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Backer
update
Hey
backers,
In
this
email
Im
going
to
share
a
path
forward
that
will
get
every
remaining
backer
their
Coolest
Cooler.
If
you
are
one
of
the
2/3rds
of
our
backers
who
is
still
waiting
for
your
Reward,
let
me
start
by
saying
Im
sorry.
Every
Kickstarter
project
has
its
ups
and
downs,
but
most
progress
more
smoothly
and
with
less
delays
than
ours
has.
This
project
became
far
bigger
and
more
complex
than
I
ever
expected,
but
we
have
succeeded
in
making
the
Coolest
Cooler
a
reality
for
more
than
20,000
backers.
Now
we
need
to
get
it
to
the
rest
of
you.
In
our
last
update,
we
shared
that
the
Coolest
Cooler
ultimately
cost
more
than
we
expected
to
develop
and
manufacture.
Unfortunately,
we
just
didnt
set
the
pledge
levels
high
enough
to
cover
the
final
quality
of
the
Coolestand
of
course
we
didnt
plan
for
manufacturing
delays
and
a
factory
strike.
This
is
why
we
need
more
money
that
we
currently
have
to
make
and
ship
the
remaining
Coolest
backers.
Please
read
the
update
in
its
entirety,
especially
if
you
have
not
yet
received
your
Coolest.
Here
are
our
parallel
paths
to
completing
this
campaign:
Path
#1.
Secure
a
new
partnership
We
are
in
advanced
discussions
with
a
number
of
potential
partners
but
these
deals
take
time
to
close
and
while
I
wish
I
could
give
you
more
detail,
we
cannot
publicly
discuss
the
specifics.
I
can
tell
you
that
if
and
when
the
right
partnership
deal
goes
through,
our
primary
focus
will
be
to
accelerate
the
shipment
of
Rewards
to
all
remaining
Backers.
Path
#2:
Backers
Faster
Option
People
have
been
very
clear
they
want
their
Coolest
this
Summer,
yet
we
may
not
have
the
funding
by
then
to
make
that
happen
for
everyone.
Weve
received
many
helpful
suggestions
and
requests
from
individual
backers
who
want
to
contribute
in
some
way
or
pay
the
extra
cost
to
cover
the
gap
in
funding
their
Coolest
sooner
than
we
can
deliver
on
our
own.
We
appreciate
all
the
ideas
youve
shared
with
us.
When
you
sign
up
to
back
a
Kickstarter
project,
you,
your
fellow
backers
and
the
team
behind
the
creation
are
all
along
for
the
journey.
Understandably
many
of
our
backers
(2/3
of
whom
are
first-timers
to
Kickstarter)
are
tired
of
this
rough
road
and
just
want
their
darn
cooler.
These
requests
have
forced
difficult
conversations
here,
but
ultimately
we
are
open
to
making
alternate
options
possible
for
those
who
have
requested
them
if
enough
people
want
them.
One
request
we
have
been
receiving
from
backers
is
to
pay
the
remaining
cost
of
the
Coolest
versus
waiting
for
us
to
get
investors.
(Remember,
the
amount
backers
pledged
was
way
less
than
the
actual
cost
to
make
and
ship
the
Coolest).
We
are
open
to
this
idea,
but
honestly
it
simply
would
not
work
if
enough
people
dont
want
it,
but
it
would
mean
starting
production
up
earlier.
To
gauge
the
interest
and
viability
of
this
idea,
heres
how
it
would
work:
1. We
would
allow
backers
to
pay
for
the
remaining
cost
of
their
Coolest
to
get
it
faster,
with
a
guaranteed
delivery
date
before
July
4th.
Remaining
cost
is
what
it
sounds
like
the
remaining
part
of
the
deposit
to
pay
the
factory
and
ship
your
Coolest.
This
would
be
approximately
another
$97
per
unit.
2. Backers
interested
in
this
plan
would
still
save
25%-33%
over
the
final
retail
price
of
the
Coolest
Cooler.
3. If
you
are
interested
in
this
option
click
here
or
respond
to
the
separate
email
were
sending
to
all
unfulfilled
backers
tomorrow.
4. People
who
dont
want
to
pay
more
dont
have
to,
and
everyone
ultimately
gets
their
Reward
faster
with
fewer
people
in
line
in
front
of
them.
5. IF
enough
of
the
community
says
they
actually
want
this
option,
we
will
let
you
know
the
specifics
and
we
will
make
it
possible
for
people
to
pay
the
extra
$97
and
receive
their
Coolest
faster.
Again,
we
are
open
to
this
option
and
exploring
it
here
because
you
have
asked
us
to
do
so.
If
this
pay
extra
for
speed
isnt
right
for
you,
then
no
worries.
As
long
as
there
is
breath
in
my
body
we
are
committed
to
getting
each
and
every
backer
their
Coolest
Cooler.
Please
just
remain
patient
and
once
we
receive
funding
or
complete
the
option
below,
well
get
your
Coolest
to
you.
Path
#3:
Retail
Funds
Backer
Units
As
weve
shared,
the
manufacturing
process
is
locked
in,
but
we
lack
capital
to
restart
volume
production.
The
motor
strike
and
manufacturing
ramp-up
challenges
are
behind
us.
The
factories
have
materials
on
hand
and
are
ready
to
start
making
product
as
fast
as
we
can
pay
them.
Since
we
may
not
get
funding
as
fast
as
we
had
hoped,
and
since
many
backers
arent
interested
in
paying
more,
we
have
to
do
something
to
get
more
backers
their
Rewards
without
charging
them.
This
leaves
us
with
one
other
option:
generate
revenue
as
a
business
in
order
to
fund
backer
units.
And
the
only
way
to
do
that,
as
some
of
you
have
suggested,
is
to
sell
at
retail.
This
means
selling
the
Coolest
for
more
than
you
pledged
for
to
the
general
market,
and
then
using
100%
of
the
profits
to
make
and
ship
backer
units.
While
it
may
upset
some
folks
that
there
are
retail
units
being
sold
before
they
receive
their
own
Coolest
Cooler,
this
is
the
only
option
open
to
us
right
now
that
allows
us
to
get
production
up
and
running.
Im
actually
in
China
right
now
trying
to
make
this
happen.
Weve
done
the
math
on
this
and
depending
on
how
quickly
retail
sales
happen
in
stores,
online
or
through
our
website,
weve
estimate
that
for
every
2-4
sales
we
can
make
and
ship
another
backer
unit.
So
thats
what
well
do
in
parallel
with
point
1
(securing
a
new
partnership)
and
Path
#2
(faster
option)
above.
This
summer,
well
sell
as
many
Coolest
Coolers
as
we
can
and
well
use
100%
of
the
profits
from
those
sales
to
make
and
ship
more
backer
units.
To
Sum
Up
In
a
perfect
world
we
wouldn't
rely
on
new
sales
to
help
fund
the
delivery
of
backer
Rewards,
but
in
a
perfect
world
you'd
already
have
your
Coolest.
This
is
the
financial
reality
we
are
in
and
were
being
transparent
about
it
and
seeking
to
meet
your
requests
to
get
your
Coolest
Coolers
faster.
When
you
pledge
for
a
reward
on
Kickstarter,
youre
backing
the
inventors
idea
and
that
will
always
be
a
new
and
sometimes
challenging
journey
to
fulfillment.
There
are
just
no
guarantees
about
the
process,
and
its
certainly
been
more
difficult
than
I
ever
imagined.
The
reality
of
funding
an
idea
versus
buying
an
existing
product
is
that
there
is
an
element
of
risk
we
all
accept.
Somewhere
near
10%
of
all
Kickstarter
projects
fail,
and
thats
why
the
Kickstarter
Terms
of
Service
spell
out
theres
no
promised
delivery
dates,
only
best
estimates.
While
we
cant
promise
how
long
it
will
take
to
ship
the
very
last
backer
the
final
Coolest
we
can
promise
to
keep
at
it,
and
that
is
what
we
will
continue
to
do.
I
know
there
will
be
frustration
until
every
last
backer
unit
is
fulfilled.
All
we
can
do
is
keep
pushing
forward
with
the
options
above
until
that
is
achieved.
Until
then,
I
thank
you
all
for
any
patience
you
are
able
to
share.
We
are
especially
thankful
to
those
who
have
given
us
such
positivity
and
cheered
for
us
in
even
the
toughest
of
times.
We
wont
let
you
down.
Ryan