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Ceres Gardening Company discusses its growth in the organic products market and key factors in the company's success. The document outlines Ceres' focus on retail business, sales department restructuring, new product development, and GetCeres program. It also shows rising share price and profits due to the growing organic gardening business and future prospects, and lists strategic plans like continuing the GetCeres program expansion and adding new products.
Ceres Gardening Company discusses its growth in the organic products market and key factors in the company's success. The document outlines Ceres' focus on retail business, sales department restructuring, new product development, and GetCeres program. It also shows rising share price and profits due to the growing organic gardening business and future prospects, and lists strategic plans like continuing the GetCeres program expansion and adding new products.
Ceres Gardening Company discusses its growth in the organic products market and key factors in the company's success. The document outlines Ceres' focus on retail business, sales department restructuring, new product development, and GetCeres program. It also shows rising share price and profits due to the growing organic gardening business and future prospects, and lists strategic plans like continuing the GetCeres program expansion and adding new products.
Growth Focusing on retail business Restructuring Sales department: Expansion of sales force, training Product development to add new organic varieties GetCeres Program
Stock Market Performance
Reasons: Growing Organic Gardening Business Growing Profits Future Prospects
Share Price ($)
10 8
Share Price ($)
6 4 2 0 2002
2003
2004
2005
2006e
Price to Earnings Ratio
20.00 15.00 10.00 5.00 0.00
Price to Earnings Ratio
Future Strategic plans given Organic
Gardening Trend Keep focusing on Retail Business Continue with the GetCeres Program Expansion Add new products to the portfolio