Executive School Website Exploration

April 2010
Current ES websites are Graphically Incompatible with New Template System

• Current ES website in Site-core template

1. The New Site-Core Templates are 20

pixels wider than the existing ES sites.
• This means flash hero-spaces will have to
be resized & reprogrammed

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Ex. 1: Current Flash Herospaces Do Not Fit in “New” Homepage Templates

1. Each flash herospace will have to be

redesigned and reprogrammed to fit the
new template
• Applies to ES, MBA, EMBA, GEMBA, CSC,
IfB
1
1. Example: ES herospace at 1:1 size in new
template.
2. Still has 20 pixels of extra space and must be
redesign and reprogrammed

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Lower-level Templates Do Not Accommodate Graphics and Charts

Example: EMBA graphic in new template

1. Narrow content area reduces graphic impact and creates long scrolling pages.
2. Important graphics become illegible
3. Over 1000 lower level site pages need to be considered (ES, MBA, EMBA, GEMBA, CSC, IfB

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2-Column Image and Text Template is Impractical and Unconventional

1 2

1. 2-column system does not accommodate variable text length

2. Narrow column width makes images less impactful.
• Common best practices demands wider columns and scroll-down

Ex: Zeit Online Ex: University of Zurich

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Direction 1

1 2

1. Charts become very hard to read

at the smaller/narrower space
2. ---
3. Charts become very hard to read
resized to smaller/narrower space

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