MICMAC

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I.

Final Micmac report

II. PANADERIA EL BUEN

SABOR

The MICMAC method is created by Michel Godet and developed within LIPSOR - Godet, M. Manuel de prospective stratgique,
Tome 2. Dunod 2001 - Godet, M. Creating Futures Scenario Planning as a strategic Management Tool. Economica

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S U M M A RY
I.

VARIABLES PRESENTATION..............................................3

1.

List of variables................................................................................3

2.
1.
2.
3.
4.
5.

Variable description..........................................................................3
PRECIOS DE LAS MATERIAS PRIMAS (PREMAPRI)..............................................3
DIVERSIFICACION DEL PRODUCTO (DIPRO)......................................................3
INTERNACIONALIZACIN DE MERCADOS (INTERME)........................................3
ESTRATEGIAS DE COMPETIDORES (ESTRACOM)...............................................3
ESTRATEGIAS DE DISTRIBUCION (ESTRADI).....................................................3

II.

THE MATRICES OF THE ENTRIES.....................................3

1.

Matrix of Direct Influences (MDI).......................................................3

The MICMAC method is created by Michel Godet and developed within LIPSOR - Godet, M. Manuel de prospective stratgique,
Tome 2. Dunod 2001 - Godet, M. Creating Futures Scenario Planning as a strategic Management Tool. Economica

MICMAC

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I I I . V A R I A B L E S P R E S E N TAT I O N
I V. L I S T
1.
2.
3.
4.
5.

V.

O F VA R I A B L E S

PRECIOS DE LAS MATERIAS PRIMAS (PREMAPRI)

DIVERSIFICACION DEL PRODUCTO (DIPRO)
INTERNACIONALIZACIN DE MERCADOS (INTERME)
ESTRATEGIAS DE COMPETIDORES (ESTRACOM)
ESTRATEGIAS DE DISTRIBUCION (ESTRADI)

VARIABLE
VI.

DESCRIPTION

P R E C I O S D E L A S M AT E R I A S P R I M A S ( P R E M A P R I )

Description:
Inversin en tecnolgias y programas en minimizacin de los residuos provoca
ahorros en costos.

VII.

DIVERSIFICACION DEL PRODUCTO (DIPRO)

Description:
Innovacin de productos para adaptarlos a nuevas condiciones del mercado y la
competencia

VIII.
INTERNACIONALIZACIN
(INTERME)

DE

M E RC A D O S

Description:
Crear estrategias para la salida de mercados Europeos, aumentando su volumen
de venta,implementando tecnologia, y creando alianzas comerciales.

IX.

E S T R AT E G I A S D E C O M P E T I D O R E S ( E S T R A C O M )

Description:
Identificar a la competencia, conquistar nuevos mercados,ofrecerunproducto de
alta calidad.

X.

E S T R AT E G I A S D E D I S T R I B U C I O N ( E S T R A D I )

Description:
Crear un plan de lgista y distribucin comercial.l

X I . T H E M AT R I C E S O F T H E E N T R I E S
XII.

M AT R I X

OF

DIRECT INFLUENCES (MDI)

The Matrix of Direct Influence (MDI) describes the relations of direct influences
between the variables defining the system.

The MICMAC method is created by Michel Godet and developed within LIPSOR - Godet, M. Manuel de prospective stratgique,
Tome 2. Dunod 2001 - Godet, M. Creating Futures Scenario Planning as a strategic Management Tool. Economica

MICMAC

PA N A D E R I A E L B U E N S A B O R

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VA R I A B L E

T O TA L N U M B E R
OF ROWS

T O TA L N U M B E R O F
C O LU M N S

ESTRATEGIAS
DISTRIBUCION

DE 6

PRECIOS DE LAS MATERIAS 7

PRIMAS

DIVERSIFICACION
PRODUCTO

DEL 7

INTERNACIONALIZACIN
MERCADOS

DE 6

ESTRATEGIAS
COMPETIDORES

DE 7

TOTALS

33

I T E RAT I O N

33

I N F LU E N C E

DEPENDENCE

67 %

67 %

120 %

100 %

The MICMAC method is created by Michel Godet and developed within LIPSOR - Godet, M. Manuel de prospective stratgique,
Tome 2. Dunod 2001 - Godet, M. Creating Futures Scenario Planning as a strategic Management Tool. Economica

MICMAC

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I T E RAT I O N

I N F LU E N C E

DEPENDENCE

83 %

100 %

100 %

75 %

100 %

133 %

The MICMAC method is created by Michel Godet and developed within LIPSOR - Godet, M. Manuel de prospective stratgique,
Tome 2. Dunod 2001 - Godet, M. Creating Futures Scenario Planning as a strategic Management Tool. Economica

MICMAC

PA N A D E R I A E L B U E N S A B O R

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2 : PREMAPRI

3 : DIPRO

4 : INTERME

5 : ESTRACOM

17685
19665
20408
17215
20839

17888
20044
18747
17740
19638

10002
11698
10351
10230
10772

14802
16037
16128
14274
16831

14928
17185
17146
14893
17398

LIPSOR-EPITA-MICMAC

1 : ESTRADI
1 : ESTRATEGIAS DE DISTRIBUCION
2 : PRECIOS DE LAS MATERIAS PRIMAS
3 : DIVERSIFICACION DEL PRODUCTO
4 : INTERNACIONALIZACIN DE MERCADOS
5 : ESTRATEGIAS DE COMPETIDORES

The MICMAC method is created by Michel Godet and developed within LIPSOR - Godet, M. Manuel de prospective stratgique,
Tome 2. Dunod 2001 - Godet, M. Creating Futures Scenario Planning as a strategic Management Tool. Economica