InternshipOverview

Season 2015-2016

The Day & Life Of A Marketing/PR Intern

This portfolio will recap my senior marketing and public relations internship at MDC Live
Arts. Illustrating the various marketing and public relations task that were fulfilled
during the 2015/2016 MDC Live Arts performing arts season. Under the immediate
direction of Executive Director , Kathryn Garcia and Marketing Manager, Alexa Burneikis.

Through the eyes of Symone Titania Major...

"Itisimportanttoplaceyourselfinanenvironment
thatwillinspireandmotivateyouandyourpurpose,
thisworldistoobigtoplaceyourselfinsomething
otherthan."

GetToKnowSymone
"Dreams are ideas with endless possibilities. Pursue them all."
As a dream chaser Symone Titania Major is known as the renaissance woman in her
community. Embodying the disciplines of creative direction, public relations,
choreography, photography, marketing, and poetry.Currently pursuing a B.A in
Communication Arts from Florida International University and holding an A.A degree in
Mass Communication (Public Relations) from Miami Dade College, Symone has grown a
passion for research in the fields of art and communication, and is constantly discovering
new ways to bring dreams into a creative reality.
Symone Titania has a desire to help those who have a vision with purpose. Taking on
the role as an advocate for those who have the tenacity to succeed, she uses her
communication skills to imagine, build, and pursue goals for artist and companies who
may need direction on their route to success. As a performing artist and photographer
she has experience in directing individuals through speech, movement, presences, and
confidence. Currently working with artist like
NaNa, Frankie Midnight, and Jojo
Vaughen
; she is making a name for herself in the entertainment industry as a much
needed Communication Arts Specialist.
With the tenacious urge to research the depths of her talents and skills , Symone
Titania will be a creative mogul of this generation and her legacy will inspire scholars and
artist for years to come!

||My5MarketingInternshipGoals||
1.

Learntheprocessofperformingmarketresearch:gatherdata,quantifytrends,
presentresults.

2.
Assistinthedevelopmentofmarketingmaterialsbrochures,ads,web
materials,displays,etc.

3.
Developapracticalunderstandingofhowmarketingdrivesacompanyssales.
4.

Developskillsforworkinginaprofessionalatmosphere.
5.
DevelopastrongunderstandingofhowMDCLiveArtscontributestoMiamiDade
CollegeandtheMiamiCommunity.
After9monthsandover200hoursofinterningat
MDCLiveArts,IamecstatictoannouncethatI
havebeenabletoreachmyfivemarketing
internshipgoals!Beingabletoworkalongsideateam
ofamazingcommunicationartprofessionalshasbeen
alifechangingexperienceandInowfeelprepared
toentertheworkforcewithaclearunderstanding
ofwhattoexpectinmycareer!

||Marketing&PublicRelationsProjects||
MasterAudienceDatabase||

BydevelopingaMasterAuidenceDatabase,MDCLiveArtscannow:
Keepaudiencedetailsuptodateandeasilymanageable
Retainexistingcustomersandbuildloyaltybyprovidingapersonalisedservice
andcommunication
Generatereferralsfromsatisfiedcustomers
Followandtrackpotentialcustomerseasily

PressBook||

Bymaintainingapressbook,MDCLiveArtscannow:

Updatenewsarchives(online&print)attheendofeachseason
Haveadirectlocationforadsandfeaturedstories
Measuretheresultsofpressinvestment

PressClippings||

Byorganizingpressclippings,MDCLiveArtscannow:
Measurethephysicaloutreachofprintandonlinemarketingadsandarticle
features.
Organizedsystemoftheoriginalclippings
BindduplicatesofclippingstosendtothePresidentofMiamiDadeCollegefor
endofseasonevaluation.

Listings||

Bypostingeventlistings,MDCLiveArtscannow:

Reachabroaderaudience(tourist,communitymembers,etc.)
Recievefreeonlineadvertisements
Obtainagreateramountofbrandingopportunities


CommunityOutreach||

Byconductingcommunityoutreachresearch,MDCLiveArtscannow:

Keeprecordoftargetaudience(existing&potential)
Understandthedemographicsoftargetaudience(existing&potential)
Beinvolvedincommunityactivitiesinordertobuildstrongcustomer
relationship

MarketingTable||

Byprovidingcustomerserviceatonsitemarketingtables,IwasabletorepresentMDC
LiveArtsby:

Beingtheinitialpointofcontactforauidencemembers
ProvideinformationaboutwhoMDCLiveArtsis
Obtaincustomerinformationforfuturecontact

PreShowPrep||

Bydoingpreshowprep,IwasabletoassistMDCLiveArtsby:

Assistinginhospitalityprep:
Makingsurethatallrequestedfoodsandessentialsbyartistareinthe
hospitalityarea.
Assistinginmarketingprep:
Makingsureallsignageispacked,brochures,fliers,gear,emaillist,show
content.

Photoarchive25yearAnniversary||

Byorganizingphotoarchives,Iwasabletoassistinthecreationofthe25yearbrochure
forMDCLiveArtsby:

Researched24yearsofphotoarchives
Selectedbestqualityphotostobechosenforseasonbrochure
Properlydatephotos
Organizeforbetterreference

||StudentAmbassadors||

MDCLiveArtsStudentAmbassadorsProgramwasdesignedto
developstudentrecruitmentandretentionstrategiestomaintain
essentialstudentbodyengagementatMDCLiveArtsevents.This
programhasbecomeagrowingfunctionalbaseforMDCLive
Artsevents,marketing,andorganizationpromotionthroughout
MiamiDadeCollegesstudentbodyaswellasthecommunityof
MiamiDadeCounty.

AsastudentambassadorandprincipalinternIwasresponsiblefor:

Creatingtheofficialpromotionalflierthatwasabletocapturetheinterestof100
studentsinthefirstsemesterofthe25thanniversaryseason.
Developmarketingstrategies.
Prepareambassadormeetingsandambassadortraining.
SpeakasthevoiceforMDCLiveArtsinMDCclassroomsandclubmeetingsin
attempttorecruitnewambassadors.
VisitmostMDCcampusesforcampusoutreachtoobtainahigherstudent
retention.
Actastheambassadoroverseerandpointofcontactforstudentambassadors
workingonsiteofMDCLiveArtsshowproductions.

MDCstudent
signingupto
becomeastudent
ambassadorto
earnservice
learninghours.

Miami Dade College students are the core of MDC Live Arts, they breath a new
atmosphere into every performing arts series. Every month eagerly waiting for the next
surprise pop-up performance or in-class lecture, so that they may begin to imagine and
conceive the possibilities of the futures that they optimistically long for. -Symone Titania
Major

||CombinadoArgentinoDeDanza||

(PhotosummaryofMasterclass)

||HoloscenesDocentReview||

AsaHoloscenesdocentIwasabletointeractwiththecommunityofMiamiDade
Countyandthevisitorsthatwereintownforthe2015ArtBasel.Whileinteractingwith
thiscommunityIwasabletoeducatetheguestaboutthepotentialfactorsofthesea
levelrise,beingabletocommunicatefacetofacewiththeaudiencewasanamazing
experience.AsadocentIwasabletobeanaudiencememberthatheldknowledgeofthe
actualHoloscenesproduction,thisallowedmetoviewtheperformancejustasthe
audiencedid,and
astheshowwas
takingplacewehad
theopportunityto
haveconversations
aboutourreactions
oftheperformance.
Iwastruly
astonishedtohear
everyone's
perceptionabout
theshow,
perceptionsthat
rangedfrompeople
whometaphorically
putthemselvesin
thetankandhada
glimpseoftheir
livesbeingdrowned
bytheirdailyactions.Somepeoplethoughtthattheperformersweredepressedand
wereswimmingintheirtearscausedbywork,life,love,andselfrelationships.
Meanwhilestudentsautomaticallyunderstoodthatthepiecewasheretoshedlight
aboutthesealevelrisethatwillinfactconsumeMiami.
OverallIcansaythatbeingadocentwasaveryimportantfactorofthe
Holoscenesproduction.Itwasagreatroutethatwasutilizedbecauseitgaveusan
opportunitytocommunicateverballywiththeauidence,tounderstandwhatthey
thoughtaboutthepieceandclearupanyquestionsthattheymayhavehadanddidnot
knowwhotoask.IwouldrecommendtohaveeducateddocentsateachHoloscenes
performancebecausetheywillactasthevoiceforHoloscenesforthosepeoplewhomay
notbeawareofwhattheyareseeing.

Iwouldhighlyrecommendanystudentthatisinterestedinhavingacareerinthearts
andentertainmentfieldtopursueaninternshipatMDCLiveArts!InterningatMDC
LiveArtswillgivethestudentshandsonexperienceinaprofessionalsettingonsiteand
inoffice.Theywillbeabletodevelopprofessionalworkingskillsthatwillallowthemto
enhancetheirresume,coverletter,portfolio,andwebsitethatwillaidintheprocessof
seekingajobaftergraduation.

Thankyouforbreathingpositiveartformsbackintothecommunityof
MiamiDadeandMiamiDadeCollege.Iwishyouagreatjourneyinto
anotherencouraging25yearsofart,

YOUROCK!