so WLAWAL KLUM LAY ARaLLUD) 4//4/Y) SLY 4IDU ANUOLABLAE 105). More than any one strand of Aairas, this aspect is continued in the Latin concept of decorum or propriety, especially in Cicero. Itis the basis of De Of fics, his ethical treatise on daties—according to A. E. Douglas, possibly the single most influential book, other than the Bible, in Western civilization. Any application of &airos to the teaching of composition cannot ignore the ethical dimension. Contextuality ‘The tendency of rhetoric ta locate meaning and value in the context of particular social and ma- terial situations. Rhctoric, whether theorized or practiced, whether applied to che purposes of production or interpretation of discourse, is persistently contextual, That is, its effective precepts and practices tend to be determined by what the Greeks called ii—timeliness and appropriateness in a particular ciscumstance. From the carliest classical treatises on theto- ric to the most recent revisionist discussions, thetoric emerges as less 2 stable method or dis- cipline than an attitude toward action in social life, From well before Plato to the present, both the principles and practices of rhetoric appear to be embedded in the temporal and local con- ditions of particular human interactions.