Course Calendar

Class Meeting

Date

Topics

Readings

1/15

Introduction and Overview

1/22

The Nature of Strategic Management

CH1 Ginter, Duncan, &

Swayne

1/29

Understanding & Analyzing the General and Health

Care Environments

CH2 - Ginter, Duncan, &

Swayne

2/5

Service Area Competitor Analysis

CH3 - Ginter, Duncan, &

Swayne

2/12

Article & Case Review

6
7

2/19
2/26

EXAMINATION 1
Internal Environmental Analysis & Competitive
Advantage

3/5

Directional Strategies

9
10

3/12
3/19

SPRING BREAK
Developing Strategic Alternatives

11

3/26

Evaluation of Alternatives & Strategic Choice

12
13

4/2
4/9

EXAMINATION 2
Value-Adding Service & Support Strategies

14
15

4/16
4/23

16
FINAL

4/30
5/7

Case Discussion: Narayana Hrudayalaya

Communicating the Strategy & Developing Action
Plans
Applied Material Articles, Cases, or Guest Lecture
EXAMINATION 3 - FINAL

Other Assignments
In-class activities will be dispersed
throughout the course

Article: How Strategists Really Think

Article: Strategic Intent

Case: Farmacias Similares
CH4- Ginter, Duncan, &
Swayne
CH5 - Ginter, Duncan, &
Swayne

Article: Building Your Companys Vision

Case: Ben & Jerrys

CH6 - Ginter, Duncan, &

Swayne
CH7 - Ginter, Duncan, &
Swayne
CH8 & 9 - Ginter,
Duncan, & Swayne
CH10 - Ginter, Duncan,
& Swayne
Review for Exam

Article: Turning Great Strategy Into

Great Performance
Case: Narayana Hrudayalaya

TBA