INTRODUCTION

Musa acuminate or most commonly known as banana is one of the oldest, most popular
cultivated plants and is grown in at least 107 countries throughout the developing world.
Bananas, including the peel or banana skin, have a great nutritional value. Banana peels are also
used as feed stocks, fertilizers, and other else. Unfortunately, only a few of us know about the
other important uses of this wasted skin. Thats why the proponents wanted to test if banana
peels of three specific types of bananas can be feasibly made into facial cream, and if so, what
effects on the human skin can it bring.
Who knew the humble banana offers so many beauty benefits for skin. Rich in powerful
anti-oxidants which offer sublime anti-aging benefits. Banana peel has been found to be rich in
polyphenols, and carotenoids, which are phytochemicals and moisture with anti-oxidant
properties. It will nourish and revitalized dry skin as well as smoothen rough aging skin. Based
on study, if one has acne-pron oily skin, bananas topically can be used for oily skin and reduce
further breakouts.
Beauty industry helps us look and smell our best. Before we leave the house each day, we
have likely undergone our personalized beautification ritual. People are concern with their
appearance, most are conscious for how they look. The beauty industry has been expanding and
growing for all of recorded history. For the interested entrepreneur this continuing growth and
evolution offers a diverse menu of opportunity. As we can see, as the beauty products continue to
grow and evolve, profitable opportunities will abound...the hard part is choosing which one!

pg. 1

Product

Many people nowadays are very conscious about their face, about how they look, how
people would say about them. For them to have a glowing and have a standout beauty among
others they use many facial products which they dont know that those products are dangerous to
their skin, they may have irritation, and rashes because of the chemical content in the product.
We, the proponents came up to an idea to innovate and produce a natural facial cream which is
Banana Peel Cream.
Banana Peel Cream is a face cream that treats acne, pimples, and therefore delays the
aging process. This is made up of a natural ingredient and this is the banana peel which based on
our research it has a great nutritional value which is a powerful ingredient thats makes a perfect
addition to the all-natural face cream. It acts like a second skin that penetrates deep into
epidermis to insure protection, promote elasticity and improves suppleness. It clarifies skin while
soothing and hydrating and the good thing about this, in just 7 days of using the product, you will
see the result. The better and more beautiful you!.
Banana peel cream is used to delay the aging process of the skin, whitens, and helps you
look more glowing and treats the acne as well as the pimples. It can be used in day and at night.
Just like the other commercial face cream, place a small amount of cream into your face; let the
skin absorb the nutrients that are containing in Banana Peel Cream. No more powder or
foundations should be used to your skin. The proponents product serves as a powder, and the
good thing is, it is not sticky on the face. The customers may buy the product at any registered
beauty clinic, leading drug stores here in Balayan and we also offer it through online. The
proponents will market the product by providing a direct line of communication regarding their
products to their prospective customers. They will also have an advertising campaign like giving
away free samples of our product at various events and fairs, do make-overs with the use of our
skin care line, promotes it to the local roots with a beautiful label that lauds the local origins and
also touts any organic, beauty colleges and/or small gift stores are one of the good venues to
connect with and lastly, the proponents will promote their product with the use of social
networking sites like Facebook, and Twitter and through website which they can visit in order for
them to know more about the product and for them to keep a contact if they have questions
regarding the product. They will also advertise their product through pamphlets, flyers given to
the people and brochures and catalogs. The target markets are women, especially young girls as
well as men who are also conscious to their skin.
*positioning

pg. 2

Bluespa will develop our market position by combining a retail strategy that
includes a day spa with a wholesale distribution strategy. Bluespa will acquire
the validity afforded the spa brands and access to broad distribution. Bluespa
skin care and cosmetic products will offer therapeutic benefits to the user based
upon the principles of Thalasso therapy in our water line and Botanical
treatments in our earth line. Our color cosmetics will be mineral based and
provide the user with esthetic benefits while nourishing the skin. In addition to
providing retail appropriate packaging we will develop bulk sizes for distribution
within the spa trade. Most day spas use generic products and do not have the
ability to develop a private label line. The apparel and accessory lines will
combine the newest in technical fabrics with fit specifications that allow the
wearer full range of movement. We have developed affiliations with select yoga
and fitness facilities for our apparel. All of our products will be positioned at the
quality conscious consumer. Our marketing campaign and PR positioning will
reinforce the Bluespa image. Our message will be to identify the benefits of our
products and to develop an image that makes Bluespa products highly
desirable. Meanwhile, our pricing strategy will be to maintain retail price points
in the lower quadrant of the top quality brands. A detailed comparison of our
pricing as it relates to our target market is in the appendix.

The raw materials that are commonly used in the proposed products is the Banana and
the Banana peel, which is, it is the only raw materials that the proponents will produce or source
for they will have a partner company who will source other main ingredients and
materials/equipments needed in the manufacturing process. The Deiskin Cosmetics and Drugs
laboratory will be the co-partner and manufacturer of the proponent. They will .

We are working with some of the best manufacturers globally to develop, and
bring to market, high-quality products for skin and body care. In addition we
have developed a Bluespa line of yoga and fitness apparel, a natural extension
of the brand. These products have been developed utilizing the finest fabrics
and proven fit specifications

pg. 3

Skin and body care products will be developed and produced at our contract
facilities in France and California. Production of apparel products will be
managed through our contract manufacturer of sport-related apparel.
Production of accessories will be managed through a contract with a
manufacturer of quality sports-related accessories including: bags, hats, totes
and socks for the wholesale market.

In order to ensure that the products will work safely, effectively, in efficacy and according
to its planned usage, the proponents will make more research to prove that it really works
without any harmful or dangerous effects.
In order to expand or to upgrade the product line, our company will be having a
partnership with other company that is science-based company active in health as well as
materials and who will be the proponents leading manufacturer of the their product. The
proponents are also planning to expand their business by having many branches in many places
here in Batangas, and all over the Philippines.

Future Products
A corner stone of our strategy is the creation of sustainable growth through a
combination of new product launches and replenish-able basics. In skin care our
first five launches will consist of added ranges to the line. Bluespa's product line
is based on five elements of the universe. Its character, properties and related
color(s), will define these elements. Body care products will be scented with
essential oils that are known to create or improve the related character. All body
and bath products, except after sun care, will ultimately be offered in five
ranges. Sun care will only be offered in balancing, calming and soothing.
Because face creams and lotions are meant to rebalance and moisturize the
skin, face care will be unscented and will only be offered in the Water range. Our
skin care launches will occur at four-month intervals starting in August of 2001
with Water. Followed by the Earth range in the spring of 2002, Air in mid 2002,
Fire in August 2002 and Metal in spring of 2003.

pg. 4

The colors associated with each range will allow us to create a line of cosmetics
that works for all skin tones and an apparel assortment that covers the basics
and can respond to color trends. The initial apparel launch will be August 2001.
Our cosmetic launch will occur in spring 2002. These dates are for wholesale.
Our retail stores will have the respective groups available by Spring 2001. Future
products will be tested in our retail stores four to six months prior to their
wholesale launch. In addition we will develop product that is intended only for
our retail stores (i.e. brushes and sponges). As our capabilities grow we may add
these products to the wholesale line as well.
Bluespa is launching a brand. The successful execution of this strategy will
provide us with the ability to transcend into other categories in the future, as
long as we define our image and stay true to the base precepts. (Much like
Ralph Lauren has done with his tie business.) For example, properly executed
these five precepts can be applied to home products. We believe our ability to
create new product opportunities and growth will only be limited by our
imagination and our ability to attract talented people who understand the
concept of branding.

pg. 5

Technology
Bananas are the most popular fruit in the world. The banana is, in fact, not a tree but a
high herb that grows up to 15 meters. Bananas are one of the most nourishing fruits available
because it contains large quantities of magnesium, potassium, iron, zinc, iodine and vitamins A,
B (folic acid), E, and F. According to the Department of the Agriculture website, there are 57
cultivars of banana in Southeast Asia but only five are common in the Philippines which are
Saba, latundan, lacatan, bungulan and Cavendish.
Based on the proponents research, Lakatan is said to be the best variety of banana that
can be used in making BP Cream, Banana soap and Banana Toner. Lakatan is considered as one
of the healthiest, nutritious and have many medicinal benefits which can be derive from it. Its
banana Peel contains lutein, an antioxidant, and potassium. Reportedly, the inside of banana
peels may help psoriasis, bug bites and even poison ivy and acne.
Banana, raw Nutritional value per 100 g
Energy 90 kcal 370 kJ

Carbohydrates

22.84 g

- Sugars 12.23 g

- Dietary fiber 2.6 g

Fat

0.33 g

Protein

1.09 g

Thiamin (Vit. B1) 0.031 mg

2%

Calcium 5 mg

1%

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Riboflavin (Vit. B2) 0.073 mg

5%

Iron 0.26 mg

2%

Niacin (Vit. B3) 0.665 mg

4%

Magnesium 27 mg

7%

Pantothenic Acid (B5) 0.334 mg

7%

Phosphorus 22 mg

3%

Vitamin B6 0.367 mg

28%

Potassium 358 mg

8%

Folate (Vit. B9) 20 ug

5%

Zinc 0.15 mg

1%

Vitamin C 8.7 mg

15%

Percentages are relative to US recommendations for adults.

Source: USDA Nutrient database
*the above table shows the nutritional value of the banana. It is revealed that banana is very
healthy because it contains many nutrients that makes our body strong.
Source: Postharvest%20Industry_%20Banana.html
The following are the health benefits of eating banana.
1. Eat a banana if you have heartburn. The Journal of Nutritional Biochemisty (February, 2001)
attests to the anti-ulcer properties of bananas, which act like a natural antacid to the stomach. In
this article, they identified the secret component in the banana, the flavonoid leucocyanidin.
Studies show that bananas can protect against aspirin-induced gastritis and can significantly
increase the mucous membrane lining of the stomach.
2. Bananas are high in fiber and vitamins. A single banana contains 16% of the dietary fiber, 15%
of the vitamin C, 11% of the potassium, and 20% of the vitamin B6 recommended each day.

pg. 7

Bananas also have soluble fiber, which may help lower blood cholesterol and reduce the risk of
heart disease and stroke.
3. Bananas are good for the heart. Potassium is an essential mineral needed to regulate water
balance, acidity level, and blood pressure of the body. Lack of potassium may cause muscle
weakness and irregular heartbeat. For patients taking a diuretic medicine, they should take two
bananas a day to keep the potassium level up. Take note also that bananas have zero sodium
(good for high blood pressure) and zero fat and cholesterol (good for those with high
cholesterol).
4. Bananas may reduce strokes. Numerous studies have shown that low potassium levels can
cause heart palpitations, which can then lead to a stroke. In the editorial of the
prestigious Neurology Journal, the author suggests that a banana a day may keep a stroke away.
Among the fruits and vegetables, bananas contain one of the highest amounts of potassium.
5. Bananas help counter stress and insomnia. They contain tryptophan, a type of protein that the
body converts into serotonin. Serotonin is a hormone that is known to make you feel happy and
improve your mood. If you feel sad, dont despair; take a banana and be happy.
6. Diabetics may take bananas in moderation. Snacking on bananas between meals helps to keep
the blood sugar level up. The glycemic index rating for a ripe, yellow banana is 51, which is
fairly good. This means that the carbohydrates in a banana have a medium-to-slow effect in
raising your blood sugar levels. However, as bananas ripen, the starch in the fruit turns to sugar
and may cause your blood sugar to rise more. The lesson is: Its okay to eat a banana, but not the
overripe one.
7. Bananas are good for fatigue and anemia. Bananas contain carbohydrates and thus boost our
energy. The high potassium content prevents cramps and gives ready energy with its easily
digestible starch. Bananas are also a rich source of iron, thus they are helpful for patients with
anemia.
8. Bananas may prevent leukemia. A study published in the American Journal of Epidemiology
by Kwan et al. (Dec. 2004, pp. 1098-107) shows an association between regular consumption of
bananas and oranges among children aged 0-2 and a reduction of childhood leukemia. The result
suggests that fruits or fruit juices containing vitamin C and potassium may reduce the risk of
childhood leukemia, especially if consumed at a young age.
9. Bananas may prevent childhood asthma. A European study of 2,640 primary school children in
South London concludes that eating bananas at least once a day reduces episodes of wheezing
and asthma attacks in children (European Respiratory Journal, Feb. 14, 2007). Eating apples and

pg. 8

other fruits was not as beneficial. Also, eating only one banana a month was not effective. Note
to moms: Its time to teach our kids to eat one banana a day.
10. It is affordable. The best news about the lowly banana is that its cheap. And it comes in a
great package. A banana can fit cleanly in your bag. Just cut it high up in the stem. When you
feel hungry and stressed, reach for a banana.
Sources:
http://casaveneracion.com/bananas-lacatan-or-latundan-which-do-you-prefer/
http://www.pchrd.dost.gov.ph/index.php/news/library-health-news/4617-10-benefits-of-eating-abanana
Here are the raw materials needed in making Banana Peel Cream:

Banana Peel extract

Purified water
Stearic acid
Propylene glycol
Homomenthyl salicylate
Isopropyl myristae
Triethanolamine
Mineral oil
Cetyl alcohol
Aloe vera
Lanolin oil
Silicone oil
Chloroxylenol
Vitamins A, D & E
Fragrance
Methylparaben
Propylparaben

pg. 9

Ingredients in making Banana soap

Rubbing alcohol
Banana extract
Rose oil
Glyserin soap based
Ingredients in making Banana toner
Banana peel extract
Half a tablespoon of alum
50gm of rose water
100gm of glycerine.

The raw material that the proponents will provide is the Banana( lakatan) and the Banana
Peel, we will source it in Batangas. The other raw materials needed in the making the BP Cream,
including the Banana soap and toner will be provided by the partner-company of Vitabelle
Beauty Corner which is the Deiskin Cosmetics and Drugs Laboratory. They will be the one who
will manufacture or produce the products of the Vitabelle. Vitabelle will only bring the Banana
and the Banana Peel to the production of the Deiskin and the Deiskin will do all the process for
they have laboratories, and adequate machines and equipment to be used in making Vitabelles
product. Deiskin Cosmetics and Drugs Laboratory is a specialized private label skin care
manufacturer producing skin care products for Dermatologist, Medi-spas and other Skin Care
Professionals. Deiskin provide fast, flexible contract manufacturing, filling, formulation,
packaging, and technical service. Every produce products in the production area of Deiskin, the
Vitabelle will get the products on Quezon City where the production of Deiskin is located and
will bring to Balayan. The scenario will be Vitabelle will serve as the Distributor while the
Deiskin will be their manufacturer.

Market Environment

pg. 10

Market

Vitabelles target markets are mainly the people from where it is located and those
residents of places near to its location. For the purpose of this analysis they are focusing solely
on the female market as if their potential customers base does not include any provisions for
male consumers. They are mainly Barangays, employees of different establishments and College
students of different schools in target location. Identifying the target market can help the business
know what to offer to market and for them to satisfy and exceed customers satisfaction.
Describing it is essential to effectively market the product.

Because Bluespa is a combined retail (direct to end user) and wholesale (to the
end user through a reseller) strategy our target customer must be broken into
two distinct groups, the end user and the reseller.
Our targeted end user is between the ages of 24 and 65. They are urban
professionals with at least some college. This consumer has an active lifestyle.
They are concerned about social and environmental issues. Mind and body
wellness are important to them. They belong to a health club; take yoga, pilate's
or tai chi lessons. The effects of aging and the maintenance of a youthful
appearance are a part of their life. A recent survey conducted by The American
Spa Industry revealed the following demographic for day spa goers: 85% are
female, 46% have some college and 39% are college graduates, 63% are
married, 32% have an annual income between $45,000 and $74,999, 40% have
income above $74,999 and 26% have incomes below 45,000, 47% are between
34 and 52 years of age.
They are predominantly female. They are well educated. Between 1993 and
1998 20% more BAs and MBAs were awarded to women than men. Women
received 59% of all associate degrees, 55% of bachelor degrees, 53% of masters'
degrees and 40% of doctoral degrees earned in the United States. Today college
campuses are over 60% female. The buying power of this segment of the
market continues to grow. There are currently over 109 million female
consumers. Their buying power is estimated at $4.4 trillion. (In comparison, the

pg. 11

junior market is estimated at $100 billion). In 1997 64% of working women

earned more than one half of the family income. Today, businesses owned by
women generate over $3.6 trillion in annual sales. Of the net increase in the
workforce between 1992 and 2005, 62% are projected to be women. In retail the
female consumer is the primary decision maker in 85% of households. Women
buy or influence the purchase of 80% of consumer goods. Their increasing
educational attainment makes young women even more sophisticated and
demanding consumers.
Today's female consumer is living a transactional life with multiple
constituencies. Her life is on fast forward. In the last few years the sales of
anxiety drugs to this consumer has surpassed the sales of anti-depressants. Her
definitions are shifting, blurring the lines between home and office; private and
public; professional and casual; even male and female. Age has become
irrelevant. Life stages are no longer defined cleanly by age. (A 44-year-old firsttime mother has much in common with a 22-year-old first-time mother.) Links
between generations and mindsets are becoming very spread out. Today's
female consumer defines herself more by mindset or approach to life than by
age. Parents and teens are often on parallel treadmills. The older segment is
interested in staying young and the younger segment is acting older.
In addition there has been a democratization of luxury. The upper-class family
group is massive. More than eight million households have incomes above
$100,000. Luxury spending is growing four times faster than overall spending.
Working women of all ages have more money and they are spending it on
personal luxuries. This is a reaction to the chaos of 24/7 consumerism. She'll
buy, but she wants more than just another product. She is not seeking
empowerment--she is empowered. She is choosing to take better care of herself
and others. She is looking for peace, solutions and fulfillment. Purchasing has
moved beyond price. The Price:Value ratio has become more meaningful. She is
seeking a "value added" experience or product. Our strategy of combined

pg. 12

channels of distribution allows us to fit into her schedule while our product
philosophy provides her with the benefits she is seeking.
Our target customers (vs. end user) for wholesale distribution will be resellers
who recognize the needs of this consumer and who she identifies with. We have
used the term resellers because they will not be limited to retailers. We will
reach the consumer through four distinct reseller channels.
1 Spas and Health Clubs:
Most high-quality day spas and health clubs (and many upscale spas at resort
properties) use generic products. (Much like the hair salon industry before
Aveda.) Our goal will be to develop affiliations with select spas in urban areas
and vacation destinations. Our manufacturing partnerships will allow us to
offer these customers bulk product at favorable prices to them while
allowing us excellent margins.
2
3 Lifestyle Retailers:
Our target retailer will be lifestyle-based rather than the typical soaps and
potions or natural product retailers. These retailers exist in almost every city.
Whether it is Wilkes Bashford in San Francisco, Mario's in Seattle, Harold's in
several south central cities, Fred Segal in Los Angeles, Bergdorf Goodman in
New York or Colette in Paris. These retailers have developed a loyal and
sophisticated customer base. They understand the concept of lifestyle.
4
5 Cosmetic Specialty Retailers:
Sephora is the major force in this category.
6
7 Boutique Department Stores:
This category is composed of what was once called "Carriage Trade" retailers.
We will limit our distribution within this segment to Saks, Niemans and
Barneys.

pg. 13

4.3.1 Market Trends

The U.S. cosmetics market (measured in shipments from manufacturers) grew
by over $1 billion last year. (A rate of 6.6%.) A major factor in the growth of this
segment was the impact of niche lines with spa positioning. Clear divisions
between categories are becoming blurred. Spa theming now touches on several
product categories. Aromatherapy has become mainstream and is present in all
product categories. All categories (except Men's) experienced growth. The
categories are:

Skin Care--facial treatment and sun care

Color Cosmetics--face makeup, eye makeup, lip color,nail color, applicators

and organizers

Women's fragrances--perfumes, colognes, fine fragrance and ancillary

products

Body & Bath--all hand and body care, bath and shower products (not
included in fine fragrance) and aromatherapy

Men's products--fragrances and ancillary products specifically for men's

treatment
Within the market there are several distinct channels of distribution/price point
classifications. They are:

Prestige--department and specialty stores (Macy's, Neiman-Marcus, Fred

Segal and Sephora)

Broad--mass merchandisers, cosmetic discounters, drug stores, food stores

and wholesale clubs (Costco, Sam's etc.)

Alternate--direct sales (Avon, Mary Kay)

Specialty--(Body Shop, Bath and Body Works), and Spas and salons

pg. 14

Of these categories Alternative accounted for the largest volume

($7,288,000,000), the largest growth rate (+8.4%) and the largest market share
(36%). Broad, was ranked second at $6,645,000,000 in sales, a 6.4% growth rate
and a 33% share of market. Prestige was third at $6,112,000,000 in sales, a 4.5%
growth rate and a 31% market share. The very narrow spread between Prestige
and Broad is indicative of the consumers desire for quality products rather than
price point driven creams and lotions.
The growth of the Body and Bath category and the Alternate channels is being
driven by three major market influences:
8 An acceleration of cross distribution creating new opportunities for
branded day spas and catalogues.
9 Pampering has taken a front seat in the consumers mind and is viewed as
a need rather than a want. This has created an opportunity for new spa lines,
spa-oriented products encompassing aromatherapy and new age
positioning.
10 The day spa influence is creating consumer awareness of the benefits of
quality skin care and body & bath products.
Today's skin care customer is looking for magic. She wants to believe that there
is a potion in a bottle that will erase her wrinkles. Consumers spent a record $11
billion on skin care alone in 1999. Approximately $3.6 billion (32.7%) of that was
spent on upscale creams. The baby boomers, who don't want to age without
putting up a fight, have been spurring this growth. But even men and women in
their early 30's have been turning to expensive creams and lotions. Most
manufacturers believe this is being driven primarily by vanity.
At Bluespa we believe it is a result of a better-educated consumer base and
easier access to information. We believe that you only need to look at the
proliferation of personal trainers, gyms, spas and yoga schools, the awareness

pg. 15

of vitamins and the benefits of eating and living healthy for both mind and body.
These indicators are not unrelated and we believe they signal a change in values
and lifestyle rather than just a fashion trend. While it may well have been
spurred on by the growth in the stock market and the general economy, we do
not believe that it is dependent upon the continued rapid growth of these
factors. Once the consumer has recognized the benefits of these products they
will not be willing to simply give them up.
The two major growth categories within these segments are face creams and
anti-aging creams. In face creams the hottest "new" product is Crme de la Mer.
This crme was formulated from, Alfalfa, Citrus, Kelp and Vitamins by a NASA
physicist to heal scared tissues. A five-ounce bottle costs $1,000. In interviews
women have described it as "magical." Demand for these products is so high
that retailers have begun to limit the quantity a customer can buy. When the
cream was introduced in Hong Kong last September there was a waiting list of
more than 500 people. When Sisley, another high-end facial crme, hit the
shelves at Saks in San Francisco (at $300 per ounce) the store had trouble
keeping it in stock according to the cosmetics manager.
Certainly these are not your mothers' facial creams. This new generation of
creams is more scientifically advanced than anything previous manufacturers
brought to market. Research has shown that alpha hydroxy acids, retinol and
anti-oxidants can smooth out wrinkles and even out irregular pigmentation.
Other natural ingredients can speed up the regeneration process of skin cells,
tone the skin, clarify the complexion, and reduce wrinkles as well. Even the
legendary firm La Prairie, who pioneered sheep placenta in its formula and has
women flying to Europe to use it, has begun to shift formulation to vitamins,
anti-oxidants and herbal extracts.
Many manufacturers site the high cost of research as a major reason for the
high price of their products. However this "new" trend is more a returning to

pg. 16

age old, time proven, natural remedies than new science. One noted chemist
and cosmetics researcher recently stated that charging more than $100 for a
vial (ounce) of any serum is unwarranted. She stated that while there are some
very special ingredients that are costly, when prices go above this level it is just
maxing out snob appeal. When you combine these facts with the rapidly
increasing level of consumer education and the demand for a price-value
equation, you can begin to see the market niche that is developing for highquality skin care at price poiints reflective of their ingredients and value

3.2 For business-to-business market

Because Bluespa is a combined retail (direct to end user) and wholesale (to the
end user through a reseller) strategy our target customer must be broken into
two distinct groups, the end user and the reseller.
Our targeted end user is between the ages of 24 and 65. They are female urban
professionals with at least some college. This consumer has an active lifestyle.
They are concerned about social and environmental issues. Mind and body
wellness are important to them. They belong to a health club; take yoga, pilate's
or tai chi lessons. The effects of aging and the maintenance of a youthful
appearance are a part of their life.
Our target customers (vs. end user) for wholesale distribution will be resellers
who recognize the needs of this consumer and who she identifies with. We have
used the term resellers because they will not be limited to retailers. We will
reach the consumer through four distinct reseller channels. Spas and Health
Clubs, Lifestyle Retailers, Cosmetic Specialty Retailers, and Boutique Department
Stores.

pg. 17

There are a number of new demand trends that have impacted the market and
created greater opportunities. These trends include a returning to age old, time
proven, natural remedies; more consumers that are looking for more holistic
and healing benefits from her skin care products, and today's consumer being
more informed and more inquisitive about the benefits of her personal care
products.

Retail Business: Retailers are in the business of selling goods, and there are more than 1.5
million of them across the country. The greater the difference between the selling price and the
price they pay for the product, the greater their profit. It follows that retailers have (or should
have) a keen interest in the way products move from the manufacturer to them because that's
where the markup occurs. If they can find a wholesale distributor like Vitabelle who can deliver a
product on their shelves at a lower price and still provide exemplary service, few will refuse the
chance. We have retailers who will be begging for our products and we anticipate having
backorders, so it is only logical that we will devote most of the time meeting this demand. The
retailers are target market who have established with consumers themselves via word-of-mouth.
Vitabelle is essentially the distributing arm for these retailers and can provide development
services as well as products for them.

3.3 For business-to-consumer market

Consumer Market: This is potentially our biggest market. It is limited only by the ability
to produce. Vitabelle look at the potential in this market as the basis for the growth. And it will
market to this group by giving them a clear comparison between the chemical-based products
they are now using and thier natural products. This marketing strategy will begin by letting the
public know they now have a choice of getting the same relief and better results without the
chemical components followed by their conversion over to thier products. Vitabelle Industries
Inc. developed their potential customer base on the following parameters:

We plan to launch Bluespa wholesale at the New York Accent On Design show in
the third quarter of 2001. We have secured a partnership with a well-respected
distributor. Through this partnership we will be able to gain key show positions

pg. 18

in the Los Angeles, New York, Atlanta and San Francisco gift shows. In addition
we will have a permanent position in their Los Angeles showroom. The
wholesale strategy will target select spas, department stores and specialty
stores that are recognized trend leaders (i.e. Fred Segal, Bergdorf Goodman,
Barney's and Fellisimo). This product positioning will further establish the brand
image of Bluespa.

Professionals

Those who earn their living from a specified activity. It is a target market since business
location has establishment, different ventures and offices. And those with some college between
the ages of twenty-five ( 25) and sixty-five (65).

Students

Those female between the ages of 18 and 24 who attends an educational institution.
Business location has several schools particularly colleges both public and private. Schools and
business location includes STI College Balayan, BSU Balayan Branch, Kim Harold and
Immaculate Conception College. The population of students is usually come from Balayan and
nearby towns.

Furthermore, Vitabelles Industries Inc. is open for all person at these ages regardless of their
range of income for as long as they have the ability to pay and they will be satisfied with the
service that the businesss offers.

pg. 19

SAMPLING DESIGN

The proponents used the sampling design method. Sampling is the method of getting a
representative portion of the population. The proponents adopted stratified design wherein the
number of employees in different establishments, households, students from different schools,
bank employees and government employees of Balayan was the basis in determining the
marketability and demand of the area. This method will help the proponents to identify the
perspective target market of the business.

Slovens Formula
n= N
1 + N (e)2

Where:
N = sample size
n = Total Population
e = margin error

Applying the formula:

N= 24, 035
e = 5%
n=

__N_____
1+N (e)2

pg. 20

___24, 035
1 +24, 035 (.0025)

24, 035
1+ 60, 0875

____24, 035
61, 0875
= 393. 452 or 393 respondents

pg. 21

Survey Sheet
VITABELLE Beauty Corner
Name: __________________________________________________________
Address:_________________________________________________________
Age: _______________
Gender: ____________________
Occupation: ________________________ School:____________________
(For students
only)

1. Are you currently using facial cream?

[ ] Yes

[ ] No

2. If yes, what is the main reason why are you using facial cream?
[ ] To look younger
[ ] To protect skin from damage
[ ] To look healthy
[ ] To look pretty
[ ] To address specific skin concern
[ ] Other, please specify__________________

3. Do you have any skin concern like dry skin, red face, oily skin and the like?
[ ] Yes

[ ] No

4. Would you buy facial products designed to address these skin concerns?

pg. 22

[ ] Yes

[ ] No

5. How much would you pay for these facial products?

[ ] 150
[ ] 175
[ ] 200
[ ] 500

6. Is it important to you that these facial products are organic?

[ ] Yes

[ ] No

7. What would make you try a new facial product?

[ ] Read about it from magazine
[ ] Recommendation from friends/family
[ ] Free sample
[ ] Discount on first purchase

8. Where do you usually buy facial products?

[ ] Drug store
[ ] Department Store
[ ] Online

pg. 23

9. How often do you buy facial cream?

[ ] Once a week
[ ] every two weeks
[ ] once a month
[ ] once every few months

10. If I were to offer you a free facial product, would you be willing to try our products and
share your opinion?
[ ] Yes

[ ] No

Table 2

1. Are you currently using facial cream?

No. of Respondents

Percentage

YES

185

47.07%

NO

208

52.9%

TOTAL

393

100%

Table 3

BARANGAY

YES

NO

Brgy.1

25

10

Brgy.2

10

15

Brgy.3

12

pg. 24

Brgy. 4

10

23

Brgy. 5

10

21

Brgy. 6

11

Brgy. 7

Brgy. 8

20

18

Brgy. 9

16

10

Brgy. 10

35

16

Brgy. 11

19

Brgy. 12

STI College Balayan

14

BSU-Balayan

20

ICC

Kim Harold

Banks

Government

Teachers

185

208

Total

This table shows that 47% of the respondents used facial creams while 53 % of respondents are
not.

Table 4

2. If yes, what is the main reason why are you using facial cream?

pg. 25

No. of Respondents

Percentage

To look younger

43

23.2%

To protect skin from damage

62

33.5%

To look healthy

16

8.6%

To look pretty

20

10.8%

To address specific skin concern

41

22.2%

Others

1.6%

185

99.9 or 100%

Total

Table 5

BARANGAY

To look
younger

To protect
skin from
damage

To look
healthy

To look
pretty

To address
specific
skin
concern

Others

Brgy.1

10

12

Brgy.2

Brgy.3

10

Brgy. 4

Brgy. 5

Brgy. 6

Brgy. 7

Brgy. 8

12

Brgy. 9

Brgy. 10

Brgy. 11

Brgy. 12

pg. 26

STI College
Balayan

12

BSU-Balayan

ICC

Kim Harold

Banks

Government

Teachers

Total

43

62

16

20

41

Table 6 and table 7shows that the respondents main reason was to protect their skin from
damage and the least reason was to address the specific skin concern.

Table 6

3. Do you have any skin concern like dry skin, red face, oily skin and the like?
No. of Respondents
Percentage
YES

356

90.5%

NO

37

9.4%

TOTAL

393

100%

Table 7

BARANGAY
Brgy.1

YES

NO

33

pg. 27

Brgy.2

22

Brgy.3

18

Brgy. 4

32

Brgy. 5

31

Brgy. 6

15

Brgy. 7

Brgy. 8

36

Brgy. 9

23

Brgy. 10

49

Brgy. 11

18

Brgy. 12

STI College Balayan

24

BSU-Balayan

26

ICC

Kim Harold

Banks

Government

Teachers

356

37

Total

The table shown above that most of the respondents are concern with their skin most especially
with their face.

Table 8

pg. 28

4. Would you buy facial products designed to address these skin concerns?
No. of Respondents
Percentage
YES

250

63.6%

NO

143

36.4%

TOTAL

393

100%

Table 9

BARANGAY

YES

NO

Brgy.1

31

Brgy.2

22

Brgy.3

17

Brgy. 4

20

13

Brgy. 5

15

16

Brgy. 6

12

Brgy. 7

Brgy. 8

16

23

Brgy. 9

18

Brgy. 10

18

23

Brgy. 11

15

Brgy. 12

STI College Balayan

22

BSU-Balayan

23

ICC

Kim Harold

Banks

Government

pg. 29

Teachers
Total

250

143

63% of the respondents are willing to buy facial cream to address their skin problems.

Table 10

5. How much would you pay for these facial products?

No. of Respondents
Percentage
less than 150

10

2.5%

from 100 to 150

30

7.6%

from 35 to 50

70

17.81%

Over 25

283

72.01%

Total

393

100%

Table 11

BARANGAY

150

175

200

500

5Brgy.1

29

Brgy.2

20

Brgy.3

15

Brgy. 4

25

Brgy. 5

23

2
2

pg. 30

Brgy. 6

14

Brgy. 7

Brgy. 8

29

Brgy. 9

23

Brgy. 10

38

Brgy. 11

19

Brgy. 12

STI College
Balayan

17

BSU-Balayan

18

ICC

Kim Harold

Banks

Government

Teachers

Total

10

30

70

283

The table shows that most of the respondents want to buy a product at the cost of over 25
pesos ,meaning the proponents should give a good quality with a affordable price.

Table 12

6. Is it important to you that these facial products are organic?

No. of Respondents
Percentage
YES

342

87%

pg. 31

NO

51

12.97%

TOTAL

393

100%

Table 13

BARANGAY

YES

NO

Brgy.1

30

Brgy.2

21

Brgy.3

17

Brgy. 4

27

Brgy. 5

27

Brgy. 6

10

Brgy. 7

Brgy. 8

35

Brgy. 9

20

Brgy. 10

51

Brgy. 11

21

Brgy. 12

STI College Balayan

24

BSU-Balayan

29

ICC

Kim Harold

Banks

Government

Teachers

342

51

Total

pg. 32

This table shows that the respondents want to buy a product that is organic because they think it
was safer than the other commercial creams produce in the market.

Table 14

7. What would make you try a new facial product?

No. of Respondents
Percentage
Read about it from magazine

83

21.12%

Recommendation from
friends/family

178

45.29%

Free sample

80

20.1%

Discount on first purchase

52

13.2%

Total

393

100%

Table 15

BARANGAY
Brgy.1

Read about
it from
magazine

Recommendatio
n from
friends/family

Free sample

Discount on
first
purchase

27

pg. 33

Brgy.2

12

Brgy.3

10

Brgy. 4

18

Brgy. 5

10

Brgy. 6

Brgy. 7

Brgy. 8

13

15

Brgy. 9

12

Brgy. 10

15

17

10

Brgy. 11

13

Brgy. 12

STI College
Balayan

BSU-Balayan

10

ICC

Kim Harold

Banks

Government

Teachers

Total

83

178

80

52

As table shown above , recommendations by friends and family are the most chosen medium by
the respondents I using and choosing facial cream.

Table 16

8. Where do you usually buy facial products?

pg. 34

No. of Respondents

Percentage

Drug Store

223

56.70%

Department Store

67

17.04%

Online

103

26.21%

Total

393

100%

Table 17

BARANGAY

Drug Store

Department
Store

online

Brgy.1

22

11

Brgy.2

13

Brgy.3

Brgy. 4

18

10

Brgy. 5

23

Brgy. 6

10

Brgy. 7

Brgy. 8

22

Brgy. 9

16

Brgy. 10

30

12

Brgy. 11

10

Brgy. 12

STI College
Balayan

13

10

BSU-Balayan

19

ICC

Kim Harold

pg. 35

Banks

Government

Teachers

223

67

103

Total

Based on the table above, 223 respondents out of 393 usually buy the facial cream at the drug
store.

Table 18

9. How often do you buy facial cream?

No. of Respondents

Percentage

Once a week

50

12.7%

every two weeks

97

24.7%

once a month

185

47.07%

once every few months

61

15.52

Total

393

100%

Table 19

BARANGAY

Once a week

Every two
weeks

Once a month

Once every few

months

pg. 36

Brgy.1

18

Brgy.2

Brgy.3

Brgy. 4

13

Brgy. 5

18

Brgy. 6

13

Brgy. 7

Brgy. 8

18

Brgy. 9

15

Brgy. 10

15

28

Brgy. 11

13

Brgy. 12

STI College
Balayan

13

BSU-Balayan

16

ICC

Kim Harold

Banks

Government

Teachers

Total

50

97

185

61

Based on the table above , the most no. of respondents usually buy a facial cream once a month.

pg. 37

Table 20

10. If I were to offer you a free facial product, would you be willing to try our products and
share your opinion?
No. of Respondents

Percentage

YES

278

70.7%

NO

115

29.3

TOTAL

393

100%

Table 21

BARANGAY

YES

NO

Brgy.1

30

Brgy.2

20

Brgy.3

17

Brgy. 4

17

16

Brgy. 5

23

Brgy. 6

12

Brgy. 7

Brgy. 8

23

15

Brgy. 9

16

10

Brgy. 10

50

Brgy. 11

13

Brgy. 12

STI College Balayan

23

pg. 38

BSU-Balayan

14

15

ICC

10

Kim Harold

Banks

Government

Teachers

278

115

Total

Based on the above table, out of 393 target market ,278 respondents are willing to try the new
version of facial cream.

COMPETITION

Because we will develop our brand image and market positioning primarily
through our skin care line, we will focus our competitive review on that segment
of the market. The skin care market is very broad. It includes products labeled
as body crme that range in price from $10 for a five-ounce container to over
$300 an ounce. Our market positioning will be in the lower price quadrant of
high quality natural products.
Our primary competitors for this customer are:

Bluespa will occupy a unique market position. No other brand offers a specialty
line that includes skin care, cosmetics, fitness apparel and accessories. However,
within each category significant brands do exist. Quality and price vary widely

pg. 39

within each group. Bluespa will be positioned as a quality brand. We have

eliminated the drugstore and discount brands from this comparison.
In the skin care and cosmetics category the competition can be divided into
three groups: Commercial--i.e. MAC, Origins, Philosophy, Erno Laslo and
Shesheido; Clinical--i.e. Kiehl's, Clinique, Clarins and Dr. Hauscha; Spa--private
label brands associated with spas.
The commercial brands are primarily sold through department stores. They vary
widely in quality from Origins to Shesheido. They also vary widely in price. Their
major advantage is their financial strength and their department store
relationships.
The clinical brands are perceived to be "authentic." Their image is based upon
the perception of treatment qualities verses purely cosmetic benefits. These
brands are sold through their own retail outlets, specialty stores, department
stores and/or health food stores. Kiehl's is perceived as one of the most
authentic of the clinical brand.
The spa brands are sold almost exclusively at the spas they are associated with.
This close affiliation provides a validation for the products but limits their ability
to achieve wide market distribution. Bliss and Aveda are notable exceptions.
These two brands have achieved wide market distribution and brand
recognition.

Traditionally, every economy is based on one major concept, competition. It can

sometimes be good or bad depending on the end of the spectrum between two companies that
can benefit the society, just as often it hurts society. The existence of a competitor indicates the
existence of paying customers. If you cant find anyone who is making money with your idea,
you really need to wonder if there is any money to be made there at all.

pg. 40

o In the business industry there are a lot of competition, the direct and indirect competition.
The direct competition is a situation in which two or more businesses offers products and
services that are essentially the same; as such, the businesses are competing for the same
potential market. The direct competitors of the proponents are the professional Skin Care
Formula by Dr. Alvin, Ellie Beauty Corner, and Nylydal Products. With this there are
variety of products features, price points, and locations that the customers are willing to
choose or decide on which product to buy.
The indirect competitors in the business world are those businesses that dont necessarily
sell the same products but offer different alternatives to satisfying the same customer
needs. The indirect competitors of the proponents are the stores in Balayan who sells
whitening lotions and scrubs, and glutathione capsules.

Sales

Ellie Beauty Corner; 27%

Nylydal Products; 35%

Dr. Alvin; 38%

This graph shows the market share of the proponents competitors: the Dr. Alvins beauty
products, Nylydal Products and Ellie Beauty corner. This shows that 38% has been occupied or
has been shared by Dr. Alvin in the market. And by this graph, the proponents have determined
the main competitor, which is the Nylydal and Dr. Alvins Product.

pg. 41

The Balayan branch of Dr. Alvin products is owned by Ms. Myra De Castro. They
get the beauty products in Manila, Quezon City and brought it here in Balayan. Based on the
proponents interview, this stores earns an income of 5,000 to 10, 000 a day. And based on
our observation, location is their weakness.
Here are some featured products of Dr. Alvin:

Placenta Cream

pg. 42

Soap

Ellies Beauty corner is one of the competitors of the Vitabelle Beauty Corner that
is found in Damballelos St. Balayan, Batangas . They get the products in Sta. Rosa
Laguna and bring this beauty products here in Balayan. One of the staff said that they 2
branches here in Batangas, Balayan, and Batangas City. Their store earns a profit of 500 to
5, 000 pesos a day.

pg. 43

Here are some of the products of Ellies Beauty Corner:

Nylydal Products

Nylydal products are considered to be one of the major competitors of the

proponents products. It is owned by Ms. Juliet Beroya. They also get their products in
Laguna, where their laboratory is located. Just like in Dr. Alvins store, they also earn up to
10,000 pesos a day. Their advantage among the other competitors is, they have posters that
display the result or the effectiveness of the product thats why many people are enticed to
used their products

pg. 44

Identifying the strengths and weaknesses of the future competitors are important to
evaluate what strategies to be made to achieve the business competitive advantage among these
competitors. The strength of our competitors is that they are already known in the market. it will
be difficult to the new entrants like us to compete for they have their own loyal customers, but
we, the proponents will make an effective strategy to attract our target market as well as to attract
the loyal customers of our competitors. (Note: These strategies will be discussed in the next
chapter-marketing and sales strategy). Problem in the location is the weakness of our
competitors. So, the proponents find a place that will surely attract and can be seen easily by our
future customers. Roadside, Cayponce, Balayan, Batangas is the perfect place to establish our
business. It is near in Magundayao-jamming volt. We chose this place because it is near in the
highway and many people can see or visit our store.

pg. 45

o Key barriers to entry in a business are important to know for the existing business to
protect their companys revenues and profits from being whittled away by new
competitors. It is also significant to know and evaluate the strengths and weaknesses of
the business for them to be able on what to focus and overcome the hindrances that the
company will be encountering and in order for them to compete effectively and make
good strategic decisions.

http://www.investopedia.com/terms/b/barrierstoentry.asp#ixzz3pUgLCyp9
The Vitabelles Product BP Cream, Banana soap, and Banana toner is an organic
and has less chemical content that also introduces Banana as the main ingredient makes
the product unique as a new entrant in the market.
These products are proven to be effective and has no harmful effects and also
suitable for all types of skin as it contains ingredients that makes your skin moisturize,
whitens, softens as well as gives you a healthy skin.
Compared to the other products, the BP Cream is known to be more refreshing
and revitalizing skin care that makes it a quality product that will surely meet the needs
and wants of the customers.
It will be difficult for the competitors to plagiarize our skin care product because
the contents of it are purely natural. They are not familiar with the process of producing it
because they used to develop products using chemical ingredients. We are secured that
what we are selling all original because no one can easily copy our products or make an
imitation of it. It has also fragrance that is very unique that cannot be distinguished
easily. It has also an extract which helps to remove the dirt from the skin.
Doctor Alvin and Nylydal Products as the main competitor of the proponents will
surely react as the product has been launched. They will be surprised because aside from
they have new competitor, the product that is being competed to them are organic and
unique. They will surely find other means to promote their product against the newly
launch product. They will make more strategies for them to compete. We will ensure that
we will secure that ingredients and process of making it will be protected and keep as a
secret to avoid the leakage of information about our product. It will take several years
before the competitors can copy the product that we have, they will need a lot of research,
studies and experiments in order for them to come up with exactly the same product.

pg. 46

Industry

BUSINESS MODEL

Business model describes the proposed enterprises business model and it also explains
how the business generate revenue or will there be recurring revenue. The proposed business
focuses on business-to-consumer market by providing products direct to the customers. But since
the proponents proposed product can be delivered to different places, business-to-business
market would be possible by supplying other businesses most likely drug stores with the legal
agreement with them.
Vitabelle business corner will be having a manufacturing company which the idea behind
this type of product which is the banana peel facial cream is from the proponents. After its
production, partners chose to be the one who will get the finished products to that company
instead of delivering to them for the purpose of minimizing the cost of delivery. Inventory supply

pg. 47

in a store location will be continued as long as products are producing continuously as well to
meet future demands.
In order to generate revenue, direct selling to consumers will be done by either walk-in,
personal deliveries or by order through phone calls and online with the terms of payment of only
cash. Partners will be the distributors of their products in order for them to get in touch and have
good relationship with the customers, building trust at the same time. Selling could be retail if it
is for about direct customers and supplying in drug stores will bring high income as it is
wholesale but still, regular supply to them will also depend on the demand of the market. Both
are beneficial so that having this two kinds of selling strategy will give the business an
opportunity to have a larger revenue.

MARKETING SALES AND STRATEGY

Of all the categories that comprise the business plan, the marketing strategy serves as the
backbone on the launching of the product successfully to the market place. Guided with the
Seven Ps of Marketing, the proponents used these strategies in creating of the product. The
business aims to make a product for the target market that will be using the product for their
satisfaction.
With the marketing policies and strategies, will ensure the business success and be more
competitive to the market.

*products

pg. 48

*Pricing

Our pricing strategy is to position our products with a shelf price that is in the
mid to lower quadrant of high-quality products and brands. We have

pg. 49

accomplished this by making careful market comparisons and adjusting our

packaging size. We believe our ability to create future product opportunities and
growth will only be limited by our imagination and our ability to attract talented
people who understand the concept of branding
Our pricing strategy for this range is to position our products with a shelf price
that is in the mid to lower quadrant of high-quality products and brands. We
have accomplished this by making careful market comparisons and adjusting
our packaging size.
*positioning
Bluespa will develop our market position by combining a retail strategy that
includes a day spa with a wholesale distribution strategy. Bluespa will acquire
the validity afforded the spa brands and access to broad distribution. Bluespa
skin care and cosmetic products will offer therapeutic benefits to the user based
upon the principles of Thalasso therapy in our water line and Botanical
treatments in our earth line. Our color cosmetics will be mineral based and
provide the user with esthetic benefits while nourishing the skin. In addition to
providing retail appropriate packaging we will develop bulk sizes for distribution
within the spa trade. Most day spas use generic products and do not have the
ability to develop a private label line. The apparel and accessory lines will
combine the newest in technical fabrics with fit specifications that allow the
wearer full range of movement. We have developed affiliations with select yoga
and fitness facilities for our apparel. All of our products will be positioned at the
quality conscious consumer. Our marketing campaign and PR positioning will
reinforce the Bluespa image. Our message will be to identify the benefits of our
products and to develop an image that makes Bluespa products highly
desirable. Meanwhile, our pricing strategy will be to maintain retail price points
in the lower quadrant of the top quality brands. A detailed comparison of our
pricing as it relates to our target market is in the appendix.

pg. 50

*promotions

pg. 51

As the business focuses on business to customer and business to business strategy,

the proponents are having tie ups with a manufacturing company that will
manufacture the products or the end items, that will be delivered and distributed
to customers or buyers. Vitabelle will have a partnership with the Deiskin
Cosmetics and Drugs Laboratory, which is a specializes private label skin care
manufacturer producing skin care products for Dermatologists, Medi-spas and
other Skin care professionals. They will be the one who will produce or
manufacture the product of Vitabelle which is the BP Cream, Banana toner, and
Banana soap. The Vitabelle will provide the Banana and Banana Peel and bring it
to the production area of the Deiskin in Quezon City. The sourcing of the
Bananas(lacatans) will be on the insert) . Every week Vitabelle company will get
the finished products to the warehouse of the Deiskin company and bring it to
Balayan and then Vitabelle will be one who will distribute the finished products to
the local market of like Drugstores, and Department stores.

The proponents are also having partnership with the local Drugstore, and
Department Stores.

The products should be accessible to the market and people who want it.

With the product distribution, the Vitabelle Company will distribute the finished product through
direct selling and we will make deliveries to the Drugstores and Department stores if possible.
We also pursue internet or online selling of our product. It enables the business to sell to
customers in geographical areas and market sectors that can facilitate the product sales.

Pricing Strategy
The price of the product will be in lower prices compare to the competitors price because
the raw materials used in producing the product are all organic and can be easily found
everywhere. The pricing strategy is based on the content of the product. Since the
contents contain affordable but effective ingredients, it will be offered to the market in
low cost prices. Although there are many businesses in the same field, with the same
price, the advantage of our business is the product effectiveness, reliability, quality and
the kind of services offered to the market. The gross profit margin is 1,259,100 for the
whole year.

pg. 52

The payment term that should be given to the customers is the right quality of products
that they are looking for. The business should also provide a questionnaire to the customers about
their products and services in order to know if they are satisfied or not, and if not, they can
improve for the better so that they can serve the people in much better way.

Issues and Impact

Having a unique and an eye catching product along with all over cohesive brand
makes it stand out among all other products. This makes a great impact to the target
market.
People want to have a quality product but it isnt enough as they wanted to know
where the ingredients came from, how it is made or how the product will be used.
Continuous innovation of these products gives the customers a variety of choices
as they buy the products. These makes the future customers be aware of the new entrants
in the market.
Marketing budget for at least 1 year.
Large amount of budget of the whole year will be allocated for improving the next
years business transactions. There will be having more promotions, discounted prices on
whole sale products, creating new packages and new line of products.
Promos
January
- With any Purchased Product of Vitabelle Beauty Corner youll get FREE Calendar
-

February
Buy a Limited Edition Printed Shirt on our store for only Php 199 for Valetine
Season.
Purchased Vitabelle beauty Product ina amount of Php 1,000 and get the limited
Edition Printed Shirt for only Php 149.
March
Purchase aVitabelle Package which contains of Vitabelle BP cream, Banana soap and
Banana Toner and youll get F

pg. 53

Submitted by:
Armada, Judilyn
Cunamay, Icy
Erqueza, Jessica
Gamboa, Lindsay
Pasco, Marimar
Valeros, Janine Erasmos Marie

Submitted to:
Mr. Arnel Dimaano
Thesis adviser

pg. 54

pg. 55