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  • Business Marketing I Sessional 2012 14-VTU Syllabus

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    Saravanan Snr
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    The document outlines the details of an internal assessment test for a business marketing course, including the date, duration, maximum marks, and questions. Students must choose two questions out of three options differentiating industrial and consumer markets, roles of buying centres, or conflict resolution strategies. They must also answer a question about industrial marketing strategies for managing the environment.

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    Business Marketing I Sessional 2012 14-VTU Syllabus

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    The document outlines the details of an internal assessment test for a business marketing course, including the date, duration, maximum marks, and questions. Students must choose two questions out of three options differentiating industrial and consumer markets, roles of buying centres, or conflict resolution strategies. They must also answer a question about industrial marketing strategies for managing the environment.

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    © All Rights Reserved
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    Segnala contenuti inappropriati
    10 visualizzazioni1 pagina

    Business Marketing I Sessional 2012 14-VTU Syllabus

    Caricato da

    Saravanan Snr
    The document outlines the details of an internal assessment test for a business marketing course, including the date, duration, maximum marks, and questions. Students must choose two questions out of three options differentiating industrial and consumer markets, roles of buying centres, or conflict resolution strategies. They must also answer a question about industrial marketing strategies for managing the environment.

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    © All Rights Reserved
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    di 1

    III SEM: FIRST INTERNAL ASSESSMENT TEST

    12MBA MM 311 Business Marketing


    Time:
    Duration: 40 Minutes
    I Answer any two questions out of the following

    Date:
    Max Marks: 20
    (5 marks each)

    a) Differentiate between industrial and consumer market.

    b) Write a short note on different roles of buying centre.

    c) Narrate various conflict resolution strategies.

    II Answer the question/Case study

    (10 marks)

    a) Discuss the different types of industrial marketing strategies for managing the environment.

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