navigation


bar at the top is
another method of
searching

Tell: the learners that this


example will be a search for
a turquoise bracelet.

Search Options

Search Function

Demonstrate: how to type


in the search field to find all
PJ Enterprises turquoise
bracelets.

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Explain: that the search


field will bring up all the
results of turquoise
bracelets available to PJ
customers

Explain: that another


search option is using the
navigation bars, which
allows a more refined
search.

Search Function Results

Drop Down Menu

When utilizing the


navigation bars, drop down
menus will appear to
further narrow a customers
choices based on their
desired products.
Demonstrate: that the
identifiers drop down will
then display an item
category and offer other
choices:

Name of item

Manufacturer

Item number

Etc. (read screen)

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Tell: learners that they are


selecting jewelry and
then search by type to
find the turquoise bracelets.

Explain: that from the


dropdown menu, further
options will be available.

Drop Down Menu

Identifiers

Read: example categories


on the slide.
Tell: learners that they will
type in turquoise under
the bracelet field
selection

Explain: that next you will


see a screen with potential
items that fit the
customers search.
These can then be
narrowed down more
specifically by customer
preference.
Tell: learners that the
screen now displays all
turquoise bracelet options
available to the customer.

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Read: these three tips to


the learners.

Tips
Tips

Ask: the learners if there


are any questions you can
clarify for them.

Be sure to ask clarifying questions and listen to


the customers needs

Remember there are multiple paths to finding


product information in the guide

Be sure to reconfirm with the customer all


aspects of the product inquiry

Questions?
Questions

Answer: any applicable


questions.

Explain: that now the


learners will be logging into
the product database to
practice item lookups.
Pause and give learners a
chance to relocate to their
training computers.

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Is there anything we can explain better or clarify


to help you implement the new product guide?

Your turn to practice accessing


items in the product database!

Time for you to login


to your computer to practice!

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Introduce: the scavenger


hunt game about finding
products in the product
database.

Read: the customer


question on the slide.

Explain: that they


will use either the
search or navigation
bars to find the
desired items.

Explain: that when


they have located
the items, they
should notify the
facilitator.

Note: Learners will


either use the search
option or they can
click on children
and then games to
find different types of
available childrens
games to present to
the customer.

Ask: learners to
share how they found
the items and tips
they might have for
each other.

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Product Database Scavenger Hunt


Scavenger Hunt
u

You will now be presented with scenarios typical


of customer calls

Customers will be searching for specific items,


but they might not be sure exact information
about those items

Use the new Product Database to find what the


customer wants!

Scavenger Hunt Item #1


Scavenger Hunt Item #1
A customer asks:
Will you please tell me what types of childrens
games are available?

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Developing e-Learning

Read: the customer


question on the slide.

Explain: that they


will use either the
search or navigation
bars to find the
desired item.

Explain: that when


they have located
the item, they should
notify the facilitator
to check.

Note: Learners will


either use the search
option or they can
click on home
accessories, then
manufacturer, then
type Zweisel to find
different types of
available stemware
to present to the
customer.

Ask: learners to
share how they found
the items and tips
they might have for
each other.

Page 87

Scavenger Hunt Item #2


Scavenger Hunt Item #2
A customer says:
I have an upcoming party and I need to find eight
to ten more wine glasses to match my set. I have
Zweisel stemware but I cannot remember the
pattern. I need them for mature red wine.

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Read the customer question


on the slide.

Explain: that they


will use either the
search or navigation
bars to find the
desired item.

Explain: that when


they have located
the item, they should
notify the facilitator
to check.

Note: Learners will


either use the search
option or they can
click on home
accessories, then
type, then type
coasters to find
different types of
available coasters to
present to the
customer.

Ask: learners to
share how they found
the items and tips
they might have for
each other.

Page 89

Scavenger Hunt Item #3


Scavenger Hunt Item #3
A customer says:
It might be nice to have some coasters to go with
the wine glasses. I dont have my glasses with me,
but I think the catalog says the item number is
104751.

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Developing e-Learning

Read the customer question


on the slide.

Explain: that they


will use either the
search or navigation
bars to find the
desired item.

Explain that when


they have located
the item, they should
notify the facilitator.

Note: Learners will


either use the search
option or they can
click on seasonal,
then type, then
ornaments to find
different types of
available peace
ornaments to present
to the customer.

Ask: learners to
share how they found
the items and tips
they might have for
each other.

Congratulate: the learners


on completing the lesson.
Explain: that learners will
move on to another lesson
about upselling and crossselling.

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Scavenger Hunt Item #4


Scavenger Hunt Item #4
A customer asks:
Do you still have those beautiful holiday ornaments
that say Peace on them? I bought one last year for
my sister and liked it so much that I think Ill get
one for my mom and my daughters.

Final Comments
Congratulations
Welcome to your new product guide database!

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Appendix A: Course Outline/Timeline


TIME
15 Minutes
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45 Minutes
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4 hours
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40 Minutes
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100 Minutes

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TOPIC
Course Introduction
Welcome
Introductions
Ice Breaker
Course Materials
Course Overview
Questions
Lesson 1: Handling Phone Calls
Introduction
Discussion of current issues/successes for handling phone calls
Answering calls according to protocol
Transferring calls
Placing calls on hold
Ending calls according to script
Role Play
Lesson 2: Providing Customer Service
Introduction
Discussion of current issues related to customer service
Employing empathetic listening
Practice
Asking questions for clarification
Practice
Answering customer questions
Exercise
Confirming customer satisfaction of questions answered
Role play: Confirming customer satisfaction
Troubleshooting problems
Exercise
Handling complaints
Exercise
Scenario/Simulation using all learned skills
Review/Summary
Lesson 3: Taking Orders
Introduction
Discussion of current issues/successes of taking orders
Following PJ Enterprises protocol
Activity: Put steps in the correct order
Accessing the order entry system
Maintaining customer information
Role Play
Confirming shipment details
Taking payment
Role Play
Review Summary
Lesson 4: Providing Product Information

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___:___ to___:___
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40 Minutes
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20 Minutes
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Introduction
Discussion: Identifying customer needs and issues locating
specific product info
Accessing the Product Database to provide customers with
product information
Practice: Scavenger Hunt
Review/Summary
Lesson 5: Upselling and Cross-Selling
Introduction
Discussion of issues/successes of upselling and cross-selling
product
Suggesting related products
Overcoming objections
Role Play
Review Summary
Conclusion
Content Overview/Summary
Discussion: How might you apply the skills learned?
Evaluate your skills
Questions
Course evaluation
Thank Participants

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Appendix B: Clarifying Questions Role Play


Scenarios
Facilitator Notes

Scenarios

Notes for facilitators:


This exercise should be done in groups of
three. If there are extra participants, you
can have a couple groups of four. Each of
the three group member will have the role:
telephone operator, customer, or
observer/evaluator. With each new
scenario they will switch roles so that they
will have an opportunity to be in each role
to see it from a new perspective. Two
members of the group will do the role play
first and then the other(s) will be the
evaluators to discuss and analyze the
performance of the telephone operator on
clarifying questions.

Scenario 1:

Evaluators will be using the rubric for role


play to evaluate the performances of the
other two members. Make sure you have
thoroughly reviewed this rubric.
Encourage the participant to get into their
parts so that they are able to understand
the different perspectives of the situation.

A customer informs you that the package


she received was damaged and one of the
necklaces she ordered was missing.

Scenario 2:
A woman phones in wanting to order a
Christmas tree skirt that she saw in the
catalog, but she isnt sure now which one
she wants.

Scenario 3:
A week later, the woman in the previous
scenario calls again due to wanting to
return the Christmas tree skirt.

Each group will perform all three scenarios


to work on understanding all perspectives
of customer service.
After each role play the observer should
provide the group member who was the
telephone operator with one positive they
saw and one thing that could be improved
on.
Note: you can create and use different
scenarios based on your knowledge and
experience.

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Appendix C: Clarifying Questions Role Play


Checklist

Actions Needed to Show


Proficiency

Comments

Speaks clearly and directly most of


the time
Excellent use of sentence structure
and question structure
Uses effectively listening skills
throughout the entire call
Applies empathetic listening skills
when necessary
Does not interrupt caller
Encourages caller to speak
Uses at least three clarification-type
questions or statements during
customer interaction
Examples:
Admitting when they are
unsure
Asking caller to repeat
information
Re-stating what the
caller said
Asking for specific
examples.
Results help transaction proceed
Customer is satisfied
Effectively summarizes the order on
the call
Provides answers to all questions
Thanks customer for their business
Reminds customer to take brief
survey following the call
Ends the call in a respectful and
cheerful manner

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