Shirley Sheffer

Shirley joined Capital Nature in 2011 as its VP Investments and is responsible for bringing on board and advancing its portfolio .
Shirley brings extensive experience in both investment and VC roles and execution roles. For nine years, Shirley was with Poalim
Ventures where she led investment opportunities from introduction, via due diligence and deal making, to actively working with the
portfolio companies on the Board of Directors, to support them with strategy, financing issues, recruitment, and exiting. Shirleys
experience also includes senior international marketing roles that spanned over the range of product management, product
marketing and go-to market strategy, business/cooperation development, and team management in companies like ECI Telecom,
Radway, Teledata, DEC, and others. She is currently actively involved on the board of seven of Capital Nature's portfolio companies.
Shirley holds a BSc in Computer Science from the University of Massachusetts and an MBA from Tel Aviv University.

Connected Cars
Current and Future Trends
Shirley Sheffer,
VP Investments
Capital Nature

background
connected cars will shape the future of the automotive industry
by 2020 65-90 percent of cars sold will be connected
What possibilities will the
connected car open up?
What factors stand in the way of
development of the connected car?
What are the possible drivers?

What will new business models

look like?
What is the role of Israel in the
development of connected cars?

Growth Drivers for the Connected Car

Autonomous
Vehicle

Devices &
Integration

Pervasive
Access

Security

Personalized
Experience

Connectivity
Young
Generation

Market Potential
Connected car technologies are

expected to generate 40 billion EUR

in end-costumer spending in 2016.

Global annual industry revenues

Connectivity
Hardware

Total

Usage Based
Software &
Services

from connectivity are expected to

increase to approximately EUR 125180 Billion the next 5 years

2016

2021
Source: McKinsey 2014, Strategy& 2015

Market Potential

49.3 BN
2016

39.6 BN

15.5 BN
9.5 BN

Safety

13.4 BN
6.0 BN

2021

5.6 BN
4.4 BN

Autonomous Entertainment Mobility

Driving
Management

7.6 BN
2.0 BN

7.1 BN
3.6 BN

Well-Being

Vehicle
Management

0.1 BN
Home
Integration

Source: Strategy& 2015

Autonomous Cars
A Connected Lifestyle Is A Given

Connected

Smartphone Integration
Content and apps
2016

Automated

2017

Combined Function
Automation

V2V & V2I

Communication
2018

2019

2020

Partial Automated
Driving

2021

2022

2023

2024

2025

Fully Automated Driving

Self-Driving Cars Will Arrive, But Not Now

Innovation Leaders

Sample examples of OEM recent activities

Ericsson and Geely
Automobile of China
announced they would
work jointly to develop
"an industry-leading
connected car platform

AT&T extended coop

with Porsche and Audi,
to provide them with
Internet connectivity in
their cars in North
America, beginning with
some 2017 models

GM announced it will
invest $500 million in
ride-sharing company Lyft

Volvo announced it will

use Nvidia's deeplearning computer in
100 Volvo XC90 SUVs
beginning next year as
part of its Drive Me
autonomous-car pilot
program.

Jaguar Land Rover, has

introduced justDrive,
which turns apps and
services from your
smartphone into a voiceactivated experience.

SAIC Motor Corp.

declared it will introduce
a connected car jointly
developed with Alibaba
Group Holding Ltd. in
August 2016 at a joint
investment of 160 M
USD

Auto-Tech Startups Funding Trends

700

39

600
USD M

500

30

400

200

25

19
15

20
15

12

10

68

95

174

78

572

102

457

2009

2010

2011

2012

2013

2014

2015

100
0

40
35

Deals
27

300

45

Source: cbinsights, 2015

5
0

Recent Major Auto-Tech Startups Fundings

Sigfox (V2V)

$115 Million

TTTech (Safety)

$55 Million

SmartDrive (Vehicle Management)

$50 Million

Life360 (Mobility Management)

$50 Million

Quanergy Systems (Autonomous Driving)

$30 Million

GreenRoad (Vehicle Management)

Automatic (Vehicle Management)

Veniam Works (V2V)

Peloton Technology (V2V)

$26 Million
$24 Million

$22 Million
$16 Million

Zendrive (Vehicle Management)

$14 Million

Cruise Automation (Assisted Driving)

$13 Million

Seegrid (Autonomous Driving)

$11 Million

Swift (Mobility Management)

$11 Million

Riveway (Vehicle Management)

$10 Million

Zubie (Vehicle Management)

$8 Million

Source: 3i, 2016

Top Investors In Auto-Tech Companies

Source: cbinsights, 2015

Israels Clean Transportation companies

300 companies that raised above 1B$ in the last 3 years
Revenue
Growth 7.0%

Seed 7.5%

R&D 48.4%

Initial Revenue
37.1%

Source - Samuel Neaman Institute Technion; Pareto

Israeli Innovation - where breakthrough happens

Israeli Smart Transportation Innovation Leaders

The Opportunity in Israel Added Value

Technologies recognized by the Auto Industry

Fiat/Chrysler searching for technologies and pilots

BMW road show of 30 startups

Toyota Hackathon for Israeli startups (and the 2nd out of Japan)
Ford Special startups Hackathon
VW Seat/Skoda 20 startups under review
GM R&D Center + CVC arm - Building a Center of Innovation
(critical location for exceptional technologies and innovation)

Bosch seeking and testing technologies with focus on Connected Cars

Drivers and Obstacles

Megatrends are driving growth for connected cars

Energy Efficiency
Connected Devices
Security
Safety

Realigning short term milestones with a clear long term vision

increases the chance of success
Continuous innovation is needed to stay in the driving seat when the
full potential of the trend unfolds
Cooperation between different types of actors from different
industries drives success

Drivers and Obstacles

Privacy and data security are a key concern among customers which
dampens market adoption.
Embedded (wireless) communication technology is a key driver, but
its absence limits the market for connected cars
Market adoption of more advanced connected car applications
requires large-scale investments in infrastructure.

Legislation and regulation require further attention from

policymakers
A common understanding of the connected cars value chain still
needs to be developed

So Connected Cars
A disruptive technology
will change traditional auto industry structures,
will usher in new business models

The car as a bundle of services, rather than a

package of hardware.
Stakeholders will need to cooperate in order to
enable the business to thrive
(auto makers, auto suppliers, technology companies,
telecom companies, startups)

We Incubate, Fund & Accelerate

Innovation in Green Energy

Technologies

Leveraging Value for our Startups

Global Strategic Partners (GE, BOSCH, Enel, GM, ABB, Solvay ,Tata),
IEC, Research Centers
International
Partners

Governmental
Agencies

Co-Investors

Share
Holders

RE Initiative
Eilat Region

Roadix Innovation - Smart City Solution

MUVe revolutionary rental station
> Full utilization of MUVe`s unique design
> Up to 20 vehicles storage - Compact & easy deployment
> Online status transmit for distribution optimization
> Pay per use model
> Minimum environmental impact
> Minimal urban footprint

ElectRoad - Powering an EV from the road

A system of Accumulator array (stripe) installed under the asphalt + Air core
transformer + Generic receiver
Each segment will transmit automatically only when the vehicle is on it
Passive stripe, no safety concern

Capital Nature
Your gateway to Israels
green energy innovation