Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
PROJECT REPORT ON
Conducted at
(Session : 2013-2014)
Submitted to:
Dr. Shikha Arora Bakshi
Asst. prof.
St.Xaviers college ,Jaipur
St.Xaviers College
jaipur
Submitted by:
Jayanti Bhandari
BBA II
CERTIFICATE
This is to certify that miss Jayanti bhandari is student of second year of
BBA (Bachelor of Business administration) has completed project entitled
Marketing Strength
under my supervision.
of
Himalaya
Herbal
Healthcare
To the best of my knowledge, it is the Original piece of work and the project
is fit for the submission in partial fulfillment of the degree of BBA.
Date..
DECLARATION
(Jayanti Bhandari)
PREFACE
ACKNOWLEGDMENT
for her
JAYANTI
BHANDARI
INDEX
PARTICULARS
1. Introduction
2. Introduction of the Organization
3. Products
4. Research Methodology
5. Environmental Analysis
6. Data Analysis & Interpretation
7. SWOT Analysis
8. Conclusion
9. Recommendation & Suggestion
10. Bibliography
11. Appendix
INTRODUTION
The word Ayurveda comes from the word Ayur meaning life and the word
Veda meaning to know. Ayurveda means the science of life, and is a
medical system practiced in India, Sri Lanka and Nepal.
Ayurvedas mythological origins, though, are attributed to the Indo-European
Nasatya or Aswins, twin physicians of the gods of the ancient Indo-European
pantheon.
Four thousand year old references to the Nasatya are found in the now extinct,
Hurrian and Hittite languages in Turkey, and in the Sanskrit language in India.
Ayurveda is considered the Upaveda or accessory Veda to the Atherva Veda.
The four Vedas are the worlds oldest literary document in an indo-European
language.
A classic Ayurvedic text, that parallels the time frame of the Atharya Veda, is
the Charaka Sanhita. Written in the Indus Valley area around 1000 B.C.E.
(Before the Common Era) in Sanskrit, it is a treatise on general medicine.
This strongly suggests the probability that Ayurveda, though of pan IndoEuropean origins earlier, had begun to evolve into a distinct entity within the
subcontinent by the first millennium B.C.E.
Ayurvedas lasting influence in the non Indo-European sphere began after the
rise and spread of Buddhism in the 6th century B.C.E. Buddhist monks
introduced Ayurveda to China, Tibet, Korea, Mongolia and Sri Lanka, leaving
a lasting legacy in their medical systems.
More recently, the German translation of an Ayurvedic text that dates back to
less than 1000 B.C.E., the Susruta Sanhita, contributed to modern medicine the
discipline of plastic surgery.
Ayurveda at Himalaya:
Ayurveda or the Science of Life is an ancient, holistic system for diagnosis
and treatment, perhaps the oldest system of medicine known to humanity.
Fundamental to Ayurveda is the use of well-balanced combinations of plants
and other agents in synergistic formulas.
At Himalaya, we have pioneered the use of modern science to rediscover and
validate Ayurvedas secretes. We employ cutting edge research to create
pharmaceutical-grade Ayurveda products. Natural, effective and safe, these
products have helping thousands of people live healthier, richer lives. Our
focus is on wellness; on helping people get healthy and stay healthy.
At Himalaya, research begins with raw herbs chosen from traditional texts and
from observations and experiences of indigenous plants. Our team herbalists
study texts, both traditional and scientific, exhaustively for relevant data. A few
herbs of promising activity are short-listed.
Polyherbal formulations of these short-listed herbs are made in order to
provide
wider
scope
of
pharmacological
and
cosmetic
activity.
Today, the company has created a state-of-the art Research and Development
facility at Bangalore that is one of the best available, for traditional medicine
anywhere developing and evaluating new drugs and therapies.
In the 1930s, Himalaya developed a pioneering experimental herb farm, which
grew rare endangered herbs for commercial use. The company today has in
addition to this an unparalleled database of dedicated herb suppliers, an
herbarium, an Agrotech division and a nursery.
The standardization of herbal medicine is a more daunting challenge than the
processes used for allopathic medicine. The tabletting of Ayurveda medicine is
more arduous, with multiple granulating, processing and coating bribable.
Today, Himalayans manufacturing unit has the largest coating capacity in
Asia.
Researching Ayurveda and capturing its benefits in formulations, has been the
hallmark of Ayurveda at Himalaya. Using modern research methodology and
manufacturing practice, Himalaya has made available to people all over the
world, an alternate method of treatment, which has no known side effects.
Ayurveda has been a lively system of health with an unbroken practice since
3000 years. Although, Ayurveda as a system of medicine has been in practice
in India for centuries but its growth as an industry has commenced only a few
years back. This was mainly on account of lack of awareness and initiative by
its practitioners, industry and even the Government.
We have been non-receptive and reclusive for modern techniques and
advancement that has occurred in the modern techniques and advancement that
has occurred in the modern pharma industry. The classical drugs like
Dashmmolarishta and Arjunarishta are also in practice since then.
In recent past, the tradition of preparation of medicines by the Ayurvedic
practitioner has almost come to an end. Now we find a much organized and
commercial production of Ayurvedic medicines in big factories. Ayurvedic and
its products are becoming popular with increasing demand the world over. The
pressure of the people of the respective countries to adopt.
Ayurvedic products has amounted to many countries now allowing and
regularizing sale of these products in to their countries. This has boosted the
globalization process. But this initial phase is primarily the phase of enquiry
and curiosity.
Ayurveda has to live unto the expectations; otherwise we have the risk of
getting washed out forever. Hence, Ayurveda needs immediate and extensive
reorientation to gain scientific credibility, as this traditional old system of
medicine if given the opportunity, is poised for an unprecedented expansion
globally.
in the most of the countries has been the major hindrance for the growth of this
sector.
There is a strong need to rectify the things at home as well as in terms of
standardizing Ayurvedic finished products on quality parameters which involve
the FPS (Finished product specifications ), the claim support studies whether
clinical or experimental and the safety of these preparations through toxicity
studies done in MABL/GLP Laboratories as the requirement may be.
Even the manufacturing environment has to be par excellence as many of the
authorities like MHRA, USFDA have the inspection and approval of
manufacturing locations as an essential element of registration.
There has been a gradual change in the attitude although much slower than the
time demands. Government of India has started the task of finalizing the
Ayurvedic pharmscopoeia of India (API) of which volume I part I VI has
already been published which cover around 326 herbs.
The API gives specifications of the raw herbs standards to be adopted by the
industry. In fact, the Industry has to come forward for phyto-chemical profiling
of each of the herb used in their manufacturing facilities.
Much more difficult is the need to identify at least one biologically active
marker compound. Unless and until you have the bioactive marker, no
pharmacokinetic studies or bioavailability studies are possible. This is a
challenge as it has also come as an obstacle for the registration of Ayurveda
product as medicines in most of the countries.
A professional of Ayurveda often blame the industry for not selling its goods
abroad as medicines and gets the products registered as food supplements. But
till you meet the drug norms, you cannot register them as medicinal products
or drugs.
All these University researches may not have been the best ones but for sure
will give us leads in many areas of healthcare. With too strict and stringent
regulation, the Ayurveda industry which is still in its infancy will be
discouraged to grow.
That is what has been happening since last 2-3 years. Every month or two,
there is a new regulation for this nascent industry. The industry is not against
any regulations, but bringing in regulations one after the other in quick
succession keep a very small window for the industry to operate. What was
unregulated for centuries should be regulated in a phased manner.
Some of the Stalwarts in industry put this as the foremost reason for the non
starter of Ayurvedic industrys growth. Export Certification of Ayurveda and
other herbal products by the Government Agencies has been a long pending
demand of the industry.
This will increase the creditability of the Ayurvedic industry abroad. Even the
local certification for the domestic market will do wonders for the
manufacturer as well as in winning the confidence of the consumer.
Therefore, it is time for the Government, academician and researchers in
Ayurvedic and allied disciplines to join hands to meet the common goal of
having an evidence based Ayurveda.
MISSION
Established Himalaya as a science based, problem solving, head to heel brand,
harnessed from natures wealth and characterized by trust and healthy lives.
develop markets worldwide with an in-depth and long-term approach, maintain
at each step the highest ethical standards.
Respect, collaborate with and utilize the talents of each member of the
Himalaya family and the local communities where Himalaya products are
developed and consumed, to drive our seed-to-shelf policy and to rigorously
adopt eco friendly practices to support the environment we inhabit.
Ensure that each Himalaya employee strongly backs the Himalaya promice to
expectation of the consumer, each time and every time.
VISION
Since its inception, the company has focused on developing safe natural and
innovative remedies that will help people lead richer, healthier lives. For
future, Himalaya products have been endorse by over 2,50,000 doctor around
the globe and consumer in over 59 countries rely on Himalaya for their health
and personal care needs according to annual report of Himalaya drug company
Ltd, 2011.
Company reached the highest rank in next two years in the global level.
LOCATION
Starting off operations in Dehradun way back in the 1930s, the company later
spread its wings to Mumbai and across the country. In 1975, the company set
up an advanced manufacturing facility in Makali, Bangalore, India, in which
today houses the Corporate Headquarters.
In 1991, the company relocated its R&D facility to Bangalore. The company
manufacturing facility at Makali has the largest tablet coating unit in the
country.
Over one crore tablets are punched every day.
Each Himalaya product undergone years of primary research and clinical trials
before it reaches the market.
Himalaya has a well defined Research and Development policy. It states that
no investment is too much when it comes to scientifically creating safe drugs
and therapies. Himalayas history is one of innovation through research.
The company believes that the ideal healthcare system lies in the synergy
between Ayurveda and modern science. Himalaya constant endeavor is to
create innovative product that satisfy the health and personal care requirement
of contemporary living.
Himalaya prides itself on being a completely research oriented company.
Indeed it is this emphasis on R&D that allows Himalaya to produce safe
efficacious and constant remedies using Ayurvedic principal.
The R&D department is focused on product development, quality control and
standardization. All products are derived through rigorous research and
produced in state of the art facilities.
The products represent commitment to continuous investment in the best
people, practice and technology. Himalaya does not support Borrowed
Science or the practice of using published literature to substantiate claims.
Each Himalaya product undergoes years of primary research and clinical trials
before it research the market.
BRAND IDENTITY
The promise of health, well being and a prescription for good living.
The Himalaya brand has much in common with the mountain range from
which it draws its name. For centuries, the Himalayas have been an icon of
aspiration, of mans quest to unlock natures secrets. They represent purity and
lofty ideals.
The fact that the Himalaya is the sources of many of the herbs that are used in
our products makes our brand name all the more appropriate.
The Himalaya logo is a visual definition of its brand identity. The leaf that
forms the crossbar of the letter H evokes the company focus on herbal
healthcare. The teal green represents proximity to nature, while the orange is
evocative of warmth, vibrancy and commitment to caring.
The Himalaya brand carries with it the promise of good health and well being.
PRODUCTION
Himalaya produce quality Polyherbal formulations. To monitor quality, many
endangered herbs are grown by the company on its farmland. The principles of
Good Manufacturing Practices (GMP) are rigorously followed in the plant and
company prides itself on being environment friendly.
As part of the environment control system, it has installed a modern effluent
treatment plant long before regulation mandated it. A high stress on quality,
several quality circles and special project teams working on Total Quality
Managements (TQM) projects make quality a way of life in Himalaya.
The manufacturing plant uses automatic, high speed punching, coating and
filling machines. The table coating facility is one of the largest in India. The
plant can produce nearly 5 billion tablets and 60 million bottles of liquids
annually.
This enables Himalaya to produce phytopharmaceticuls with uniform levels of
batch-to batch consistency. This ensures that the customer gets the same high
quality product regardless of where it is purchased.
RECOGNIZATION
QUALITY ASSURANCE
Quality covers two areas Quality Assurance and Quality Control
Pharmaceutical products are designed and developed with the following
requirementsGMP ( Good Manufacturing Practices)
GLP ( Good Laboratory Clinical Practices)
GMP (Good Manufacturing Practices ) for pharmaceutical include assessment
of quality, safety and efficacy:
a.
b.
c.
d.
Stability stability studies are conducted on all our products as per ICH
(International Conference of Harmonization) guidelines to ensure quality
of the product throughout its shelf life.
Efficacy Assessment
a.
Activity pharmacological
b.
Formulation of products
a.
b.
Preclinical pharmacology
c.
d.
e.
B.
C.
D.
A.
B.
Purpose
B.
Compliance with this standard provides public assurance that the right,
safety and well-being of trial subjects are protected, consistent with
principles in the declaration of Helsinki.
C.
B.
C.
A code of conduct that lays down how crop must be grown right so
quality of
D.
E.
F.
Research Activities
Pharmacognosy
Immune pharmacology.
Substitute work with vitro cell line models for in vivo experiments.
Veterinary pharmacology
PRODUCTS
Himalayas product can broadly be categorized into three main ranges, viz.
Pharmaceuitical
Personal care
Animal Health
Bonnisan-
Mentate -
Koflet
Septilin
Liv.52
Confide
Speman
Himcolin
potency
Tentex forte
Himplasia
Tentex Royal
Clarina
Evecare
Reosto
Lukol
Styplon
Manosan
Telekt
V Gel
Rumalaya:
Diabecon:
Sunthi:
Gasex:
Pilex:
Purehands:
Herbolex:
Tagara:
Relaxes mind
Health Care:
Pain Balm, Cold Balm, Ayurslim Capsules, Daily Health capsules, Acne-nPimples cream, Foot care cream, Antiseptic cream, Pain Massage oil, Muscle
& Joint Rub, Pure Hands, Anti Stress Massage oil, Chyavanaprasha, Honey
and Teas etc.
Oral Care: Dental cream
Hair care :
Anti Dandruff Hair Shampoo, Anti Dandruff Hair oil, Protein Conditioner,
Protein Hair Cream, Hair Loss cream, Revitalizing Hair poil, etc.
Baby Care:
Baby Cream, Baby Lotion, Baby Powder, Diaper Rash Cream, Gentle Baby
Shampoo, Moisturizing Baby soap, Nourishing Baby Oil etc.
RESEARCH METHODOLOGY
A.
B.
C.
D.
E.
Area :- Jaipur
Segment Marketing
Individual Marketing
Niche Marketing
Local Marketing
TYPES OF RESEARCH
LIMITATIONS OF STUDY
A limitation is the weakness point of the anything like study. Some kinds of
limitations are as followed:People are not much aware about the products.
Sometimes the use of products does not leave any impact or if leave to a very
low extent on the consumer. He purpose for
There is a tendency of people to rely more on cosmetics then on Ayurvedic
products.
Ayurvedic industry has seen a sleep downfall from the resent past therefore the
science is slowing down.
It is indeed very sad to know that people are having very little or no knowledge
with regards to Ayurvedic products and still do not recommend to others or
misleading others to buy other products.
There is a lacking of efficient sales and marketing professional team.
ENVIRONMENT ANALYSIS
The performance of a company depends on its sales and its sales depend upon
the marketing environment that influences its marketing activities. The
marketing activities of an organization focus on satisfying customer needs.
Customer needs and wants are again the environment. Therefore, the demand
of a product is also affected by the environment, in which the organization
functions. With the marketing environment becoming increasingly dynamic, it
is necessary for firms to keep pace with the changing environment.
The marketing environment consists of the forces that are external to the
marketing function of an organization but influence its marketing abilities, in
dealing with customers.
A variety of internal and external forces impinge on an organization and its
marketing system. Internal forces are inherent to the firm and can be controlled
by the management. External factors cannot be controlled and usually affect
the industry as a whole, rather than individual players.
The external forces are divided into microenvironment and macroenvironment. The micro-environment consists of the suppliers, marketing
intermediaries and customers.
While macro-environment consists of the demography socio-cultural, political,
technological and legal environment.
Environment forces dynamic and any change in them brings uncertainties,
threats and opportunities for the markets. Changes in the environmental forces
can be monitored through environmental scanning, that is, observation of
secondary sources such as business trade and Government.
Environmental analysis that is interpretation of the information gathered
through environmental scanning. Marketers try to predict what may happen in
the future with the help of tools like marketing research and marketing
information/intelligence system, and continue to modify their marketing efforts
and builds future marketing strategies.
An analysis of the external environment and identification of opportunities and
threats is extremely important for the survival of a firm in the long run.
Managers, who fail to recognize the changes, leave their companies vulnerable.
Competitive Forces
Competition has a significant impact on the marketing environment. The level
of competition depends upon the structure of an industry. The level of
competition in an industry decides the marketing dynamics.
For example, the government had total control over the telecom sector, with
BSNL and MTNL being the only players, before this sector was opened to the
private parties.
Todays, there are a number of players in the market and the market dynamic
has totally changed due to the competition. A large number of innovations have
taken place in this sector in the last few years.
Human
Resources
Production
Facility
R&D
Financial
Company Image
Firm
Suppliers
Micro
Environment
Marketing
Intermediaries
External
Environment
Customer
Demography
Macro
Environment
Legal
Political
Technologic
al
Socio
culture
Economic
Monitoring Competition
Segment Marketing
However, the focus of segmenting the market will provide enhanced service to
the customers by offering customized products that will satisfy the needs and
wants of customers in that particular segment to a large extent.
Segmentation is also sometimes identifying, capturing and retaining potential
new markets. For example, Tata entered the jewelry market with the brand
name Tanishq.
It segmented the market on the basis of the level of purity required by and
targeted people who wanted 24 carat gold unlike the gold being sold by other
conventional jewelry stores. Another very good example is Oyzterbay.
It segmented the market on the basis of the usage of jewelry and targeted the
segment. Which no other jeweler had targeted, with its daily wear jewelry
priced between, which no other branded jeweler had targeted.
Individual Marketing
Individual marketing is the extreme level of segmentation in which marketers
focus on individual marketing. In fact, almost all the business-to-business
marketing is individual marketing.
These days, most companies are approaching individuals through e-mail to
promote their products and services. These companies usually have a tie-up
with popular websites like yahoo and rediff and send their promotional mails to
the large customer base of these sites.
Amazon. Com keeps track of individual tastes & preference of customers and
sends mail alerts whenever a book is introduced in the market that suits their
preferences.
Niche Marketing
Niche marketing can be defined as the marketers efforts to position their
product or service in smaller markets that have similar attributes and have been
neglected by other marketers.
These smaller market segments should also be profitable. The market segment
when further divided into sub-segments to identify and cater to the unsatisfied
needs of a small group is called a niche.
Generally, a niche is a small segment of the market that has some specific
unsatisfied needs. The fundamental difference between a segment and a niche
is that a segment is usually a broader marketplace where many competitors
operate.
For example in the mid-size car segment, we have Maruti Zen, Alto, Wagon R,
Tata Indica and Fiat Palio to name a few. A niche is a comparatively smaller
segment like the DCM Benetton which will have a limited customer base
because of its specialized product offering.
Certain other products can also be classified into niches such as wristwatches
like Cartier, Gucci and TAG Heuer etc. for niche marketing to be successful, a
company should understand its strengths and weaknesses its customers and its
competitors.
The firm should also clearly differentiate itself from its competitors. The
company should not introduce products that compete with its own products in
the markets.
The company should try to enhance its product and service offering and
develop good relation with all those concerned, so that it becomes difficult for
others to enter the industry.
The company should develop suitable marketing strategies and be alert to new
product and market opportunities.
Local Marketing
Most marketers who have a global presence tend to offer customized products
to suit the local market. Think global act local has been a buzzword.
The prominence of local marketing has become so dominant that even if a
product proves to be successful at the national or global level, it may be fail
utterly at the local level because of unmatched local tastes and preferences.
Source: Fast Food Fables
McDonalds entered the Indian market in 1996. Initially, it had burgers and
other related items on the menu which were mostly foreign to the Indian
palate.
Therefore, to suit the local needs of the Indian customer McDonalds
introduced Indianized products such as Aloo Tikka, Chicken Patties, Paneer
Salsa and Chicken Mexican etc
Effective segmentation
If marketers segment potential markets, the segmentation needs to be such that
they can target their effectively and develop communication programs to
convert potential customers into real customers and maximize their profits.
However, it is not always necessary to segment a market. If the needs and
wants of all potential customers are homogeneous, the market need not be
segmented.
For effective segmentation, segmentation variables need to exhibit certain
characteristics. They are discussed below.
Measurable
The variable used for the segmentation of the markets should be measurable to
be effective. If it not measurable, the marketer will not be able to find out
whether the segment is worth targeting.
For example, a variable like the purchasing power of potential customers is
measurable.
Substantial
When dividing the market into segment a marketer should take enough care to
see that each segment consists of an adequate number of customers worth
catering to. It should be big enough to make economic sense.
If a product is manufactured for them, the company should be able to make a
profit by targeting them. For example, traditionally most manufacturers
produced tools and equipment suitable for right handed persons because the
manufacturer considered that the market for left hander persons was not
substantial. However, this trend is changing now.
Accessible
The segment of the market that a trying to target should be accessible to him.
The appropriate selection of the media, its coverage and other factors like the
product distribution facilities play a major role in a marketer becoming
accessible to customers.
The media should be selected in such a way that the marketer can reach the
target segment most effectively and at the minimum cost. Similarly, the
distribution facilities should be efficient enough to reach the target customers
on time.
The product should be available to customers wherever they want it. Therefore,
accessibility to the segment is very important to reach and cater to it. There is
no point producing products for those markets that the marketers are unable to
reach profitably.
Differentiable
Each segment of the market should be different from others in terms of its
needs and wants. Each segment requires different marketing strategies because
it responds to different strategies differently. A motorcycle manufacturing can
segment the market on the basis of usage of the product.
People buying motorcycle for fuel efficiency are different from people buying
them for style and both need different marketing strategies.
Actionable
A segmentation variable should help marketers develop effective marketing
programs to attract and potential customers effectively.
However, the strategy of targeting a single segment has worked well for some
markets. For example, Mercedes only concentrates on the upper income group
customer.
Selective specialization
Selective specialization is a process in which the company focuses its
resources on a few markets segments and develops its expertise in fulfilling the
needs of those segments. Thus, by concentrating on more than one segment,
the company can minimize its risk.
So even if one segment becomes unattractive, it can concentrate on the other
segments and fulfill its organizational objective of earning profits.
For example, automobile manufacturing such as Hyundai, manufacture
different models like Santro, Accent and Sonata to cater to different segment
with different levels of incomes.
In this case, the company specializes in cars but targets a few segments of the
markets. There exists a synergy between the various segments, but it is not
essential that synergy exists between in all cases.
Product specialization
A company specializing in a specific product category supplying to different
segments effectively will gain a substantial reputation in manufacturing such
products.
For example, Gillette is famous worldwide for its series of shaving products.
However, there is a risk in product specialization. If a computer develops a
breakthrough technology, the companys product will be totally replaced in the
market.
51
32
Both
09
Other
08
Skin
one
Interpretation : according to the respondents of Jaipur city 51% of people are
health conscious whereas 32% of people are skin care conscious , 09% are
both health and skin care conscious and 08 is other .
55
Sometimes
31
Never
14
40
Hairs
18
31
Whole Body
11
Q.4 Do you believe in Ayurvedic care products for your skin care or
health care?
Yes
45
No
38
Sometimes
17
Q .5 Do you believe that modern skin care products leave side effects after
a span of time?
Q.5 DO you believe that modern skin care products leave side effects after a
span of time ?
Of course
26
No
59
May be
15
42
No
36
Didnt know
22
47
No
36
Later
17
Q.8 Do you agree that the company Himalaya has a huge market potential
to grow and avail its Ayurvedic products?
Huge
54
Sufficient
34
Yet to be achieved
12
Q.9 Do you agree that today no company is 100% guaranteed about the
successful applications of their products?
Yes
71
No
20
May be
09
Q.10 Which of the following you would like choose primarily for you
health and skin care?
Ayurvedic products
52
35
Both
13
SWOT ANALYSIS
Strengths
in 2003.
Himalaya is the largest tablet coating unit in the country.
Wide range of health care and skin care products suitable for all leaving
no side effect.
Himalayas products are the very good in Ayurvedic standard.
Weaknesses:
Opportunities
Since products are available in wide variety as well as with
Threats
There is a stiff competition and low demand for products.
Entrance of new competitors, MNCs posting a threat.
There is the price war at the global level/
Governments rules and regulations can affect the companys progress.
CONCLUSION
There is a great market potential for the company Himalaya and is entire range
of products to be sold in the market.
Since this is indeed true that people are not very satisfied with the use of the
present variety of health and personal care products.
Therefore, they are relaying on the products as delivered by the company
Himalaya and there are delivering equal satisfaction from it also.
What I got to know the most that due to immense pollution and scorching heat
killing skin and health people are more health conscious and more skin
conscious from the recent past.
There do not mind spending a lot more money in parlour to get look beautiful
and thus they need to be aware with the company products.
So company can builds its great reputation if it undergo aggressive promotion
towards sales and consumer awareness.
RECOMMENDATION
A.
B.
C.
D.
SUGGESTION
A.
BIBLIOGRAPHY
www.himalayahealthcare.com
www.ayurveda-herbal-remedy.com
www.thehindubusinessline.com
www.ciionline.com
www.wikipedia.com
QUESTIONAIRE
Health conscious
Skin care conscious
Both
Regularly
Sometimes
Never
Face
Hairs
Legs and Hands
Whole body
Q.4 Do you believe in Ayurvedic care products for your skin care or
health care?
Yes
No
Sometimes
Q.5 Do you believe that modern skin care products leave side effects
after a span of time?
Of course
No
May be
Q.6 Have you heard the name of Himalaya and availability of its
products?
Yes
No
May be
Yes
No
Late
Q.8 Do you agree that the company Himalaya has a market potential
to grow and
Huge
Sufficient
Yet to be achieve
Yes
No
May be
Q.10 Which of the following you would like choose primarily for you
health and skin
care?
Ayurvedic products
Non Ayurvedic products
Both types
Date: .
Place: .