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2014 Canadian Tea Fact Sheet & Trends According to the Canadian Food Trends to 2020

2014 Canadian Tea Fact Sheet & Trends

According to the Canadian Food Trends to 2020, a report commissioned by Agriculture and Agri-Food Canada, tea consumption is expected to jump 40% by 2020, as growing consumer interest in health and wellness has led to increased awareness of tea’s functional benefits.

Canadians drink almost 10 billion cups of tea each year (83 litres per person x 4 cups per litre x Canadian population 34,755,634 those who are 15 and younger 5,644,800). That’s 30 litres (120 cups) more than in 2006 (Food Available in Canada and Canada Population Estimate Statistics Canada).

Next to water, tea is the world’s most consumed beverage and outpaces coffee.

In 2014, the Canadian tea market in Grocery Stores was worth $403 million (Nielsen).

Approximate provincial breakdowns:

Ontario$159 million

$159 million

Quebec$63 million

$63 million

Maritimes$23 million

$23 million

Man + Sask$35 million

$35 million

Alberta$61 million

$61 million

BC$62 million

$62 million

Total Hot Tea Sales: $ 221,835,448

Regular:

$82,636,734 (37.3 %)

Specialty:

$139,198,714 (62.7 %)

Ice Tea Mixes: $32,951,785

Ready to Drink (cans and bottles): $148,218,474

In term of pounds, regular tea bags still dominates (72.8 % tonnage) while specialty tea is gaining share of the category (27.2 % tonnage).

Highlights from customized research conducted in 2013 by Nielsen:

Canadians drink an average of 8.3 cups a week, with the Maritimes having the highest consumption with 10.86 cups per person/weekfrom customized research conducted in 2013 by Nielsen: Formats: Tea bags remain the most popular (96%),

Formats: Tea bags remain the most popular (96%), loose leaf (43%) and pods (26%)the highest consumption with 10.86 cups per person/week Tea consumers have an average of 8 types

Tea consumers have an average of 8 types of tea in their cupboardthe most popular (96%), loose leaf (43%) and pods (26%) Out of home consumption is growing

Out of home consumption is growinghave an average of 8 types of tea in their cupboard Tea is one of the

Tea is one of the five “Hottest” food trends. Food Service and Hospitality (Canada’s Hospitality Business Magazine January 2015).

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