Ad Revenue Calculator

TV HH
Average Rating
Average Viewers
Average CPM
Average Revenue/Ad minute
Ad Minutes/Week
Weeks/Year
Ad Revenue/Year
Incremental programming expense

Current
2007 Base
Scenario 1
Scenario 2
110,000,000
110,000,000
110,000,000
110,000,000
1%
1.00%
1.20%
0.80%
1100
1,100
1,320
880
$
2.00 $
1.80
### $
3.50
$
2,200 $
1,980 $
2,376 $
3,080
2016
2016
2016
2016
52
52
52
52
$
230,630,400 $
207,567,360 $
249,080,832 $
322,882,560
$
$
- $
15,000,000

Ad Revenue Calculator
Ad Sales
Affiliate Fees
Total Revenue
Cost of operations
Cost of programming
Ad Sales Commisions
Marketing &Advertising
SGA
Total Expense
Net Income
Margin

2006 Actual
2007 Base
Scenario 1
Scenario 2
$
230,630,400 $
207,567,360 $
249,080,832 $
322,882,560
$
80,000,000 $
81,600,000 $
81,600,000 $
81,600,000
$ 310,630,400 $ 289,167,360 $ 330,680,832 $ 404,482,560
$
$
$
$
$
$
$

70,000,000
55,000,000
6,918,912
45,000,000
40,000,000
216,918,912
93,711,488
30.2%

$
$
$
$
$
$
$

72,100,000
55,000,000
6,227,021
60,000,000
41,200,000
234,527,021
54,640,339
18.9%

$
$
$
$
$
$
$

72,100,000
55,000,000
7,472,425
60,000,000
41,200,000
235,772,425
94,908,407
28.7%

$
$
$
$
$
$
$

72,100,000
70,000,000
9,686,477
60,000,000
41,200,000
252,986,477
151,496,083
37.5%

Scenario 3
110,000,000
1.20%
1,320
$
2.50
$
3,300
2016
52
$
345,945,600
$
20,000,000

Scenario 3
$
345,945,600
$
81,600,000
$ 427,545,600
$
$
$
$
$
$
$

72,100,000
75,000,000
10,378,368
60,000,000
41,200,000
258,678,368
168,867,232
39.5%