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Dec.7,2015
Lesson outcomes: This session examines the ethical issues related to the practice of advertising and marketing
communications.
The outcomes from this session are: 1.Students will develop a critical insight of ethical issues in advertising
and how it impacts our society, industry and individuals.
2. They can create an effective and efficient marketing communication at their best, which can
simultaneously provide benefits to the client, the agency, the consumer and the society as a whole.
These outcomes are measurable by identifying the factors and solutions in the case/scenario that will be given
to them.
This course is designed for the second year students who are taking Marketing as major.
Before this lesson - Evaluating the Social and Economic aspects of advertising
After this lesson- Understanding the Media
This lesson is located on Week- 3 in the course outline.
Backup plan- Carry out the presentations and handout in USB drive and send the presentations and all the class
materials in Google drive. In case of emergency or tech. failure, call# 0 from the classroom for expert support.
Possible accommodations: Though my class has no student with special need, But still I will deliver the video
with captions.
Evaluations will be based on informal assessment, like; students participation, asking questions, bring new
dimensions on discussion etc. and discussions on case scenario. Teacher will apply her judgement on
evaluations. No grade will be given for assessment in this lesson.
Dec.7,2015
Outcome(s):
Stage 1: MOTIVATION Ss are given an experience to uncover their prior knowledge, to get them
interested in the new topic/lesson, to prime them for learning, and for the teacher to find out what they
already know/dont know
Time
Video-4
mins
Open
discussio
n-6 mins
Total10 mins
Objective
(s)
smaller
outcomes
that will
link
to/build
on each
other so
that Ss
can
achieve
the final
outcome
What the
teacher will do
What the
students will do
1.
Understan
d the
ethical
impact of
advertisin
g on
society.
2. Share
each
other's
opinion on
the issue.
1. A video will
be shown for 34 mins. Then,
the floor will be
open for
discussions on
the
topic(Impact of
advertising on
society)
Students will
share their
opinions in the
following issue:
Ethics in
advertisin
g
How it
creates
impact on
society,
on the
1. Video link :
2. From the
discussion,
https://www.youtube.com/watch?
v=yOeuHJhj-gc
2. Some key notes/question will be in
class presentation to guide the
discussion.
Informal
Assessment
(how will the
teacher know
what the Ss
already know
or what they
dont know?)
Form the
students'
discussion,
teacher will
evaluate about
the level of
understanding.
Dec.7,2015
product.
Lecture10 mins
Discussio
n-10
mins
Total-20
mins
Objective(s)
-smaller
outcomes that
will link
to/build on
each other so
that Ss can
achieve the
final outcome
1. To create a
participatory
learning
environment,
where students
will develop
their critical
understanding
on the issue.
More examples in
different print
advertisement will
be provided.
Part 2: Teacher will
present some
guidelines/key points
for students
discussion.
Resources(handou
ts, weblinks,
pwrpts, etc.)
Informal Assessment
(how will the teacher
know the students are
learning)
Assessment will be
based on the
judgement how
discussions are going
and responses from
the student.
Criteria:
comprehension
level
new issues are
coming out
level of critical
analysis
Dec.7,2015
Practic
e-15
mins
Objective(s) smaller
outcomes that
will link
to/build on
each other so
that Ss can
achieve the
final outcome
The objective
of this stage
are:
1. Handle
critical issues
in marketing
communicatio
n
2. Develop
ideas how to
deal with
ethical aspects
in marketing
communication
Resources
(handouts,
weblinks, pwrpts,
etc.)
Informal Assessment
1. Printed handout
on scenario.
Assessment will be
based on:
participation
group
discussion
2. Slides;
instructions about
what to do.
Dec.7,2015
Stage 4: APPLICATION Ss are given a new situation/real-life/authentic situation to apply what theyve
have learned and practiced
Time
Applicatio
n-15 mins
Objective(s) smaller
outcomes that
will link
to/build on
each other so
that Ss can
achieve the
final outcome
To apply their
understanding
in a real life
situation,
where they will
solve a
problem, based
on the topic
Resources
Informal
Assessment (how will
the teacher know the
students are learning)
1. Students will
discuss about the
probable solutions
for the case.
2. They will ask
questions/ add to
another groups
solutions.
1. Printed handouts
to give solutions
for the case
scenario.
Evaluations will be
based on :
1.students
participation, asking
questions, bring new
dimensions on
discussion
2.discussions on case
discussed in
class.