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Media Studies Collaborative Project: Print Advertisement Production

Teacher Name: L Agostino


Student Name: _____________________
Highly Accomplished

Accomplished

Developing

Beginning

Presentation

4 Points
Makes excellent use of font,
colour, graphics, effects, etc. to
enhance the presentation.

3 Points
Makes good use of font, colour,
graphics, effects, etc. to enhance
to presentation.

2 Points
Makes use of font, colour, graphics,
effects, etc. but occasionally these
detract from the presentation content.

0-1 Point
Use of font, colour, graphics,
effects etc. but these often
distract from the presentation
content.

Originality

4 Points
Product shows a large amount of
original thought. Ideas are
creative and inventive.

3 Points
Product shows some original
thought. Work shows new ideas
and insights.

2 Points
Uses other people's ideas (giving
them credit), but there is little
evidence of original thinking.

0-1 Point
Uses other people's ideas, but
does not give them credit.

Requirements

4 Points
All requirements are met and
exceeded.

3 Points
All requirements are met.

2 Points
One requirement was not completely
met.

0-1
Point More than one requirement
was not completely met.

Content

4 Points
Covers topic in-depth with details
and examples. Subject
knowledge is excellent.

3 Points
Includes essential knowledge
about the topic. Subject
knowledge appears to be good.

2 Points
Includes essential information about
the topic but there are 1-2 factual
errors.

0-1
Point Content is minimal OR there
are several factual errors.

3 Points
All permissions to use graphics
"borrowed" from web pages or
scanned from books have been
requested and received.

2 Points
Most permissions to use graphics
"borrowed" from web pages or
scanned from books have been
requested and received.

0-1 Point
Permissions were not requested
for several graphics "borrowed"
from web pages or scanned from
books.

Permissions (Creative 4 Points


Commons/ Copyright) All permissions to use graphics

"borrowed" from web pages or


scanned from books have been
requested, received, printed and
saved for future reference.

Sources

4 Points
Source information collected for
all graphics, facts and quotes. All
documented in desired format.

3 Points
Source information collected for
all graphics, facts and quotes.
Most documented in desired
format.

2 Points
Source information collected for
graphics, facts and quotes, but not
documented in desired format.

0-1 Point
Very little or no source
information was collected.

Workload

4 Points
The workload is divided and
shared equally by all team
members.

3 Points
The workload is divided and
shared fairly by all team
members, though workloads may
vary from person to person.

2 Points
The workload was divided, but one
person in the group is viewed as not
doing his/her fair share of the work.

0-1 Point
The workload was not divided OR
several people in the group are
viewed as not doing their fair
share of the work.

Use of ICT (Canva)

4 Points
Sophisticated and appropriate
use of ICT tool, follows skills and
processes outlined in the
assessment task effectively and
creatively.

3 Points
Appropriate use of ICT tool,
followed skills and processes
outlined in the assessment task
effectively.

2 Points
Appropriate use of ICT, but basic
templates were used unoriginally,
does not demonstrate students
ability to apply media skills and
processes to a production task.

0-1 Point
Inappropriate use of ICT, little- no
understanding of the skills and
processed involved in the task is
evident.

Understanding of
Codes and
Conventions

4 Points
Work shows a sophisticated
understanding of written, symbolic
and technical codes. The purpose
of each code is clear and
innovative.

3 Points
Work shows an understanding of
written, symbolic and technical
codes. The purpose of each code
is clear.

2 Points
Work shows a basic understanding of
written, symbolic and technical
codes. The purpose of each code is
clear in some aspects.

0-1 Point
Little or no understanding of
written, symbolic and technical
codes is evident.

Collaborative Group
Work

4 Points
Evidence of strong collaborative
work, group interacts in a
sophisticated and focussed
manner. All group members are
consistently aware of the stages
of the project and are all involved.

3 Points
Evidence of strong collaborative
work, group interacts in a
focussed manner. All group
members are consistently aware
of the stages of the project and
are all involved.

2 Points
Evidence of sound collaborative
work, group interacts in a somewhat
focussed manner. Few group
members are aware of the stages of
the project and some group members
may be left out of processes.

0-1 Point
Little- no evidence of collaborative
work, group interactions are
fractured and unfocussed. Few
group members are aware of the
stages of the project and group
members may be left out of most
processes.

Target Audience

4 Points
Target audience is clear and
represented through a
sophisticated combination of
written, technical and symbolic
codes.

3 Points
Target audience is clear and
represented through a sound
combination of written, technical
and symbolic codes.

2 Points
Target audience is clear, but the
advertisement does not display a
combination of written, technical and
symbolic codes.

0-1 Point
Target audience is unclear or
contradicted with the use of/ lack
of written, technical and symbolic
codes.

Planning Process

4 Points
Evidence of a comprehensive
planning process. Each member's
roles have been divided equally
and project has been segmented
to meet specific time goals.

3 Points
Evidence of a clear planning
process. Each member's roles
have been divided equally and
project has been segmented to
meet specific time goals.

2 Points
Evidence of a basic planning
process. Each member's roles have
been divided equally and project has
been not been segmented to meet
specific time goals.

0-1 Point
Little- no evidence of a planning
process. Each member's roles
have not been divided equally
and project has been not been
segmented to meet specific time
goals.

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