Table of Contents

Chapter 1
Introduction.. .1-8
1.1

Objectives of the Report2

1.2

Rationale of the Report..3

1.3

Literature Review..4

1.4

Research Questions...6

1.5

Methodology & Data Collection.......7

1.6

Limitations of the Study8

Chapter 2
Direct Marketing....9-17
2.1

Introduction..09

2.2

What is Direct Marketing.....12

2.3

How Direct Marketing Works......13

2.4

Direct Marketing Mix...15

2.5

Some Newer Dimensions of Direct Marketing17

Chapter 3
Construction Chemical and Construction Industry ....19-28

3.1

Introduction.19

3.2

Global Construction on the Rise..21

3.3

Growth Drivers............................................................................................22

3.4

Key Trends...23

3.5

Bangladesh Construction Chemical Market24

Chapter 4
Importance of Direct Marketing to Develop Construction Chemical Market in
Construction Industry......28-40
4.1

Importance of Construction Chemical in Construction Industry ....28

4.2

Construction Chemical segments for Construction Industry...33

4.3

Importance of Direct Marketing to Develop Construction Chemical Market

36-40

4.3.1 Importance of direct marketing ....36

4.3.2 Factors Contributing To the Growth of Direct Marketing.........38
4.3.3 Strategies for Direct Marketing .39

Chapter 5
Key Findings and Recommendations.41-43

Chapter 6
Conclusion.....44

Chapter 7
References...48-49