!

e
m
i
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Its RE

UNIT 3: its supposed

to be SYNOPTIC

SYNOP-wha?
SYNOPTIC modules always come at the end of a
course of study.
They give you an opportunity to show EVERYTHING
youve learned over the two years of study.
In MEDIA, the synoptic exam is MEST 3 critical
perspectives

So... what have we Learned,

exactly?
We started by looking at the KEY CONCEPTS... which are...?
INSTITUTIONS
AUDIENCES
REPRESENTATION
MEDIA LANGUAGE
VALUES AND IDEOLOGY

media producers
distributors +
exhibitors
owners
new media
organisations
broadcasters
REGULATORS
institutions

increasingly,
consumers are
producers, too

media
consumers
viewers &
listeners
mass audience

THE WHALES
niche audiences
FAMILIES
audiences

RACE
gender
class
cities &
countries
EVENTS
young/old
STEREOTYPES

iconography
light, colour,
music
CROPPING
framing
SIGNIFIERS
mise-en-scene
TYPOGRAPHY
editing

representations

media
language

Dont forget GENRE and NARRATIVE as aspects of MEDIA LANGUAGE...

These aspects of media language are topics that also stand

ALONE

GENRE

related by marriage!

forms + conventions?
historical development?
popular with both
consumers and producerswhy?
tricky to pin down and
define-why?

narrative

we THINK in narrative
EVERYTHING can be said to
have a narrative
even this slide show!
WHY is the narrative
constructed in that way?
difference between story, plot,
and narrative...?

Lus & Eooy

T Ey cNcp a Uc T
Stl N ImoTat aE O
Thn aoT SpcAly
Whn CosDeiG
PrsNttN &
IntTuiN

WHAT
do we
CARE
about?
And why?
RISK?
freedom?

WEALTH?
values &
ideology

e y Ncps
Es Er He fCu Or tE iSt yAr o te
Core
ERe sIl MprN, bt Yo Hol nw E
Moe CofDet T LiKn te al ToeE
U hUl Ls E bE o DicSs tEm i
ReaIo o...

THeRe
COnEt
DEbTS

L
There IS a lot to remember, but the really important
point is not to remember by rote but to use
appropriate tools
Each key concept, theory, context, or debate is a
TOOL
Use the tools to explain WHY media texts are the way
they are
HOW did they end up being the way that they are?

?
o
h
w

ChNE
Showing an awareness of CHANGE OVER TIME
is important here, especially when discussing
NEW MEDIA
But REPRESENTATIONS change with the
times, too

?
o
h
w

THEORIES

institutions

s
e
t
a
b
e
d

contexts

audiences

representations

media
language

values &
ideology

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institutions

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THEORIES

st

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exclud
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abject

privacy!

n om
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ry ive

Marx
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re y
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who c
media onsumes
texts
why? and

audiences

what is shown in
the text and why
is it shown that
way?

representations

des +
what co ions
convent reate
c
used to ? WHY
meaning ticular
ar
those p es?
cod

media language

what d
repres o these
enta
+ code tions
conven s/
tions
reveal
cultur about our
e+soci
ety?

values &
ideology