media m
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Media
UPDATE
Education through information
MEDIA NEWS
The future is unpredictable, but that
doesn't mean you can't do something
about it. This message has particular
importance for the newspaper industry
and is the basis of a new report, "Scenario
Planning for Newspaper Companies," from
the World Association of Newspapers of Shaping
the Future of the Newspaper project . Click lhere
here for
more.
The SABC has been named one
of South Africa's Top Performing
Companies Incorporating the Public
Sector by TOPCO Media, in its 2008
National Edition on the Top 300
companies in South Africa. ClickLhere
here for more.
The Movement for Good is a network of
organisations that have come together to inspire
and mobilise South Africans to become active
citizens for good. Founding partners of The
Movement for Good; City Press, South Africa The
Good News and the SABC (to name a few), assisted in
the launch of the movement at the Apartheid
Museum in Johannesburg on 23 April. Click lhere
here for
more.
City Press' ongoing
social responsibility
initiative, 'Your South
Africa, Our Home, Our Effort' has partnered with
SABC's Encounters, a 13 part series hosted by well-
known and respected journalist, Fred Khumalo. Click
lhere
here for more.
The Business Day
Kaelo Corporate
Social Responsibility
(CSR) Conference is being positioned as the first
conference of its kind to be hosted on African soil.
Clicklhere
here for more.
The Sowetan has increased
its cover price from R3 to
R3.50 as of 29 April.
Wrapped magazine has released
its December figures to reveal the
highest ever sales for the gay
magazine, up by 60%. Publisher
Morne Ebersohn says, “This verifies
we are meeting the needs of our
readers, who know what they want to
read and are a rather niche market
interested in a diverse range of topics,
which we cater to”. Clicklhere
here for more.
newsclip
itoring
managing media intelligently
Wednesday, 30 April 2008
Wwww.mediaupdate.co.za
Sarie journalists have this year been awarded no
less than three out of four ATKV-Mediaveertjies in
the Magazine category for print media. The ATKV-
Mediaveertjies awards (awarded by the Afrikaans
Language & Cultural Society) honour great
achievements in different areas of the Afrikaans
media. Clicklhere
here for more.
Sarie's stand-alone food
magazine, Sarie Kos, has
become a permanent addition
to the Sarie menu, and will now
be published quarterly. The
autumn issue will be on sale from the end of April and
according to Barbara Joubert, those that enjoyed the
first issue can look forward to more “honest soul food
to complete any dinner table”. Clicklhere
here for more.
Published by CRF South
Africa and partnered by
industry giants PetroSA
(Energy), AngloPlatinum (Mining) and Microsoft (ICTe),
the 2008 edition of Careers SA is bigger and better,
filled with even more of the information graduates need
to make informed career decisions when entering the
job market. Clicklhere
here for more.
The South African television news
environment will change forever in
June with the launch of South Africa's
first 24 hour news service, the eNews
Channel. The channel will only be
broadcast on DStv's premium and compact
bouquets. Clicklhere
here for more.
Starting from Wednesday,
30 April, in the 20:30
timeslot, SABC1 Mzansi Fo Sho
introduces a series of exciting
Short African films by various African producers. The
first of the short films is Twins of the Rainforest, and
the second film; A Drink in the Passage, will be
screened on Monday, 5 May.
Nab'Ubomi meaning 'This is Life' is a platform
that facilitates the discovery and development of
new talent for the Film and Television Industry among
senior high school learners in the Eastern Cape. After
the success of Nab'Ubomi 2007, which ran in Port
Elizabeth, Mandela Bay Pictures with the support of
SABC Industry Development will now run Nab'Ubomi
2008 in the province. Clicklhere
here for more.
Oracle Airtime Sales (OATS) has
announced the commencement of
South African advertising sales on The
Style Network (DStv Channel 183), from 1
July. Clicklhere
here for more.
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A Newsclip Media Monitoring Initiative
Ogilvy Johannesburg has won
the 2008 Roger Garlick Award
for the Best Use of New Media
(Web/Mobile), for its Cliff Jennings
campaign. The campaign created
hype around the fourth season of Idols, through the
creation of a fictitious contestant, Cliff Jennings, who
was a useless singer yet persistent and wildly
entertaining. Clicklhere
here for more.
Moneyweb's business radio
programme has returned to
SAfm. Titled 'Market Update with
SAfm', the show will run for an
initial three year contract period.
The original Moneyweb-SAfm partnership pioneered
South African business radio over a decade ago. Click
lhere
here for more.
94.7 Highveld Stereo has
three new voices on-air, thanks
to its highly successful Hot Jocks
talent search, aimed at unearthing
hot, young, undiscovered local
talent. Phillip Burt, Jerusha
Sukhdeo and Sechaba Moletsane join the station as
winners of the much-anticipated competition. Click
lhere
here for more.
Christian community
broadcaster, Highway
Radio 101.5fm hosted its
open day on 23 April, from
10:00 to 22:00. This was in
response to a promise made by management to
listenership, during its 2007 fundraising telethon in
August. Clicklhere
here for more.
The Good Hope FM Afternoon
Drive Show, The Fastlane, was
silenced for a few minutes on Tuesday,
22 April at the request of the Fire
Department. At approximately 15:00,
the station's live transmission kicked
into automatic pilot as Ryan O'Connor,
Mark Marshall and Tracey Lange joined SABC staff in
evacuating the building. ClickLhere
here for more.
MSN ZA's commitment to creating a home page
with entertaining, up-to-date and relevant
editorial content has resulted in the launch of its
new career and entertainment sections earlier this
year. As a result, the portal has had an impressive
increase in unique users and page impressions.
here for more.
Clicklhere
Cars in Action Online
journalists Jason Woosey
and Michele Lupini have
dominated the Internet
Motoring section of the 2008
Nedbank SA Guild of Motoring Journalists Motoring
Journalist of the Year competition. Cars in Action
Editor Woosey scooped the Internet Motoring award
for his efforts on partner siteLmotoring.iafrica.com
motoring.iafrica.com,
while Action Publications Publisher Lupini scored one
of his three Highly Commended awards for his iafrica
internet work, alongside similar prizes in the
competition's Motoring Magazines and Motorsport
Magazines sectors. Clicklhere
here for more.
Media
UPDATE
NEW ON AIR
Clipz
Clipz, a brand new, innovative M-Net Original
Production, is a weekly 24-minute collection of the
best clips and videos doing the rounds on email and
the internet, from one week to the next. Presented by
94.7's Darren “Whackhead” Simpson from M-Net's
Laugh Out Loud, this pioneering new M-Net show will
feature the classic on-line stars that have made the
internet famous. Clipz premiered on M-Net on
Tuesday, 29 April at 19:00. The show's format
includes a variety of categories which will allow
viewers to witness the mania of bizarre foreign clips
and videos that have colonised the public mind. Click
lhere
here for more.
NEW ONLINE
Africansuccess.org
The recently launched website by
K h a d i j a ( Ka d i ) Tr a o r é - B u s h ,
LAfricansuccess.org
Africansuccess.org, is aimed at
changing the way the world views
Africansuccess.org displays
Africa. LAfricansuccess.org
the advancement and achievements
of Africans in the fields of art,
literature, science, business, fashion, politics, media,
and sports. The interactive website allows users a
chance to add a 'biography' that they feel is relevant
to the fields listed above. Traoré-Bush admits, “Of
course there is suffering in Africa, it is not to be
denied. However, if this continent has its lot of misery
and drama, it is also incredibly diverse. Full of
exceptional successes, great human wealth, amazing
natural resources, a fantastic and spectacular
economy, towns with rapid growth, investments from
all over the world, all of that but first in the context of
contemporary Africa”. The website touches on issues
that are often debated about Africa by Africans and
'non-Africans', such as AIDS, homosexuality, and
politics, among others. To these issues,
Africansuccess.org offers a change of perspective,
LAfricansuccess.org
compared to the often stereotypical and biased
approach of the media. Clicklhere here for more.
IFashion.co.za
iFashion.co.za is a brand
new South African
fashion news and
information portal, that publishes daily news stories
and in-depth features on issues and developments
within the industry. Job seekers and recruiters benefit
greatly from the career service, while the online
forums offer an excellent opportunity to network. The
iFashion portfolio system and directory provides
centralised access to all aspects of the fashion
industry, increasing day-to-day work efficiency. In
addition, iFashion is committed to delivering
comprehensive galleries of local fashion shows and
events, giving the public and international
community contact with the latest in South African
design. iFashion is targeted at the South African
fashion industry, which is the fifth largest employer in
the country and generates tens of billions in annual
revenue, as well as fashion-loving members of the
general public. The website receives 11 500 unique
monthly readers, 6 000 subscribers to the iFashion
Weekly newsletter, and 62 000 monthly page
impressions. ClickLhere
here for more.
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A Newsclip Media Monitoring Initiative Media
UPDATE

EDITOR’S CLIP SPECIAL - ONSET WITH Theunissen adds, “we are looking at producing ten
ASWANG! movies a year and encouraging local production. Our
ultimate objective is to have all local stars, not just
Local and international film talent in joint SA- international celebrities”.
UK production, Aswang!
There is a long way to go before that is achieved, but
marketing the SA film industry both to itself and to
mFilms, a relatively new company that is involved in the
consumers is the first crucial step.
logistics and production marketing of films in the South
African film and production landscape, invited top
We have the skills
entertainment journalists down to the set of Aswang
during the last week of filming.
Producer Anton Ernst says that one of the most
important things in South Africa is to “help build
Aswang is a joint South African-UK production
stars, not just celebrities”. He notes the exceptional
(Focus Films UK and Anton Ernst Entertainment
talent and skills-base that reside in South Africa.
SA), starring Billy Zane, Colin Moss, Louise Barnes, Most of the equipment used in the film was local, with
Christina Cole, Natalie Mendoza and other talented some international technology being imported. Skills
actors. Aswang tells the story of a TV crew that for specialised jobs were imported from Joburg and
arrives on a deserted island to make a survival Cape Town, to the set in Durban.
special, only to encounter the legend of the Aswang
: horrifying, mythical creatures that live in trees Ernst notes that it is in fact cost effective to film in
and can change shape, living off human flesh. South Africa, especially when looking at the balance
of quality and quantity. “We have some of the most
How did they decide on Durban for a filming-location? beautiful scenery for movies.”
The movie was originally scheduled for the Philippines,
but a coup there prevented the plan from going ahead.
With the producers being ex-South Africans who have
been in the UK production industry for some 20 years,
they chose SA as the ideal place to film.

Encouraging local talent

On set, Johan Theunissen, GM of mFilms, noted the

lack of marketing for local films and the need to
provide movie houses with the production
assistance, financing and marketing tools to make
movies appeal to the audience. “Only 5% of the
audience will appreciate the technicalities of the
movies, such as sound and cinematography. The
balance look at the movie as a whole and how it
makes you feel... this is why the marketing and
packaging of movies is important”, explains
Theunissen. Film shooting with state-of-the-art Thompson
Viper cameras
mFilms looks at movies from conception to final
production and has been involved in all of the The picture is being filmed with Thompson Viper's
logistics of filming from the beginning through to state-of-the-art High Definition cameras that were
the post-production marketing and sales revenue brought out from the UK for their first outing on a
strategy for DVD rentals and sales. The company is 'tropical' shoot.
able to reduce the costs of film-making, as they
rent out the equipment needed to create a motion Viper has been a good Digital Cinematography camera,
picture and amortise the cost over its lifespan. as in FilmStream mode, next to nothing is done to the
image - what the lens sees is what the camera delivers.
Every pixel is there in full resolution. This is the magic of
digital technology almost no CGI needs to be done in
post-production due, to the quality of the image.

This provides the director and camera crew with the

freedom to create a look in post-production that
matches their artistic vision. There is no irreversible
camera processing such as gamma, knee, contouring,
white balance, or clipping. Everything can be digitally
mastered. The camera also has the ability to shoot
native 3.25 without anamorphic lenses, which will be a
huge bonus when working on cinematography
projects.

Above: the set on a beach north of Durban;

Left: Johan Theunissen, GM of mFilms and Anton Ernst,
Aswang producer
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A Newsclip Media Monitoring Initiative
Not just another horror
Producer Malcolm Kohil says that director Terence
Daw's script was so well developed that it lifted above
the traditional genre. Kohil describes it as having a
well-rounded plot, a good script, and a correlation to
Filipino mythology. “For this reason it's not plucked
out of fresh air... there is a collision between reality
and fantasy in a real way”.
The production pressure was enormous, with only a
five week filming time on set. This schedule also
posed serious challenges to the key prosthetics
designer, Brendan Lonergan, who was tasked with
creating the monster (which we cannot show!), and
dressing the actors in it day in and day out, under the
treacherous Durban sun.
What the team has pulled off, however, is something
to be proud of.
In a director's comment, Daw said, “As fans of the
genre, we have in recent years felt the lack of a good
creature-feature. The benchmark was set by pictures
like Aliens, Predator and Tremors, and has to some
extent been eclipsed by more psychological horror
movies. Ours is visceral without being gratuitous,
exciting without being too gory, and with a well-
honed script and rounded, believable characters, we
have created a film that thrills and entertains at all
levels.”
Daw describes the creature as “a creature of
unspeakable evil and ugliness... a shape-shifting
hellish beast that feeds on human flesh... the Aswang
has been terrifying generations of Filipino kids as the
dreaded figure of the nether world that would come
and haunt their waking dreams”.
Actor Billy Zane speaking to Media Update editor, Daniel
Munslow, on set outside Durban
Media
UPDATE
Media Update editor, Daniel Munslow, on set
Chatting to Billy Zane
During the set tour, I had the opportunity to chat with
Billy Zane for a brief period, and asked him about his
experience in filming in South Africa with local actors.
Zane poetically said he likes the “sense of resonance
in the land, which is very powerful. You have a
national character that is enticing and inherent. The
grace of all people is refreshing and there is a great
social landscape”.
During his stay in South Africa, Zane enjoyed a stint
with a holistic healer and visited a meditation centre.
He also enjoyed the picturesque scenery of the Valley
of a 1000 Hills, a Zulu show and a visit to the Croc
Farm. All memorable experiences on Billy's
standards!
And local talent? Zane noted that he thoroughly
enjoyed working with Colin Moss on set. “Colin is
immensely talented and a wonderful actor. It is good
that he made the transition from presenting to
movies, because presenting is more demanding. He
is wonderfully dedicated. I cannot remember a more
happy or friendly group. The cast has bonded very
nicely”.
Of Louise Barnes, Zane added, “she has a great
future and I was moved by the depth of her work. She
is a national treasure and could be the Meryl Streep of
South Africa”. He went on to say that he finds that
many actors tend to nothingness and that there is a
need for more depth in people's acting - something
he found and noticed in our local actors.
Zane is currently working on his directorial debut - a
commercial arts movie - and plans to do some more
production work in the near future. He has already
filmed several movies in the first half of this year.
The supernatural thriller will be released to coincide
with the Halloween weekend on 31 October. An age
restriction is still to be confirmed.
* Any questions about the movie can be directed to
Claire Clark Communications at
claire@claireclark.co.za
* Visit Facebook to view images from the set of the
movie.
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A Newsclip Media Monitoring Initiative Media
UPDATE

A new industry resource - Newsclip’s Target Media

How does it work?

Target Media Launches - and publishers are As publishers and other media owners, you will log in
called on to contribute data to the system as a user with the right to update your
own details. Media owners will be taken to a screen
About Target Media where their publications’ details are displayed.

Target Media is a list-based, interactive source of all This way, you have control over the data that is listed -
the information you could possibly need on the you can update your publication’s profile as well as the
media in South Africa. The database includes over main contact details you would like clients to use. As an
2500 publications (inclduing main sections, sub- additional safeguard to assist and faciliate the upload
sections, supplements and extra editions), main process, the edited data will be sent through to
broadcast stations and key online sites. An arsenal Newsclip's Media Department, who will verify the entry.
full of information, at your fingertips! Once this is done, the data will go live.
See you next week.
Users can keep their target market squarely in the DANIEL
crosshairs by defining searches by genre, LSM,
GET TO KNOW THE TEAM
gender, demographics or simply by using keywords.
Data is constantly updated, with figures from all the EDITOR Daniel Munslow
major industry surveys including SAARFs LSMs, DEPUTY EDITOR Pat McClelland
EDITORIAL ASSISTANT Stefanie Jason
AMPs, as well as the ABC figures, and more.
EDITORIAL ASSISTANT Leigh Andrews
MEDIA RESEARCHER Roane Booth
Contact details for publications, distributors, and Vanessa Evans
MARKETING MANAGER
advertisers are standard. In the case of broadcasters,
station and programme managers, among others, are
Media Update is published by Newsclip.
included. AVE and full rate cards are available at the
touch of a button. Daniel is a member of the MPASA PICA Awards
Committee.
Where you can get involved?
GET IN TOUCH
A database is as good as the data that is in it. Newsclip Want to make a contribution? Want to share your opinions
has a team of seven people constantly updating the and stories about the media industry? We want to hear
database, ensuring it is as accurate as can be. from you.

Supplementary to that, Newsclip invites publishers to
register for a login so they can assist in updating their
own information. This is particularly important when
it comes to assisting people in the communications
world who want to contact you.
Registration for this update service is free of charge,
and can be obtained by sending an email to
info@targetmedia.co.za
info@targetmedia.co.za. You will be contacted with
the relevant details.
You can email us at updates@newsclip.co.za or call
us on (011) 288-6600.
WE’RE ONLINE...
Media Update -Wwww.mediaupdate.co.za
Publicity Update -Wwww.publicityupdate.co.za
TotallyMAd - Wwww.totallymad.co.za
Data is provided for information purposes only. Newsclip shall not be responsible for any
direct or indirect or other damage of any kind whatsoever suffered or incurred by you
related to your use of, or your inability to access or use, the content of this publication.
Although we have taken all possible steps to ensure the validity of our sources, reliance on
the information contained in this update is used at your own risk.

You can also visit www.targetmedia.co.za

www.targetmedia.co.za. MEDIA UPDATE IS A
NEWSCLIP MEDIA MONITORING INITIATIVE
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