Coatings Word January 2016

Table of Contents January 2016 Vol. 21, No.
32
32
35
42
45
47
Cover image and above courtesy of Dunn-Edwards
Interior Architectural Coatings

Pigments Market
Additives Update
CHINACOAT Review
Innovative Binder Technology for High-Solids Industrial Coatings
COLUMNS
International Coatings Scene................................ 24

Latin America Colombia Outlook Strengthens on Peace
Europe Growing Bespoke Market for Coatings
Africa Transport Sector Investments to Drive Anti-graffiti
Coatings in East Africa
Business Corner.................................................... 30
Global Structural Assembly Adhesives
DEPARTMENTS
Editorial.................................................................. 6
As We Go to Press.................................................. 8
Fresh Paint............................................................ 10
Industry News....................................................... 52
Suppliers Corner................................................... 54
People in the News............................................... 55
Meetings............................................................... 56
Final Coat.............................................................. 58
ADVERTISING SECTIONS
Classified Ads....................................................... 56
Advertising Index.................................................. 57
Coatings World (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.
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4 | Coatings World www.coatingsworld.com
January 2016
Editors Page
Coatings World
Celebrates 20th
Anniversary
016 marks Coatings Worlds 20th anniversary. Coatings World was

launched in 1996, and from its inception has been unique from other
trade journals in offering global circulation and staff written business
reports and technical papers. Twenty years later, we are proud to say that
Coatings World is the largest magazine in the coatings industry.
In twenty years, the global coatings industry has gone through tremendous growth. The coatings market today is valued at approximately
$110 billion and is comprised of a mix of industry giants such as PPG,
AkzoNobel and Sherwin-Williams and regional manufacturers and
niche players.
Coatings Worlds circulation reflects all of the changes that have happened in the last twenty years. Our circulation has expanded globally and
we reach all of the major personnel at every major coatings company to
ensure that your companys message reaches all of the people that will
specify which materials they buy.
What will the next twenty years hold for the coatings industry? This is
unknown. But what is known is that Coatings World will continue to be
the leading journal covering it.
We look forward to hearing from our readers on ways we can improve
our magazine.
kpianoforte@rodmanmedia.com
A Rodman Media Publication

70 Hilltop Road Ramsey, NJ 07446 USA
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Catherine Diamond cdiamond@rodmanmedia.com
TECHNICAL EDITOR
Darlene Brezinski
ART DEPARTMENT
Michael Del Purgatorio
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Sara Downing sdowning@rodmanmedia.com
INTERNATIONALCORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips Steve McDaniel
EDITORIALADVISORYBOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
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January 2016
As We Go To Press
AkzoNobel and Leading Chinese Auto-Maker

Pioneer Powder Body Coatings
kzoNobel and leading Chinese

auto-maker JAC Motors have pioneered the first use of VOC-free
powder technology in automotive body
coatings. JAC has been successfully using
AkzoNobels Interpon powder technology for coating truck bodies at its site in
Mengcheng, China.
The two companies discussed the technology at an industry forum in Shanghai,
organized by the Coating Division of the
China Surface Engineering Association.
Other participants of the forum include
GM Auto, leading auto-makers Sinotruk,
Geely and Yogomo.
AkzoNobel is supporting sustainability in the automotive industry with innovative solutions like these, said Eddie
Wang, business director of AkzoNobels
Powder Coatings business in North Asia.
The application of high-performance
powder coating solutions in body coating
represents a major technological breakthrough in this sector, bringing the benefits of minimizing resource wastage and
environmental pollution.
Chinese auto-makers have been seeking ways to meet new coatings standards
that were promulgated in 2006. Though
powder coatings are listed as a recommended solution for cleaner manufacturing, this is the first example of their use
in volume manufacture. The production
line at Mengcheng has been operating
successfully using AkzoNobels Interpon
A powder coatings for JACs SLX truck.
Wenping Xing, technical director
of JAC Motors, said: Environmental
friendliness are top priorities as we pursue production technology excellence.
Powder coatings have the advantages of
high utility rate and zero wastage, making them a sustainable solution of choice
for body coating. Our first power coating line for truck combined the proven
technologies of AkzoNobel and the stateof-the-art manufacturing equipment. It
helps us with good quality control and
delivering our promise on environmental
protection. We are now planning on the

second power coating line.
Wailing Wu, secretary general, Coating
Division of China Surface Engineering
Association, called for all industry related
companies to take actions to put cleaner
manufacturing into practice. We should
strive to enable manufacturing process
and equipment that produce high efficiency with less emission. These efforts
will ensure the long-term sustainable development of the industry.
PPG Begins Using ChlorideBased TiO2 from Henan

Billions
PPG Industries has announced it has
begun using chloride-grade titanium dioxide (TiO2) produced in commercial
quantities by Henan Billions Chemicals
Co., Ltd., including PPGs licensed chloride-based technology. PPG is using the
TiO2 to produce standard grades of its
coatings products. The 366,000-squaremeter plant that produced the chloridegrade TiO2 is located in the Henan
Province of China and currently has capacity to produce 100,000 metric tons of
chloride-grade TiO2 per year with the capability to expand. Under an agreement
established in 2012, PPG licensed certain chloride-based technologies for the
manufacture of TiO2 to Henan Billions
for use on a global basis. PPG has supported the startup of Henan Billions new
chloride process plant with quality and
process improvements, analytical testing
support and product evaluations. PPG
also may license its technology to other
TiO2 producers. CW
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel..............................................................................................8, 10, 32
Axalta Coating Systems.................................................................................... 10
BASF.......................................................................................................... 10, 58
Benjamin Moore.............................................................................................. 32
Dunn-Edwards................................................................................................. 32
Kelly-Moore..................................................................................................... 10
LiquidGlide...................................................................................................... 10
PPG.........................................................................................................8, 10, 32
Sansin............................................................................................................... 10
Sherwin-Williams............................................................................................. 28
Sika.................................................................................................................. 10
January 2016
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AkzoNobel Opens 2.5 Million Technical

Center for Wood Coatings in Sweden
kzoNobel has opened a 2.5 million technical application center

for its Wood Coatings business in
Malm, Sweden. The new facility is one
of four global centers that work closely
with customers to develop application
systems to suit their specific manufacturing needs.
As well as housing experimental application equipment, the center is also
equipped with several state- of-the-art
application lines and temperature and
humidity controlled spray booths. They
give the company the unparalleled ability
to mimic customer conditions in all segments of the industrial wood market.
The facility enables us to replicate
our customers own manufacturing
processes, making it easier to develop
products and technologies that can be
tailored to their specific application environments, explained Anthony Woods,
RD&I director for AkzoNobels Wood
Coatings business.
This helps us to develop new products aimed at improving their processes
and productivity, particularly efforts to
reduce application costs and lower the
use of solvents and formaldehyde in line
with changing regulations.
Several breakthrough innovations are
showcased at the Malm center, such as
AkzoNobels proprietary technique for
applying edge coatings with millimeter
precision, as well as the companys automated system that scans wood for holes
and cracks and automatically applies
filler. It also includes a facility to demonstrate UV-LED curing, a sustainable
wood finishing technique which uses up
to 30 percent less electricity than competing curing methods.
Customer feedback has been very positive, with Per Dahlen, technical manager
at IKEA Industry, being particularly impressed with the LED curing facility: It
was very interesting, showing just how
far AkzoNobel has come with this technology, he said.
Commenting on the new center,

Volkan Goren, managing director of
AkzoNobels Wood Coatings business,
added: It is pioneering facilities such as
this, our people and our insight into our
customers processes that have enabled
us to achieve a number one positon globally in this market. The new facility will
enable us to work more closely with our
customers to satisfy their product, application technology and sustainability requirements, as well as helping to inspire
their next generation of products.
neighbors in Windsor, said Navarro.

The community event provides a forum
for us to answer their questions, share
our progress and remind them of our
continued commitment to being a responsible neighbor.
BASFs Windsor site manufactures
both waterborne and solvent-based automotive paints and coatings, including
brands like Glasurit, R-M, and LIMCO.
These products are used by major automotive manufacturers, as well as collision
repair centers across North America.
BASF Celebrates 30th

Anniversary of its Windsor
Automotive Paints
Manufacturing Site
PPG Aerospace Qualifies

Basecoat-Clearcoat Exterior
Topcoat Systems at Airbus
BASF hosted a community celebration for

employees, their families and community
stakeholders in Windsor, Canada. The
event celebrated the companys global
150th anniversary and also recognized
the 30th anniversary of the Windsor
manufacturing site.
BASF has been a proud member of
the Windsor community for 30 years,
said Darryl Ferguson, Windsor Site
Director. We opened our doors to show
our appreciation to our employees, neighbors and the local community, who have
made our success possible. Visitors will
have the opportunity to tour our facility,
learn more about the products we manufacture in Windsor, and understand our
company priorities for health, safety and
security.
The community event included remarks from Carles Navarro, president
of BASF Canada, guided site tours, and
information about the Responsible
Care program and BASFs operations in
Canada. Children also had the opportunity to explore chemistry at a BASF Kids
Lab, the companys award-winning hands
on science program.
As a Responsible Care company, it
is important for us to maintain an open
and active dialogue with our community
Basecoat-clearcoat exterior topcoat systems by PPG Industries aerospace coatings group have been qualified at Airbus
that offer appearance, production, operating and maintenance benefits.
High-solids
DESOTHANE
HD/
CA 9008 basecoat-clearcoat has been
qualified for application as a topcoat
system as well as with chromate-free
DESOPRIME CF/CA 7049 primer that
Airbus has long used. Also qualified is
the basecoat-clearcoat selectively strippable system with chromate-free F565
intermediate coat applied over the primer that facilitates repainting without removal of the primer.
Desothane HD/CA 9008 basecoatclearcoat consists of a heavily pigmented basecoat that provides color with
less paint than conventional high-solids
paints and a clearcoat that extends service
life, improves buffability and achieves a
smoother, high-gloss surface that is easier
to clean.
PPG basecoat-clearcoat systems provide superior aesthetics, while weight
savings improve fuel economy and the
enhanced color and gloss retention helps
reduce maintenance to benefit airlines, according to Dirk Thelen, PPG key account
director for Airbus programs and business manager, EMEA (Europe, Middle
January 2016
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East and Africa) south region.

We worked closely with
Airbus to demonstrate the productivity and appearance advantages of the PPG basecoat-clearcoat
system, Thelen said. Airbus wanted to
offer its customers advanced coatings
technology that many airlines already use
in their own maintenance operations. For
airlines, having Airbus use the same coatings system on new aircraft that they use
in maintenance is a significant benefit.
In the selectively strippable coatings
system with PPG basecoat-clearcoat,
F565 intermediate coating is applied over
the primer, and the basecoat-clearcoat
and intermediate coating are easily removed during repainting, leaving the
primer intact. Desothane HD/CA 9008
basecoat-clearcoat and Desothane HD/
CA 9008 ultraviolet-resistant external
clearcoat also are qualified independently
at Airbus.
Desothane HD/CA 9008 basecoatclearcoat topcoat system used with or
without Desoprime CF/CA 7049 primer as well as the selectively strippable
basecoat-clearcoat system are qualified
to AIMS 04-04-025, AIMS 04-04-033
and AIMS 04-04-037. Desothane HD/CA
9008 clearcoat is qualified to AIMS 0404-023 for independent application.
Desothane HD/CA 9008 basecoatclearcoat is also part of a growing number of PPG Aerospace chromate-free
systems qualified to SAE Internationals
Aerospace Material Specification 3095A
for airline exterior paint. Nearly 250 aircraft have been successfully painted with
PPG basecoat-clearcoat systems.
BASF Researcher Roberta

Magarotto Honored
For Her Contribution to
Concrete Research
Roberta Magarotto, director of development at BASF Construction Chemicals
Europe, has received an award of the
Committee for the Organization of
International Conferences for her outstanding contributions in the area of
concrete technology and chemical admixtures. The award was presented
at the International Conference on
Superplasticizers and Other Chemical
Admixtures in Concrete in Ottawa,

Canada. The award recognizes internationally known scientists, engineers and
researchers who have made significant
and sustained contributions in the subject
area of the current conference.
Roberta Magarotto started working for BASF in 1994 after her graduation in Industrial Chemistry from the
University CaFoscari in Venice. From
the beginning her focus was on concrete
additives, especially on the development
of new water-reducing polymers and on
new technologies for the construction
industry. Her team was first to develop
water-reducing additives for concrete
based on polycarboxylate ether a
technology with a demand which is still
growing worldwide.
students must take the PSAT/NMSQT in

their junior year of high school.
PPG Foundation Awards

Nearly $325,000 Through
National Merit Scholarship
Program
Kelly-Moore Paint Company

Makes Endowment to the
Texas Builders Foundation
The PPG Industries Foundation announced that it is sponsoring nearly

$325,000 in undergraduate college scholarships for U.S. students through National
Merit Scholarship Corp. in 2015, including 53 new four-year scholarships.
The new scholarships include 35
awards for PPG employees children, 16
awards for students who live in communities near PPG facilities and two National
Achievement scholarships recognizing
outstanding Black American high school
students. Scholarship winners are selected by National Merit Scholarship
Corp. based on Preliminary Scholastic
Aptitude Test/National Merit Scholarship
Qualifying Test (PSAT/NMSQT) scores
and additional criteria, and they receive
awards of $1,500 annually for up to four
years of undergraduate study.
The PPG Industries Foundation has
been helping academic dreams come true
through the National Merit Scholarship
Programs for more than 50 years, said
Sue Sloan, executive director of the PPG
Industries Foundation. Its very exciting
to know were helping so many young
people who will become tomorrows
leaders in advanced manufacturing and
other fields.
For consideration for the program,
Sansins Line of Exterior

Enviro Stains Now Available
in Miller Paint Locations
Across the NW
The Sansin Corporation, a global leader
in environmentally friendly wood protection, announced that Miller Paint
Co., Inc., a leading manufacturer-retailer of paint and coatings in the Pacific
Northwest, will carry Sansins Dec deep
penetrating two-coat protection and ENS
an extremely durable finish for exterior
wood in all 51 Miller Paint locations. The
expanded availability follows on Millers
initial success carrying Sansin exterior
products in just a few stores.
Kelly-Moore Paint Company and the

Texas Builders Foundation have established
the Kelly-Moore Paints
Endowment to the Texas Builders
Foundation. The $125,000.00 endowment will provide scholarships to students
who are enrolled in construction related
programs in Texas trade and technical
schools and colleges and universities.
For the last several years, Texas residential construction industry has faced
a shortage of skilled workers, and over
the next five years an estimated 20 percent of skilled laborers in the construction industry will retire. According to the
Texas State Data Center, in 2014 an estimated 2,600 individuals moved to Texas
every day, and as additional individuals
and companies continue to relocate to
the state, the need for quality, affordable
housing will continue to be in demand.
Steve DeVoe, chairman, CEO and
president of Kelly-Moore said, We take
pride in our products, and want to be
the building industrys paint source. We
have 31 stores in Texas, and two more
will open soon. We are committed to
providing industry excellence to help ensure the future of the professional construction workforce.
The Kelly-Moore Paints Endowment
will not only bring attention to the
January 2016
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Fresh Paint
building industry as a professional career choice but will

make a significant difference in
the future of Texas students who
are working toward earning construction
trade certifications or degrees and who
are planning to join the building workforce in Texas.
In 2013, the Texas Legislature passed
comprehensive education reform, giving high school students a choice in their
post-graduation path, allowing them to
prepare for college, or choosing elective
courses that prepare them for employment immediately upon graduation from
high school by, for example, earning construction industry or trade certifications.
In 2015, the Legislature passed and the
Governor signed into law, additional legislation that removed the dual credits cap,
thereby allowing students the opportunity to graduate from high school with not
only an industry or trade certification,
but with an Associates Degree.
Joe Carlyle, Chairman of the Board
of Trustees of the Texas Builders
Foundation and president of Carlyle
Homes in Troup, Texas said, On behalf
of the Board of Trustees, I want to thank
Kelly-Moore Paints for their investment
in the future of the building industry. We
the Foundations Trustees and the KellyMoore team are dedicated to helping
young people achieve a certification or
degree in a construction related field, to
providing opportunities for employment
as building professionals, and to helping
Texans achieve the dream of homeownership. We are committed to opening these
doors across our state.
University of Arkansas to
Open Research Center
Focusing on Coatings
A new federally funded research center
led by the University of Arkansas will
partner with Arkansas industries and create new products for use in manufacturing, aerospace and defense, agriculture,
forestry, oil and gas, food packaging and
health care.
The Center for Advanced Surface
Engineering will be funded with a $20
million grant from the National Science
Foundation through its Experimental
Program to Stimulate Competitive
Research (EPSCoR), which promotes scientific progress nationwide by establishing partnerships with government, higher
education and industry.
Min Zou, who holds the endowed
Twenty-First Century Professorship
in Mechanical Engineering at the
University of Arkansas, will serve as the
centers director.
We look forward to showcasing our
faculty expertise and ability to develop
solutions for our industry partners that
will create jobs for the state of Arkansas,
said Jim Rankin, the U of As vice provost
for research and economic development.
The center will be in good hands under the leadership of Dr. Zou, a nationally recognized scholar in mechanical and
surface engineering.
Plans include start-up companies
and product creation. The center will
comprise four interdisciplinary research
teams made up of about 40 faculty
members from 10 Arkansas institutions.
The center will feature a curriculum
integrated with industry leaders through

internships and seminars, providing a
unique interdisciplinary educational
program for students.
Plans also include establishing
start-up companies to commercialize
technologies developed by the center,
creating new products and new jobs
to bolster the knowledge-based economy in Arkansas while also creating a
workforce with the specialized skill-sets
necessary to sustain industries that can
utilize the centers research.
Center researchers and laboratories
will mentor students from high school
through graduate school in an integrated science, technology, engineering and
mathematics pipeline that feeds directly
into the center and out to industry.
The mechanical team will be led by
Zou and Ajay Malshe, Distinguished
Professor and Twenty-First Century
Chair of Materials, Manufacturing and
Integrated Systems at the U of A. It will
focus on durable, low-friction and selfsharpening multifunctional surfaces.
Nanoscale research in this area would
be applied to developing low-friction
coatings for mechanical systems and
self-sharpening coatings for manufacturing tools.
The cellulose team will be co-led by
Julie Carrier, a professor of biological
and agricultural engineering at the U of
A, and will focus on the surface modification of cellulose material for the development of new antimicrobial packaging
material, among other applications.
Eight other U of A faculty will conduct research in the center: Jingyi Chen,
January 2016
www.turkcoat-paintistanbul.com / www.paintistanbul-turkcoat.com
CONGRESS
22 -23 March 2016
6th International Paint, Paint Raw Materials, Construction Chemicals,

Adhesives and Raw Materials, Laboratory and Production Equipments
Exhibition and Congress
Gorrion Hotel stanbul
EXHIBITION
24 -26 March 2016

stanbul Expo Center
Hall 9-10-11-Foyer
Main Sponsor
Sponsor
Organizers
THIS FAIR IS ORGANIZED UNDER SUPERVISION OF TOBB (THE UNION OF CHAMBERS AND COMMODITY
EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174
Fresh Paint
assistant professor of chemistry and biochemistry; Jamie

Hestekin, associate professor
of chemical engineering; JinWoo Kim, professor of biological and
agricultural engineering; Paul Millett,
assistant professor of mechanical engineering; Arun Nair, assistant professor of mechanical engineering; Steven
Ricke, professor of food sciences; Greg
Salamo, Distinguished Professor of of
physics; and Shannon Servoss, associate professor of chemical engineering.
The centers other participating institutions are University of
Arkansas System universities in Little
Rock, Monticello and Pine Bluff; the
University of Arkansas for Medical
Sciences; Arkansas State University,
the University of Central Arkansas,
Southern
Arkansas
University,
Ouachita Baptist University and
Philander Smith College.
Axalta Coating Systems

Introduces ReplaShade
Custom Powder Color
Match Program
Axalta Coating Systems has launched
ReplaShade, a custom color match program that is designed to deliver fast
and effective color matches to the powder coating market in the United States,
Canada and Mexico. With an eightday production time, ReplaShade gives
Axalta the ability to respond to the markets need for faster service.
ReplaShade creates the ability to
quickly react to unique projects where
custom matched powder is required in
smaller volumes, creating efficiency and
flexibility for Axalta customers.
Our customers have expressed the
need for a faster service in the marketplace, said Gilles Georges, business
director for Axaltas Powder Coatings
business in North America. ReplaShade
responds to their needs with a focused
and efficient service that allows us to reduce our matching and production time.
ReplaShades dedicated team of color
specialists work to match color needs
quickly and effectively utilizing visual
inspection, along with a color-calibrating
spectrophotometer that accurately captures images of multicolor materials.
ReplaShade is available in Alesta
TGIC standard and glycouril polyesters,
as well as premium weathering powder
coating products, in a variety of surface
finishes and gloss ranges. Flexible packaging options are available, ranging from
55 lbs. to 385 lbs.
BASF Receives Honda

Corporate Citizenship
Award
BASF received the Honda Corporate
Citizenship award, presented each year to
suppliers that show an exceptional commitment to social responsibility and leadership in the areas of health and safety,
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January 2016
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diversity, community involvement, ethics and compliance, human rights and the environment.
The BASF Automotive Coatings
headquarters in Southfield, Michigan
was the focus of Hondas recognition
and is the first formulated products supplier to receive this award. BASF demonstrates its corporate citizenship through
its Responsible Care program, employee
involvement in site safety programs and
activities, as well as extensive community involvement with local schools and
charitable programs such as the annual
sponsorship of the Childrens Center in
Detroit and the Reading Buddy program
with Southfield Public Schools.
This award recognizes the commitment that BASF has for safety, sustainability and to our community, said Karen
Cummins, BASF Southfield Site Manager.
Honda has 682 suppliers. Only 64 received any type of award and we were
one of two to receive the Corporate
Citizenship Award.
The award was presented to BASF at
the companys Southfield location where
more than 200 employees were recognized for their commitment to ensuring a
safe and healthy work environment.
BASF exemplifies the positive impact
its dedication to health and safety and
involvement in its local communities has
on not only its employees but everyone in
southeast Michigan, said Scott Morris,
Sustainability Unit Manager, Honda
North America, Inc.
PPG Opens PPG PAINTS

Stores in Pittsburgh
PPG Industries announced the grand
opening of PPG PAINTS stores in its global headquarters community of Pittsburgh.
PPG is renovating the 16 stores,
which were acquired from two independent paint retailers in 2014, to
dramatically enhance the customer experience with expanded store footprints,
customer-friendly service counters, industry-leading color selection tools and
colorful, well-lit interiors. Interior walls
are branded with PPGs signature blue
and large colorful stripes that reflect the
PPG Paints logo, which also appears on
a fleet of 24 delivery vehicles that serve
the Pittsburgh area. In-store representatives are available to provide painting

professionals and do-it-yourself consumers with expert project and product
guidance and personalized service. In addition to more than 30 lines of paint and
stain products, the stores provide a selection of supplies and equipment such as
brushes, paint applicators, spray equipment, caulk and patching materials.
Pact Group and LiquiGlide

Collaborate on Nonstick
Paint Packaging Solutions
LiquiGlide Inc., a manufacturer of wet,
liquid-impregnated surface technology,
announced an exclusive licensing agreement with Australia-based sustainable
and innovative packaging manufacturer,
Pact Group Holdings. Working with
LiquiGlides patented breakthrough slippery coating technology, Pact Group will
explore innovative new paint packaging
solutions that allow consumers to use
more of the paint they purchase and reduce the environmental impact associated with residual paint. Since 1866 when
paint was first sold in tin containers, consumers have struggled with a variety of
issues associated with paint sticking to its
packaging from not being able to use
all of the paint they purchased to coping
with dried paint that can flake off and
contaminate fresh paint. Paint residue
in containers can also contribute to environmental problems. Pact Group is attempting to tackle many of these issues by
partnering with LiquiGlide.
LiquiGlides coatings are created by
combining a textured solid with a liquid, resulting in a permanently wet slippery surface that enables viscous liquids
to slide easily. As a result, consumers get
more product out of the container, skin
formation and flaking are hindered, and
waste is effectively reduced. LiquiGlides
unique, award-winning technology is
superior to other approaches to liquidimpregnated or liquid-infused surfaces
because those solutions are only temporary, relying on excess liquid that will
drain off the surface due to gravity.
LiquiGlide was founded in 2012 to
help manufacturers and packaging companies eliminate waste and create better
consumer experiences by providing them

with unique slippery coatings that enable
their viscous products to easily slide from
their packaging.
PPG Introduces Coatings

Platforms to Automotive
Parts and Accessories
Manufacturers in EMEA
PPG Industries industrial coatings business has introduced a new platform of
liquid and powder coatings systems for
the automotive parts and accessories industry across Europe, the Middle East
and Africa (EMEA). The new platform
reflects PPGs commitment to serve customers with a complete and innovative
product offering and is backed by decades of experience in this sector.
The platform is specially designed
for suspension systems manufacturers seeking a supplier that can enable
them to increase performance and process efficiency. It includes AQUACRON
water-based one- and two-component
liquid coatings, as well as a selection of
ENVIROCRON zinc-free primers and
epoxy or hybrid topcoats.
PPG is recognized amongst automotive parts and accessories producers and
car manufacturers as a leading global
provider of coatings, sealants and adhesives, and process solutions.
Through our work with leading automotive manufacturers and Tier suppliers,
we have developed a strong understanding of customer needs and expectations,
said Jerome Lepers, product manager, liquid coatings, PPG EMEA.
We not only meet or exceed our customers product performance requirements, we also enable manufacturers or
job coaters to make their processes more
efficient, explained Marco Galanzino,
product manager, powder coatings, PPG
EMEA. As a result, our customers can
achieve savings in a sustainable way.
BASF Grants $7,000 to

Local School District for
Science Education
BASF awarded $7,000 in science grants
to the Beaumont Independent School
District (BISD) for educational programs in the areas of science, technology,
January 2016
necessary infrastructure, such as a steam

distribution pipeline that will also be accessible to other interested parties.
By reducing its dependence on fossil
fuels in favor of using sustainably generated steam, AkzoNobel expects to cut
CO2 emissions by an amount equivalent to what is produced each year by
12,500 households.
The supply of sustainably

generated steam will begin in
December 2016.
Fresh Paint
engineering and math (STEM).

The grant money will provide for advanced science content instruction from
university professors and specialists to
BISD teachers, who will in turn share
the new content with their colleagues
throughout the District, strengthening
the science content and learning experience for all BISD science students.
In addition to the grant money, the
BASF Beaumont plant also donated
safety glasses for BISD students to use
in the classroom.
BASF is a valuable community
partner and we are extremely grateful
for their generous grants to fund science education, said Patsy McGee,
Science Supervisor, Pre-K 12 for BISD.
Developing strong science programs is a
top priority for the District and BASFs
grants allow us to supplement our
curriculum with valuable educational
experiences for both our students and
teachers, as well as provide additional
supplies for science classrooms.
BASF places a priority on supporting student engagement in STEM educational programs, said Debbie Dailey,
Site Manager for BASF in Beaumont.
Through these programs, we hope to
encourage students to view science as a
long-term field of study and possible career path.
AkzoNobel to Invest in
Performance Coatings
Activities in Vietnam
AkzoNobel has announced plans to invest in its Performance Coatings business
AkzoNobel, Eneco and

Groningen Seaports Invest
in Sustainable Steam
Generation
AkzoNobel has signed a multi-year agreement to purchase sustainably generated
steam from Dutch energy provider Eneco.
The partnership will help to reduce the
companys CO2 emissions by more than
100,000 tons a year. The agreement became possible after Eneco was given the
go-ahead to retrofit its biomass facility
Bio Golden Raand in Delfzijl to produce steam in addition to electricity.
AkzoNobel will now purchase sustainably generated steam for the next
12 years, as well as investing in new
infrastructure at the Delfzijl Chemical
Park. In addition, the company will supply steam to neighboring customers,
with Groningen Seaports providing the
January 2016 www.coatingsworld.com
Coatings World | 19
Fresh Paint
in Vietnam. As well as doubling

capacity at its powder coatings
facility in Dong Nai, the company also intends to open a new
office for Performance Coatings in Ho
Chi Minh City.
Vietnam has proven to be strategic market for AkzoNobel in Southeast
Asia and we are strongly committed
to expanding our position, said Alan
Alex, Business Manager for AkzoNobels
Powder Coatings business in Southern
Asia. With focused investment, we aim
to sustain our high double-digit growth
in the domestic market in Vietnam, as
well as Southern Asia overall.
Commenting on the investment,
Conrad Keijzer, AkzoNobels Executive
Committee member responsible for
Performance Coatings, added: Vietnam
is strongly emerging as a manufacturing
base in Asia, which continues to be an attractive growth market. These investments
ensure that we are well positioned to meet
customer demand going forward.
AkzoNobel is the largest paints and

coatings company in Vietnam, with
four manufacturing locations producing
both decorative paints and performance
coatings, and employing more than 800
people.
PPG Introduces Mobile

News Application
PPG Industries has launched its first mobile news application, which curates and
shares content from traditional, digital
and social channels of PPGs businesses
and brands. The news app highlights the
newest products, services, technologies
and innovations from all PPG businesses
around the world. It features the latest
global news and activities involving PPG,
product spotlights, image galleries, videos
and a calendar of PPG-sponsored events
and trade shows. It also includes links to
other PPG websites and online resources,
such as the investor center, job search and
social media profiles.
We created this app to be an integral
tool for expanding PPGs reach and connecting with a greater community of
followers such as customers, media, investors, employees and job-seekers, said
Seana Miller, PPG senior manager, Web
communications. In addition to providing PPG news, this app will serve as a resource to promote the vast array of mobile
tools available from all areas of PPG.
PPG Announces Most

Popular Car Colors for
2015, 2016 Palette of the
Year for Paint Brands
PPG Industries has released its annual
automotive color popularity data. While
research conducted by the company
found that nearly 60 percent of consumers identified color as a major factor in
their vehicle-buying decisions, automakers continue to sell a vast majority of cars
(nearly 75 percent) in conservative colors such as white, black, gray and silver.
(Additional materials regarding PPGs
2015 automotive color data are available
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January 2016
each), and gray (7 percent).

In research that PPG conducted
among consumers in the U.S. and Europe,
three in five respondents (59 percent) said
color was a major factor in their vehiclebuying decisions. In fact, more than half
of respondents said that if the color they
wanted was not available on the lot, they
would wait for it to become available before finalizing their purchase instead of
purchasing a vehicle in a second-choice
color. PPGs research also indicated that:
Metallic colors are more popular
among men, while women show a preference for solid, single-color non-metalliclooking gloss finishes and pearlescent/
colored sparkle effects.
Automotive color and appearance
are especially important among style-conscious male consumers ages 18-39, with
respondents saying that they want a vehicle to exude an image of success and in
many cases would be willing to pay more
to own a vehicle that adequately reflects
their personality.
Fresh Paint
at newsroom.ppg.com/autocolor15.)
According to PPGs global build data,
white was the most popular color (up 7
percent from last year to 35 percent), followed by black (17 percent) and silver
(12 percent). Regional trend highlights
from the 2015 data include:

In North America, white remains
most popular (23 percent), followed
by black (19 percent), gray (17 percent), silver (15 percent), red (10
percent) and blue (8 percent).

In South America, white leads in
popularity (36 percent), followed
by silver (31 percent), black (11 percent), gray and red (tied at 9 percent
each), and blue (2.5 percent).
In Europe, white remains most popular (31 percent), followed by black
(18 percent), gray (16 percent), silver
(12 percent) and blue (9 percent).

In Asia Pacific markets, white remains most popular (44 percent),
followed by black (16 percent),
natural and silver (tied at 10 percent
Our research indicates that

global car manufacturers have
good reason to give their brands
and models a unique appearance using color and effects, said Jane E.
Harrington, PPG manager, color styling,
automotive original equipment manufacturer (OEM) coatings. Color and styling
choices by OEMs must be responsive to
these differences among potential buyers. They need to consider everyone from
technology-focused millennials to familyfocused baby boomers, monitoring sales
data and style trends to try to predict two
or three years in advance of a model year
what colors and effects they will offer.
With a full spectrum of colors that
can range in appearance from bright
sparkle to silky pearlescence, carmakers
today have an endless variety of options.
Because we know selecting the right look
for a specific brand is very important to
each automotive company, PPG helps our
customers develop distinctive colors to
enhance their future vehicles, she added.
Coatings World | 21
Fresh Paint
Looking to 2016 automotive models, Harrington said the

PPG forecast predicts drivers
will see more vehicles in shades
of blue and orange. Reviewing featured
models at international auto shows is an
important trend-forward focus, she said,
noting that the 2015 North American
International Auto Show in Detroit highlighted vehicles in great layered blues
and the International Geneva Motor
Show this year introduced important
models wearing orange- and copper-influenced finishes.
PPG Automotive Color Palettes for
2018-2019 Models
PPG introduced 64 exterior shades to
manufacturers for consideration in styling 2018-2019 model year vehicles. Titled
AMPLIFY, the collection includes four
color-trend story palettes:
Hyper HD is a colorful and impactful theme that welcomes self-expression, performance and modern
technology. The palette includes an
extroverted blend of virtual and real-world enhanced color a mix of
dazzling bright hues with the layered
effects of tinted clears and tri-coats.
IM perfect is a global trend named
as a play on words, celebrating the
perfection of imperfections and authenticity in individuals living their
best lives and focusing on their
uniqueness with an emphasis on
wellness. This more organic palette
is influenced by nature, with somewhat subdued hues such as foliage
greens as well as copper and brass
metal tones.

Knights Watch is a stronghold
theme providing sturdy reassurance
for safety and security through traditional colors representing refuge
and confidence. Like a silent guard,
the visual code of this palette communicates strength and protection
with dark, dramatic jewel tones and
blackened metal shades.
Lucid Dreams reflects calmness, sensitivity and privacy, portraying a refuge from technology overload with
fluid, graceful design. The palette
consists of pastel tones with slightly
more color as interpreted in metallic
whites, mint greens, anodized gold/

beige tones and sky blues.
Axalta Coating Systems

Sets Up Scholarship at
University of Applied
Science Vienna, Austria
Axalta Coating Systems has signed a
partnership agreement with the largest university of applied sciences in
Austria to offer one student per year an
Axalta scholarship. The scholarship will
support the student over a three-year
Bachelor of Science degree in High Tech
Manufacturing at FH Campus Wien in
Vienna, Austria.
In addition, Axalta is giving selected
students the opportunity of internships in
positions related to their fields of study.
During the students tenure, senior management will take on supervisory and
mentoring roles as the students prepare
their final theses.
The Axalta scholarship at FH Campus
Wien is just one of a number of global
education projects the company has entered into jointly with academic institutions worldwide, which are designed to
promote and to build the skills to help
young people meet the demands of the
future job market.
PPG Completes COLORFUL

COMMUNITIES Project in
Amsterdam
PPG Industries announced the completion of a COLORFUL COMMUNITIES
charitable-giving project in Amsterdam,
which helped revitalize the Amsta Karaad
residential care facility at the Overtoom.
The Colorful Communities program incorporates employee volunteers, products and financial contributions to bring
color and vitality to communities where
the company operates around the world.
Launched earlier this year, the program
expands PPGs investment in global communities by committing an additional
$10 million over 10 years.
PPG donated $23,000 to Amsta
Karaad, along with SIGMA brand paint
products by PPG, to beautify the garden and building of the organizations
Overtoom facility. About 70 employee
volunteers from PPGs Dutch plants
used the Sigma paints for the revitalization project.

Amsta Karaad provides support in
Amsterdam for people with intellectual
and developmental disabilities, through
13 residential care facilities and a variety
of other programs. The Overtoom location houses about 100 residents ranging
in age from 5 to 75 years old, most of
whom need intensive support.
Amsta Karaad does incredibly important work for our community, helping
improve the quality of life for individuals and families in Amsterdam who are
dealing with big challenges, said Bianca
Maton, PPG internal communications
manager. This project not only revitalizes and brightens the facility at the
Overtoom; it also enables us to bring a
bit more color to the residents lives.
PPGs Colorful Comunities initiative
aims to enhance, protect and beautify
the neighborhoods where the company
operates. Together with community
partners and PPG employee volunteers,
the program supports projects that
transform community assets using donated PPG products. Other Colorful
Communities projects involved revitalizing and improving the safety of a
playground in Poland; transforming
classrooms and corridors, and adding
to the science curriculum, at a charter
school in Pittsburgh; and creating a
more welcoming and positive environment at a childrens hospital in Italy.
The Colorful Communities program
is currently engaged with a number of
communities and expects to complete
more than 14 projects in 2015 in North
America, South America, Europe and
Asia. PPG has completed five other
Colorful Communities projects to date:
in the United States, Italy, Poland, South
Korea and China.
In 2014, PPG and the PPG Industries
Foundation donated more than $5.7 million to hundreds of community organizations across 24 countries around the
world. These investments focused on:
education programs that teach young
people skills needed to succeed in studies and careers related to science, technology, engineering and math, such as jobs in
advanced manufacturing; revitalization
January 2016
Sika Expands
Footprint in Africa
Sika is opening its first concrete admixture and mortar production facilities in Nigeria and Ivory Coast and has established
new subsidiaries in Ethiopia and Tanzania to participate in the
growing markets in the Sub-Saharan region. Thus Sika continues
its dedicated and successful expansion strategy and is enlarging
its presence to sixteen countries on the African continent.
Paul Schuler, regional manager EMEA, emphasizes the importance of Sikas expansion in Africas Sub-Saharan region:
Our new production facilities in Nigeria and Ivory Coast and
our new subsidiaries in Tanzania and Ethiopia represent another milestone in the consequent execution of Sikas Strategy
2018. With the latest investments we will further accelerate our
growth in Sub-Saharan Africa and increase Sikas market share.
It demonstrates our strong belief in the potential and the prosperous future of the continent.
Sika established the subsidiary in Nigeria and Ivory Coast
in 2014 and is now in Lagos and Abidjan investing in local
production facilities for high-quality concrete admixtures and
mortars to supply the booming construction, refurbishment and
maintenance markets in both countries. Many international and
medium-sized local contractors working on big oil & gas, infrastructure, commercial and residential projects represent a large
customer potential.
Nigeria is the biggest economy in Africa in terms of population and GDP. With roughly 180 million inhabitants and an
expected annual growth rate of approximately five percent, the
country will have major requirements in the construction sector.
With 23 million inhabitants Ivory Coast represents one of the
smaller African countries, but offers also a promising growth
potential for Sika. Cement consumption in both countries is expected to grow by nine percent in 2015.
Fresh Paint
programs for buildings and community spaces; and organizations important to employees through grant and matchingfunds programs.
PPG Industries and the PPG Industries Foundation aim to create brighter, more colorful communities where PPG has a presence around the world. By investing in educational opportunities,
we help grow todays skilled workforce and develop tomorrows
innovators in industries related to coatings and specialty materials. With the support of our workforce, financial contributions
and PPG products, we help revitalize our communities. Plus, we
empower PPG employees to make an impact for causes that are
important to them by supporting their volunteer efforts and charitable giving. Learn more at www.ppgcommunities.com.
Mexico is an important, growing market for PPG,

and this expansion is an important step for our future
in serving customers here, said Adriana Macouzet,
PPG general manager, Latin America North.
The project adds four new buildings to the site, representing
about 100,000 square feet of additional space for production,
product development and quality testing. The additional capacity will enable PPG to meet increasing demand for its automotive original equipment manufacturer (OEM), packaging and
industrial coatings by customers in Mexico.
Upgrades at the facility also include renovated space for support services, meeting rooms, and features for employees such as
a renovated cafeteria and lockers. The new buildings incorporate sustainable designs that provide natural light in employee
areas, use intelligent lighting systems to maximize energy efficiency, and incorporate water-recycling capabilities.
These new facilities enhance PPGs capability to serve the
countrys fast-growing automotive manufacturing market with
the latest waterborne and compact-process technologies that todays global automakers demand, said Matt Marek, PPG vice
president, automotive OEM coatings, Americas.
PPGs San Juan del Rio facility produces a variety of products such as waterborne coatings, powder coatings, and lowVOC (volatile organic compound) coatings and paints. CW
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PPG Completes $27 Million Expansion at

San Juan del Rio, Mexico, Facility
PPG Industries has announced that it has completed a $27 million expansion of its San Juan del Rio, Queretaro, Mexico, coatings manufacturing facility. The company marked completion of
the project, which adds 115 new jobs, with a grand-opening ceremony attended by Queretaro State Governor Jorge Lopez Portillo
Tostado and San Juan del Rio Mayor Fabian Pineda Morales.
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Coatings World | 23
International Coatings Scene Latin America
Colombia Outlook Strengthens on Peace

by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodmanmedia.com
variety of Colombia analysts

have suggested that the recent efforts at peace with FARC rebels
by President Juan Manuel Santos, including a notable summit in Havana, could
provide the political stability the country
has long needed for sustained growth.
GDP in Colombia was up 3.2 percent
in third-quarter 2015, and expectations
for full year growth are at 2.7 percent,
according to BBVA, a leading bank in the
region. This growth is driving consumer
spending, good for architectural paint
and coatings consumption, and is warming auto sales of domestically produced
vehicles, boding well for both OEM and
after-market automotive paints.
One limit to growth is the softening
peso, which adds cost to imported paints
and coatings products. The peso depreciated by close to 40 percent since the oil
price decline began in mid-2014, and 20
percent since the end of June 2015, according to Fitch credit rating agency.
Leading paint producer Pintuco set
a goal of adding 35 Tienda Pintacasa
Pintuco stores during 2015, increasing coverage to 57 cities in Colombia.
The goal for 2018 is to increase the
store count to 300, according to statements by Jean Jeaques Thiriez, the general manager of Pintuco. Regionally, the
company is expanding its 150 store base
in Venezuela (less so than elsewhere),
Ecuador, the Antilles, Curacao and the
Central American countries.
DIY chain Sodimac Colombia, partly
owned by Chilean retailer Falabella, the
countrys largest, is also investing in new
stores. Following an $80 million capital
expenditure in 2014, the company issued $160 million worth of shares in July
2015, to finance CapEx some 50 percent
higher during 2015. Among new facilities
is a $25 million third distribution center

in Colombia. The company now has 35
stores across the country.
Housing prices also are climbing in
Colombia, increasing the demand for
architectural paints. Prices were up 9.5
percent in 2014, according to the national statistics agency, Departamento
Administrativo Nacional de Estadstica
(DANE).
While auto sales are predicted to slow
to some 300,000 units in 2016, more domestic sales are resulting from domestic
production than import. Export sales of
autos will be encouraged by a new eightyear bilateral auto agreement with Brazil,
under which up to 50,000 units per year
from each country can be shipped to the
other with less sales tax.
Santiago Piedrahita will be the new
president of Pintuco parent conglomerate Grupo Orbis as of February 2016.
Among his goals for Pintuco is to expand its so-claimed 20 percent share
of Latin American paint market, with
emphasis on growth in Ecuador and
Mexico. The company has been growing at a 12 percent to 13 percent rate
lately, Piedrahita was quoted saying in
December. The company is also moving
to emphasize its own brands overseas, in
place of licensed brands, like Glidden in
the Panama market.
Among recent marketing efforts,
Pintuco is donating paint for the repainting of some 1,200 small houses
and buildings in the tourist town of La
Macarena, population 4,000, located
south of Bogota in the Department of
El Meta. Located on the plains of the
Orinoco River, La Macarena is known
as a destination for viewing Rio Cao
Cristales, the River of Seven Colors, for
its bright algae and vegetation. CW
January 2016
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International Coatings Scene Europe
Growing Bespoke Market for Coatings in Europe
A growing
proportion of
coating sales in
Europe are being
customized often
to levels where
the coatings
are effectively
bespoke
products.
by Sean Milmo
European Correspondent
milmocw@rodmanmedia.com
growing proportion of coatings sales in

Europe are being customized often to
levels where the coatings are effectively
bespoke products formulated to meet one-off
or short lasting requirements.
In most cases these needs are technological, such as coatings which have to protect
machinery or equipment against specific
physical conditions.
In the wood coatings sector the performance
requirements are becoming so varied that coatings producers have to operate versatile R&D
units able respond quickly to the individual demands of customers.
One of the most challenging areas of customization is that which combines the necessity
for technological versatility with creative design, especially in the use of colours.
In the high-end of the automobile market,
for example, wealthy drivers are wanting
colors or special effects which are exclusive
to themselves.
In the expanding but small market for classic cars, owners are wanting colours and textures which match those on the vehicles when
they were new, even though this might be a few
decades ago.
For many coatings producers, particularly
SMEs, customized/bespoke coatings are a
means of extending their expertise in manufacturing into services and even consultancy work.
However, for larger companies these activities in customization, particularly when they
involve design know-how, can be a source of
new creative ideas which can be adapted for
wider applications.
The coatings multinationals and some of the
January 2016
Europe International Coatings Scene
Bespoke coatings can offer opportunities

for developing skills in the balancing of
creativity with technological expertise,
which can be broadened out into much
bigger markets .
leading pigment producers also have the
resources to employ design teams whose
members track color trends across the
world. This gives an extra dimension to
their expertise in colors which can help
gain contracts for bespoke work.
AkzoNobel has, for example, been
forging close ties with the UK-based
McLaren Technology Group which is famous for its Formula 1 racing car team
and which five years ago diversified into
the development and manufacture of high
tech sports cars.
Last year (2015)
both McLaren
Automotive, the sports car business, and
McLaren Racing, extended their partnerships in coatings with Akzo Nobel.
In addition to the freedom to choose
their own colors and special effects, buyers of McLaren cars are offered a wide
range of personalization options including special aerodynamics, lightweight
components, interior upgrades and
changes to materials and even bodywork.
The greater the degree of personalization the higher the potential value of the
vehicle in the resale market, in which the
prices of some McLaren cars have reached
over 1 million ($1.5 million). The cost
of the bespoke coatings work can exceed
60,000, depending on its complexity.
We are at present working on a request from a diamond mines owner for
a special effects coatings comprising
particles of diamonds, James Banks,
McLarens head of bespoke cars said during a press tour, organized by AkzoNobel,
of the car companys technology and production center at Woking, near London.
All the McLaren Automotive cars,
whose production rate is due to be raised
this year from 14 to 20 per day, are hand
painted without the use of robots. On

average one car takes 32 minutes to
paint whereas in a large-scale OEM
robot-operated paint shop the average
could be as low as 43 seconds. Our cars
are built by craftsmen not robots, said
Alan Foster, McLaren Automotives operations manager.
AkzoNobel believes that its big competitive advantage with contracts like
that with McLaren is its expertise in
transportation coatings and its knowhow in color matching technology, This
enables it to produce over one million different shades of the 250,000 different car
colors in existence.
This range enables us to meet the exacting needs of companies like McLaren
and the precise color requirements
of their customers, said Matt Pullen,
AkzoNobels UK country director.
Around 30 miles south of Woking
at Goodwood, Rolls-Royce cars are
manufactured with BASF Coatings,
also with a large global refinishing
business, supplying the coatings and
dealing with the many requests for bespoke colors and special effects. One
of the exclusive paints developed by
BASF for the renowned luxury carmaker, owned by BMW Group of Germany
since 1998, has been a coating containing real gold dust.
BASFs Glasurit refinishing operation
is also an international leader in supplies
of coatings for the fast-growing market
for classic cars. These are usually categorized as vehicles made after World War II
but sometimes also including those manufactured in the 1920s and 1930s.
The company does not recreate the
original paints on the cars, because due
to recent safety rules on chemical ingredients their supply would be illegal.

Instead it uses a large database on car
coatings covering many decades to match
the colors and their shades exactly. Some
colors with the same name can vary in
appearance between cars of different
manufacturers or models.
Our objectives for classic cars are
not only to provide consultancy and support services but also to show our color
competency, said a spokesman for BASF
Coatings at its headquarters in Muenster,
Germany. We are able to find the exact
color shade of the classic car which may
have been exposed to the sun for many
years. While old paints may fade after so
many years, we have to match the current
state of the shade. With our huge database of classic car colors, we can also find
out the original color the model was once
painted with.
Unlike BASF, AkzoNobel is not involved in coatings for the OEM mass
market, instead concentrating on coatings for premium cars and the refinishing sector.
However it is able to benefit from synergies between the high-end car market,
particularly the bespoke segment, and its
activities in other performance coatings
sectors, like consumer electronics, smart
phones, IT and aerospace.
Some of these markets have a thirst
for a constant stream of design ideas,
particularly in consumer electronics
where new colors and special effects
can go out of fashion within a matter
of months.
To keep up with these fast-moving sectors we look to areas like bespoke coatings for premium cars for
ideas, explained
Stephie Sijssens,
AkzoNobels performance coatings design manager. We might, for example,
be able to change the appearance of
the diamonds special effect requested
for the McLaren car into a design
which looks like diamonds without
containing them.
Bespoke coatings can offer opportunities for developing skills in the balancing
of creativity with technological expertise,
which can be broadened out into much
bigger markets. CW
Coatings World | 27
International Coatings Scene Africa
Transport Sector Investments to

Drive Anti-graffiti Coatings in East Africa
by Shem Oirere
Africa Correspondent
ountries in East Africa are expected to grow their respective gross

domestic product at between 3.5
percent for Uganda and 7.5 percent for
Rwanda, a development that is expected
to support the expansion of the road and
rail transport sector which is a major
consumer of anti-graffiti coating applications globally.
Kenya and Tanzania economies are
projected to grow at 5.6 percent and 7.4
percent respectively. Both have reported
expansion of their road and rail transport
segments with rail operators and passenger service vehicles (PSVs) companies set
to drive up consumption of anti-graffiti
coating solutions in the region.
Government data in these countries
show a steady increase in the number of
PSVs, passenger trains and locomotives to
cater for the growing number of freight
and commuters. The increase has also
fuelled demand for more quality road
and railway signage to enhance transport
safety for road and rail users. Road furniture in East Africa including road signs
have become targets of illegal graffiti that
leave them unreadable and exposing travelers and drivers to accidents.
The Kenyan transport sector, unlike
those of Tanzania, Uganda, Rwanda and
Burundi, provide a mixed bag of market
opportunities for anti-graffiti coating
manufacturers, dealers and suppliers.
When in 2003 Kenyas former
Transport minister John Michuki banned
graffiti in PSVs, the anti-graffiti coating
market appreciated after vehicle owners
were forced to look for graffiti resistant
coatings suitable for the internal and
external surfaces of their vehicles. New
regulations required PSVs to have single
color, as specified in the logbook, with no
artistic drawings. The penalties for flouting the ban were hefty and PSV operators
spent hundreds of dollars in cleaning up

the graffiti from their vehicles.
Demand went up for graffiti resistant
coatings especially the ones providing
properties that ensured vehicles retained
their initial appearance after applications
of the coatings. After 2003, the trend in
the Kenyan market for anti-graffiti coatings appeared to grow in tandem with that
of the other four countries in the region.
However, the situation changed after
a new government took over office 2013,
with the new President, Uhuru Kenyatta,
announcing in November 2014 the return
of the use of graffiti in PSVs. Although the
countrys National Transport and Safety
Authority (NTSA) said only 50 percent of
the PSVs surface decorations and painting was to be customized with graffiti,
the Presidents directive meant demand
for anti-graffiti coatings dropped as public service vehicle owners and operators
wanted coatings that would ensure the

graffiti sticks to their vehicle surfaces and
not be easily erased. Most of the paintings and decorations are the famous international artists, politicians and even
spiritual beings.
NTSA, which previously cracked
down on vehicles with graffiti relaxed the
regulations after the presidential directive
and instead focused on preventing use of
inappropriate graffiti messages.
As much as we might allow free expression, there must be rules to avoid
instances where, in exercising this right
of artwork on our PSVs, some might be
tempted to have nudity and messages
associated with extremism, said NTSA
chairman Lee Kinyanjui in November
last year, when the graffiti ban was lifted.
NTSA Director General Francis Meja
said: Graffiti that is offensive, that affects visibility such as blocking windows
January 2016
Africa International Coatings Scene
Anti-grafitti coating solution

manufacturers, such as Sherwin-Williams
could, through partnerships, take
advantage of increasing investments in East
Africas road and rail sector to increase their
share of the African market.
and does not promote cohesion or good
behavior remains outlawed.
Demand for anti-graffiti coatings in
Kenyan PSVs is likely to remain muted
or with minimal changes mainly linked
to the increasing number of new vehicles.
The Kenya National Bureau of Statistics
says newly registered vehicles increased
by 9.1 percent from 94,017 units in 2013
to 102,606 in 2014. The State-owned
statistics agency said although there was
a decline in the number of mini-buses
and PSVs, popularly known as Matatus
in Kenya, by 9.4 percent between 2013
and 2014, there was a noted increase in
the number of newly registered buses and
coaches, another popular means of road
transport in the country.
Elsewhere in East Africa, the need to
attract more passengers by PSV operators provides an opportunity for growth
of anti-graffiti coating solutions that have
peculiar properties of repelling dirt and
also allowing for easy of cleaning. As the
number of PSVs increase in East Africa, so
would be the competition for passengers.
PSVs with services painted with quality
anti-graffiti coatings that do not retain dirt
and can which can be easily cleaned stand
a chance of survival such a competition.
In Tanzania, the regions second largest economy, statistics indicate the number of newly registered PSVs has been on
the increase reflecting high growth that
is well above the GDP growth according
to the African Development Bank.
Many of the vehicles entering
Tanzania market comprise of used ones
mainly from Japan, UK and the Middle
East, where they are significantly cheaper than new vehicles and are likely to
dominate the market for several years

to come, said AfDB in its Tanzania
Transport Sector review last year.
The Tanzania transport sector is likely
to remain a good market for anti-graffiti
coatings applications as the number of
PSVs continue to increase. The number
of light passenger vehicles in Tanzania
increased from 113,138 units in 2005 to
279,120 in 2010 according to a previous
survey by AfDB. Heavy passenger vehicles in this market increased from 18,943
units to 38,809 in the same period.
In Uganda, where road transport
carries 95 percent and 99 percent of
the countrys goods and passenger traffic respectively, the number of vehicles
is estimated at between 800,000 and
1,000,000 although Ronald Amanyire
of the Ministry of Works and Transport
said data provided by Uganda Revenue
Authority is fragmented and incoherent
with different classifications.
Rail and road signage provide the best
opportunities for anti-graffiti coating
dealers across East Africa where illegal
use of graffiti poses a threat to the performance of rail transport and effectiveness
of signs in improving road safety.
Rail transport is more pronounced in
Kenya, Tanzania and Uganda and recent
additional investments mean more train
cars and therefore a likely high use of
anti-graffiti coating applications. For example, the Rift Valley Railways, the concessionaire operating the 2,350 kilometer
Kenya-Uganda railway line, is currently
investing in rehabilitation of the track to
accommodate more trains moving at designed speed, upgrading and modernization of the locomotive fleet, rehabilitation
of the rolling stock and purchase of new

locomotives and wagons, a major opportunity for the anti-graffiti coating dealers
in the region. The investment is expected
to attract more cargo and passengers between the two countries.
In Tanzania, the Tanzania-Zambia
Railway Authority (TAZARA), which
operates the Tanzania-Zambia railway
announced in November 2014 the purchase of four new diesel-electric mainline locomotives and 18 new passenger
coaches valued at US$22.4 million.
The railway operator, which is owned
by the governments of Tanzania and
Zambia, said it is also hoping to invest
more in new locomotives and trains to
attract more passengers and cargo, now
ferried mainly by road.
Railway operators in East Africa are
fighting to increase their share of the
transport traffic market, currently estimated at less than ten percent, and are
therefore keen in building and maintaining a good name by being clean through
using topcoats and basecoats that would
ensure less dirt and easy cleaning.
Traffic signs such as road signs, traffic
signals and road markings have occasionally been a target of illegal graffiti that deface
the information leading to road accidents.
Applying quality anti-graffiti coatings on
these road furniture that prevents the graffiti from sticking to surfaces and enables
quick and easy erasing of the artwork or
writings, would be one way of boosting
road and rail safety in East Africa.
Anti-graffiti coating solution manufacturers such as Sherwin-Williams could,
through partnerships, take advantage of
increasing investments in East Africas
road and rail sector to increase their share
of the African market. Recently the company unveiled the Protective & Marine
Anti-Graffiti Coating, which it said prevents graffiti from adhering to underlying
surfaces and allows unwelcome artwork
to be easily washed away.
It can help rail and transit companies remove and prevent graffiti to
preserve and enhance neighborhood aesthetics, foster pride in communities, and
promote healthy and safe environments
for residents and businesses, the company said. CW
Coatings World | 29
Business Corner Strategies & Analysis
Global Structural Assembly Adhesives

by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
he worlds industrial regions are

moving, as one, in their use of
structural adhesives within the
major assembly markets. We estimate the
global use of structural assembly adhesive
systems at 6.5 Bn pounds and valued at
$16.0 Bn USD. North America at 28.6%
share of this global market, is 1,867MM
in volume and growing at between 4.8%
and 5.2% annually. Epoxies lead the NA
assembly market by 43.2% over the next
leading resin technology urethanes at
$490.3MM while acrylics are 61.9% behind epoxies at $328MM with silicones
at $187MM, 78.3% behind the leader,
epoxies. There are three sectors of the
structural adhesives marketplace: commodity, transitional and high value.
Commodity is characterized by high
volume, low prices, low profit contribution and weak physical performance.
Transitional assembly adhesives is characterized by modest volume, mid-range
pricing, greater profit contribution and
modest performance while high value
assembly adhesives has low relative volume, highest prices & profit contribution
and outstanding performance.
By generic resin type, the graph shows
the relative value streaming from left
(low) to right (high).
The NA Assembly Adhesives Market
has 13 major segments and range in
size and share of market space from
the two largest at 36.2% & 34.5%,
Automotive OEM and Building &
Construction, respectively to the smallest
RV Transportation at 0.5%.
The segments with the fastest growth
in rank order are:
General Electronics
Wind energy
Aerospace
Automotive OEM

Building & Construction; General
Assembly; Transportation-Truck/Bus

Auto Aftermarket; TransportationMarine; Appliance
Transportation -RV;
Transportation -HD
Transportation-Rail
One of several drivers in the faster
growth segments is the use of smart/functional adhesives systems. For example
Nanotubes are starting to aid functionality by improving adhesive bonding at
lower bead thicknesses while providing
miniature electric circuitry which can reduce road noise in Auto applications.
Other applications where nano-containing assembly adhesives systems are
either being commercially introduced or
are being seriously considered are:
Electronic - miniaturization bonding
Aerospace,
Wind
Energy,
Transportation, General Assembly weight reduction programs
Your comments and inquires are always welcome. CW
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FEATURE
Photo courtesy of Dunn-Edwards
Interior Architectural
Coatings Market
Postive housing trends, the move to low-VOC and greener coatings and bold
decorating trends are driving the market for interior architectural coatings.
Kerry Pianoforte, Editor
uch like with exterior architectural coatings, positive housing trends also positively impact the interior
architectural coatings industry as well. For 2015,
in particular, there has been a steady rise in home values and
new home construction, said Dan Passinault associate director,
Innovation, Products and Execution, PPG Architectural Coatings.
The improving housing market has had a positive effect on
the interior architectural coatings market in 2015 and we expect the growth trend to continue in 2016, said Ethan Opolion,
product manager, Dunn-Edwards. According to the California
Association of Realtors 2016 California Economic & Market
Forecast, home sales gained momentum in 2015 and will likely
32 | Coatings World
continue that momentum into 2016 because mortgage rates remain historically low while home prices have been moderating.
The housing market recovery is not a global trend but
mostly focused in the U.S. with a few clear positive trends
in our key decorative markets such as UK and India, said
Ruud Joosten, executive committee member responsible for
Decorative Paints at AkzoNobel. For AkzoNobel Decorative
Paints business we do focus in Asia and specifically in markets
like China, Indonesia, Vietnam and Malaysia have been showing growth signs. Although Europe is a mixed picture however
some markets have been picking up such as Spain and Italy. The
UK continues to be an important market for us.
www.coatingsworld.com
January 2016
Interior Architectural Coatings Market FEATURE

Choosing the right interior paint is not as simple as selecting the desired color. The specifics of the job and type of
customer strongly guide the product benefits of interior architectural coatings.
A homeowner painting the interior of his or her home is
likely searching for a premium product that will deliver good
hide, stain repellency, vibrant color options and long-lasting
durability. Most consumers also enjoy the time-saving benefit
and ease of use with paint-and-primer-in-one products, said
Passinault. For these customers, I recommend the popular
PPG PITTSBURGH PAINTS REGENCY Interior Latex Paint.
It is a paint-and-primer-in-one formula that provides excellence
in coverage and resists household stains, while maintaining a
smooth application for a beautiful finish.
When dealing with professionals, facility managers and commercial property owners often want an interior paint that offers
durability and long-lasting performance with versatility in application. Additionally, low-VOC paints that are also low odor
are preferred because their low odor allows maintenance professionals to paint in occupied spaces with little disruption to
everyday activities, said Passinault.
PPG PAINTS PURE PERFORMANCE Interior Latex
Paint is a versatile, low-odor paint formulated to provide excellent hiding and easy application, in addition to low-odor
and anti-microbial properties that resist mold and mildew on
dry paint film.
While any paint can give a home a quick facelift, a premium paint can truly transform a homes interior and make it
last, said Opolion. When looking at interior coatings, savvy
customers will look at a wide range of performance characteristics such as hide, film durability, scrubresistance, and low odor.
For the best performing interior coating, try our ultra-premium,
zero-VOC Everest line of interior paints.
As government regulations, green building certifications
and health awareness continue to increase, it is important for
todays professionals to strongly consider the use of green,
or low-VOC paint technology to better serve customers
needs in both commercial and residential spaces, explained
Passinault. Professionals and homeowners alike are seeking
interior paint that offers durability and long-lasting performance with versatility in application, he added. Delivering
premium quality that rivals their higher VOC counterparts,
reduced VOC paint products offer a multitude of product
performance benefits, including low odor. Low-VOC paints
that are low odor are preferred because their low odor allows for painting in occupied spaces with little disruption to
everyday activities.
The PPG PITTSBURGH PAINTS and PPG PAINTS brands
offer various zero- and low-VOC (*Colorants added to base
paints may increase VOC level significantly depending on
color choice). paint options with low odor for painting occupied spaces, including PPG Pittsburgh Paints WONDER-PRO
and PPG Paints PURE PERFORMANCE interior latex paints.
Additionally, PPG Paints products feature a strong national
spec presence and meet the most stringent VOC regulations and
third-party certifications such as LEED, LEED v4, MPI, CHPS

and GREENGUARD.
According to Robert Wendoll, director of environmental affairs, Dunn-Edwards, the Holy Grail of coatings technology is
the quest to formulate low-VOC waterborne coatings that simulate the application performance and durability of traditional
oil-based enamels. The most promising new technologies involve waterborne alkyd hybrid resins, such as the urethane alkyd resin we are using in our new Aristoshield products which
launched in December 2015.
Aristoshield is a line of ultra-premium, water-based urethane alkyd paint that offers the look and durability of an oilbased enamel.
Sustainability is central to AkzoNobels company strategy, which is to deliver a leading performance by building
on its leading market positions. Our company sustainability
agenda is called Planet Possible which focuses on securing
more value from fewer resources. Its how were reducing
our impact on the environment and delivering more value
for customers by helping them achieve radically more with
radically less, said Joosten. Products that offer a sustainability advantage will become increasingly significant to our
business. Our goal is for sustainable products which bring a
customer benefit to form 20 percent of our revenues by 2020.
Through continuous development, we are creating sustainable
Coatings World | 33
FEATURE Interior Architectural Coatings Market

solutions for our customers.
AkzoNobel currently has three mega plants for its Decorative
Paints business in Europe ( Poland, France and UK), one in
Brazil, and one in China. A fourth mega plant in Europe (in the
UK) is being built.
Among AkzoNobels offerings for this market is Dulux
Easyclean, a paint that enables users to easily clean common
household stains off walls without worrying about damaging
the surface.
Dunn-Edwards latest products include Acri-Wall Interior
Flat Paint, a line of professional, zero VOC, low odor interior
paints ideal for use on new home and commercial construction
and residential multi-tenant housing projects. They provide
good touch-up, sheen, uniformity, and hide.
ENDURALASTIC 10 is an ultra-premium specialty 100 percent acrylic elastomeric wall coating designed for use on exterior
surfaces. ENDURALASTIC 10 has exceptional flexibility, chalking and binder degradation resistance, and provides outstanding
waterproofing protection against wind-driven rain by bridging
hairline cracks. ENDURALASTIC 10 also provides excellent
adhesion and outstanding alkali and efflorescence resistance on
properly prepared masonry.
PPG PITTSBURGH PAINTS WONDER-PRO Interior/
Exterior Latex Paint is a high-production commercial paint
formulated to meet the requirements of professional painters,
building contractors and building managers. This paint has
easy, spatter-free application and good dry hide, while drying
quickly for fast touch-up and recoat. With less than 50 g/L
VOC, Wonder-Pro can be used to paint occupied spaces with
limited disruption to everyday activities. Wonder-Pro is ideal

for maintenance applications for interior walls, ceilings and on
properly prepared exterior masonry, wood and metal.
A versatile, ultra-durable water-borne acrylic, PPG
PAINTS BREAK-THROUGH! is formulated to bond to
some of the most difficult substrates including fiberglass,
laminate and many plastics. The interior/exterior satin finish
offers very fast dry and outstanding early block resistance
for increased productivity with less downtime.
Break-Through! also provides hardness similar to or better
than standard alkyds with a low-VOC formula, but maintains
flexibility to endure extreme bends and deformation without
cracking and peeling. Break-Through! is ideal for maintenance
applications for doors, windows, cabinets, shelving, hand rails,
fixtures, trim, wood and concrete floors. CW
Benjamin Moore Names Simply White Its 2016 Color of the Year
Benjamin Moore announced its 2016 Color of the Year Simply
White OC-117. The company also unveiled Color Trends 2016, a
corresponding palette of 23 colors to illustrate how white works
within the color spectrum.
The color white is transcendent, powerful and polarizing it
is either taken for granted or obsessed over, said Ellen ONeill,
Benjamin Moore creative director. White is not just a design
trend, it is a design essential. The popularity of white, the necessity of white, the mystique of white is quantifiable in our industry.
Of the top ten best-selling Benjamin Moore colors, variants of
white occupy five spots. It was inevitable that we would ultimately recognize white as our Color of the Year.
The Benjamin Moore Color Studio forecasts color trends
after a year of research attending major industry shows around
the world, while also taking cues from standouts in architecture, fashion, textiles, home furnishings and the arts. White
transcends style, and is seen in traditional, transitional and
modern interiors. The color also presents attractive exterior
looks for the home, from colonial to contemporary and virtually everything in between.
The Color Studio arrived at Simply White OC-117 after

careful review of the companys more than 250 white selections. According to the Color Studio, it was the most neutral,
level and constant in the various light sources used in todays
design environments.
January 2016
FEATURE
Pigments Market
Update
Paints and coatings are the fastest rising segment in terms of global pigment demand.
Catherine Diamond, Associate Editor
he global pigments market is expected to continue growing through at least 2018, according to multiple market
analyses and reports. The global pigments market will
generate $34.2 billion through 2020, according to Ceresana, an
international market research and consultancy firm. Organic as
well as inorganic pigments are expected to see significant growth,
as they are intrinsically linked to the growth of the construction
industry. While global textile production accounted for more
than half of the worlds dye and pigment demand in 2014, paint
and coatings applications are the fastest rising segment thanks to
North American and Asian construction activity. Demand is also
driven by the manufacturing of printing inks and papers.
Ceresanas report, Market Study: Pigments, 3rd Edition,
found that Asia-Pacific accounts for almost half of global consumption of pigments already and is expected to increase its
share of the market even further. The rapidly growing middle
class in both China and India are responsible for increased demand in the region.
January 2016
This region will continue to be the growth motor of the

pigments industry, as China and India in particular are substantially increasing demand for pigments. Eastern Europe, the
Middle East and South America will see demand rise by more
than 3% p.a. each as well and thus contribute to the positive
development of the pigment industry, the report states. The
rather saturated markets in Western Europe and North America
will slowly return onto a growth path after they suffered losses
in the past couple of years.
Researchers at Ceresana found that there are significant regional differences in demand for individual products. Demand
for individual types of pigments depends on the requirements of
the industry, the regional demands, and governmental regulations. Titanium dioxide (TiO2), researchers said, is dominating
the pigment market, given its widespread use in paints, varnishes, and the processing of plastics.
North America consumes a disproportionately large
amount of organic pigments; in Asia-Pacific, on the other
Coatings World | 35
FEATURE Pigments Market Update

hand, iron oxides are accounting for a comparatively large
share of regional consumption. The largest growth potential
in Asia-Pacific is expected for carbon black pigments, the
report states.
The sale of pigments is largely fueled by the paints and varnishes market sector. Ceresana found that more than 43% of
total global demand has its roots in this segment.
The processing of plastics reports the second largest market
volume, researchers found, and accounts for 27% of pigment
demand. Plastics will develop at the second highest growth rates
in the future; only the segment printing inks will develop more
dynamically, due to the growing market for printed packaging.
A Closer Look at 2015

Regarding the performance of the pigments market in 2015,
specifically as it relates to the coatings industry, Neil Forsythe,
sales manager of BASFs Dispersions & Pigments Division,
North America, said: The pigments market has historically
performed reasonably close to GDP and this continues to be
the case in 2015. Within the pigments market, there have been
application areas that have been stronger or weaker. For instance, publication printing continues to be weak, while parts
of the industrial, interior decoration and automotive markets
have been stronger.
He added, For 2016, we expect to see this continuation of
trends linked to the strength of the US economy and global production growth.
Mike Crosby, transportation segment manager of BASFs
Dispersions & Pigments Division, North America, added,
While automotive pigment demand is largely driven by global
automotive production, opaque and interference effect pigments
are growing faster than traditional absorbing organic and inorganic pigments.
Charles Hoover, president and CEO of Hoover Color
Corporation, said that the first three quarters of 2015 were
good, but since China devaluated its currency things have slowed.
Pigments are at the very beginning of many supply-chains,
so small changes in demand travel back quickly to the pigment
suppliers. We are being very cautious about 2016. While we
are comfortable predicting modest volume growth in North
America and Southeast Asia, the rest of world is very questionable, Hoover said.
Michael McCormick, global industry manager for Industrial
Coatings at Chromaflo, said that from a colorants perspective,
the North American market was sluggish.
The price of oil drove down demand on industrial maintenance and protective coatings, he said. A reduction in the
marine coatings demand also negatively impacted the industrial
market performance.
On the positive side, coatings for wood furniture and automotive OEM performed well.The outlook for 2016 appears
to remain sluggish for special purpose coatings, mainly due
to oil prices.OEM coatings should continue to perform well
due to continued growth in automotive and wood coatings,
he added.
An Interview With Peter Baldus,

Vice President of LANXESS Inorganic
Pigments Group, Americas region
Coatings World: The theme of LANXESS recent pigment
symposium in Shanghai, China was The Global Pigments Industry in Transition turning challenges into sustainable value
creation. So, where do we go from here?
Peter Baldus: The pigment industry is in a transitional
phase caused by two main factors. First, the leading paints
and coatings manufacturers have become increasingly international in their activities ever since the onset of market globalization. Consequently, pigment suppliers are now expected to grow along with them worldwide and to make pigments
of consistent quality available everywhere in the world.
Second, the global industry for the production of synthetic
iron oxide currently is in a phase of consolidation. This effect is
most noticeable in China, where a significant number of small
and medium sized producers have exited the market over the
last 18 months. The establishment of stricter environmental restrictions in China has had a major impact, and this trend will
continue in the coming years. Those companies that have the
know-how required to implement sustainable production processes and have sufficient size and competence to meet the demands of the global market are the ones that will be successful.
CW: Pigment manufacturers recently have stepped up investments in expanding their capacities, LANXESS included, with
its new plant in Ningbo. To what extent do you think a risk of
overcapacities exists?
PB: The announcements of ever-greater production volumes creates the impression that capacities are currently
growing at a fast rate but in reality, worldwide production
capacities for synthetic iron oxide have declined dramatically
in recent years due to numerous plant shutdowns in China.
This trend is likely to continue, because the capacities currently being dismantled are greater than the new ones recently
announced. Furthermore we are always cautious with such announcements as some market players, who are only a minority
shareholder, report the full capacity increases. Double counting in this case is unavoidable
CW: At the pigment symposium, LANXESS introduced the
Ningbo Process as the first new production process for inorganic red pigments. Why the name Ningbo?
PB: In Ningbo, LANXESS will soon be starting up operation of the most modern facility for iron oxide red pigments in
the world. Designed to the latest environmental standards, the
plant for iron oxide red pigments, as well as a pigment mixing and milling facility, will begin production in the first quarter
of 2016. IPG will produce red pigments there using a method
Continued on Page 38...
January 2016
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Challenges and Trends
According to Hoover, the major trends and challenges influencing the global pigment market today include energy and TiO2
pricing, which has clouded the crystal ball, he said.
Six months ago energy experts were predicting oil prices
rebounding and leveling at $75/barrel. Obviously, they were
wrong.This volatility is limiting our ability and that of our customers to make long-term decisions. Supply shortages and gluts
will keep everyones head spinning to keep up with price changes.
Forsythe, of BASF, said that trends in the industry include
increasing competition with some color index types, the need
for specialty products in specific applications and the further
globalization of both the pigment supplier and customer base.
Additionally, he added, there is an increase in demand for
environmental and regulatory information and a more environmentally aware market overall. Meanwhile, customers continue
to desire pigments to help them reach new color spaces with
unique appearance to differentiate their products.
Crosby, also of BASF, said that the challenge in the market is
keeping ahead of these trends.
For example, the automotive market space continues to push
the boundaries on performance and cost efficiency with primerless and compact, low film build coatings. This challenges pigment manufacturers to produce high hide, durable pigments that
do not adversely impact gloss. BASF continues to innovate our
sustainable product portfolio to deliver solutions to our customers and meet the needs of a dynamic market space, he said.
The increased need for sustainable products whether because of customer demand or government requirements is one
that will continue well into the future. Forsythe said that BASF
responds to these demands by adding functionality to its pigments portfolio.
BASF offers a range of near infrared transparent and
opaque pigments to aid in heat management and energy conservation, he said. Our product offering also includes next
generation pigments that are helping to replace pigments containing heavy metals or utilizing chrome treatments for improved weathering.
Hoover said that his company started processing iron oxide pigments utilizing a new method in 2013. We have named
the products made from this process EnvironOxides, he
said. These pigments are the first sustainably produced Iron
Oxide Pigments and are the by-product of an environmental
remediation process which helps clean the water-supply of western Pennsylvania.
In addition to greener products, pigments customers
are increasingly looking for specific performance attributes.
Regarding these attributes, Hoover believes that color is the
first quality parameter.
He added, Our customers quality is very often first evaluated by the color of their product. Therefore, product supply
and consistency are the two most important attributes are customers are looking for.
Chromaflos McCormick said that his companys customers are
looking for products with equal or better performance at a lower cost.
newly developed by LANXESS, namely the patented Ningbo

Process, which sets new standards in terms of resource conservation and product quality. We chose the name because, first
of all, we wanted to underline its significance for the iron oxide
pigment industry as a process that will set new standards worldwide in sustainability and product quality in the production of
iron oxide red pigments. Secondly, the name symbolizes our
commitment to China and is an expression of our thanks to the
Ningbo Chemical Park for its outstanding support during the
entire planning and construction phase.
CW: Why was a new process necessary? What is the difference between it and the existing LAUX, Penniman and Copperas processes?
PB: LANXESS operates a Laux process in Germany in the
worlds largest iron oxide production facility. This method is
exemplary in conserving resources and in its consistent use of
the heat generated by chemical reaction and turns out highquality red pigments. But, its color spectrum falls short when
it comes to red pigments with a more pronounced yellowish
undertone. The Penniman Red process helps to fill that gap,
as it is able to render the more yellow-cast color space however, in terms of the environmental aspects, this process is not
so good. We took on the challenge of developing our own
process that makes no compromises on quality, sustainable
production methods, or conservative resource management.
CW: How does your process differ technically from the Penniman process? Is it really justified to refer to it as a new process?
PB: The traditional Penniman Red process is probably one
of the most environmentally un-friendly processes for manufacturing iron oxide red pigments. The Ningbo process is one
of the most sustainable not only because it is the first to integrate comprehensive waste gas treatment to remove nitrogen
oxide, including harmful nitrous oxide emissions, but above all,
because the sophisticated control system for the entire process
significantly reduces the generation of harmful waste gases
from the outset. The remaining waste gases are converted
back into nitric acid in a complex system and then returned
to the process as a raw material. Furthermore, the combinations of process optimizations, modern plant technology and
heat recovery significantly reduce the energy requirement. And
thanks to a very efficient water treatment system incorporating
biological denitrification, ultrafiltration and reverse osmosis, the
process water can be returned almost entirely to the cycle.
Apart from the environmental protection measures, the
Ningbo process also differs from the traditional Penniman Red
process because it incorporates precision-controlled management of the formation reaction, altered synthesis of the starting
materials for pigment formation, and a special sequence for the
individual production steps. Furthermore, the process integrates
Continued on Page 40...
January 2016
2940 Horizon Park, Suite A

Suwanee, GA 30024

Since company resources remain relatively low, these products must be virtual drop-ins for their current products, he said.
Many companies do not have the available resources to rematch their color palettes. So, we have been able to utilize available pigments from many sources to create a colorant system
that meets the needs of our customers.
Specific to the automotive industry, BASFs Crosby said that
designers are always seeking new color spaces and novel effects
to differentiate their vehicles.
Pigments with ever-higher chroma, saturation, and transparency are desirable without sacrificing required appearance,
light fastness, and weathering performance, he added.
Forsythe added, The most important performance attribute
is quality. Product quality and consistency from batch to batch
is paramount to our customers success. BASF holds a strong
position in the market ensuring quality and performance with
technical back up, supply reliability and innovation.
New Products
Pigments suppliers are introducing new products in order to
meet customer demands and requirements. Here is a sample of
just a few available in todays market:
BASF: Dragon Gold is new addition to the Lumina Royal
line of mica-based interference pigments. These pigments deliver the highest chromaticity available in shades ranging from
greenish blues through trending copper and oranges, Forsythe
said. The full line of Lumina Royal pigments include: Indigo,
Magenta, Aqua, Copper, Blue and Dragon Gold.
Paliocrom Sparkling Red, an intense sparkling colored aluminum pigment, launched in 2015 and broadened the red and
violet color space, Crosby said. Paliocrom Brilliant Gold and
Orange provide excellent hiding, high chroma and an attractive
light to dark flop in automotive applications.
Chromaflo: With increasingly more demanding VOC regulations, Chromaflo has introduced colorant systems with ultralow levels of VOCs. Architectural coatings have some of the
lowest VOC restrictions.Chromaflo has been driving VOC levels down in its colorants to get as close to zero as possible. With
recent limits on VOCs in colorants in California, the industrial
market is also searching for products with lower VOCs.
We recently introduced a new colorant system (UCD VXS)
based on an acrylic resin and exempt solvents, McCormick
said. The line utilizes various pigment chemistries that are typically used to color many industrial coatings systems.
Hoover: Utilizing its new EnvironOxide technology, in
2015 Hoover Color introduced three new pigments with
improved transparency. These products chemically are Iron
Oxides, so have they have the same superior performance
properties that customers expect from Iron Oxides including
lightfastness, chemical resistance, low toxicity and UV absorption, said Hoover. The improved transparency gives formulators new option to produce gold, copper and bronze colors
when used to coat polished aluminum or in combination with
effect pigments. CW
elements of the precipitation process with sodium hydroxide in

order to achieve the highest possible pigment quality.
CW: What product advantages result from the new Ningbo
process?
PB: Basically, the new improved Ningbo process can produce everything from the more yellowish pigments to medium and dark red pigments. However, the special advantage
of this process lies in the very red, yellow-cast spectrum. This
is a color range that cannot be achieved, for instance, by the
Laux process. Products fabricated by our process demonstrate very good processing behavior and dispersibility, which
makes these red grades particularly attractive for use in paints
and coatings applications. In addition, the process can produce pigments that are redder than all other commercially
available iron oxide pigments.
CW: How do the New Red color pigments differ from those
currently available on the market?
PB: Thanks to the very flexible production process, we are
able to not only cover the classic color ranges of the Penniman Red and Copperas processes, but also to achieve new
color spaces not previously possible using any of the established methods. It is thus possible to manufacture pigments
having a stronger red color component than all commercially
available pigments. This is the first real innovation in the field
of inorganic pigments in decades.
CW: For what applications are red pigments used?
PB: Paints and coatings will be the primary area of application for our New Red pigments manufactured via the Ningbo
process. However, other applications are also conceivable,
including the coloration of plastics, paper and building materials. Our new pigments from Ningbo are also candidates
for use in a diverse range of technical applications, particularly
those such as catalysis, for example, that require high-purity
iron oxides with a tight particle size distribution.
CW: Have you already tested the pigments in practice?
PB: It was extremely important to us to fully test the new
products from the Ningbo process in our own Applications
Technology facilities, but also by getting feedback from various paints and coatings manufacturers in a pre-marketing
campaign. This was especially important to us because we
take the needs of our customers very seriously and integrate
them directly into the development of new sales products.
Overall, we received positive feedback from our customers
on our new products from Ningbo. However it will take until
Q1 2016 before we can offer standard production samples.
Customers continued to send us requests for the development of more new products, and we currently are reviewing
the feasibility in our Product Development and Applications
Technology departments.
January 2016
ISO 9001
FEATURE
Additives Industry
UPDATE
Growth in the coatings industry is pushing the additives industry forward.
Catherine Diamond, Associate Editor
he global coatings additives market is expected to grow

from an estimated $6 billion industry in 2013 to $8.7
billion by 2018, with a CAGR of 6.4% from 2013. This
is according to a report by research firm Markets and Markets,
which also found that environmental regulations have caused a
major shift towards waterborne and powder coatings.
The major function of a coating additive is to address
problems hindering the performance of coatings; as the problem would include foaming, wetting & dispersing, inconsistent
rheology, biocides, etc., the report states. Thus, the industry
players have begun focusing on developing and launching additives which would facilitate the formulators to achieve the right
proportion along with high performance. With the tightening
environmental regulations, formulators are forced to reduce
the VOC content in their products. This has caused a shift towards the use of water-borne or powder coatings, wherever it
is possible.
Careful selection of the right additive plays an important
role in the performance of coatings in its end-use application.
According to Markets and Markets estimates, Asia-Pacific
lead the market for coating additives with 40.8% share at global level in 2012, followed by North America (26.9%), Europe
(20.2%), and South America (8.1%). Looking at additives type,
acrylic-based coating additives leads demand with highest share,
followed by urethane, metallic, and fluoropolymer-based additives, researchers found.
According to BASF, growth in the additives market is largely
dependent on the regional growth of the overall paint market. In
2015, there were pockets of volume growth in additives globally
depending on regional paint market activity.
Stephanie Lee, global marketing communications manager at
Lonza, said that in terms of the companys biocide additives, the
market did experience growth in 2015.
The use of water-based paints increased and water-based

paints utilized in-can preservatives, she said. Overall, the
market growth for our additives was similar to the growth
for architectural paints in 2015. Based on the current market trends Lonzas biocide additives are well positioned for
growth in 2016.
Shenton King, director of marketing for King Industries, said
that his companys coatings division continued to grow at a
moderate pace through 2015.
The additives market is a good barometer to the health
of specific markets and international economies as a whole,
King said. 2016 should be a good year for additives considering the rebound of the auto industry, low gas prices and low
interest rates. All of that is wonderful and great for business,
but we also have a strong dollar right now, and although its
good for our domestic business, it generally has a flattening
effect on our export business. We expect the dollar to continue to gain strength as current low interest rates continue
to rise through 2017.
King added: Manufactures in both the aerospace and auto
industry are continually challenged to reduce engine emissions,
improve efficiency, and reduce the overall carbon footprint of
their product. As those regulations become more challenging,
specialty additive companies like King Industries will continue
to play a major role in the development of coatings technology
which help our customers meet their needs.
Raw Materials
Always a financial concern for additives suppliers, the price of
raw materials continued to be noteworthy through 2015.
Bob Ruckle, global marketing and sales manager at
Siltech Corporation, said that low gas and oil pricing has
rippled through the supply chain and pricing is stable or
January 2016
Additives Industry Update FEATURE
slightly lower especially on materials derived directly from

petroleum sourcing.
King agreed, adding: Raw material prices have stayed flat
for the most part. While some raw material prices have stayed
flat or even dropped by a couple of pennies, other critical raw
materials have risen, which really creates a unique situation for
specialty additive manufacturers when speaking with purchasing managers.
Fortunately, our customers understand our diverse mix
of products and place a high value on our ability to contribute to their goals through development the development
process, he said.
Lee, of Lonza, said that the dramatic drop in oil prices has
had a significant affect on the cost of additives derived from oil
such as solvents and monomers.
Polymeric products made from these monomers contribute
to the costs of certain additives, she said. Not all additives are
based on petroleum feedstock.
Industry Considerations
Formulators have a lot to consider when choosing an additive.
Todays market requires not only functional, but sustainable and
high-performing additives. Lee said that, as it relates to biocides,
multifunctionality is a very important trend in the coatings industry.
When a paint formulator choses a biocide it is to their advantage to choose a product that is effective against bacteria as
well as fungi and algae (in exterior coating), she said. Lonza
offers products containing Zinc Omadine biocide which can
serve as a multifunctional product.
BASF added that performance is paramount when it comes
to additive selection. BASF customers demand versatile, highperforming additives to differentiate their products in the marketplace. Sustainability and perception of safety are now societal
demands that go beyond regulatory requirements. Additives
also have to work well with new generation of resins, pigments
and dispersions.
Ruckle, of Siltech, said that multi-functionality along with
performance and price is desirable, with sustainability also
being a consideration.
Ultra-Low VOCs are the norm for NA and EU end users so
that is not really a factor anymore, he said, but other green
issues like fluoro-free and non-persistent in the environment.
Ranked in order of importance, King said that functionality,
quality, stability, availability, and service are the primary considerations of any formulator.
King added that his company expects development and
growth over the next several years within the green energy
market such as wind, solar, and nuclear, as the worlds concern
over global greenhouse emissions was sealed into place with
the signing of the Paris accord climate deal, where 195 countries, including China, agreed to enact emissions reduction plans
through 2025.
Coatings World | 43
FEATURE Additives Industry Update

Latest Technologies
Additives for paints and coatings need to be as technologically
advanced as the needs of construction, automotive and similar industries. To stay up-to-date on the latest customer needs,
Ruckle said that Siltech has recently developed some low fluoroalkyl content anti-graffiti additives and is introducing nonfluoro anti-graffiti additives in 2016.
BASF said that its latest additives technologies are designed
to help paint producers make improved coatings while being
able to make very-low VOC claims. For pigment dispersants,
the focus is on being able to make water based universal colorants that reduce VOC and glycol levels while improving the
labeling profile from the best of current technologies.
The major function of a

coatings additive is to address
problems hindering the
performance of coatings, which
would include foaming, wetting
and dispersing, inconsistent
rheology, biocides, and so on.
- Markets and Markets
For defoamers, the focus is on developing new active

compounds that help defoam our customers emission-free
paints better.For the wetting agent arena, new developments
have focused on fluoro block-copolymer technologies previously used for dispersants. For rheology modifiers, the focus
has been to improve application feel and paint appearance.
According to King, King Industries is the industry leader in
the development of environmentally-friendly, tin-free catalysts
(K-KAT) and resin technology (K-FLEX) designed for formulating Zero VOC systems.
Additionally, we are leading the field in the successful catalysis of isocyanate free coatings systems. Although the handling
of isocyanates is dangerous, it is widely accepted. Isocyanate
crosslinked coatings are reliable, widely used, and handlers are
familiar with their use and risk, however we believe recent developments of isocyanate-free coatings systems will have many
formulators considering new options which employ the use of
our K-KAT tin free catalysts.
We are presenting a paper on the topic at the 2016 ACS
Show, which is titled Catalysts and adhesion promotoers for
ambient isocyanate free PU coatings, King added.
Additives and the latest technologies for additives, according to Lee, are what have made it possible for paint
companies to offer low to no-VOC coatings with reduced
environmental impact.
Lonza offers zero-VOC preservatives, which provide a better handling profile and contain no formaldehyde donors.The
coating industry has recently seen the first hygienic coating
granted an US EPA registration with claims that go beyond the
treated article exemption, Lee said.
New Products
Additives suppliers are frequently introducing new products in
order to meet customer needs. What follows are just a few examples of product availability in todays market:
BASF:
BASF launched a new Dispersant Toolbox and a formulary guide that makes critical label-free, very low VOC, universal colorants possible. Efka PX 4350 and Efka PX 4751
dispersant pair are offered as benchmarks for solvent borne
resin-free or resin-containing universal concentrates for automotive and industrial paints.
Efka PX 4733, is a dispersant based on core-shell technology used in radiation curable coatings, inkjet inks and
lithographic inks.
A new deaerator, Efka PB 2744, was launched for 100%
solid polyurethane and epoxy flooring applications that is especially good in high viscosity systems. Efka FL 3600, a globally successful high fluoro content copolymer additive, helps
eliminate cratering, improve wetting and flow in solvent based
and solvent-free paints.
This product is now available in the NAFTA region.
Rheovis PE 1350, a 50% active ICI builder, for high gloss
decorative paints recently hit the market. Other rheology modifiers launched include Rheovis PU 1185, Rheovis PU 1235 and
Rheovis PU 1341.
These three products offer the full rheology range from
strong KU build to strong ICI contribution.
Lonza:
Lonza introduced a new product Proxel LS preservative at
the European Coating Show in 2015. Recently, Lonza applied
for US EPA product registration.This is an in-can preservative
for paints and coatings offering an improved handling profile.
Proxel LS Preservative is a dual-active, broad-spectrum
biocide for wet-state preservation of water-based paints, adhesives and construction chemicals. This novel formulation
offers powerful broad-spectrum protection at target dose levels that will not trigger the EU H208 allergen phrase.
Proxel LS Preservative is free of formaldehyde, MIT and
VOC and is pH and temperature stable.
It benefits from the use of two complementary active ingredients providing an enhanced antimicrobial efficacy and
protection from bacteria, yeasts and molds in a wide range of
industrial applications. CW
January 2016
FEATURE
CHINACOAT2015 REVIEW
This years show in Shanghai broke records in terms of scale, exhibitors and visitors.
Kerry Pianoforte, Editor
HINACOAT2015 (The 20th China International

Exhibition for Coatings, Printing Inks and Adhesives)
closed its gate on November 20th at the Shanghai New
International Expo Centre (SNIEC), P. R. China. Again, it has
broken some records in its exhibition scale, number of exhibitors and trade visitors.
Celebrating its 20th anniversary this year, CHINACOAT has
provided a premier showcase for the entire coatings industry:
Gross exhibition area of 70,000 sqm (66,000 sqm indoor
+ 4,000 sqm outdoor)
29,580 registered visitors, including 24,843 domestic and

4,737 overseas visitors
1,088 exhibitors from 32 countries/regions, including 213
new exhibitors
14,900 representatives of exhibiting companies attended
the show
4,478 visitors attended 76 sessions of technical programmes
The 2015 show created a new visitor attendance record, with
those coming from domestic China increasing by 11 percent.
Coatings World | 45
FEATURE CHINACOAT 2015 REVIEW
The top-five international visitor countries included Korea,

India, Japan, Malaysia and Taiwan Region.
Visitors were able to attned a series of international technical programs, which included:
1.
The 13th CHINACOAT Conference Focused on the
theme of WOOD COATINGS - Broadening Sustainable
Formulation Options. The two-day event delivered a total of 10 technical papers.
2. Workshops 2 sessions were held alongside the exhibition
with themes of Design and Optimisation of Coatings and
Inks Formulations and The Evaluation of Colour.
3. Technical Seminars 63 sessions were delivered by international professionals and industry experts to 3,876
attendees on a broad range of issues, such as current technologies, legislations, the latest trends and markets, etc.
4. New-tech Corner The event invited 9 engineers, scientists and technical managers to share with 450 visitors
their insights on the innovative materials and technologies
for producing coatings.
5.
National Presentation - Focused on the theme of A
Strategical Overview of the South American Coatings
Market Present & Future providing an overview of the
coatings market in all major countries in South America.
This years CHINACOAT broke records in terms of exhibitor space and attendees. The shows organizers Sinostar
International, reported 29,580 registered visitors, including
24,843 domestic and 4,737 overseas visitors and 1,088 exhibitors from 32 countries/regions, including 213 new exhibitors.
Both exhibitors and attendees alike reported a positive experience at the show, with most companies Coatings World
spoke with reporting they would be attending next years
CHINACOAT in Guangzhou.
CHINACOAT2015 was again a really positive event with
great participation from key industry partners in both China
and the wider Asia Pacific region, said David Tierney, global
head of sales at Lonza. Our booth was well visited and we were
able to meet with all of our key customers and distributors. We
will definitely attend the show in Guangzhou next year.
The Chromaflo team reported that CHINACOAT was a
positive experience and that its booth was well attended by visitors. The show was professional and the attendees were seeking
information that hopefully we were able to provide for them,
Penny Liu, Chromaflos marketing generalist stated. Obviously
lots of attendees have great interest in our industrial coatings
colorants. Most purchasers and chemists meet our sales persons
right at the booth to discuss the products. We have already received calls from potential customers from the show.
CHINACOAT continues to grow, said attendee Charles
Hoover of Hoover Color. It is especially interesting in watching how Chinese raw material suppliers have become more sophisticated and are now an integral part of the global coatings
supply chain. Hoover said that as he will definitely be attending
CHINACOAT2016 in Guangzhou.
CHINACOAT was a great success for Atlas. Our sales
staff had meaningful discussions with booth attendees which
resulted in very promising opportunities for Atlas worldwide,
said Stefani Levine, marketing services at Atlas Material Testing
Technology, LLC. The positive responses Atlas received to our
product and service offerings from show attendees indicates to
us that weathering testing is, and continues to be, very important for many coatings customers and their suppliers.
Atlas reported that they were fortunate to have a steady
number of visitors to the booth made up of both existing Atlas
clients as well as potentially new clients. Atlas is also planning
on registering to exhibit at next years show in Guangzhou.
Micro Powders was also pleased with this years show. This
show has grown in importance over the years, reflecting the
tremendous opportunities of the Chinese paint and coatings
market, said a spokesperson for Micro Powders. As usual, the
show was very crowded with exhibitors and visitors.
In 2016, CHINACOAT will return to Guangzhou on
November 30 December 2 at the China Import and Export
Fair Complex (Canton Fair Complex), and the show organizers,
Sinostar International reported it will continue to deliver success
from there. The show will feature exhibits from all areas of the
paint and coatings industry including raw material suppliers for
the production of coatings, printing inks and adhesives, powder
coatings and UV/EB technology, plus measurement and testing
equipment for QC/R&D, safety and health and environment. CW
January 2016
FEATURE
Innovative Binder Technology

for High-Solids Industrial Coatings
Evonik Industries AG
olventborne paints have demonstrated over decades that they are

easy to handle and are distinguished
by a very wide processing window. The
technology is reliable and established
worldwide. However, since EC Directive
1999/13 came into force, many solventborne paints in European countries no
longer meet the regulations for reducing
organic volatiles.
Experience shows that, with conventional binder technology, it is not possible
to formulate high-solids paints with fewer
than 250 g/L VOC. Simply reducing the
solvent content in existing medium-solids
paints to meet legal requirements results
in a highly viscous paint which cannot be
applied. To reduce the non-volatile components (NVCs) requires major changes
in the molecular structure of the binder.
Reduction in molecular weight, improved dilutability of the resin in common solvents, and lower intermolecular
interaction are just some of the fundamental demands on innovative high-solids binders. The challenge is to increase
the NVC at working viscosity to comply
with the regulations, without impairing
drying (both dry-to-touch and complete
cure), optical appearance, or mechanical
and chemical resistance.
One way to achieve high NVC at
low-processing viscosity is with 2-pack
paints in particular, isocyanate-curing
silicone hybrid resins. Silicone hybrid
resins combine a broad range of properties which result in high quality paints.
The polyester component enables, for
example, a high crosslinking density in
the fully cured film which delivers very
good mechanical and chemical properties. The silicone component in the
Figure 1: Comparison of two silicone hybrid resins with a high-solids polyester resin.
resin molecule lowers viscosity. This

effect is attributed to the free rotation
of the silicone chains ~[Si(CH3)2 O
Si(CH3)2] and their low tendency to
interact. The silicone component also
reduces the UV-yellowing tendency of
the polymer.
Figure 1 compares two silicone hybrid resins with a high-solids polyester
resin. It is obvious that the new type of
silicone hybrid resins possess a significantly higher NVC at comparable intrinsic viscosities of the polymer solutions. At
approximately 7500 mPas the conventional polyester resin solution has a NVC
of 76%, whereas the new silicone hybrid
resin has a NVC of 90%. This enormous
difference gives the paint formulator
great scope regarding other constituents
in the formulation such as rheological additives or solvents.
Table 1: Silicone hybrid resin test formulation.
Coatings World | 47
FEATURE Innovative Binder Technology for High-Solids Industrial Coatings

Test Formulation
The properties of the aforementioned
resins were compared using formulated
2-pack paints. Two variants of the new
silicone hybrid resins were compared
with a commercial high-solids polyester:
A Silicone hybrid resin with more
flexible segments;
B Silicone hybrid resin with rigid
segments; and
C High-solids polyester.
A typical test formulation for the silicone hybrid resin is shown in Table 1.
Non-volatile data and VOC content of
the paints is shown in Table 2.
Table 2: VOC and NVC content of NCO cured paints.
Chemical Resistance
After paint application and curing, resistance to liquids was tested according to
NORM EN 12720 Furniture assessment of resistance of surfaces to cold liquids. The resistance was tested according
to NORM A 1605-12 within Class
1-B1; test results are shown in Figure 2.
The assessment criteria for determining
chemical resistance is noted in Table 3.
Silicone hybrid B shows immediately
and particularly after a recovery of 24
hours optimum resistance to the liquids
mentioned above. This is attributable to
the higher rigid segment content in the
silicone hybrid.
Silicone hybrid resin B exhibits outstanding resistance to various liquids in
tests carried out according to DIN EN
ISO 2812-4 (Table 4).
Figure 2: Chemical resistance testing.
Salt Spray Test

The use of the new type of silicone hybrid results in paint films with a very
high crosslinking density. This, together
with skillful formulation of pigments
and fillers in the paint, is an important
influence in withstanding the salt spray
test. A 2-pack epoxy primer was applied to a sand-blasted steel substrate.
The primer was then overcoated with a
white topcoat based either on the new
type of silicone hybrid resins or on conventional polyester C. The test was carried out in accordance with DIN EN
ISO 12944 Category C5 I and M. The
images (Figure 3) show results after
1440 hours.
Table 3: Assessment criteria.
Stone Impact Test

Resistance to stone impact was tested according to DIN EN ISO 20567 1. Metal
panels were prepared by painting them
with 2-pack epoxy primer and topcoats
based on silicone hybrid resins (A, B)

and polyester (C). After a period of recovery, testing was carried out on the
coated panels.
The results (Table 5 and Figure 4)
January 2016
Innovative Binder Technology for High-Solids Industrial Coatings FEATURE
Contact Angle
Measurement
Apart from when high-temperatureresistant coatings are required, there are
a number of reservations in the coatings
industry concerning the use of silicone
raw materials. As the new silicone hybrid
resins are also well suited for formulating
primers, contact angles of the cured coatings were measured (Table 6). The higher
the contact angle, the more difficult it is
to wet the surface with a subsequently
applied coating layer (Figure 7).
It can be seen that the silicone does
not affect the wettability; hence, the use
of silicone hybrid resins in primers does
not lead to any problems.
Table 4: Resistance to liquids.
Figure 7: Principle of measuring contact angle.
Figure 3: Salt spray test results after 1440 h.
show clearly that silicone hybrid resin A,

with its increased toughness and resiliency, contributes to an improvement in the
index for stone impact resistance.
Pinhole Limit
To assess the working window of the resins,
the paint was applied wedge-wise using a
Cross-hatch Adhesion
pneumatic spray apparatus (Figure 5).
Here the favorable influence of the
silicone unit in the polymer is particularly
evident. Compared with the polyester, the
silicone hybrid resin shows about 30%
less pinhole formation in a comparable
cured-coating thickness. Silicone hybrid
resins permit trouble-free application of
greater coating thicknesses.
Silicone units in the polymer do not affect

adhesion. Primers were formulated with
silicone hybrid resins, applied and subsequently overcoated with conventional top
coats. Additionally, coatings formulated
with silicone hybrid resins were overcoated using the same paint. Adhesion tests,
carried out to DIN EN ISO 20567, gave a
characteristic value of GT 0-1 in all cases,
as with comparable binders (Figure 8).
Topcoat Appearance
Impact Strength
The reduced tendency of silicone hybrid

resins to form pinholes is especially beneficial for the optical appearance of the applied coating, again showing the positive
effect of silicone in the paint (Figure 6).
The impact strength of the new silicone hybrid resins is clearly shown in
the Impact Test - DIN EN ISO 62721/2. Figure 9 shows the results of a 1
kg weight falling from a height of 1 m
onto the coated specimen. The upper
deformation is the result of the reverse
Table 5: Stone impact test results.
Coatings World | 49
FEATURE Innovative Binder Technology for High-Solids Industrial Coatings
Figure 8: Cross-hatch adhesion test.

Figure 4: Multi-impact stone resistance test.
Left: Conventional polyester; Right: New silicone hybrid resin A
impact test.
This property of silicone hybrid resins
leads to good deformability and adhesion
of the coating on different substrates.
Compatibility
The compatibility of silicone hybrid resins in current binders is also very good
and well balanced. Compatibility with
various resins is shown in Table 7.
Pigmentability
Figure 5: Wedge application to determine air inclusion/pinhole formation in spray applications.
Figure 9: Impact test results.
Figure 6: Optical appearance of the coatings.
It should be noted that silicone hybrid

resins have very good pigment wetting
properties both in tinting with pigment
pastes and in direct grinding with mixed
pigmentation. This property promotes
the corrosion resistance of the formulations. However, wetting and dispersing additives are necessary to formulate
high-gloss paints with the lowest haze.
In artificial weathering to ISO 4892-2
both silicone hybrid resins show color
change E < 1.0 after 6000 hours which
permits good long-term color stability
of the paint.
Table 6: Contact angle measured immediately and after 3 minutes.
January 2016
Innovative Binder Technology for High-Solids Industrial Coatings FEATURE
Table 7: Compatibility of silicone hybrid resins with various binders.
Summary
The new silicone hybrid resins are particularly suitable in topcoat applications for corrosion protection covering
a range of uses from transportation to
marine applications. Coats up to 200 m
can be applied in one step. Their combination of good adhesion and flexibility
makes them suitable for coating plastics
and for coil coatings.
In addition to excellent corrosion
protection, minimal tendency to yellowing and weathering, chemical- and
mechanical-resistance, silicone hybrid
resins offer exceptional benefits in
processability and optical appearance.

An overview of the silicone hybrid
resin properties is presented in Table
8. With silicone hybrid resins having a
non-volatile content of 90% and concurrent low intrinsic viscosity, formulation of paints with extremely low VOC
content (200 100 g/L) is possible.
Additionally, the silicone hybrid resins
enable simple handling during paint
manufacture and application making
these materials user-friendly. Primers,
topcoats and direct-to-metal (DTM)
paints can all be formulated with silicone hybrid resins. CW
Table 8: Overview of silicone hybrid resin properties.
Coatings World | 51
Industry News
Solvay Completes Acquisition of

Cytec and Starts Integration Plans
olvay has successfully completed

the acquisition of Cytec and will
immediately begin the integration
of Cytecs businesses to deliver cost synergies and capture significant business
opportunities in advanced lightweighting materials for the aerospace and
automotive industries and in specialty
chemicals for mining.
Cytec represents a decisive milestone
in Solvays transformation and opens up
new horizons for growth and innovation.
Solvay is now a leading provider of lightweighting materials for the aerospace industry, said Jean-Pierre Clamadieu, CEO
of Solvay. Thanks to extensive preparations, we will now embark on a swift and

efficient integration of Cytecs businesses
and its talented teams into Solvay and
to accelerate value generation for our
shareholders.
A large team of Solvay and Cytec
personnel has been mobilized since early
October to prepare detailed integration
plans. Solvay will also create two new
Global Business Units (GBU):

GBU will group Cytecs composite businesses Aerospace Materials
and Industrial Materials. Bill Wood
is appointed President of this GBU,
which will form part of the Advanced

Materials segment;

GBU will combine Cytecs In
Process
Separation,
Polymer
Additives and Formulated Resins
activities with Solvays phosphorus-based intermediates. Mike
Radossich is appointed President
of this GBU, which will form part
of the Advanced Formulations
segment.
Solvay fully expects to generate a
minimum of 100 million euros in annual synergies within three years after
LANXESS Pigments Symposium 2015 in Shanghai, China

LANXESS held its second LANXESS Pigments Symposium in Shanghai, China, on November 19, 2015. The topic this year was, The global pigments industry in transition Turning challenges into sustainable
value creation, and the Inorganic Pigments business unit (IPG) again
provided worldwide experts and users with a discussion platform for
learning more about current developments and future challenges in
the pigments industry.
Issues such as the continued implementation of progressive environmental regulations in China, the simultaneous advancement of
consolidation in the global pigments industry, and new challenges
facing the paints and coatings industry, were the subject of animated
discussion. Over 150 international participants, including customers
and sales partners, as well as representatives of government, professional associations and the media, responded to LANXESS invitation
to join in this dialogue.
China is both the largest sales market and the largest production
center for inorganic iron oxide pigments worldwide. The countrys
economy is in a restructuring phase, which is also greatly affecting
the pigment industry. Rising environmental regulations are forcing numerous Chinese manufacturers to close down their manufacturing plants. However, despite temporary, localized downturns,
global demand for inorganic pigments is on the rise, due in part
to expanding urbanization. This development has far-reaching consequences for the global paints and coatings industry, explained
Rafael Suchan, head of LANXESS pigments business in the Asia/
Pacific region, at the symposium.
Representatives of the Chinese authorities agreed that consolidation will continue in the pigment industry. It is more than evident from
Chinas 13th five-year plan and its influence on the paints and
coatings industry that iron oxide pigment manufacturers can
only operate successfully in China in the future if they comply with strict environmental laws. The national development
concept clearly defines the goal of fundamentally improving
the quality of life by 2020 by dramatically reducing environmental pollution. For the pigment industry, this means that all
pigment-producing plants, without exception, are required
to meet high environmental standards based on extensive
risk assessments and reviews.
Government representatives further discussed the impacts of Chinas new environmental legislation: Companies
will be subject to drastic sanctions if they fail to comply with
the new guidelines. In 2014 alone, the number of prosecuted
environmental offenses tripled compared to the year before.
Furthermore, the number of pigment manufacturers with an
annual capacity of less than 10,000 metric tons will continue
to decline as a result of the new legislation. The governments
goal is to promote further industrial consolidation. In the end,
only a few iron oxide manufactures with sustainable production facilities and increased capacities will remain on the Chinese market.
Jrg Hellwig, head of LANXESS Inorganic Pigments business unit, emphasized that technological advancements and
optimized manufacturing processes are of critical importance
to achieving this goal: Developments in China leave no
doubt that investments, technical expertise and new process
solutions are an integral part of any business model geared to
long-term success, and imperative for the advancement of our
January 2016
Huber Carbonates, LLC

Breaks Ground on Major
Ground Calcium Carbonate
Expansion in Georgia
Huber Carbonates, LLC, a subsidiary of J.M. Huber Corporation, has
announced that it is substantially increasing capacity at its ground calcium
carbonate (GCC) operation in Marble
Hill, Georgia.
Huber has a long-term, multi-stage
plan to increase capacity in ground calcium carbonate, driven by customer
demand and new product sales, said
Matt OBrien, vice president and general manager of Hubers GCC business.
The continuous investments in
ground calcium carbonate will position
Huber to continue supporting its customers growth strategies with increased
capacity for both medium fine and fine
ground products.
This expansion coupled with the
recent expansion of our Quincy, Illinois,
GCC facility is already in motion and
targeted for completion in 2016, said
Rick Zwingelberg, operations director
for Hubers GCC business. We continue to be well-positioned to meet the
industry. Hellwig explained how they can be implemented

based on the example of the new Ningbo process, which was
engineered by LANXESS specifically for the environmentally
compatible production of red pigments in China and will be
used at its new production site in Ningbo. In contrast to the
conventional Penniman red process common today in China,
this new technology dramatically reduces waste gas emissions
and includes a very efficient treatment system for the process
water, which uses biological denitrification, ultrafiltration and
reverse osmosis so effectively that nearly all of the water can
be returned to the process.
Norbert Mahr, director of Global Procurement Inorganics
at BASF SE, explained at the LANXESS Pigments Symposium
how sustainable procurement management can help to combine economic and ecological objectives: Sustainability in
procurement also means considering not just the economic
factors, but also the important aspects of environmental
protection, social responsibility and compliance with governmental regulations, and if necessary working with our suppliers on improvements. BASF therefore has joined forces
with other companies, including LANXESS, in the Together
for Sustainability (TfS) initiative. The goal of this initiative is to
develop a global program for the responsible procurement
of goods and services and for improving ecological and social
standards at suppliers.
During the concluding podium discussion, Dennis
Scholz, general manager of Harold Scholz & Co. GmbH,
Clifford Schoff, Schoff Associates, Hao Li, general manager
of HCA Consulting China, and Christian Wolfrum, project
Industry News
the acquisition. The acquisition is expected to be accretive to adjusted earnings and free cash flow after the first
year of the acquisition and to CFROI
in the mid-term.
The financing of the acquisition is
nearly completed. It consists of the issuance of around 4.7 billion senior and
hybrid bonds and the ongoing 1.5 billion right issue.
growing needs of our customers

in a number of markets.
The expansion plans we
are implementing build upon our
ongoing growth strategy, added
OBrien. These continuing investments to expand and improve our
manufacturing capabilities underline
Hubers long-term commitment to
the ground calcium carbonate business and the customers we serve.
Hubers industrial GCC products
are used in a variety of consumer
and industrial applications, including building materials; drilling fluids;
rubber; thermoset composites; thermoplastics; swimming pool plasters;
pet food; cultured marble; paints and
coatings; and adhesives, caulks and
sealants. CW
manager for Boston Consulting Group, discussed current market

developments, challenges, innovations and megatrends in the coatings industry.
Like the kickoff event in 2013, this years symposium had the character of a high-level scientific exchange, giving guests an opportunity to talk extensively with industry experts and colleagues specialized in various areas. The very positive response we received from
participants and speakers encourages us to continue holding this
event on a regular basis, Hellwig said, and announced that the next
LANXESS Pigments Symposium is scheduled to be held in North
America in 2017.
Coatings World | 53
Suppliers Corner
DuPont, Dow to Combine in Merger of Equals
uPont and The Dow Chemical

Company announced that their
boards of directors unanimously
approved a definitive agreement under
which the companies will combine in an
all-stock merger of equals. The combined
company will be named DowDuPont.
The parties intend to subsequently
pursue a separation of DowDuPont into
three independent, publicly traded companies through tax-free spin-offs. This
would occur as soon as feasible, which is
expected to be 18-24 months following
the closing of the merger, subject to regulatory and board approval.
The companies will include a leading
global pure-play Agriculture company;
a leading global pure-play Material
Science company; and a leading technology and innovation-driven Specialty
Products company.
This transaction is a game-changer
for our industry and reflects the culmination of a vision we have had for more
than a decade to bring together these two
powerful innovation and material science
leaders, said Andrew N. Liveris, Dows
chairman and CEO. Over the last decade
our entire industry has experienced tectonic shifts as an evolving world presented
complex challenges and opportunities
requiring each company to exercise foresight, agility and focus on execution. This
transaction is a major accelerator in Dows
ongoing transformation, and through this
we are creating significant value and three
powerful new companies.
This is an extraordinary opportunity
to deliver long-term, sustainable shareholder value through the combination of
two highly complementary global leaders
and the creation of three strong, focused,
industry-leading businesses, said Edward
D. Breen, chairman and CEO of DuPont.
For DuPont, this is a definitive leap forward on our path to higher growth and
higher value. Longer term, the three-way
split we intend to pursue is expected to
unlock even greater value for shareholders
and customers and more opportunity for

employees as each business will be a leader
in attractive segments where global challenges are driving demand for these businesses distinctive offerings.
Upon closing of the transaction, the
combined company would be named
DowDuPont and have a combined market capitalization of approximately $130
billion at announcement. Under the terms
of the transaction, Dow shareholders
will receive a fixed exchange ratio of
1.00 share of DowDuPont for each Dow
share, and DuPont shareholders will receive a fixed exchange ratio of 1.282
shares in DowDuPont for each DuPont
share. Dow and DuPont shareholders
will each own approximately 50% of the
combined company, on a fully diluted basis, excluding preferred shares.
The transaction is expected to deliver
approximately $3 billion in cost synergies, with 100% of the run-rate cost synergies achieved within the first 24 months
following the closing of the transaction.
Additional upside of approximately $1
billion is expected from growth synergies.
It is the intention of both companies
boards of directors that, following the
merger, DowDuPont would pursue a taxfree separation into three independent,
publicly traded companies with each targeting an investment grade credit rating.
The three businesses that the boards
intend to separate are:
Agriculture Company: Leading global
pure-play agriculture company that
unites DuPonts and Dows seed and
crop protection businesses. Combined
pro forma 2014 revenue for Agriculture
is approximately $19 billion.
Material Science Company: A pureplay industrial leader, consisting of
DuPonts Performance Materials segment, as well as Dows Performance
Plastics, Performance Materials and
Chemicals, Infrastructure Solutions,
and Consumer Solutions (excluding the Dow Electronic Materials
business) operating segments. The

combination will create a leader in
high-growth, high-value industry
segments in packaging, transportation, and infrastructure solutions,
among others with a broad and deep
portfolio of cost-effective offerings.
Combined pro forma 2014 revenue
for Material Science is approximately $51 billion.

Specialty Products Company: The
businesses will include DuPonts
Nutrition & Health, Industrial
Biosciences, Safety & Protection and
Electronics & Communications, as
well as the Dow Electronic Materials
business. Together, their complementary offerings create a new global
leader in Electronics Products.
Combined pro forma 2014 revenue
for Specialty Products is approximately $13 billion.
Advisory Committees will be established for each of the businesses. Breen
will lead the Agriculture and Specialty
Products Committees, and Liveris will
lead the Material Science Committee.
Upon completion of the transaction,
Liveris will become executive chairman of the newly formed DowDuPont
Board of Directors and Breen will become CEO of DowDuPont. Both Liveris
and Breen will report to the Board of
Directors. DowDuPonts board is expected to have 16 directors, consisting
of eight current DuPont directors and
eight current Dow directors.
Following the closing of the transaction,
DowDuPont will be dual headquartered in
Midland, MI and Wilmington, DE.
The merger transaction is expected to
close in the second half of 2016, subject
to customary closing conditions, including regulatory approvals, and approval by
both Dow and DuPont shareholders. The
subsequent separation of DowDuPont,
which the companies intend to pursue,
would be expected to occur 18-24 months
following the closing of the merger. CW
January 2016
People
SPI Performance Coatings

Appoints Head of Operations
upplier of protective plural component sprays, SPI Performance

Coatings, has appointed a head of
operations after a period of consistent
growth. As the company continues to
increase its Europe-wide customer base,
Keith Davidson has been tasked with implementing a number of key systems and
procedures designed to support and continually improve the customer journey.
Managing director Marcus Lockett,
commented on the appointment: SPI
has become well-known for its unrivalled
levels of customer support and we are
committed to adding to our team in ways
which will help us maintain such standards. Keiths main focus will be to make
sure we have all the right behind-thescenes operational procedures in place, so
that we can deliver the very best service to
customers as we continue to grow.
Having left a senior position in the
warehouse fit-out industry, Davidson
brings with him over three decades commercial experience perfectly suited to his
new role.
Brian Stroik to Head

Tremcos Building Envelope
Solutions Team
Tremco Commercial Sealants &
Waterproofing (CS&W), a leading
North American supplier of integrated building envelope solutions for the
commercial construction industry, has
announced that Brian M. Stroik has
joined Tremco to head the Building
Envelope Solutions Team (BEST), which
focuses on integrated design, construction, testing and site support for highperformance buildings.
Stroik brings to Tremco more than
20 years of experience and was formerly
the corporate quality senior manager for
The Boldt Company, a national construction firm based in Appleton, Wisconsin.
During his tenure at Boldt, Stroik led
the companys quality team and was
instrumental in the development and
implementation of Boldts Enclosure

Quality Management (EQM) program,
recognized nationally for its excellence
in BECx.
Stroik is a recognized industry leader in
the construction of energy efficient, sustainable and durable buildings. He continues
to work with key industry organizations
including the Air Barrier Association of
America and the National Building
Enclosure Council. His primary focus
with industry organizations has been on
research and education regarding building
enclosures, energy efficiency, and retrofitting and upgrading existing buildings.
A frequent speaker on the subjects of
commissioning the building enclosure
and quality in construction, Stroik has
chaired numerous speaker sessions at
national conferences and hosted roundtable discussions.
White papers by Stroik on the subjects of building energy efficiency and
building enclosure design, among others, have been published in The Journal
of Energy Efficiency & Reliability, The
Journal of Building Enclosure Design and
SprayFoam Magazine.
Van Horn, Metz &

Comapny Announces New
Appointment
Van Horn, Metz & Co., Inc. has announced Laurie Barfield has joined its
teeam as an account manager in southeastern territory. Barfields primary
responsibility will be the CASE market in Alabama, Georgia, Florida and
Mississippi.
Her extensive experience and customer relationships in the chemical distribution market will solidify our sales
coverage in this geography.
We are thrilled to welcome Laurie
as our new Account Manager, says Van
Horn, Metzs COO, Brian Boorman.
She brings knowledge, experience and
enthusiasm to our company and to the
customer base in the southeast.
David Deters Joins Orion

Engineered Carbons
David Deters has joined Orion
Engineered Carbons as senior vice
president and chief innovation officer.
In this role he directs Orions global
research and development, process
technology and quality functions. He
will serve as a member of the Executive
Management Team.
Prior to joining Orion, Deters
served as Group vice president, R&D
and Marine Marketing, at Hempel
A/S in Konigs Lyngby, Denmark,
and Vice President and Business
Manager at King Industries, Inc.
in Norwalk, CT. He is Six Sigma
Green Belt-certified and has lectured
at the Danish Technical University
in the Department of Chemical and
Biochemical Engineering, and at the
Chinese Academy of Sciences in the
Department of Chemistry and Chemical
Engineering. Deters was also appointed Ph.D. Examiner by the Denmark
National Board of Higher Education
for the discipline of Chemistry.
Union Colours Appoints

New Technical Sales
Manager
Union Colours has appointed Cosimo
Azzarito technical sles manager.
Azzarito was formally development
manager for Huber Group Italy.
Tony Gill, Technical Sales director
at Union Colours said, Union Colours
has an excellent range of products for
the flexible packaging ink sector. This
is an important appointment for us, as
not only will Cosimo help us broaden
our support to distributors but we are
pleased for him to take up the lead role
of product manager over the organic
pigments we make for liquid inks. We
expect Cosimos substantial experience
will help us further strengthen our position as the leading pigment maker for
packaging inks. CW
Coatings World | 55
Meetings
Coatings for Concrete Conference

to be held in Las Vegas, February 1
February 1, 2016
Coatings for Concrete Conference
Website: www.epced.com
March 22 - 23, 2016

Turkcoat International Congress
Location: Las Vegas, NV

Venue: Ballys Las Vegas Resort & Casino
Website: paint.org
March 14 - 16, 2016

Middle East Coatings Show 2016 Dubai
Location: Gorrion Hotel Istanbul

Website: turkcoat-paintistanbul.com
March 7 - 10, 2016

2016 EPCEd Workshop: Scale-up and
Commercial Production of Emulsion
Polymers
Location: Phoenix, AZ
Location: Dubai, UAE

Venue: Dubai International Conventiona
and Exhibition Center
Contact: DMG Events
Phone: +44 (0) 1737 855107
Website: www.coatings-group.com
Email: kezchen@dmgeventsme.com
March 24 - 26, 2016

Paintistanbul
Location: Istanbul Expo Center, Turkey
Website: turkcoat-paintistanbul.com CW
Classifieds
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Situation Wanted
Products & Services
January 2016
Blades
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MANAGEMENT-SALES-MARKETING
www.aikadvisor.com
Addressing the consulting needs of
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coatings, substrates, printing,
packaging and raw material suppliers
in support of those applications.
CONTACT:
Alan Kalmikoff
alan@aikadvisor.com
TWITTER@aikadvisor
847-612-5166
1-800-243-ROSS
www.dispersers.com
Advertising Index
Company Name
Alex Color Company
American Coatings Conference
Angus Chemical Company
Ashland
BASF
www.alexcolor.com
Polybagged www.american-coatings-show.com
7
angus.com
17 ashland.com/coatings
3 www.basf.us/dpsolutions
14
www.blairgowrieassociates.com
Burgess Pigment Company
41
www.burgesspigment.com
Cabot
11 cabotcorp.com
Chemark Consulting
20
www.chemarkconsulting.net
Conn & Company
19
www.connblade.com
Daikin
13 www.daikin-america.com
Cover 4
www.hoovercolor.com
20
www.technologylitigators.com
www.micropowders.com
Paintistanbul Turkcoat
15
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PAN Technology
16
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R.E. Carroll, Inc.
21
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Reichhold, Inc.
Cover 3
www.Reichhold.com
Shamrock Technologies Inc.
Cover 2
www.shamrocktechnologies.com
Siltech Corporation
23
www.siltechcorp.com
SincolUSA Corporation
39
10/14/15 2:37 PM
www.sincol.com.cn
Specialty Polymers, Inc.
31
www.specpoly.com
www.troycorp.com
McDaniel and Associates, PC

Micro Powders Inc.
CLASSIFIEDS CWM1015.indd 2
37
Website
Blairgowrie Associates, LLC
Hoover Color Corp
80 | Coatings World
Page
Troy Corporation
Univar
October 2015
25 www.univar.com
Coatings World | 57
Final Coat
BASFs Glasurit 90 Line Paint featured on

Ridler Award Winning 65 Chevy Impala
he winner of the 2015 Ridler Award the 1965 Chevy

Impala Impostor created by Chip Foose features BASF
Glasurit 90 Line paint.
The Ridler, one of the custom car industrys most prestigious
awards, was presented to the proud car owners, Don and Elma
Voth of Canada, at the Detroit Autorama. The cars unique color, called Impostor Pearl Dark and Impostor Pearl light, was
specifically customized by Chip Foose.
Chip has been a long-time ambassador for BASFs Glasurit
90 Line paint system, said Shefali Cromer, Glasurit market
segment manager, BASF Coatings Solutions, North America.
Glasurit provides a world-class finish and outstanding quality
every time. Its that kind of reliability that attracts Chip, and
many other custom car builders, to use Glasurit.
Chip Foose is known for his TV Show Overhaulin as well as
his many award-winning car designs.
At Foose Design, were lucky enough to work on projects
that have emotional value for our customers and that means a
lot to us, said Foose. BASF offers intelligent solutions based
on innovative products and tailor-made services that help convey these emotions and also take my projects to the Ridler
Awards, magazine covers and television.
The Ridler Award was established in 1964 to honor the memory of Don Ridler, who started promoting Detroits Autorama
in the 1950s, and is given to the best new creations. Cars must
make their public debut at the show in order to be eligible.
BASFs Automotive Refinish business makes and markets
coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems
and business management and planning tools. CW
January 2016
BECKOSOL AQ 210 is a renewable resource based alkyd latex designed for use in metal primers. This
addition to the expanding BECKOSOL AQ platform of resins raises the bar in metal protection without the
use of solvents.
Medium oil chain-stopped alkyd latex supplied at 55% weight solids
Based on renewable resources
Excellent adhesion and corrosion resistance
Stable with reactive pigments
Good non-lift properties
Alkyl Phenol Ethoxylate (APEO) free
Typical resin VOC < 15 g/L and requires no coalescing solvent for lm formation
Water cleanup
For more information on BECKOSOL AQ 210, please visit www.reichhold.com.
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Untitled-3 1
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1/17/14
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THE FOLLOWING PAGES ARE

BROCHURES FROM
THE AMERICAN COATINGS SHOW.
THESE BROCHURES WERE
MAILED WITH THE JANUARY
ISSUE OF COATINGS WORLD.
Untitled-1 1
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analytical solutions and

formulation support
Accelerate your R&D!
Show 2016 Preview

SHOW AND CONFERENCE PREVIEW | January 2016
Meet CHEMIR at Booth 741

www.chemir.com
www.american-coatings-show.com
WHATS UP?
Back to Indy
AC Show
all signs indicate that the american coatings show will again break records
more successful with each event 4

news and trends for Indy10
AC Conference
abundance of up-to-date
research insights 2
keynote presentation 2
Focus
functional coatings help reduce
environmental impact 8
water-borne coatings:
beyond beauty and protection 8
Service
registration 20
little helpers for the show 21
science and innovation

From April 11-14, 2016, Indianapolis will again be the center of the North American coatings industry.
The fifth edition of the American

Coatings Show & Conference (ACS) is
scheduled for April 11-14, 2016 at the Indiana Convention Center in Indianapolis,
Ind. While the show takes place on April
12-14, the conference is held from April
11-13. In 2012, Indianapolis was also the
venue for this major North American coatings industry show and conference.
The ACS is the leading North American industry exhibition and conference
for the coatings, paints, sealants, construction chemicals and adhesives industry. State-of-the-art developments in
raw materials, laboratory and production equipment, testing and measuring
equipment, and services for the coatings

industry will be showcased.
I expect to see greater participation
in every aspect of the show and conference, as we expand our offerings to attract a broad base of individuals in various aspects of the coatings industry,
says Cheryl Matthews, vice president,
Events and Expositions, at the American
Coatings Association (ACA).
All signs indicate that the fifth installment of the American Coatings Show will
again break records and exceed all expectations, adds Amanda Beyer, head of
Coating Events at Vincentz Network, coorganizer of the show. We are very proud
that, since its premiere in 2008, the ACS
has not stopped growing and gaining importance within the industry. In 2016 Indianapolis will clearly be the place to be
for the coatings industry to network, exchange ideas and be inspired.
The ACS 2014set new records: with 480
exhibitors and more than 8,700 overall
participants from 70 countries, the fourth
edition of the show and conference broke
all of its previous records.
For additional
information visit
www.american-coatingsshow.com
With around 200 paper submissions, the

American Coatings Conference 2016 is
once again gearing up as one of the mustattend conferences of the coatings industry. On April 11-13, 2016, coating experts
from industry and academia will present
96 papers in 16 sessions at the Indiana
Convention Center. The conference is held
in conjunction with the American Coatings
Show and also includes a poster session
and the plenary session, where the American Coatings Award will be presented.
Tailpiece ACS Preview_Nov 2015_coatingsweb_Layout 1 11/3/2015 12:02 PM Page 1
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AC Conference
Abundance Demands Tough Decisions

american coatings conference provides an abundance of up-to-date research insights
The program committee of the American Coatings Conference 2016 was once
again forced to make tough decisions: 96
lectures had to be selected from more than
200 submissions. Eventually, the jury determined the best papers, covering latest
research findings of both industry and
academia on todays most critical coating
topics. Sixteen sessions, arranged according to topics, were formed and spread
over three conference days.
The conference will take place at the

Indiana Convention Center on April 11-13,
2016. It will open with a plenary session
on Monday, April 11 one day before the
start of the American Coatings Show.
As in previous years, four parallel sessions will be held on each day of the
conference. Speakers are top-class representatives of the coatings industry,
universities and institutes.
first conference day

The first conference session Science
Today Coatings Tomorrow on Monday,
April 11 will discuss up-to-date coatings
research by academia. The papers have
been selected in cooperation with the
National Science Foundation (NSF). By
way of example, David Grewll from Iowa
State University will present his work on
bio-based adhesives and coatings.
Sessions on additives, pigments, as well as functional
and smart coatings, will complete the program on Monday. As part of the functional
and smart coatings session,
W. Marshall Ming, Polymer
Exploration Group LLC, will
look at ice-release coatings.
second conference day
As in previous years, conference speakers are top-class representatives of the coatings industry, universities and
institutes.
On Tuesday, April 12, attendees can look forward

to high-quality lectures on
architectural coatings, polyurethanes, radiation curing,
measuring & testing, directto-metal coatings, and novel
materials.
Devin Busse, Specialty
Polymers Inc., for one, will
talk about all-acrylic poly-
mers for ultra-low-VOC architectural

coatings in the first architectural coatings session on Tuesday morning. In the
direct-to-metal coatings session, a lecture on block resistance of low-VOC water-borne direct-to-metal coatings will be
given by Aditi Chavannavar from BASF.
third conference day

The last conference day on Wednesday, April 13, is dedicated to industrial
coatings, alkyds, bio-based coatings,
as well as protective coatings. One of
the papers included in the bio-based
coatings session is entitled Effects of
solvents on the curing and properties of
fully bio-based thermosets for coatings,
to be presented by Ma Songqi, North
Dakota State University.
The conference is held in conjunction
with the American Coatings Show and
also includes a poster session. About
20 posters on different topics will be on
display.
Please visit
www.american-coatings-show.com/
conference
for more information.
Cross-Disciplinary Collaboration: An
Imperative for Breakthrough Materials Discovery
incredibly rewarding and potentially leading to the development of game changers
Dr. Sharon Feng,

University of
Chicago
The keynote presentation kicking

off the American Coatings Conference
2016 will be given by Dr. Sharon Feng,
Senior Associate Dean of the Institute
for Molecular Engineering at the University of Chicago.
In a traditional scientific research
model, the success of a research program often heavily depends on the indepth expertise, insights and creativity
of one principal investigator and/or a

team of researchers in a particular discipline. The explosion of scientific discovery and new technologies in the 21st
century, however, is turning this model
on its head because of the increased
complexity of the problems that are left
unaddressed and the sheer scale of the
challenges mankind is now facing collectively in areas such as energy, water
and sustainability. As a result, there has
been a large movement toward crossdisciplinary collaboration in scientific
research transcending the boundaries
of organizations, institutions and even
nations.
There are also more funding sources
that specifically encourage interdisciplinary collaboration from both government agencies and private philanthropies. This research model is not for the
faint-hearted because it requires the
courage of researchers to step out of
their comfort zones and develop empathy toward an entirely different way of
thinking, as well as unfamiliar jargon.
However, the outcome can be incredibly
rewarding and can potentially lead to
the development of game changers and/
or disruptive technologies.
The University of Chicagos Institute
for Molecular Engineering is established
based on this research model. With its
unique organizational structure, it institutionalizes the concept of cross disciplinary collaboration by completely
breaking down the traditional departmental structures based on disciplines
and organizing faculty based on problems they are trying to address as a
team: energy harvest and storage, water
re-use and treatment, next generation
information technologies and new therapeutics, just to name a few. The faculty
is recruited based on the expertise she
or he brings to the table (e.g., molecu-
lar simulation, synthesis, characterizations, fabrication, engineering design)

regardless of their disciplinary identification (physicist, chemist, biologists,
physicians, etc.).
With this highly unusual setup, the institute is aiming at some of the most ambitious discoveries of next generation
material and systems for computing, energy and water management, as well as
disease diagnosis and treatment. Sharon Feng will discuss her perspective on
the implications that this mega trend
has on industrial R&D, the impact on the
future talent pipeline to industry, and
how it can potentially enable new materials discovery with exceptional time
and cost efficiency, if companies can establish strategic and mutually beneficial
collaborations with academic partners
through open innovation.
Partners With
The Right Chemisty
The Nuplex team is on our way to this

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American Coatings Show 2016
Indianapolis, IN USA
Conference
April 1113
Exhibition
April 1214
Space #2055
For more information
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Nuplex
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AC Show
More Successful with Each Event

all signs point to growth: the american coatings show and conference 2016
XX

How
Cheryl Matthews,
American Coatings Association (ACA)
A tried-and-tested location, an
exciting Fun Run during the show and
conference, growing numbers in terms
of exhibitors and attendees Cheryl
Matthews, ACAs vice president of
Events and Professional Development,
is looking forward to a great coatings
event.
do you feel about returning to

Indianapolis as the show venue?
Cheryl Matthews: We are very excited
about the show and conference returning to Indianapolis in 2016. Due to circumstances beyond our control we had
to move the 2014 show to a different
location, but we are convinced that the
Indiana Convention Center is the best
location for the ACS. Downtown Indiana
has a skywalk that connects to several of
the major hotels, restaurants, shopping
and the convention center. Best of all,
the size of the Indiana Convention Center
is well suited to the American Coatings
Show and Conference, which makes it
quicker and easier to navigate.
XX

What can
show visitors and

conference attendees look forward to?
Matthews: We will be hosting a 5K Fun
Run during the 2016 event! This is a first
for us and we are encouraging everyone
to come out and participate. Even if you
arent a runner, sign up and jog or walk.
It will be a fun time and the proceeds
from the Run will be used to fund student
participation at future AC conferences.
XX

Is there a motto or general theme
of the ACS 2016?
Matthews: We dont have a specific
theme for the ACS 2016, but we do have
a general outlook that it is our role to be
of service to the industry. In carrying out
that role, we see the ACS as a platform
we provide for the industry to showcase
new products and innovative ideas, network with peers, and build on existing
partnerships with customers.
XX

What are your
personal expectations regarding the show and

conference?
Matthews: Success! Since 2008, we
have seen the ACS grow to be more and
more successful with each event. At each
juncture, we have been fortunate to have
more exhibitors participating, more attendees on the show floor, and more
professionals at the conference. Also, we
are seeing a gradual influx of people new
to the industry with the increasing attendance of coatings science students.
I expect these trends to continue,
as we expand our offerings to attract a
broad base of individuals active in various aspects of the coatings industry.
More information at
www.american-coatingsshow.com
1, 2, 3 and Go!
acs 2016 offers new action-packed features
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American Coatings Show Booth # 1749
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The American Coatings Show offers

more action than ever in 2016. Get an
early start at networking and explore
the city on the novel Fun Run. Visit the
networking lunch and see innovaters
battle it out during the Innovation Slam.
After spending a lot of time inside the

show halls and conference rooms and
maybe a little bit of over-indulgence in
coffee and sweets at the stands why
not add a little outdoors exercise to
your Indy schedule? And even better:
continue networking through all of it?
One of the new features for 2016 is
the Fun Run on Wednesday, April 13,
a 5 km run through the beautiful historic downtown area. The run starts at
7:15 am and will not only give you an

early start at networking, but provide
you with fun facts and historical tidbits
about Indianapolis and its landmarks
at the regular stretching stops along
the way.
Whether you are a show attendee,
exhibitor or conference delegate, you
are welcome to attend the networking
lunch, which will take place at 12:30 pm
on the show floor.
Looking for even more action on
April 13? Watch the participants of the
novel Innovation Slam battle it out in
the ring only verbally, of course, as
they will be presenting their latest innovations; vote for your favorite. In true
boxing style, the winner will receive an
exclusive Innovation Slam boxing belt.
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AC Conference
Prepping for the Conference

ten pre-conference tutorials provide a head start to the american coatings conference
The American Coatings
Conference offers to pre-conference
tutorials, covering coatings basics in
preparation of the conference sessions.
On Monday, April 11, from 8:30 am
to 12:00 pm, 10 pre-conference tutorials will be held where attendees can
refresh their knowledge and receive
the latest updates in the field, providing them with a head start to the main
conference. Tutorials will be available
on rheology, easy-to-clean coatings, anticorrosive coatings, water-borne highperformance coatings, radiation curing,
polyurethanes, functional films, titanium
dioxide, biocide selection process for
coatings, and sustainable coatings and
processes.
In these 90-minutes lectures, renowned experts from industry and academia will provide participants with the
basics of these fields and give detailed
insights into the latest trends.
The pre-conference tutorials include:

t
Rheology: Gina Paroline, Anton Paar
t
Easy-to-Clean Coatings: Marshall
Ming, Georgia Southern University
t
Anticorrosive Coatings: Brian Skerry,
Sherwin Williams
t
Water-borne High-Performance Coatings: Ivan Tyre, Alberdingk Boley and
Lori Boggs, BASF
t
Radiation Curing: Jeffrey Klang,
Sartomer
t
Polyurethanes: Mike Jeffries, Covestro
t
Biocide Selection Process
for Coatings: Beth Ann Browne, Dow
t
Functional Films: James Rawlins,
University of Southern Mississippi
t
Titanium Dioxide: Michael Diebold,
DuPont
t
Sustainable Coatings and Processes:
Jamil Baghdachi, Eastern Michigan
University
Get a head start to the American Coatings Conference with the pre-conference tutorials.
AC Conference At a Glance
Monday, April 11
8:30 am 10:00 am
Pre-conference Tutorials 1-5
10:00 am 10:30 am Networking: Coffee Break

10:30 am 12:00 pm Pre-conference Tutorials 6-10
More information at: www.american-coatings-show.com/conference
Best Paper Award

highlight of the american coatings conference
11:30 am 12:15 pm
Networking: Welcome Lunch
12:15 pm 1:30 pm
Plenary Session
Welcome Address and Conference Introduction,
Keynote Presentations, Award Ceremonies
1:30 pm 2:00 pm
Networking: Coffee Break
2:00 pm 5:30 pm
Session 1:
Science Today Coatings Tomorrow
Session 2: Additives
Session 3: Functional and Smart Coatings
Session 4: Pigments
5:30 pm 7:00 pm
Poster Session/Networking:
AC Conference Reception
Tuesday, April 12
Kyle Price, University of

Minnesota, received the
American Coatings Award
2014 along with his coresearchers.
Image: Matt Alexandre
As in previous years, the American Coatings Award will honor the most outstanding paper of the American Coatings Conference. The award will be presented
during the opening session of the conference on April 11, 2016. The winner, or winning team, will receive $2,500 in prize money and a commemorative sculpture for
their remarkable achievement.
A jury of experts, consisting of the
chairs of the conference sessions and
the American Coatings Conference Program Committee, will select the best paper. The award will be presented by the
American Coatings Association (ACA)
and Vincentz Network (VN).
In 2014, researchers from Arkema Inc.
and the University of Minnesota won the
2014 American Coatings Award for their

research on finding more sustainable
ways for latex particles to form films.
This could reduce the need for volatile
organic compounds (VOCs) as traditional coalescing aids. Kyle Price of the
University of Minnesota accepted the
prestigious award on behalf of the entire
research team.
9:00 am 12:30 pm
Session 5: Architectural Coatings I

Session 6: Polyurethanes I
Session 7: Radiation Curing
Session 8: Measuring & Testing
12:30 pm 2:00 pm
Networking: Conference Lunch
2:00 pm 5:30 pm
Session 9: Architectural Coatings II

Session 10: Polyurethanes II
Session 11: Direct-to-Metal Coatings
Session 12: Novel Materials
Wednesday, April 13
7:15 am 8:30 am
Fun Run
8:30 am 9:30 am
Matiello Lecture
9:00 am 12:30 pm
Session 13: Industrial Coatings

Session 14: Alkyds
Session 15: Bio-based Coatings
Session 16: Protective Coatings
12:30 pm
End of Conference and

Lunch-Around-the-World
T
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Focus
Providing a Challenging Extension

in Coating Properties
functional coatings help reduce environmental impact
William Weaver,
Nuplex
Innovation
Center
Topics related to coatings products

such as the personal wellbeing and the
impact on the environment are gaining
more attention especially from the
consumer side. Functional coatings can
enable the coatings industry to contribute solutions to address these topics.
William Weaver, vice president Technology & Strategy at Nuplex, speaks about
the latest trends and relevance for functional properties of coatings.
XXFor which novel functionalities currently under development do you see a

significant market pull, and which do
you think fall under the category a technology push?
William Weaver: Functional coatings
offer performance across the industry in
the form of reduced environmental impact and enhanced personall well-being.
Easy to clean/self-cleaning coatings
have demonstrated significant market pull
with potential impact in industries ranging from automotive to anti-fingerprinting
and water proofing for electronics. The
underlying technology of hydrophobicity
may also play a role in enhancing anticorrosion, anti-icing and anti-microbial
performance, leading to improved material and environmental benefit.
Anti-microbial coatings are another
area seeing significant market pull, as
community needs change with demographics, driving performance requirements in hospitals and aged-care accommodation.
Self-healing coating systems, while in
demand from the engineering world, are
in a typical technology push state. Exper-
imental systems are available, but are in

their infancy and still need substantial
development before being able to really
impact the broader coating market.
Transparent electrochromic and thermochromic window coatings are attracting a
lot of attention with a technology push towards sustainable energy creation.
XXHow relevant are functional properties, such as self-healing products, for
the development of new coatings?
Weaver: Functional coatings deliver
additional performance aspects along
with the decorative and protective performance characteristics provided by
traditional coatings. As such, they provide a challenging extension in coating
properties. If a coating can enhance a
structures environmental performance
by reducing its maintenance, energy or
water consumption, it can significantly
contribute to minimization of the overall lifetime energy and cost expenditure
of that structure and, therefore, its economic performance.
Well-being enhanced functionality delivers greater user comfort, resulting in
Image: Eric Issele
reduced repair and replacement, directly

impacting efficiency and resource use.
In these ways, functional coatings enable the coatings industry to contribute
solutions to the challenges of society
and constitute valuable growth for the
coatings industry beyond the broader
and traditional needs of decoration and
protection.
XXWhat are the solutions for functional coatings on which you currently work?
Weaver: Nuplex is actively exploring
the areas of easy-to-clean, hydrophobic/
superhydrophobic coatings, as well as
scratch resistance and enhanced rheology management, which is essential for
a number of functional materials.
Functionality Beyond Beauty and Protection

increasing demands from consumers, contractors and regulators for paints and coatings
Sylvia Insogna,
Dow Coating
Materials
Due to more stringent VOC limits,

formulators are responding with low- to
no-VOC products that maintain desired
performance characteristics and application properties. Sylvia Insogna,
North American marketing director at
Dow Coating Materials, answers questions on tends in water-borne coating
technology.
XX What are the most important trends
in water-based paints and coatings?

Sylvia Insogna: Consumers, contractors and regulators demand sustainability, ease-of-application and durability from paints and coatings today.
As VOC limits become more stringent,
formulators are responding with low- to

no-VOC products that maintain desired
performance characteristics and application properties. As requests increase
for paints and coatings with functionality beyond beauty and protection, were
seeing products that perform a wide
range of functions, from removing stains
to improving indoor air quality.
XX In which areas of water-borne coatings technology is more research needed?
Insogna: As VOC limits decrease, there
is a greater need for new products and
technologies that match or exceed the
performance of higher VOC products.
Similarly, more research is needed to develop water-borne products that perform
as well as their solvent-borne counterparts, particularly in the industrial coatings space.
XX Are
you working on any interesting

water-borne technology projects yourself?
Insogna: Were developing a new
binder for interior vinyl acrylic paints that
improves manufacturing ease and a new
zero-VOC high-gloss binder for achieving a superior hardness profile in lower-
Water-borne paints and coatings must be sustainable, easy to apply and durable.
Image: M. Watzek/Pixelio.de
VOC coatings. Our new HEUR and HASE

rheology modifiers can improve surface
coverage and smoothness with excellent
formulation economics. We also recently
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AC Show
News and Trends for Indy

low- and zero-voc and smart coatings remain prevalent topics
Brian Duke (Celanese), Marcelo Rufo
(Air Products and Chemicals), and Mark
Wubbels (Michelman) describe the latest trends they expect to see in Indy
and offer a sneak peek of the products
they will present at the show.
Questions:
1. What will be the latest trends to be
seen at the American Coatings Show

2016?
2. What novel products will your company be presenting?
1. Paint manufacturers want to learn

about what raw materials are available to
help their sustainability and environmentally friendly message. VAE emulsions
continue to displace more traditional
coatings binder systems (including acrylics, styrene acrylics, and vinyl acrylics)
because of the low-odor, low-VOC coatings that formulators are able to achieve
using VAE emulsions. Paint companies
are becoming increasingly more comfortable using zero-VOC coalescents to
achieve VOC targets. Additionally, emulsion binders are wanted to answer a more
demanding set of performance requirements, including early block resistance,
and more importantly stain resistance
and washability.
2. Celanese will be presenting EcoVAE
Brian Duke,
Celanese
vinyl acetate-ethylene copolymer emulsions, which allow paint manufacturers

to formulate to < 50g/L VOC. Celanese
CLX coalescents are zero VOC. Avicor
384 is a versatile emulsion for formulation contractor and DIY interior paints.
We will also be testing customer interest

and market demand for new concepts
for acrylics and VAE, which include novel
morphologies beyond homogenous and
core-shell products.
Marcelo Rufo,
Air Products
and Chemicals,
Brazil
1. We expect the trends at the American

Coatings Show to be all about the development of new products through innovation. As the industry has over the last several years learned to meet zero VOC and
other regulatory and consumer-driven
EHS requirements, the focus now is on
bringing to market a second generation of
such products that have better performance and overcoming any compromises
in performance that were made to meet
the regulatory specifications. In addition,
as the recession fades, the industry is
now deploying its R&D resources towards
developing truly novel products, rather
than focusing mostly on cost cutting.
2. On the additives side, Air Products and
Chemicals will be unveiling products that
continue to expand our defoamer product line. These products not only provide
improved performance over traditional
molecular defoamers, but also have an
improved EHS profile. We also continue
to add new oil defoamers to our line-up,
some of which are based on natural oils.
In addition, we continue to expand our
range of dispersants, which go hand-inhand with our online FAZT tool that helps
formulators quickly identify an optimized
dispersant for a formulation.
On the epoxy side, Air Products will be
presenting new amine curing agent technologies for improved chemical resistance
at elevated temperature; low emitting
technologies, allowing the industry to develop epoxy coatings that meets requirements like LEED and green building initiatives; and a new curing agent designed for
hydroblasted surfaces amongst new applications of water-based epoxy for OEM.
1.
As a supplier of binders and additives

in the coatings industry, we continue to
hear interest for low- or zero-VOC products. Water-borne paints are very well established globally, in decorative paints;
but in these applications, having waterborne systems as an alternative to solvent-borne coatings is no longer enough;
there is ever-increasing pressure to get rid
of all VOCs, including co-solvents or coalescing agents, residual monomers, and
by-products like formaldehyde or methanol. In addition, there is an increased
awareness about other ingredients in
everyday coating applications that face increased scrutiny, such as surfactants like
APEO, biocides, and BPA.
Whereas some states tougher stance in
regulation may have forced a move toward lower VOC (California), we expect
this shift towards lower VOC products to
ripple through the entire North American
region, even if regulation in other states
may lag behind, simply because the cost
of an increased supply chain complexity
may become too high. Other trends we
see: smart coatings, such as self-healing coatings, phase-change materials,
super-hydrophobic coatings and coatings
that indicate defects by changing color. In
contrast to this increased functionality of
the coatings, there is a desire to reduce
complexity and save system costs across
the value chain, and we see a lot of smart,
new technologies born out of collaboration between players in different parts of
the value chain.
2. For the decorative paints market, the

products we will showcase at the ACS in
2016 will include Ecrylic RA 6479,, a
pure acrylic water-borne paint binder offering excellent weatherability and UV resistance allowing paint producers to formulate hydrophobic, lotus-effect faade
paints. Also, ProHere S 06004, a binder
that can be used to formulate a rust-conversion primer, allowing the application
of a protective primer on rusty ferrous
metals without the need for rust-removal,
saving valuable time and money for the
end-users. In addition, we will showcase
ProHere V 30290, a water-borne coating
binder that will allow paint manufacturers
to formulate intumescent coatings with a
fire retardancy rating of 90 minutes. For
use in industrially applied wood coatings
we will showcase Ecrylic RA 666, a
water-borne binder for 1k wood lacquers
with 2k-like chemical resistance and
best-in-class anti-blocking properties.
Mark Wubbels,
Michelman,
Luxembourg
10
Focus
Using Nanocoatings Might Become a

Global Approach in Most Industrial Fields
nanotechnology can be applied to develop new and advanced materials
various applications. The paint industry
uses nanoscaled additives in formulation of special purpose paints, as well as
for enhancing protective coatings performance. Application of nanotechnol-
ogy in the corrosion protection of metals has been underway globally in the
last two decades. In machinery, greater
toughness in comparison to conventional wear-resistant coatings has been
demonstrated by using nanostructured

ceramic coatings. Nanomaterials facilitate longer lifetimes of mechanism parts
in various machines.
Andriy Voronov,
North Dakota
State University
Nanotechnology has a range of applicatons. Andriy Voronov, associate professor of Coatings and Polymeric Materials at North Dakota State University,
describes the benefits and drawbacks
of nano-based coatings and offers an
outlook on future developments.
XX
Nanotechnology has become a subject of debate; what are your thoughts?
Andriy Voronov: Nowadays, about 900
everyday commercial products rely on
nano-size materials. It is not surprising
because nanotechnology can be applied
to develop new and advanced materials
of unique functionality and performance.
However, it is also true that size-dependent change of properties of the materials in the nanoscale range (including
their chemical reactivity) might bring not
only unprecedented benefits, but also
cause uncertainties and even health issues. In particular, nanoparticles can
cause some unknown effects being in
living organisms. In addition, studying
nanomaterials toxicity (nanotoxicology)
is an emerging field, where knowledge
about (nano)size and properties effects
on material toxicity still remains limited.
XX
In which coatings segments will
nanotechnology gain more influence in
the near future?
Voronov: In the future, many specific
features and properties of various materials may be addressed by incorporating
nanoparticles in formulations of different coatings. In fact, using nanocoatings
might become a global approach in most
industrial fields since new materials are
highly demanded in the marketplace.
Transportation, infrastructure, human
health and medicine, defense and security, electronics and information technology, environmental remediation, and
sustainable energy all may benefit from
using nanocoatings in the future, and
not only improve, but even revolutionize
some of them.
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Chemical Advanced Materials brings DICs diverse line of
acrylic, polyester, PUD and epoxy
resins and additives. Together, we
have the products and expertise
American Coatings to help you formulate a coating for
your specific needs. Key ingredients
Show 2016
that work together to create
superior architectural, automotive
and industrial coatings.
Visit us at
booth #731
Call us today
Performance Pigments +1 800 543 2323
Advanced Materials
+1 973 404 6600
or visit www.sunchemical.com
working for you.
SUNCHEMICAL, and SOLUTIONS. TAILOR-MADE. are either registered trademarks or trademarks

of Sun Chemical Corporation in the United States and/or other countries. DIC is a trademark of
DIC Corporation, registered in the United States and other countries. Copyright 2015 Sun
Chemical Corporation. All rights reserved.
XX
Which nanotechnology-based
coatings developments do you consider
especially interesting?
Voronov: Different types of both organic and inorganic coatings can benefit
from using nanoparticles/nanofillers in
11
YOULL FIND US AT THE

2016 ACS AND JUST ABOUT
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Improved aesthetics
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VINNAPAS
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Extreme heat protection
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2016
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INDIANAPOLIS, IN
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Improved durability
and water resistance
Whether youre involved with masonry, stone or tile sealers, paints, caulks and sealants, wood sealers
or other coating-reliant industries, WACKER keeps you steps ahead with coating solutions for just about
any application inside or out. Our technology portfolio brings longevity, appearance enhancement, water
resistance/stain prevention and performance improvement qualities to your products. You can rely on
WACKER. Well be right there with you.
Speak with our technical experts at 2016 ACS, Booth #1946 and discover a room full of coatings solutions!
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Contact us to find out more about what we can do for you.

Wacker Chemical Corporation, 3301 Sutton Road, Adrian, MI 49221, USA
TEL: +1 888 922 5374, FAX: +1 517 264 4068, www.wacker.com/coatings,
www.wacker.com/construction, info.usa@wacker.com
11/17/15 11:10 AM
Focus
It is a Misconception that Bio-based Coatings

are Always Higher Cost
bio-based products are generating more interest in the coatings industry
Scott Cooley,
Reichhold
Continued technical presentations,

articles and papers for the coatings
market are necessary to educate the industry on the advantages of using biobased raw materials, says Scott Cooley,
North American coatings technology
director at Reichhold.
To what extent do bio-based raw materials satisfy the product requirements
in comparison to fuel-based sources that
have been used for so long?
Scott Cooley: Vegetable oils like soybean and linseed are one example of
a bio-based raw material that offers
unique performance properties in a variety of polymers such as alkyds, epoxy
esters and oil modified urethanes. These
bio-based polymers have the advantage
of being applied at a lower molecular
weight, which allows for excellent flow
and substrate wetting, and then builds
14
molecular weight through crosslinking

of the oil segment in the polymer to form
hard, durable films. This is not a new approach, but when combined with
new processing and chemistry
techniques used to design next
generation water-based polymers, performance advantages
over petroleum-based polymers
can be realized. Water-borne
vegetable oil-based polymers
can provide the high gloss, adhesion and durability of higher VOC
solvent-borne polymers that have
been established as the industry
benchmark.
What challenges are producers of biobased coatings facing?
Cooley: A major challenge is having
end-users overcome the misconception that bio-based coatings are always
higher cost and offer inferior performance, when in reality, advanced resin
technology allows for coatings that are
not only cost competitive, but provide
performance advantages. To overcome
this market misconception, resin suppliers have had to develop very detailed
performance studies comparing biobased technologies to fossil fuel-based
technologies in order to demonstrate the
performance advantages in a finished
coating. These benchmarking studies
not only included compliant water-borne
Image: Davidus-Fotolia.com
technologies, but also higher VOC benchmarks considered to be the industry performance standards that demonstrate
the excellent performance of bio-based
systems. This approach seems to be
working, but continued technical presentations, articles and papers for the coatings market are necessary to educate the
industry on the advantages of using biobased raw materials.
What trends will dominate bio-based
coatings and raw materials in the future?
Cooley: Bio-based products are generating more interest in the coatings
industry primarily due to performance
advantages and the added benefit of
not relying on fossil fuel supply. Current

bio-based raw material offerings include
resins, coalescents and additives that
allow the paint manufacturer to develop
new formulations with high bio-based
content. The bio-based content in a finished coating can be tested and certified
through the USDA BioPreferred program which, in turn, educates consumers on the bio-based content in a can
of paint. This program has also created
a market for selling bio-based finished
goods within the federal government.
The advantages of using these bio-based
raw materials will continue to drive the
coatings industry to explore use in future
coatings developmental projects.
Focus
Automotive Coatings are Designed for Ease of

Application and Long-Term Durability
resistance to scratches and stone chips continues to be a major issue for exterior paints
motive coatings. Coatings must last a minimum of 10 years without any catastrophic
failures delamination, cracking, significant color change, etc. Long-term corrosion resistance is of particular concern,
as any pre-treatment or coating used on a

mix material body must provide corrosion
protection for all of the metallic body components. The ability to resist scratches and
stone chips continues to be a major issue
for exterior coatings. This is a very difficult

challenge to overcome due to the underlying physics involved in the interaction of a
hard metal or mineral with a soft polymeric
coating.
Christopher M.
Seubert,
Ford Research
and Innovation
Center
Christopher M. Seubert, research engineer for paint and research at Ford Research and Innovation Center, answers
questions on requirements, challenges
and demanded functionalities for automotive coatings. Without neglecting
high-quality standards, there are some
difficult challenges to overcome for automotive coating producers.
uuWhat are the latest trends in materials for automotive coatings?
Christopher M. Seubert: Lightweight
materials for fuel economy improvement
are of great interest to all automotive
OEMs. As fuel economy standards are
increased, the replacement of heavier,
traditional substrates with newer, lighter
substrates has become a focus. However,
quality expectations for the final, painted
substrates have not changed. All substrates, be they steel, aluminum, or composite, must have the ability to be painted
in mass quantities with a high degree of
quality, and be able to retain that quality
over the lifetime of the vehicle.
uuWhat
functionalities are in demand

for automotive coatings?
Seubert: There is a significant push
for automotive coatings to provide additional functionality beyond decoration
and protection. A paint finish that can
heal minor scratches, resist or facilitate
the easy removal of dirt, and even harvest solar energy are possible functionalities of interest. Unfortunately, major
roadblocks exist between model, laboratory formulations that exhibit these abilities and commercial systems that can be
easily and consistently applied and also
meet quality requirements. Ultimately, a
new functionality cannot be implemented at the detriment of an existing functionality or performance requirement.
uuWhat are the most important requirements for automotive coatings today?
Seubert: Automotive coatings must be
designed for ease of application and longterm durability. Coating systems that can
achieve a quality finish under a range of
processing conditions is of vital importance to automotive OEMs. Long-term durability has always been, and will continue
to be, an important requirement for auto-
Visit Univar at
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Dow, Dow Corning, Eastman, Honeywell, Huntsman, ExxonMobil, and many more.
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2015. Univar USA Inc. All rights reserved. AD-1042-1115
AD-1042-1015_CASE_ACS pre show ad_v1.1.indd 1
Solvents
11/20/2015 9:16:44 AM
15
Market
Strong Performance Record Expected to Continue

market experts see u.s. paint and coatings industry at $25 billion in 2019
The U.S. coatings industry enters
2016 anticipating that its strong recent
performance record will continue. Publically-traded U.S. coatings manufacturers have seen strong growth in valuation during the period of recovery from
the deep recession of 2008-09, and the
demand drivers for coatings have likewise experienced strong growth over
the past half-decade.
As the United States continues to
emerge from the effects of the Great
Recession, when both manufactured
goods output and construction spending declined sharply not only in the
United States but around the world as
well the paint and coatings market is
expected to respond to continued strong
performance of the manufacturing and
construction sectors with significant increases in both volume and value. The
combination of increased domestic demand and favorable export opportunities
will fuel the demand for increased U.S.
paint and coatings production.
market study covers

industrys current state
These and other important findings
are contained in the American Coatings
Associations (ACA) newest edition of its
longstanding series, the ACA Industry
Market Analysis, 9th Edition (2014-2019).
This publication is the leading market
study covering the industrys current
state, as well as forecasting its future.
The publication profiles the performance

of the coatings industrys 19 market sectors, offers insightful analysis, and provides projections for sector performance
for the five-year period it covers. The new
ACA report, which also incorporates interviews with key industry experts whose
insights provide a solid base for analyzing the impact of trends and issues in
major market segments along the paint
and coatings supply chain, is the paint
and coatings industrys go-to source for
executive business planning. The result
of this painstaking work is a detailed and
authoritative report of nearly 800 pages,
featuring approximately 500 separate
figures and tables.
architectural segment largest

component of coatings demand
At 56 percent of the volume and 49
percent of the value in 2010, the architectural segment continues to account
for the largest component of U.S. paints
and coatings demand. The ACA Industry
Market Analysis projects a 2010-2015
Compound Annual Growth Rate (CAGR)
of 6.1 percent for value, and 2.9 percent
for volume in the architectural segment,
which will be aided by renewed strength
in construction, particularly in the residential housing market. This compares
with 4.9 percent and 1.8 percent growth
in value and volume, respectively, for
Original Equipment Manufacturer (OEM),
and 3.8 percent for value and 1.2 percent
for volume of Special Purpose finishes.
The architectural segment
will face both opportunities and challenges heading into 2016, with the use
of vinyl siding having lessened the need for exterior
architectural paint, which
is now offset by the growing market for fiber cement
siding. Since fiber cement
siding is likely to take market share from vinyl, this
should be a plus for the architectural paint segment.
Figure 2: U.S. volume and value by major market segment.
Figure 1: Global coatings demand.
by participants in this market. Other

manufacturing end-use markets have recovered since the end of the recession,
with not only motor vehicles performing
well, but also the aerospace market, reflecting strong demand for air travel and
upgrading and replacing of aircraft fleets
by carriers around the world.
powder coatings:
key part of OEM coatings
Powder coatings are a key part of OEM
coatings, and the 2014 value of powder
coatings redistributed across eight key
OEM market segments was $1,250 million on a volume of 400 million pounds
(with an equivalent gallon value of 76
million gallons, using a 5.25 powderpounds-per-gallon conversion factor).
Powder coatings accounted for approximately 6 percent of the volume and value
of the U.S. coating market. They are used
almost exclusively in OEM applications,
primarily in the transportation segments, appliances, wood and composition board flat-stock, metal buildings,
machinery and equipment, non-wood
furniture, fixture and business equipment, as well as in some industrial maintenance applications.
optimistic outlook
operational efficiency is a key driver
The outlook for OEM

coatings is generally upbeat, too. The most critical
segment of the OEM coatings category has traditionally been automotive
finishes, and that area
shows continued strength.
Motor vehicle production
has been quite strong
since the end of the recession and has been on a
consistently upward trajectory since that time, leading to strong performances
A key driver for OEM coatings end users is operational efficiency. These are
things that improve productivity at customers painting operations, for example, wet-on-wet applications, reduced
labor, faster cycle times, etc. OEM endusers are running leaner operations than
ever before, meaning that productivity
and cost are huge factors. Coatings offering attributes that increase efficiency
will be at an advantage in this market.
These features assuming they provide
equivalent performance include the
necessity to use fewer coats, or at least
thinner films, faster drying and curing,
energy savings (e.g., drying/curing with

lower energy), and multi-functionality
(e.g., combining aesthetic appeal and
anti-microbial properties, protective &
fire-resistant, etc.).
challenges in multiple market

segments
ACAs study finds that the U.S. paint
and coatings industry is expected to
reach a value of $25 billion in 2019. Major trends and drivers will create challenges in multiple market segments
through 2019, to include:
t"OJODSFBTFEEFNBOEGPSIJHITPMJET
coatings;
t%PXOXBSE QSFTTVSF PO UIF BWFSBHF
selling prices per gallon of coatings
as the result of persistently low energy prices;
t5IFOFHBUJWFJNQBDUPGBQFSTJTUFOUMZ
strong U.S. dollar on domestic exports; and
t"OBOUJDJQBUFEJODSFBTFJOUIFCFODImark short-term interest rate by the
Federal Reserve System, if the economy continues to improve (after an
unprecedented seven-year rate of
near zero percent at the start of the
Great Recession), affecting both volume and value in the domestic paint
and coatings market.
The study also features special chapters addressing industry mergers and
acquisitions, regulatory issues, and raw
material and technology trends.
The ACA Industry Market Analysis is a
valuable resource for a coatings stakeholders annual and five-year strategic
plan: it offers an industry structure assessment of each market segment using Porters Five Forces Analysis, and
allows for direct comparisons among
coatings market segments with regard to
their structural characteristics.
To learn more, or purchase
the ACA Industry Market Analysis,
go to www.paint.org/market.
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16
Focus
Radiation Curing:
Strong Wing of Todays Coatings Industry
radiation curing combines good performance with environmental benefits
Michael
Tielemans,
Allnex
Michel Tielemans, synthesis manager for Radcure development at Allnex,

comments on the significance of radiation curing, describes current developments in this area, and shares his expectations of the ACS.
XX
What significance does radiation
curing have in coatings technology today?
Michel Tielemans: Radiation curing
technology offers excellent productivity
associated with high-end cured coating
performance, serving large market needs
for diverse substrates and applications
and covering industrial coatings, consumer electronics and graphic arts. Its
fundamental respect for the environment
(no solvent and low energy consumption) as well as its diversification towards
water-borne and renewable polymer alternatives makes it a strong wing of todays coating industry.
We create
chemistry
that makes
your paint
weather the
world.
A can of paint opens up endless possibilities for

innovative formulations. One important industry issue
is exterior durability. Work with us, and your paint will
weather the world. At BASF, our market driven insight
allows us to continually innovate to find solutions so
you can coat with confidence. We offer a comprehensive
portfolio as well as the technical expertise required to
help you create your unique paint.
At BASF, we create chemistry.
www.basf.us/dpsolutions
XX
Which current research projects in
this area do you find particularly interesting?
Tielemans: Radiation curing technology starts its progression outside
the industrial environment, as recent
achievements in low-energy curing and
field-applied applications tend to demonstrate. Continuous impact of green
chemistry and elimination of chemicals of concern consolidate the market
growth in prospective areas like new bioplastic materials. Moreover, the ongoing
development of sustainable water-borne
technology opens the door for new flexible coating applications or for advanced
particle microstructure. Finally, the quest
for new smart coating features including, for instance, easy-cleanable, flameretardant or biocidal coatings will probably find a home in this technology.
XX
What do you expect to see at the
AC Show and Conference in terms of radiation curing?
Tielemans: One of the major expectations is to address market needs and new
realizations. Innovative developments
towards adjacent applications covering,
for instance, novel substrates or coating
features, new (3D) printing techniques
or cosmetic/medical applications, are
particularly interesting. Novel regulation
trends and the challenges they impose
on the industry are another point of consideration for the technology. Finally, the
latest developments in polymer chemistry, formulation additives, alternative
curing, and novel equipment should feed
participants thirst for future challenges.
Well see
you at the
American
Coatings
Show 2016
April 1214
Indianapolis, IN
Booth 1431
Focus
Sustainability Plays a More and More

Important Role in the Chemical Supply Chain
Along with performance, sustainability has become a key requirement for protective coatings
Mike Polek,
Brenntag
Rules and regulations have a great

impact on coatings formulation, and
protective coatings are no exception.
Sustainability plays an increasingly
important role in the supply chain and
market choices, says Mike Polek, marketing director (ACES Specialties) at
Brenntag. Another key factor is improving performance, he adds, expanding
on the latest developments in protective coatings.
uu
What are the latest developments
in protective coatings?
Mike Polek: The largest growth driver
for the North American ACES/CASE market has been in construction and infrastructure investment. Adhesives, coatings, sealants and elastomers used for
infrastructure tend to be the highest value and therefore represent some the latest advances in technology. LEED- specified buildings, as well as those desirous
of greater mold control, termite control,
intumescence, hurricane resistance and
basic structural protection are driving
conventional technologies to incorporate
higher performance standards. Smart
coatings designed to insulate buildings,
reduce weight or mitigate air friction,
represent some of the latest innovative
coatings systems that will have translatable use into other general industrial
markets. Performance will drive desire
and demand.
uu
What trends do you expect to be
showcased at the American Coatings
Show 2016?
Polek: With the American Coatings
Show being a biennial exposition, many
companies have been able to thoroughly
test and exhibit better technologies over
a two-year period. Annual shows often
showcased technologies rushed through
testing procedures with chemistries
that were, in many ways, too premature
to exhibit. In 2016, technical presentations should be more substantive, better representative of market trends,
and more characteristic of marketable
performance-tested products. One-coat,
high-performance architectural paints
(with the full palette of colors) continues
to intrigue as it represents a step-change
in the entire value chain, from paint supplier, to contractor, to homeowner.
uu
Do rules and regulation have a
strong impact on research and development for protective coatings?
Polek: Rules and regulations will continue to have a huge impact on development. For example, the restrictions on
VOCs has changed demand from VOC
compliance to VOC compliance PLUS
performance. No longer are coatings
systems good enough. Sustainability
plays a more and more important role
in the chemical supply chain as can be
seen with the chemical industrys Together for Sustainability initiative
which Brenntag joined in July 2015. It will
most likely impact the decisions coatings
and chemical companies make in terms
of raw material and supplier selection,
product development, and ultimately,
end use products that enter the marketplace.
Lets Get Started A Quick Look

at Novelties
Servicing the Coatings Industry
with unique silicone building blocks
Your Technology Siltech Chemistry
ACS
Booth
767
Optimum Performance
Excellent Customer Service
Innovative and Customized Products
Siltech Corporation
225 Wicksteed Avenue; Toronto, Ontario, Canada M4H 1G5

Tel: (416) 424-4567; Fax: (416) 424-3158
www.siltech.com
18
exhibitors make short product presentations

A great number of exhibitors will make short product
presentations during the
American Coatings Show.
Speakers will introduce their
novel products directly on the
show floor.
Speakers have 15 minutes
to tell attendees what they
need to know about the development, performance and
technology behind their latest
coating developments.
After their presentations,
speakers will be available for
brief discussions with attendees. In order to focus interests,
the presentations will be arranged according to topic.
There is no admission charge
to the product presentations,
and ACS visitors are free to
drop by at any time. Prior registration is not necessary.
An overview of the presentations will be posted on the
American Coatings Show
website soon after they are
delivered. Exhibition visitors
will also be able to access the
presentations online after the
show.
In designated product presentation areas, exhibitors will

introduce their novel products directly on the show floor.
Learning by Reading
a comprehensive overview on coatings topics
Are you looking for more information on a specific type of coating, a certain group
of raw materials, a reference work on coatings formulation or various test methods?
Vincentz Network and the American Coatings Association have published a series of
textbooks providing knowledge for both specialists and newcomers. Here is a selection of some titles from the shelf.
Pigment Processing
By Juan M. Oyarzn
To impart a comprehensive knowledge and understanding of the physico-chemical aspects of pigment use from
the physical properties of pigments, to the optical properties of pigmented systems and rheological behavior of
pigment dispersions, to mill base optimization. Pigment
Processing will provide every pigment technologist with an
essential overview of state-of-the-art technologies.
This book fills the gap left by most works on the subject of
pigments.
Understanding Coatings Raw Materials

By Vijay Mannari and Chintankumar J. Patel
What are paints and coatings composed of? This efficient
reference book offers an optimum overview of the different
constituents of the different types of coatings, explaining
the chemistry, system and impacts of coating raw materials. Newcomers to the field of coatings will gain a quick
basic knowledge, whereas chemists and laboratory assistants will find valuable insights on future trends and developments in the field of raw materials.
Coil Coating
By Jrg Sander
The mission of this new book is to impart everything
about coil coatings and how they can be used successfully. From the basic principle underlying the coil coatings
process to substrate preparation, selection of raw materials, coil coatings line equipment, performance testing and
research topics, to standardization. A noteworthy section
of the book looks at application areas involving cans and
buildings. It also covers the diverse application procedures
and their drying, as well as wet spraying, powder coatings,
UV-hardening, IR and EB.
Cenomic full volume bead mill maximum economic efficiency at an

attractive price.
The wet grinding solution with up to:
20% better pigment utilization*
20% lower production costs*
20% higher throughput*
20% reduction of required specic energy*
* Compared with standard solutions on the market.
Silicone Resins and their Combinations

By Wernfried Heilen and Sascha Herrwerth
Get a concentrated overview of the chemistry and technology of silicone resins and insight into their use from an
industrial point of view: this completely revised and expanded edition reports on most recent developments and
points out the outstanding properties of silicones for coatings. Essential for any formulator of competitive modern
paint systems!
Cenomic - best value for money.

The new Cenomic provides you with the perfect wet grinding
solution for the price-conscious production of coatings and inks.
Customer experience shows that a significant reduction in production
costs is possible. Make the change today and benefit from the
excellent economic efficiency of this Bhler solution.
Coatings Formulation
By Bodo Mller and Ulrich Poth
The new, 2nd revised edition of this reference work provides detailed explanations of new recipes and paint formulations. It opens with a look at the composition of coatings, placing special emphasis on the base binder in each
type. Advice on specific formulations is then given before
formulation guidelines are analyzed. Throughout, the focus is on coatings formulation and how to arrive at the final
recipe. A special feature of the book is its detailed index,
which allows the reader to conduct targeted searches for
specific aspects of coatings formulation.
Visit us at the 2016 American Coatings Show Booth #2077

April 12-14, 2016 Indianapolis, IN
Bhler Inc., T 763-847-9900, gdnorthamerica@buhlergroup.com, www.buhlergroup.com
Innovations for a better world.
19
Service
Registration
Masthead
Venue

Preview 2016
Indiana Convention Center

100 S. Capitol Ave.
Indianapolis, IN 46225
Show Visitor Services and Visa Information

NuernbergMesse North America, Inc.
400 Interstate North Parkway, SE, Suite 710
Atlanta, GA 30339
Nicole Vaziri Hoppen
nicole.hoppen@nuernbergmesse-north-america.com
T (770) 618-58 36
F (770) 618-58 31
For visa letters, email: visitor@american-coatings-show.com
Hours
April 12-13, 2016:
April 14, 2016:
9:00 am 5:00 pm
9:00 am 1:00 pm
Show Tickets
Three-day ticket (on-site): $60
Three-day ticket (pre-registration until April 4, 2016): $50
All badges should be picked up on-site
www.american-coatings-show.com/registration
Hotel Reservations
Hotel accommodation is not included in the registration fees.
Reservations will be handled by Eventsphere. To secure your
hotel of choice and to get special ACC/ACS housing rates,
please book online at:
www.american-coatings-show.com/accommodation
acs@eventsphere
T (855) 226-9240
F (855) 226-9240
Why Book in the American Coatings Show Block?

t4QFDJBMSBUFTBSFOFHPUJBUFE
t0GmDJBMIPUFMTBSF"$"FOEPSTFEBOEJOTQFDUFE
t(SFBUFSOFUXPSLJOHPQQPSUVOJUJFTFYJTUJOIPUFMTXJUIJOUIF
block
t3FTFSWBUJPOT XJUIJO UIF CMPDL BSF QSPUFDUFE GSPN IPUFM SFlocation
t)PVTJOHSFQSFTFOUBUJWFTBSFBWBJMBCMFGPSPOTJUFBTTJTUBODF
with official hotels
t'SJFOEMZ CPPLJOH UFSNT /P DIBOHF GFFT /P VQGSPOU OPO
refundable payments
t(VBSBOUFFESBUFT
t"UUFOEFFTIBWFBOFYDFMMFOUDIBODFPGHFUUJOHJOUPUIFJSmSTU
choice hotel.
t&BTZUPNPEJGZPSDBODFMSFTFSWBUJPOT
The American Coatings Show has designated EventSphere as

the only housing provider for the American Coatings Show
2016. There are fraudulent companies and organizations that
will try to present themselves as official partners of ACS and offer
you a potential room that might not be guaranteed or available.
Should you be contacted by someone other than EventSphere,
please let us know.
www.american-coatings-show.com/conference
Fax, e-mail or mail registration form to:
EPIC Registration
10900
Granite Street
Full
Conference
April
11-13692-2071
Charlotte, NC 28273
T
(866)
(Excludes Pre-Conference
Tutorials)
F (980) 233-3800
registration@epicreg.com
* Admittance to the conference day booked

* Permanent trade show ticket
* Conference Proceedings
* List of conference attendees
* Lunch & coffee breaks
* Discounts: Companies that are exhibitors

at the American Coatings Show 2016
or ACA members will be given a
discounted rate.
20
Vincentz Network (VN)

2885 Sandford Ave., SW #15817
Grandville, MI 49418
Editorial Contacts:
Lisa Warren Romn (ACA)
T (202) 462 6272
lroman@paint.org
Sonja Schulte (VN)
T +49 (511) 9910 216
sonja.schulte@vincentz.net
Beware of false and fraudulent housing claims:
Pre-Conference
Tutorials
Layout and Production:

Maik Dopheide
maik.dopheide@vincentz.net
T +49 (511) 9910 165
Claire May
claire.may@vincentz.net
T +49 (511) 9910 265
Sales:
Anette Pennartz
T +49 (511) 9910 240
anette.pennartz@vincentz.net
Printer:
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T 678 267 5967
www.newlondoncommunications.com
Register On-line:
Fees Include:
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Copyright:
No portion of this publication may be
reproduced or utilized in any form or
by any means, electronic or mechanical including photocopying, recording, or by any information storage or
retrieval system without permission
in writing from the publisher.
Place of jurisdiction:
Washington, D.C.
$209
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$ 209
Two Day Pass choose one combination:

April 11 + 12
$ 669
$ 599
$ 349
April 12 + 13
$ 669
$ 599
$ 349
April 11 +13
$ 579
$ 519
$ 319
April 11
$ 419
$ 379
$ 209
April 12
April 13
$ 469
$ 419
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Single Day Pass choose one:
Service
Little Helpers for the Show

the acs website and app offer useful information and a multitude of functions
The American
Coatings Show
app offers helpful services for
both show and
conference.
Be prepared for your visit to the

American Coatings Show and Conference with the ACS website and the special app for iPhone and iPad.
Whether you are planning to exhibit
at the American Coatings Show, attend
the event as a visitor, or are a prospective conference delegate, the ACS website provides a wealth of information.
The website offers contact details and
tips on travel, as well as a comprehensive list of exhibitors and their booths,
all presented on a handy map. If you are
looking for accommodation in Indianapolis, the site also offers the AC Housing
Bureau section.
You may also browse frequently asked
questions and review videos and magazines from the 2014 American Coatings
Show. For international visitors, a section on visas provides information on
the visas required for your stay and
helpful links. Additionally, exhibitors
will find all they need to know about
the American Coatings Show: applying,
registration, and sponsorships.
The app allows you to find details about

exhibitors and their products and technologies. Furthermore, the app helps
you navigate your way around the show
floor, as it provides both a floor plan and
booth numbers of all exhibitors.
planning your conference schedule

If you are attending the American
Coatings Conference, the app also
proves very helpful. You may organize
your personal conference agenda us-
ing the app, find the

conference program,
choose presentations
of interest, and browse
all of the abstracts.
COATINGSTECH

COMING IN
2016
preparing for Conference

In the American Coatings Conference
section, a conference schedule, list of
topics, and information for speakers is
provided. And you may easily register
through the ACS website at:
help on the Go
Free, quick and extremely helpful is
the special American Coatings Show
and Conference app both for preparation for and during the event. It is
available for iPhone and iPad, and can
be downloaded in the Apple store.
21
Market
Uncertainties Ahead
how will market trends impact the coatings industry in 2016?
In 2015, the overall global paint and
coatings market remained healthy, with
many regions of the world experiencing at least modest growth. However,
members of the industry supply chain
do face some uncertainties ahead with
such changing market conditions as the
slowdown of key emerging economies,
fluctuations in the U.S. dollar, the impact
of lower oil prices, the tenuous recovery
in Europe, automotive and construction
growth rates in the United States, and
global regulatory developments.
In the November/December issue of
CoatingsTech magazine, contributing
writer Cynthia Challener explored how
changing market conditions affected
paints and coatings in 2015, providing insight from industry experts on how these
factors are expected to impact growth in
2016. Here, we examine just one of those
factors.
emerging market dynamics

Regionally, there have been significant
differences in the performance of the
coatings industry in 2015, and the outlook is expected to remain variable into
2016. Chinas growth rate has slowed,
but remains positive. Brazils economy
has also softened, affecting all segments of the coatings market, and a return to growth is not expected in the near
future, according to Michael T. Venturini,
global marketing manager for coatings
at Sun Chemical Performance Pigments.
In particular, there has been a signifi-
cant reduction in new vehicle demand in

both Brazil and Russia in 2015, and the
outlook continues to remain uncertain
in the near to medium term, according
to Rajeev Rao, vice president of strategy
and planning for Axalta Coating Systems.
industry continues to grow there, and

BASFs coatings business benefits from
its support of its growing OEM customers in the region, he says. At the same
time, BASF continues to monitor market
developments and economic conditions
in all regions, because they directly influence consumer behavior. In South
America, for example, buying power is
decreasing, which not only affects the
automotive industry, but the decorative
paints market as well," Kamieth adds.
Therefore, it is getting increasingly important to react quickly, be flexible, and
provide innovative solutions.
china: complete implosion is

unexpected
The health of the economies in Brazil
and China affect the demand for both
raw materials and finished products, and
the current situation in these two countries has created a level of uncertainty
that impacts the demand for product,
and ultimately, the share price of stocks
publically traded on the world stock exchanges, notes Jeff Cayce, global market segment leader for Eastman.
While most analysts are not expecting
a complete implosion in China, what continues to take place there is more than a
traditional market adjustment, and a major slowdown of growth will impact commodity markets, according to Michael D.
Brown, president of StrategyMark. He
does expect a greater impact on domestic Chinese manufacturers, but that also
includes larger multinational firms with
investments in the country.
While the overall global coatings market remained healthy in 2015, some uncertainties lie
ahead.
Image: Andres Rodriguez/Fotolia
vice president at the ChemQuest Group.

The resulting decrease in raw material
prices derived from crude oil have been
beneficial, but the reduction in orders for
coatings associated with pipelines and
all other equipment associated with the
fracking process had a negative impact,
he explains. Although there is general
agreement that the volatility created by
the oversupply of oil is a source of uncertainty, there are diverse opinions related
to the expected pricing and availability
of many oil-derived products.
It should be noted that although the

United States does not export significant quantities of paint to the rest of the
world, and most of what it does goes to
Mexico and Canada, the ~$900 million
in sales to China may be affected by the
economic slowdown there, according to
Steven Nerlfi, a partner with Kusumgar,
Nerlfi, & Growney (KNG).
impact of crude oil prices
industry is able to respond to

changes
With respect to raw material prices,

Brown adds that non-oil-based chemicals should be affected less than petrochemical-derived products, which are
also being buffeted by falling oil prices.
The significant decrease in crude oil
costs has both positive and negative
consequences for the paint and coatings industry. The price of oil hit lows
in 2015 not seen since 2008, and before that, 2004, notes George Pilcher,
automotive industry continues to

grow in China
One such company is BASF. According
to Markus Kamieth, president of BASF
Coatings, Despite the overall slowdown
of the Chinese economy, the automotive
While many of these factors are beyond the control of formulators and raw
material suppliers, the industrys ability
to rapidly respond to these changes with
innovative technologies and processes
may help mitigate potential negative
impacts and maximize the opportunities
they create in the coming year.
RAFT AGENTS MONOMER COMPATIBILITY TABLE

2
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ACRYLATES
ACRYLAMIDES
R1
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RAFT AGENTS AT
COMMERCIAL SCALE
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VINYL ESTERS
N
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VINYL AMIDES
S
Ph
Ph
BM1361
S
HO2C
CO 2H
BM1429
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The RAFT Agents featured in the table are now

available from Boron Molecular. These versatile,
low to no-odour, low cost RAFT Agents are now
available in gram to metric tonne quantities.
CN
BM1481
S
C 12H25
CN
CO 2H
BM1432
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HO2C
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CO 2H
BM1433
The ! $ ];m|v omol;u olr-0bb|

$-0; is designed to assist the RAFT Technology
user to make the right RAFT Agent monomer
selections to ensure the best polymerization
outcome.
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BM1565
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CH3
BM1434
W W W. B O R O N M O L E C U L A R . C O M
22
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Service
Checking into Indy

there are many ways to travel to indianapolis and a large variety of accomodation options
Indianapolis or Indy, as it is known, is
a highly accessible city and there are
manifold ways to travel to Indianas capital and largest city. Indy offers hotels
aplenty, so you are sure to find a place
to stay during the American Coatings
Show and Conference.
traveling to Indianapolis
by car
If you are traveling to Indianapolis by
car, you will be pleased to hear that its
downtown is home to over 73,000 parking spots and is rarely prone to traffic
jams. Indy is known as the crossroads
of America. It is located within a threehour drive from Chicago, Louisville and
Cincinnati.
Image: Lars Christensen/Fotolia
by air
by rail
Indy is home to Indianapolis International Airport which is served by many

national and international flights. The
airport is about seven miles (eleven kilometers) southwest of downtown Indianapolis.
It is situated in Marion County and is
well connected with the city by bus, car
service and the Go Express Airport shuttles. Fun fact: Indianapolis International
Airport is home to the worlds largest
airport-based solar farm. More information is available at www.indianapolisairport.com.
Indianapolis Union Station is served

by Amtrak trains from Washington and
Chicago. The station is located in the
city center next to the Greyhound bus
hub. More information is available at:
www.amtrak.com.
getting around
Traveling around the city is easy: it
has often been named as one of the
most walkable cities in North America.
A network of climate-controlled skywalks connects many hotels to the con-
vention centre center as well as Lucas

Oil Stadium, malls and many restaurants.
In addition, there are taxis, the public
bus system or the Blue Indy car service,
which offers all-electrical rental cars
you can request and pay for using your
mobile phone, all make getting around
Indy simple.
More information on the Blue Indy
car service can be found at
www.blue-indy.com. You can also read
more about bus services at
www.indygo.net.
staying in Indy
Indy offers a large range of accommodations. You may book up to nine rooms
online via the AC Housing Bureau or contact the team in case you require more
information. Learn more at:
www.american-coatings-show.com/en/
visitorinfo/travel-and-accommodation.
Visit www.visitindy.com , the city's official
visitior website, for information on accommodations, sightseeing and restaurants tips. You can also find maps and
guides to plan your stay.
Industrial Solutions
Innovative In-Can Preservation

Lonza sets the standard for industrial preservation and we continually invest in new,
innovative solutions for the future. Lonza offers a global portfolio of specialty biocides,
fully supported by regulatory and technical experts who our customers can rely on to
deliver consistent and quality preservation technologies.
Our Proxel Technology Offers:

Long term performance
Broad spectrum protection
MIT free options
Lonza is committed to developing the next generation of preservative solutions.
Visit us at the American Coatings Show Booth #1055

to learn about the next generation in-can preservative.
T: +1 678 624 5800

E: industrial.solutions@lonza.com
www.lonza.com
23
Conference
Exchanging Knowledge and Expertise

a list of the companies, institutes and organizations contributing to the american coatings conference
3M, Achiewell LLC., Adept Material Science and Engineering, Air Products and Chemicals Inc., Alberdingk Boley Inc., Allnex, Altana, Ancatt, Anton
PaarInc., Asian Paints, Argex TitaniumInc., Arkema Coating Resins, Arzeda Corporation, BASF SE, Behr Process Corporation, Biolin Scientific,
Borchers OM Group, California Polytechnic State University, Cardolite Corporation, Celanese Corporation, Center University of New Hampshire,
Chromaflo Technologies, Chemours Titanium Technologies, Covestro LLC., Columbia University, Diamond Vogel Paints, DSM, DuPont, Eastern Michigan University, Eastman Chemical Company, Elementis Specialties, Engineered Polymer Solutions, Ford, Evonik Corporation, Georgia
Southern University, Heubach Color, Hexion, ICL Advanced Additives, IFMAS (Institut Franais des Matriaux Agro-Sourcs), Instrumental Polymer
Technologies LLC., Iolitec Ionic Liquids Technologies GmbH, Iowa State University, Itaconix Corporation, King Industries Inc., Lanxess, Lubrizol
Advanced Materials, Mango Materials, Molecular Rebar Design,
Momentive Performance Materials Inc., Myriant Corporation,
Nanto Cleantech, National Science Foundation, New Functional
Polymers, Nexeo Solutions, NIST
(National Institute of Standards
and Technology), North Dakota
State University, Nuplex Corporation, Ohio University, Omnova
SolutionsInc., Orion Engineered
Carbons LLC., Oxiteno, Polnox
Corporation, Polymer Exploration
Group, Precision PolyolefinsLLC.,
Reichhold, Sartomer, RenuvixLLC., Specialty Polymers Inc.,
SunChemical Performance Materials, The Chemours Company,
The Dow Chemical Company, The
Lubrizol Corporation, The SherKW Container
win Williams Company, TQC Ltd.,
Tnemec Company Inc., University
of Akron, University of Chicago,
University of Florida, University
of Southern Mississippi, Valspar
Corporation
We cannot
wait to tell you
about our latest
innovation.
But for now,
our lids are sealed.
Be there for the opening.

EXHIBIT
1731
AMERICAN COATINGS SHOW 2016

APRIL 12-14, 2016 | INDIANAPOLIS, IN
KW Container
24
The American Coatings

Conference takes place from
April 11 to April 13, 2016, at the
Indiana Convention Center in
Indianapolis. As the must-attend
conference of the paints and
coatings industry, it offers a
varied program covering innovations and the latest research in
different fields of the industry.
The conference is split into 16
sessions, including Science Today
Coatings Tomorrow, Additives,
Functional and Smart Coatings,
Pigments, Polyurethanes, Radiation Curing, Measuring & Testing,
Architectural Coatings, Polyurethanes, Direct-to-Metal Coatings,
Novel Materials, Industrial Coatings, Alkyds, Bio-based Coatings
and Protective Coatings. The
companies, institutes and organizations above are all contributing
to the conference.
Focus
The American Industrial Coatings Market has

Shown Resiliency
industrial coatings is one of the most diverse coatings segments but common challenges remain
Jeffrey Arendt,
Arkema Coating
Resins
General trends across the industrial

coatings market include meeting GHS
requirements, reducing costs and using
water-borne formulations, says Jeffrey
Arendt, technical account coordinator
at Arkema Coating Resins. He explains
that due to the very different end uses,
the industrial coatings market is very
diverse and has room for companies of
all sizes.
uu
What are overall trends in industrial
coatings?
Jeffrey Arendt: A continuing trend is
the drive towards improving the environmental profile of the materials used. An
immediate example has been the implementation of the Globally Harmonized
System (GHS) pictograms on safety data
sheets which, for some applications, created an immediate need to reformulate to
improve the profile. At a higher level, research trends continue towards reducing
and eliminating environmentally adverse
materials, using fewer materials, and using less energy. Some examples of these
research activities at Arkema include:
developing surfactant-free water-borne
alkyds and acrylics to replace solvent systems; low-bake coatings for liquid and
powder applications to save energy; direct-to-metal coating formulations to save
on time and material; and global non-isocyanate coating formulations to eliminate
isocyanate. A second trend is the need to

design products that increase productivity, thereby reducing cost. To accomplish
this, formulators are engineering systems
that reduce the coating layers needed to
save on application and dry time. Primer
and topcoat-in-one and direct-to-metal
projects are common. For applications
necessitating a primer, manufacturers
are designing wet-on-wet primer topcoat
systems. We continue to develop high solids resin technology, which increases the
film- build capability of the system. Differentiating performance is a key trend.
uu
How would you describe the
American industrial coatings market?
Arendt: The American industrial coatings market is diverse with many different end uses. It has shown resiliency in a
changing global marketplace. High-value
products continue to be manufactured in
the United States, and re-shoring is cre-
ating chances for growth and innovation.

The market has experienced consolidation. It has room for companies of all sizes.
uu
How prevalent are water-borne
formulations in industrial coatings?
Arendt: In applications with highly
controlled substrates and application
techniques, water-borne coatings have increased in prevalence. For industrial coatings where the substrate and application
conditions cannot be tightly controlled,
water-borne coatings have inroads to
make. In exterior environments, solventbased coatings continue to have a larger,
application window than water-borne. The
migration of solvent-based coatings to water-borne and powder coatings continues
to be a viable trend. Macroeconomic data
shows the migration to water and powder
has been slow and steady. As technology
and regulations continue to develop, we
expect this to continue.
colourants
ColourFal Zer universal colourants provide enhanced
compatibility through a broad range of waterborne and
solventborne architectural, decorative paints.
The revolutionary chemistry in ColourFal Zer assures that

our colourants will stop and flow on demand providing
hassle-free performance in any point-of-sale dispenser. This
exceptional technology ensures that accurate color
reproduction and consistent colour strength can be achieved
in any machine.
For full list of products offered or more information, please visit
www.ColourFal.com.
Think. Dream. Create.

25
Service
Indys Best: From Cultural Trail

to Monument Circle
indianapolis offers visitors ample attractions
Indianapolis, Indianas state capital
and largest city, offers a plethora of
activities, sights, and foods. Below are
listed just a few attractions you may enjoy while visiting the city.
Indianapolis Cultural Trail: This eightmile urban greenway replaced a lane of
car traffic when it opened in 2013. Surrounded by public art and with acres of
landscaping and safety lighting, this massive beautification project connects visitors to the citys six cultural districts and
historic neighborhoods. Hotels, the convention center, major attractions, restaurants, shopping, and more can be found
along the trail. The trail anchors the citys
Pacers Bikeshare. Bikes are available at
some hotels, and rentals are available the
Bike Hub.
White River State Park: The nations
largest urban state park offers 250 acres
of entertainment; museums, including

the Eiteljorg Museum of American Indians and Western Art, Indiana State Museum and IMAX Theater, and NCAA national
headquarters and Hall of Champions; an
outdoor concert venue; zoo; and a scenic
Central Canal open to and featuring gondolas, Segways, bikes, surreys, jogging,
dog kayaks, and pedal boats.
Indianapolis Motor Speedway: Indianapolis is known as the racing capital of
the world and is home of the Indianapolis 500, the worlds largest single-day
sporting event. Visit the Hall of Fame
Museum to experience the history of automobiles and racing; take a track tour of
the 2.5 mile oval; or ride in a real IndyCar
stretched to seat two with Indy Racing
Experiences Victory Laps. Visit Dallara
IndyCar Factory to see where the cars
are designed, manufactured, and tested.
Indianapolis Museum of Art: With 152

acres of gardens and grounds filled with
art, this museum is best enjoyed inside
and outdoors; 100 Acres Sculpture Park
is home to Funky Bones, and Robert Indianas original and iconic LOVE sculpture.
Childrens Museum of Indianapolis:
The worlds largest childrens museum
offers five levels of interactive science,
art, history and cultural exhibits. In April,
visitors can explore the ancient art of
calligraphy and modern Chinese culture
in the Take Me There China exhibit,
or dive into the world of Nickelodeons
Teenage Mutant Ninja Turtles: Secrets of
the Sewer exhibit.
Monument Circle: Outside of Washington, D.C., Indy is home to more monuments and memorials than any other city
in the United States. Monument Circle
serves as the physical and spiritual heart
The Indiana State Museum is the place to

explore Indianas past, present and future.

Image: Visit Indy
of the city and is one of the nations great

public gathering places. Enjoy an ice
cream, coffee, or sandwich on the steps.
More information on Indianapolis may
be found at:
www.visitindy.com
www.visitindy.com/
indianapolis-guides-maps
www.indy.gov
A solid base to grow. More Interest in

Color Differentiation
the latest trends in architectural and decorative coatings
season. Suppliers are also interested in
early rain resistance, which allays contractor fears about a current paint project
being washed off by a storm. We also are
seeing much more interest in color differentiation than ever before.
Discover
our coatings
bestsellers at
ACS booth
#1889!
American Coatings
Shop
Find your solution at:
www.american-coatings-shop.com
26
Chuck Johnson,
BASF
Corporation
Demand for green decorative coating products continues, according to

Chuck Johnson, market segment manager for architectural coatings at BASF.
Below, he also discusses new trends in
the field and explains the influence of
the real estate market.
uuWhat are the latest trends in decorative coatings?
Chuck Johnson: The current trend we
are seeing is suppliers moving away from
focusing on paint and primer in one for
differentiation because it is now widely
offered in the industry. With this void
comes new differentiators like increased
stain resistance and better washability
for interior coatings. For exterior coatings, the focus is on low temperature
cure to extend the length of the paint
uuIs there a growing demand for

green products?
Johnson: The demand for green products continues. We are having more conversations around LEED and Cradle-toCradle certification. Most of the focus has
been on zero-VOC products with low odor.
Since that has been achieved, we could
see a much stronger focus in this area.
uuHow is the market for architectural
coatings influenced by the real estate
market?
Johnson: New construction has a big
impact on paint contractor demand. There
is less of an influence on the DIY sector.
In a slow market, home owners tend to
refurbish their homes. During the recession, exterior paint sales declined while
interior paint sales experienced a slight
increase. We are starting to see this flip
due to new construction increasing.
Focus
Higher Operating Temperatures

are in Great Demand
powder coatings are a viable option to reduce costs and meet stringent environmental regulations
Bill Sante,
Axalta Coating
Systems
Powder coatings still represent a

niche market in the global coatings industry. According to Bill Sante, global
director of marketing and business
development for powder coatings at
Axalta Coating Systems, it is possible
that powder will begin to become more
prevalent in segments where liquid is
the dominant solution, due to the demands of lower costs and tighter environmental regulations.
uu
What functionalities do people
expect powder coatings to have nowadays?
Bill Sante: Customers expect powder
coatings to function in a wide operating environment for example, temperature, relative humidity, confined
spaces while maintaining a very tight
film-build specification. These demands
mean that powder technologies have to
be robust enough for application in any
region while delivering the same specifications and performance. Additionally,
higher operating temperatures are in
great demand due to the growing number of working environments that have
sustained higher temperatures and increased levels of pressure. This is prevalent in the pipeline segment within the
oil and gas sector, as well as any segment where large amounts of heat are
generated due to the proximity of an operating motor, oven or boiler.
uuIn what segments could powder

coatings emerge in the future?
Sante: Due to the demands of lower
costs and tighter environmental regulations, it is possible that powder will begin
to become more prevalent in segments
where liquid is the dominant solution. For
example, as more automotive OEM light
vehicles are manufactured and purchased
in emerging markets, the ability to drive
costs down will be imperative. Powder is
a viable option to reduce costs and meet
stringent environmental regulations while
also meeting anti-corrosive requirements
for exterior coatings. Powder may not currently be able to match the appearance
that liquid can offer in all applications;
but in developing regions, appearance
may not be as significant a factor in the
decision-making process as it is in mature
markets. We are seeing conversion from
liquid to powder in the heavy machinery
equipment sector as powder content is
increasing every year. Many of the OEMs

like the durability of powder in high-impact areas on earth-moving equipment,
for example. Additionally, the wire segment has potential for further powder
growth because, as the global demand for
wire grows, so does the demand to drive
costs down.
uuWhat technical requirements need
to be achieved for this?
Sante: To enter the light vehicle market, powder would most likely need to
deliver improved appearance for exterior coatings. For the heavy duty market,
where some powder technologies are
already currently used, the need for improved appearance and durability would
be needed. And for the wire market, powder solutions would need to be able to
sustain exposure to high voltage currents.
Everywhere Performance Matters

AROLON
AROFLINT
AMBERLAC
Polyesters
BECKOSOL
Non-Isocyanate
2K Systems
Solvent-borne
Alkyds
BECKOSOL AQ
Modified Alkyds &

Copolymers
EPOTUF
Epoxies &
Curing Agents
Alkyd Latex
FINE-CLAD
Powder Coating
Resins
Styrenated & Solution

Acrylics / Acrylic Polyols
AROPLAZ
UROTUF
Urethanes
FINE-TONE
Digital Printing
Ink Resins
SYNTHEMUL
KELSOL
Water-borne &
Water-reducible Alkyds
RESAFEN
Non-Styrenated &
Vinyl Acrylics
Phenolics

Booth 1931
Reichhold
World Headquarters and Technology Center
P.O. Box 13582
Research Triangle Park, NC 27709
(919) 990-7500 (local) or (800) 431-1920 (toll-free)
www.reichhold.com
AC Show
Impressions of the AC Show 2014
28
AC Show
First-Time Experience
meet our new exhibitors
The American Coatings Show is a place where old hands and newcomers
meet. While most companies and institutes have attended the show already
several times, there is also a number of first-time exhibitors. Below, some of
them introduce themselves, and explain why they have decided to participate.
Weve chosen this years American

Coatings Show as the premier venue
for our commercial launch in North
America: our first renewable solvents
production plant in Little Falls, Minn.
Green Biologics is a UK-based renewable
chemicals company focused on producing green solvents, including n-butanol
and acetone, along with new zero-VOC,
water-compatible solvents and a range
Timothy Staub,
of specialty esters and derivatives. Our
Green Biologics
products conform to strict specifications, with higher purity (no aldehydes, isobutanol or aromatics). All of our products
will be USDA Bio-Preferred.
Green Biologics has three primary goals as an exhibitor: 1) raise brand awareness
for Green Biologics and our technology; 2) network with key players in the North
American coatings market; and 3) generate momentum for our Little Falls, Minn. plant
starting up in late 2016. We believe our product offering of high-purity renewable
chemicals will benefit formulators interested in sustainability and performance in
their finished products.
More information at www.american-coatings-show.com
Boron Molecular is a specialist fine

chemicals
manufacturing
company
which has a strong track record in undertaking technology transfer projects with
companies situated in the United States,
Europe, United Kingdom, Japan and
Australia. We are now offering a novel
range of specialist chain transfer agents,
otherwise known as RAFT Agents, for soKen Sullivan,
phisticated polymer synthesis. RAFT or
Boron Molecular
Reversible Addition-Fragmentation chain
Transfer polymerization, is a technology
platform for making better polymers. It uses simple, free-radical chemistry to enable
the synthesis of tailor-made polymers with predetermined molecular weights, narrow
polydispersities, and complex architectures.
Raft is very broadly applicable to polymers, particularly in the areas of industrial,
personal care, and agriculture and biomedical polymers, where higher order functionality is required. We feel that exhibiting at the American Coatings Show will be a
great opportunity to introduce our scalable, low-odor, high-purity, cost-effective RAFT
agents to the coatings industry.
L.V. Lomas has been a supplier to the

coatings market since 1960, but that exposure has primarily been in Canada
alone. In 2014, we began investing in resources to expand our model of technical
excellence in specialty chemical distribution to the U.S. market. Since the American Coatings Show is the premier event
for one of our most important markets,
Kyle Wendel,
this provides us with an opportunity to
L.V. Lomas
showcase our capabilities and partnerships with leading suppliers to the coatings market in North America. While we are
certainly not new to the coatings market, we look forward to building on our existing
relationships as we expand our representation into the United States.
29
AC Show
How to Find Your Way Around
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ulator
2676
7
2577
2576
2477
2476
2377
2181
2180
Innov
ative
Laos
Faitiiy
2278
ALLIE
D
2277
2276
DinoLite
2177
2176
20'
20'
1882
Cimbar
Perf
r ormanc
rf
Eye Ap
pplie
PaintCare
1785
KH
Neoc
1687
1784
1678
Ranb
ar
TH
Hils
1782
1676
1783
83
83
20'
Daic
(U.S
Kronos
Worldwide,
Inc.
2081
2178
1884
20'
Specialty
Polymers
1672
20'
Cristal
20'
3078
2778
1985
20'
2781
2280
Buhler, Inc.
2880
2481
20'
2881
2084
1877
Ring Essen
Speci
tial
ystral gmbh
maschinenb
2980
2580
AST Think
Produ y USA
20'
2981
2680
Tinox
Chemical
3080
2681
Atlas
Material
2780
NAGA
SE&C
20'
2783
20'
2882
Tygo
Quimica
2883
Stepan
2982
20'
2983
20'
3079
3082
Synthomer
LLC
3081
20'
Jiangsu
Sanmu
Group.,
Ltd
Speci Bimex
alty
Corp.
30'
3083
PaintP
AC
1787
1977
2077
20'
1869
Bas
Tec
Aakash
Chemicals
1670
20'
2485
Eastman
Chemical
Company
1987
20'
Billions
2584
20'
2086
20'
20'
20'
Nakat
a
2585
20'
Zhej
e iang
ej
Fenghong
New Materiall
Co., LTD
20'
ACS INNOVATION SLAM
20'
2685
2393
ERICHSEN
GmbH &
2784
2586
1789
30'
2785
2492
1889
P.A.T.
Products,
2887
TOTAL
KIMYA
Y SAL
YA
URUNLER
American Coatings
Association
20'
3086
20'
STI
Polym
2687
50'
Vincentz
Network
20'
20'
DigiChem
DOOR
50'
2493
Potters
Industries,
2889
2395
Shepherd
Color
2986
2893
2988
2494
OVERHEAD
OFFICE
Industry Buyer's Lounge
20'
2987
2992
2397
20'
3085
2989
98
9
89
8
9
20'
3088
20'
3092
20'
3089
2592
20'
3091
2496
20''
2895
2995
99
9
95
5
2399
20'
2994
2497
20'
3094
2897
2596
20'
3093
2996
Chine
ese Pavillion
3096
2499
Thor
Specialties
Concessions
3095
2598
20'
2899
United
Mineral &
2998
20'
2999
30'
3098
1777
1677
Ri
Am
20'
20'
40'
20'
30'
30'
20'
0'
0'
20'
O
Eng
Ca
1661
Om
So
20'
30'
30'
20'
Croda
20'
1855
30'
1755
1655
30'
Wacker Chemical
Corporation
30'
The Chemical
Company
20'
Brenntag
North
America,
Inc.
155
40'
Birla Carb
20'
1955
30'
156
1549
1749
40'
2149
Heucotech
LTD/
Heubach
2055
20'
Organik
Kimya
LANSCO
COLORS
20'
Kukdo
Chemical Co.
Ltd
Hexion, Inc.
40'
Air Products
40'
1643
30'
Covestro .
30
Solvay (fo
Rhodi
40'
KW Container
30'
30'
2531
2331
2230
2033
1931
1731
1630
2733
TICKETS/
ELEVATOR
ELEVATOR
COATS
1543
Elementis
Specialties
40'
40'
Evonik
1839
Reichhold Inc.
Dow
40'
50'
30'
40'
1941
60'
40'
Polynt
Composites
USA Inc.
40'
Lubrizol
20'
30'
Eckhart America
Corporation /
BYK-Gardner /
BYK USA
2341
40'
2736
20'
OPC
Polymers
20'
20'
CQV
Co.,Ltd.
20'
30'
2240
1847
2148
20'
Aal
Chem
30'
1949
40'
2839
20'
Shin-Etsu
Siliones
2938
30'
Sincol USA
Corporation
2540
40'
DESK
INFORMATION
ESCALATORS
ENTRANCE
confirmed exhibitors
requested exhibitors
30
156
Borchers
OM Group
1763
1855
30'
30'
20'
20'
2155
30'
20'
AGC
Chemicals
2939
20'
2742
Vertell
us
Netzsch
Premier
Technologie
s, LLC
2831
40'
20'
2841
20'
Letica
Corporatio
2940
20'
30'
Halox
Herae
us
Lanxess
Corporation
Ox
1671
1961
Nuplex
Resins
20'
2254
20'
Nobel NC
Co LTD
20'
2255
20'
1859
1954
157
20'
30'
30'
40'
2061
Q-Lab
Corporation
Dow Epoxy
2349
3M
Energy+Ad
30'
30'
20'
20'
2355
20'
Ashland
Brookfield
Eng
gineering
BWAY
20'
20'
Sasol
Olefins &
Surf
r actants
rf
GmbH
Nexeo
Solutions
1771
20'
40'
SE Tylose
2451
2161
2359
20'
Langguth
America
Ltd.
2455
Micro Powders, Inc.
Rhopoint
Instrument
2460
Corbion
Purac
20'
2554
20'
20'
20'
2843
20'
2942
20'
Lenet
a
U.S.
Silica
30'
Univar
2549
Boron
Molec
2943
3041
3037
20'
SUN
POLYMERS
International
INC
2746
2845
20'
3042
3039
20'
2849
Vertel
lus
2556
2555
20'
20'
Soyventis
North
20'
3045
2755
CCPIT
2949
chemspeed
technologie
20'
WorleeChemie
3049
20'
20'
20'
20'
DELTA
Specialties
20'
Everlight
Chemical
20'
Brggeman
Chemical
20'
20'
3051
20'
2855
Borre
gaard
2363
TBF
Envir
DMG
Event
Emerald
Perf
r ormanc
rf
e Materials
20'
VTA GmbH
& Co., Kg
30''
2461
Conce
rto
1960
20'
Chitec
Technology
Co., Ltd.
1863
1969
EPS Materials
20'
UNIMIN
Corporation
AkzoNobel
2462
2458
20'
2955
2365
Jyoti
Cera
2959
3054
2464
20'
20'
Imery
r s
ry
Beverage
Perstorp
Group
EMD
Perf
r ormanc
rf
e Materials
Corp.
Tronox
LLC
40'
20'
Resea
rch &
3056
20'
40'
Indian
Chemical
2561
20'
20'
0
2761
6
2660
2664
GEO
Sp
peci
2469
2567
20'
2665
Mixer
Direct
20'
20'
Mallak
Sp
pecialties
2860
2171
20'
2861
20'
20'
2960
2371
20'
2961
20'
King Industries, Inc.
Fischer
Technology
3060
2763
Chemtura
Baxenden
2571
Van Horn, Metz &

Comp
pany, Inc
3061
2962
NGF
Cana
Kish
Company
3063
2864
20'
2964
30'
2965
Hockmeyer
Equipment Group
20'
20'
3064
50'
2069
2967
3065
Fuzhou
Kuncai Fine
Chemicals
Co,.Ltd
Chem
ical
20'
Taminco
Mitsui
Chemi
2670
20'
20'
2671
Supreme
Chemical
2770
Chori
Ameri
20'
20'
2769
20'
2771
2868
2672
Shin-Etsu
MicroSi
2869
3069
Hydrite
Silex
Group
Cellm
ark
Nagase
America,
2773
20'
2872
20'
20'
30'
2971
Nano
vea
Harcros
Chemicals
Stahl
USA
20'
20'
20'
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23.11.15 14:07
Hosted by the American Coatings Association,

in collaboration with Vincentz Network.
April 11-13, 2016

Indianapolis, Indiana
Conference Program
during the
Exclusive Media Partner:
April 12-14, 2016
designing
Steve Sides
Vice President
Global Affairs and
Chief Science Officer
American Coatings
Association
James Kassner
Senior Advisor
American Coatings
Association
Sonja Schulte
Editor-in-Chief
Vincentz Network
INNOVATION
S T R A T E G I E S F O R T H E
FUTURE
,his years American Coatings

Conference, offered in conjunction with
the American Coatings Show, celebrates
the innovation advancements made by coatings
scientists and research and development
professionals. The industrys capacity to
innovate has progressed as a result of thoughtful
strategies that integrate customer needs, seek
to break technical and performance barriers,
and incorporate sustainability requirements.
Attendees will learn about these design
strategies and the advancements that cover
the full range of coatings products and raw
materials used in formulations. From over 200
submissions, a program of 96 presentations
has been assembled along with an expanded,
interactive poster session and reception.
For further show information visit:

You are invited to attend the 2016 American

Coatings Conference where you will expand
your knowledge of the latest technology trends;
sharpen your skills by attending one of the 10
pre-conference tutorials; and engage with other
industry innovation professionals to expand
your network and support your advancement as
an industry scientist.
We are encouraged by this years program as
it speaks to a future of responsible industry
innovation accomplished by design and
through effective collaboration.
We are sure you wont want to miss this
important event, so register now!
See you in Indianapolis!
AC Conference
at a glance
Monday, April 11, 2016
Tuesday, April 12, 2016
8:30 am 10:00 am Pre-Conference Tutorials 1-5
9:00 am 12:30 pm

10:00 am 10:30 am Networking: Coffee Break

10:30 am 12:00 pm Pre-Conference Tutorials 6-10
11:30 am 12:15 pm
12:15 pm 1:30 pm

Networking: Welcome Lunch

Plenary Session
Welcome Address and
Conference Introduction,
Keynote Presentations,
Award Ceremonies
1:30 pm 2:00 pm Networking: Coffee Break

2:00 pm 5:30 pm

Session 1: Science Today Coatings Tomorrow

Session 2: Additives
Session 3: Functional and Smart Coatings
Session 4: Pigments
5:30 pm 7:00 pm Poster Session/Networking:

AC Conference Reception
Session 5: Architectural Coatings I

Session 6: Polyurethanes I
Session 7: Radiation Curing
Session 8: Measuring & Testing
1:30 pm 2:00 pm Networking: Conference Lunch

2:00 pm 5:30 pm

Session 9: Architectural Coatings II

Session 10: Polyurethanes II
Session 11: Direct-to-Metal Coatings
Session 12: Novel Materials
Wednesday, April 13, 2016

7:15 am 8:30 am 5K Fun Run
to support student
participation at
AC Conferences
8:30 am 9:30 am Mattiello Lecture
9:30 am 1:00 pm

Session 13:
Session 14:
Session 15:
Session 16:
Industrial Coatings
Alkyds
Biobased Coatings
Protective Coatings

1:00 pm End of Conference and

Lunch-Around-the-World
on the Show Floor
ATTENDEESCONFERENCESURVEY
Drawing on the combined expertise and market knowledge of both speakers
and attendees at the American Coatings Conference, an anonymous
survey will be held during the Plenary Session, shedding light on the views
and expectations of this leading assembly regarding the current research situation and
market climate the American Coatings Industry is experiencing. The results and an analysis
of this survey will be available immediately after polling during the Plenary Session.
Pre-Conference
u t o r i a l s
Monday, April 11|10:30 am 12:00 pm
Tutorial 6: Polyurethanes
Monday, April 11|8:30 10:00 am
Tutorial 1: Rheology
Gina Paroline, Anton Paar
This tutorial is aimed at those new to rheology, or those who
have used or are using rheology, and would like a refresher
or to learn more. Participants will develop an understanding
of basic rheology theory, be able to design meaningful experiments to characterize
sample products, recognize and mitigate potential problems and pitfalls encountered during measurements, and interpret rheological data.
Tutorial 2: Easy-to-Clean Coatings

W. Marshall Ming, Georgia Southern University
Discussed and put forward in a variety of applications including exterior and interior architectural coatings, industrial
coatings and even automotive coatings effective and lasting easy-cleanability and self-cleanability of surfaces is quite high on the wish-list
of coatings functionality. This tutorial will explain the different concepts that are
put to work in such coatings and review the state-of-the-art systems in practice.
Tutorial 3: Anticorrosive Coatings
Mike Jeffries, Covestro

Their chemistry is very versatile, as is their application and
application potential: Polyurethane (PUR) coatings and their
typical components polyisocyanates and polyols will be
reviewed and compared in this tutorial. This includes a discussion of the various PUR
coatings technologies in use and their advantages and limitations, such as 1K and 2K
solventborne, as well as waterborne chemistries, radiation curing PUR coatings and
PUR powder coatings formulations, and their typical end-use applications.
Tutorial 7: Biocide Selection Process

for Coatings
Beth Ann Browne, Ph.D.
The Dow Chemical Company
Prevention of microbial contamination in the wet-state and microbial defacement of the dry-film are critical objectives for coatings manufacturers.
Biocide selection is complex, and formulators need to consider global regulatory status, sustainability concerns and impact on paint properties, in addition to antimicrobial efficacy spectra including resilient micro-organisms that thrive in manufacturing
facilities. This tutorial will guide participants through the biocide selection process.
Topics will include: in-can preservation (including a bacteriology overview, detecting
and enumerating contaminants, and in-can test methodologies), dry-film protection
(including fungal overview, dry-film defacement, and test methods), biocidal chemistry overview, and regulatory overview. Microbial audits of manufacturing facilities and
industrial hygiene will also be discussed.
Brian Skerry, The Sherwin-Williams Company

What principles govern the corrosion of metals, and how can
protective coatings help in preventing corrosion? This tutorial
will review the fundamentals of electrochemical processes,
and typical ingredients and formulation characteristics of anticorrosive coatings
will be outlined and discussed.
Tutorial 4: Waterborne
High-Performance Coatings
Ivan Tyre, Alberdingk Boley &
Lori Boggs, BASF
Waterborne coating is a fast developing
technology. In many applications, these systems have become a standard solution,
replacing their solventborne counterparts. In some important clearcoat or topcoat
applications, however, solventborne systems remain the preferred technology. This
tutorial aims to discuss what is possible today with waterborne clearcoats for different substrates including wood and metal and what is not. It covers the theory
behind different binder technologies, as well as fundamental aspects of the film formation process and the performance of these coatings systems. This tutorial will also
cover some fundamental aspects of rheology for waterborne applications.
Tutorial 5: Radiation Curing

Jeffrey Klang, Sartomer
Radiation curing is an enabling technology for the coatings,
inks, adhesives, electronics and other industries. UV and EB
(electron beam) curing processes continue to be adopted at an
increasing rate because of advantages in productivity, energy
consumption, VOC emissions and final product performance. The tutorial will offer an
introduction to radiation curing technology and its main end-uses with an emphasis
on coatings applications. The basics of formulating, equipment choice, the relationship between equipment and chemistry and the effects on-end product performance
will be discussed. Current trends in the industry and emerging applications for radiation curing will also be reviewed.
Tutorial 8: Functional Films

James Rawlins
University of Southern Mississippi
The most recent emerging technologies that provide a basis for
the development of smart coatings will be reviewed. A brief discussion of smart polymers and coatings, governing principles, types and examples
of smart coatings, necessary raw materials, approaches for their preparation, their
unique properties, applications and markets will be presented.
Tutorial 9: Titanium Dioxide

Michael Diebold, DuPont
Coatings formulators are increasingly interested in finding
ways to use less TiO2 without compromising opacity performance. This tutorial covers TiO2 light scattering fundamentals and then uses this knowledge to provide practical advice and strategies to
maximize TiO2 efficiency. In addition, alternative technologies for paint opacity
will be discussed.
Tutorial 10: Sustainable Coatings

and Processes
Jamil Baghdachi, Coatings Research Institute
Eastern Michigan University
A sense of urgency is driving the frenzy of activity on both research and development of sustainable raw materials, coatings, processes and
applications. As we project into the future, there are growing concerns regarding
how to address the two seemingly opposing issues of economy and sustainability. This tutorial aims to discuss the efforts that are being taken to reach the
goal of Sustainable Technologies without compromise. In addition, materials
from renewable resources, energy efficient processes, new raw materials, and
streamlined formulations will also be discussed.
Plenary Session
Monday, April 11, 2016 | 12:15 1:30 pm
12:15 pm
Welcome Address and Conference
Introduction
Steve Sides, American Coatings Association
Sonja Schulte, Vincentz Network
12:30 1:00 pm
Keynote Presentation
Cross-Disciplinary Collaboration:
An Imperative for Breakthrough Materials Discovery
I
Dr. Sharon Feng, Ph.D.
Senior Associate Dean of
the Institute for Molecular
Engineering
University of Chicago
n a traditional scientific research model,

success often heavily depends on the
in-depth expertise, insights and creativity
of one principal investigator and/or a team of
researchers in a particular discipline. The explosion of scientific discovery and new technologies
in the 21st century, however, is turning this model
on its head. This has happened because of the
increased complexity of the problems that are left
unaddressed and the sheer scale of the challenges
mankind is facing in areas such as energy, water
and sustainability.
As a result, there has been a large movement toward cross-disciplinary collaboration in scientific
research transcending the boundaries of organizations, institutions and even nations. There are
also increasing funding sources that specifically
encourage interdisciplinary collaboration from
both government agencies and private philanthropies. This new research model is not for
the faint-hearted because it requires the courage
of researchers to step out of their comfort zones,
but the outcome can be incredibly rewarding and

lead to the development of game changers and/or
disruptive technologies.
The University of Chicagos Institute for Molecular
Engineering is established based on this research
model. With its unique organizational structure, it
institutionalizes the concept of cross-disciplinary
collaboration by completely breaking down traditional departmental structures based on disciplines, organizing faculty, and aiming at some
of the most ambitious discoveries of the next
generation of material science.
Sharon Feng will discuss her perspective on
implications this mega trend has on industrial
R&D, and the impact on the future talent pipeline
to industry. She will also provide insight on how
it can potentially enable new materials discovery,
with exceptional time and cost efficiency, when
companies establish strategic and mutually
beneficial collaborations with academic partners
through open innovation.
1:00 1:30 pm Presentation of the Roon Award

Presentation of the American Coatings Award
The prestigious American

Coatings Award will be given
for the most outstanding
technical presentation
at the American Coatings
Conference. Selected and
sponsored by ACA and
Vincentz Network, it is
endowed with a $2,500
cash award along with an
attractive sculpture. The
winner of the American
Coatings Award 2016 will be
presented at the conference
Plenary Session on April 11.
Mattiello
Award
The Joseph J. Mattiello Lecture was
designed to recognize an individual who
has made outstanding contributions to
science, technology, and engineering
related to the coatings industry. The
lecturer will present a paper on a phase
of chemistry, engineering, human relationship, or other discipline fundamental
to paint, coatings, varnish, lacquer,
or related protective and decorative
coatings. In order to be eligible for this
award, one must be nominated. Each
candidate nomination is judged based
on the following criteria: technical accomplishment, service to the coatings
industry, product and/or technology
available to the industry, scope/impact, and presentation capability. This
award is presented annually at the
American Coatings Conference and the
CoatingsTech Conference.
Roon Award
The Roon Foundation Awards were established and sponsored in 1957 by Leo
Roon, founder of Roxalin Flexible Finishes
and the Nuodex Corporation. The Roon
Award is designed to recognize technical
papers representing original scientific
and innovative research directly related
to the protective coatings industry, and
presented by an individual associated
with the organic coatings industry. Award
competition presenters are individuals
associated with the organic coatings
industry including manufacturers, raw
material suppliers, educational institutions and research laboratories. In order
to be eligible for this award, presenters
must request to be considered for the
Roon Awards with their abstract submission. This award is given annually at the
American Coatings Conference and the
CoatingsTech Conference.
Do not miss the Plenary Session on
Monday, where the Roon Foundation
Awards will be announced.
Monday Afternoon
s c h e d u l e
April 11, 2016 | 2:00 7:00 pm
Session 1:
Session 2:
Session 3:
Session 4:
Science Today
Coatings Tomorrow
Additives
Functional and
Smart Coatings
Pigments
Chair: Prakash Balan,

National Science Foundation
Chair: Kevin Lassila,

Altana
Chair: Dale C. McIntyre,

Behr Process
Chair: Brij Mohal,

Chromaflo Technologies
2:00 - 2:30 pm
2:00 - 2:30 pm
2:00 - 2:30 pm
2:00 - 2:30 pm
1.1 Biobased Adhesives and

Coatings
2.1 New Generation of Nonionic

Non-Gelling Surfactants for
Emulsion Polymerization
Christian Weidl,
BASF, Germany
3.1 Temperature and Shear

Triggered On-Demand Activated
Materials
Jamil Baghdachi,
4.1 Argex Process, the Third

Generation Process to Make
Titanium Dioxide Pigment
Philippe Guillemaille,
Argex Titanium, Canada
2:30 - 3:00 pm
2:30 - 3:00 pm
2:30 - 3:00 pm
2:30 - 3:00 pm
1.2 Biobased Levulinic Acid and

Derivatives for Advanced Materials
and Coatings Applications
Alex Zanghellini,
Arzeda
2.2 Additives Level the Playing

Field for Cost-Effective PVA Binders
to Excel in Touch-up and Cove
Tara Conley,
3.2 Dual-Functional Antimicrobial

and Antifogging Polymer
Coatings
W. Marshall Ming,
Georgia Southern University
4.2 Quantitatively Evaluating

Wet Hiding
Steven Broadwater,
Chemours Titanium Technologies

3:00 - 3:30 pm
3:00 - 3:30 pm
3:00 - 3:30 pm
3:00 - 3:30 pm
1.3 I/UCRC for Advanced Particulate

Systems and Surfactants (CPaSS)
Focus on Paints and Coatings
Brij Moudgil,
University of Florida
PonisserilSomasundaran,
Columbia University
2.3 The Painless Way to Move to

APE Free-Wetting Agents
Hersjel Wehrens,
Elementis Specialties
3.3 Ice-Release Coatings

Wei Zhang,
Polymer Exploration Group
4.3 Optimized Binder-TiO2

Interaction for Maximal
Hiding Power
Nicholas Foley,
BASF
David Grewell,
Iowa State University
3:30 pm Networking: Coffee Break
4:00 - 4:30 pm
4:00 - 4:30 pm
4:00 - 4:30 pm
4:00 - 4:30 pm
1.4 Latex Polymers from Alkyl

Itaconates and New Developments
in Biobased Latexes
Yvon Durant, Itaconix
Bo Jiang, Itaconix
2.4 Ionic Liquids & Nanomaterials

Dispersions as Additives for
Coatings
Peter von Czarnecki,
Iolitec
3.4 Superhydrophobic Versus

Freezing Point Suppression
Andrew Recker,
BASF

4.4 As Red as Iron Oxide Red

Can Be!
Stephan Spiegelhauer,
Lanxess, Germany
4:30 - 5:00 pm
4:30 - 5:00 pm
4:30 - 5:00 pm
4:30 - 5:00 pm
1.5 Partnerships for Innovation:

Building Innovation Capacity
Spider Silk Not Just Fibers
Randy Lewis,
Utah State University
2.5 Low-Odor Dispersing Agents

for Waterborne Coatings
Hersjel Wehrens,
Elementis Specialties

3.5 One Component Isocyanate

Free Ambient Temperature
Self-Healing Clear-Coats for
Automobiles
Girish Mirchandani,
Asian Paints, India
4.5 Hiding and Brilliant Yellow

Smart Combinations Make Their Way
Thomas Sowade,
Heubach, Germany
5:00 - 5:30 pm
5:00 - 5:30 pm
5:00 - 5:30 pm
5:00 - 5:30 pm
1.6 Coal-Derived Graphene for

Coatings Applications, Capabilities
of the Center for Electrochemical
Engineering Research (CEER)
and the I/UCRC: Center for
Electrochemical Processes and
Technology (CEProTECH)
Gerardine Botte,
Ohio University
2.6 Dispersing Agent for

Solventborne, High-End Industrial
Pigment Concentrates
Arne Rick,
BASF
3.6 Novel Functional Coatings

with Anticorrosion and FireRetardant Proprietary
Roberto Cafagna,
Nanto Cleantech, Italy
4.6 Performance Gains Using

Surface-Treated Carbon Black in
Powder Coating
Mark Dingeldein,
Orion Engineered Carbons
5:30 7:00 pm
Poster Session | Networking: AC Conference Reception
Poster Session
The Poster Session will be held after the oral
presentation programs of the first conference
day from 5:30 pm to 7:00 pm, during the AC
Conference Reception. Posters will be on display
in the conference area, and poster contributors
will be available to explain and discuss their
results with interested attendees during this
session. The following is a list of accepted and
confirmed posters:
AC
Conference
Reception
Conference attendees,
chairmen and speakers will
be able to meet in a relaxed
atmosphere at the end of the
first day of the conference for
the AC Conference Reception,
Monday, April 11, from
5:30 7:00 pm.
The AC Conference Reception
is an ideal opportunity
to renew and strengthen
contacts, cultivate business
relationships, exchange the
latest news, and participate in
open discussions.
The reception is integrated with
the Poster Session, as the two
sessions are held concurrently.
Refreshments and music will be
provided.
p.1 Developing Nano-Particles Incorporated

Pigmented Epoxy Coating for Corrosion

Resistance Applications
Mohammad Asif Alam,
King Saud University, Saudi Arabia
p.2 Improved Anticorrosive Polyurethane

Coating Formulations: Synthesis and
Investigations
Hamad Al-Turaif,
King Abdulaziz University, Saudi Arabia
p.3 Silane-Modified Acrylic Polymers

for Coatings
Sheba Bergman,
Evonik
p.4 Novel Plant Oil-Based Polymers

for Air-Dry Coatings
Bret Chisholm,
North Dakota State University & Renuvix
p.5 Preparation and Application of Biobased

Thermosetting Urethane-Acrylic Hybrid

Polymer Dispers
Milena Garay,
p.6 UV-curable Polymers for Powder Coating
Subadhra Janardhananye,
University of Akron
p.7 A New Fatty Acid-Based Thickener:

Synthesis, Characterization, and

Rheological Properties
Ali Javadi,
University of Akron
p.8 Effect of Curing Agent on Phase

Separation of Modified Epoxy and

Fluorinated Acrylic Copolymer
Minjung Joo,
University of Akron
p.9 Synthesis of a Bio-Based PU Dispersion

with High-Gloss and Easy-Sanding
Properties
Deng Junying,
Wanhua Chemical Group, China
p.10 The Use of SNAP Sol-Gel Particles in

Epoxy Coating Systems
Eric McClanahan,
University of Akron
p.11 Versatile New Polymer Technology for

Liquid-Applied Roof and Faade Coatings
Miriam Peralta,
Lubrizol and Lubrizol Advanced Materials
p.12

Vanillin: A Biobased Crosslinker for

Melamine-Formaldehyde Coatings
Alison Rohly,
North Dakota State University
p.13 High-Performance Environmentally

Friendly Alkyd Coatings
Ryan Salata,
University of Akron
p.14 Role of Hydrophobicity on Chemical

Resistance of Fast-Cure Elastomeric
Coatings
Aayush Shah,
p.15 Synthesis and Characterization of

New UV-Curable Polyimide and Imide
Oligomers
Hamideh Shokouhi Mehr,
University of Akron
p.16 UV-Curable Alkyd Resin
Qianhe Wang,
University of Akron
p.17 Novel Hindered Amine Light Stabilizer

for the Stabilization of Coatings
Mervin Wood,
BASF
p.18 Effect of Particle Size Distribution on

Drying Behavior of Particulate Coatings
Yan Wu,
University of Minnesota
p.19 Effect of Ions on Distribution of Water at

the Coating/Metal Oxide Interface
Feipeng Yang,
University of Akron
p.20 Film Formation and Properties of

UV-Curable Inorganic-Organic

Polyurethane Hybrid Coatings
Irina J. Zvonkina,
University of Akron
For abstracts and online registration visit:

www.american-coatings-show.com/conference
Tuesday Morning
s c h e d u l e
April 12, 2016 | 9:00 12:30 pm
Session 5:
Session 6:
Session 7:
Session 8:
Architectural Coatings I
Polyurethanes I
Radiation Curing
Measuring & Testing
Chair: Rajeev Farwaha,

Celanese
Chair: Jamil Baghdachi,

Chair: Terri Carson,

Alberdingk Boley
Chair: Jeff Lackey,

Vogel Paint
9:00 - 9:30 am
9:00 - 9:30 am
9:00 - 9:30 am
9:00 - 9:30 am
5.1 A New Generation of Acrylic

Binders for Decorative and
Flooring Applications
Maqsood Ahmed,
Nuplex Resins

6.1 Isocyanate-Free Michael

Addition Cured Aliphatic Topcoats
Ramesh Subramanian,
Nuplex
7.1 Innovative Water-Based UV

Resins for Exterior Applications
Laurie Morris,
Alberdingk Boley
8.1 Evaporative Dynamic Escillation

(EDOT), a Versatile Technique for
In-situ Characterization
Ronald Obie,
Adept Material Science
9:30 - 10:00 am
9:30 - 10:00 am
9:30 - 10:00 am
9:30 - 10:00 am
5.2 New Acrylic Polymers for High

Performance Interior Wall Paints
Wenjun Wu,
Arkema Coatings Resins

6.2 Isocyanate-Free Polyurethane

Technology for Automotive
Refinish Applications
Nahrain Kamber,
7.2 Adhesion Promoting Resins

Matt Terwillegar,
Myriant
8.2 Using Fringe Projection PhaseShifting to Correct Contact Angles

for Roughness Effects
Matthew Dixon,
Biolin Scientific
10:00 - 10:30 am
10:00 - 10:30 am
10:00 - 10:30 am
10:00 - 10:30 am
5.3 All Acrylic Polymer for UltraLow VOC Architectural Coatings

Devin Busse,
Specialty Polymers
6.3 Novel Non-Isocyanate

Siloxane-Polyurethane Coatings
Madhura Pade,
7.3 How Does it Feel? Recent

Advances in UV-curable Soft Touch
Coatings
Lisa Spagnola,
Sartomer
8.3 Defining New Primary Gloss

Standards for Appearance
Evaluation
Nico Frankhuizen,
TQC, The Netherlands
10:30 am Networking: Coffee Break
11:00 - 11:30 am
11:00 - 11:30 am
11:00 - 11:30 am
11:00 - 11:30 am
5.4 Acrylic Epoxy Hybrid Coatings

for Commercial and Institutional
Wall Applications
Arthur Leman,
6.4 Catalysts and Adhesion

Promoters for Ambient Cure
Isocyanate-Free Polyurethane
Coatings
Ravi Ravichandran,
King Industries
7.4 A Versatile Binder for UltraMatte Effect Coatings

Jonathan Shaw,
Allnex
8.4 Effect Evaluation of Low-VOC

Coalescents on Latex Films Using
Atomic Force Microscopy (AFM)
Juliane Santos,
Oxiteno, Brazil
11:30 - 12:00 pm
11:30 - 12:00 pm
11:30 - 12:00 pm
11:30 - 12:00 pm
5.5 Development of Mathematical

Model to Determine Durability of
Architectural Coatings
Francisco Cortes,
The Chemours Company, Mexico
6.5 Enhancing Urethane Coating

Properties via New Thio-Silane
Glycolic Oligomer Resin
Dmitry Chernyshov,
Momentive Performance
Materials, Germany
7.5 The Development of Novel UVCurable Waterborne Polymer with

both Stability and Durability
Daisuke Nakazawa,
DIC/SunChemical Performance
Materials

8.5 Autonomous Robotics for

Coatings Discovery and Testing
Erica Bilodeau,
Cal Poly Chemistry and
Biochemistry
12:00 - 12:30 pm
12:00 - 12:30 pm
12:00 - 12:30 pm
12:00 - 12:30 pm
5.6 User-friendly DIY Concrete 2K

Epoxy Coating System
Tracy Czalbowski,
Allnex
6.6 Poly(ethylene) Glycol

Modified Amphiphilic Siloxane
Polyurethane Coatings and their
Performance
Teluka Galhenage,
7.6 New Low Temperature Cureon-Command Process for Coatings

Mark Soucek,
University of Akron
8.6 Quantification of Surface Tack

of Next-Generation High-Gloss
Low-VOC Architectural Binders
Tyler Bell,
Engineered Polymer Solutions
12:30 pm
Networking: Conference Lunch
Tuesday Afternoon
s c h e d u l e
April 12, 2016 | 2:00 5:30 pm
Session 9:
Session 10:
Architectural Coatings II
Polyurethanes II
Chair: Simon Yeung,

Valspar
Chair: Ramesh Subramanian,

Nuplex Resins
2:00 - 2:30 pm
2:00 - 2:30 pm
9.1 New Plasticizing Co-Monomer for Use in

Emulsion Polymerisation
Christian Weidl
BASF, Germany
10.1 Unique Diol Resins for Improved

Performance of 2-Component Polyurethane
Floor Coatings
Michel Hourani,
King Industries
2:30 - 3:00 pm
2:30 - 3:00 pm
9.2 Syneresis and Rheology Mechanisms of a

Latex-HEUR Associative Thickener System
Ray Fernando,
California Polytechnic State University

10.2 Formulating to Minimize Film Defects

in 100 g/L Solventborne 2K Polyurethane
Coatings
Clifford Seipke,
BASF
3:00 - 3:30 pm
3:00 - 3:30 pm
9.3 A New Fast-Cure Chemical Resistant SelfCross Linking Latex for <50 g/l Garage Floor
Coatings
Barry Goldslager,
Omnova Solutions
10.3 New NMP-Free Acrylic Polyurethane

Hybrid Dispersion for Excellent Mechanical
Resistance
Jennifer Long-Susewitz,
BASF
3:30 pm Networking: Coffee Break
4:00 - 4:30 pm
4:00 - 4:30 pm
9.4 Novel IR Absorbing Technology for Heat

Management Solutions
Maria Nargiello,
Evonik
10.4 Novel Waterborne Polyurethane

Dispersions for Coatings
Michael Topp,
Lubrizol and Lubrizol Advanced Materials
4:30 - 5:00 pm
4:30 - 5:00 pm
9.5 Modeling of Total Solar Reflectance as a

Formulation Tool
Wally Kesler,
BASF
10.5 Balancing Haptic Feel and Performance

Properties of Waterborne Polyurethanes
Kurt Best,
Covestro
5:00 - 5:30 pm
5:00 - 5:30 pm
9.6 Evaluation of Glass Bubbles for Solar Heat

Reflection in Waterborne Acrylic Coatings
10.6 Soft-touch Waterborne Polyurethane

Coatings The Impact of Surface Texture on
the Optic and Haptic Properties
Roel Swaans,
DSM, The Netherlands
Kevin Rink,
3M
Session 11:
Session 12:
Direct-to-Metal Coatings
Novel Materials
Chair: Yasmin Sayed-Sweet,

Alberdingk Boley
Chair: Alex Kruglov,

Valspar
2:00 - 2:30 pm
2:00 - 2:30 pm
11.1 Formulating Water-Based, High-Gloss

DTM Topcoats with the Aid of High Throughput
Screening
Vincent Goldman,
BASF
12.1 Waterborne Silicone Resin Composition

Compatible with Organic Polymer Latexes
Ping Jiang,
Momentive Performance Materials
2:30 - 3:00 pm
2:30 - 3:00 pm
11.2 The Dispersant Effect, Corrosion Control

with Aqueous DTM Coatings
David Tarjan,
ICL Advanced Additives
12.2 Narrow Polydispersity PAOs as a

Revolutionary New Class of Base Stock Oils
Lawrence Sita,
Precision Polyolefins
3:00 - 3:30 pm
3:00 - 3:30 pm
11.3 Polycarbamide Resins for Industrial

Metal Coatings Applications
Sudhir Achar,
Air Products and Chemicals
12.3 New Coatings Resins via SASC

Polymerization
Hui Yu,
New Functional Polymers
4:00 - 4:30 pm
4:00 - 4:30 pm
11.4 Block-Resistance of Low-VOC Waterborne

Direct-to-Metal Coatings
Aditi Chavannavar,
BASF
12.4 High-Gloss & DOI Formulations

Simplified with New Hybrid Acrylic-Silicone
Technology
Morris Bingham,
Allnex USA
4:30 - 5:00 pm
4:30 - 5:00 pm
11.5 Development of a Waterborne ZeroVOC DTM Coating with Excellent Corrosion

Resistance
Richard Flecksteiner,
Omnova Solutions
12.5 Aliphatic Polycarbonate Offers a New

Solution for Coatings
Randy Cameron,
Instrumental Polymer Technologies
5:00 - 5:30 pm
5:00 - 5:30 pm
11.6 Novel Solvent-Free High-Performance

Phenalkamide Eepoxy Curing Agents for
Protective Coatings
Hong Xu,
Cardolite
12. 6 Improving the Thermo-0xidative Stability

of Paints and Coatings: A New Antioxidant
DT-mPM Technology
Ashok Cholli,
Polnox Corporation
Wednesday Morning
s c h e d u l e
April 13, 2016 | 8:30 am 1:00 pm
Session 13:
Wednesday, April 13, 2016
8:30 9:30 am
Industrial Coatings
Chair: Remi Briand,
Tnemec
9:30 - 10:00 am
13.1 Synergistic Effects of
Rheology Control Agents for High
Performance Coatings
Michael Gessner,
Nuplex Resins
Towards an Understanding of
How Complex Latex Particles Are Formed:
What Do We Know and When Did We Know It?
Donald C. Sundberg, Ph.D.
Director, Nanostructured Polymers Research Center
University of New Hampshire
Today we have a great variety of synthetic latices composed of nano-particles
that are homogeneous, structured, hollow, multi-lobed or hybridized with
other materials. They have huge specific surface areas presenting opportunities for special surface chemistries, but challenges for colloidal stability. They
are made with as many as 5 or more monomers resulting in polymer chains
that may be linear, branched, grafted, and/or crosslinked. These chains are
born in the water and die in the particles. Searching for the chemical
and physical mechanisms that determine the final properties of the latex has
involved the application of organic and physical chemistry, surface chemistry,
reaction kinetics, thermodynamics, molecular diffusion and engineering.
What we know about these mechanisms, what tools we used to assist us in
learning about them, and when during the past 75 years we decided we understood some of these mechanisms, form the basis for this presentation.
10:00 - 10:30 am
13.2 Overcoming the Cost
and Performance Paradigm in
Waterborne Coatings
David Flosser,
Hexion
10:30 - 11:00 am
13.3 Recent Advances in
Non-Ionic Wetting Agents for
Waterborne Architectural and
Industrial Coating
Chitra Jeurkar, Elementis
Specialties
11:00 am
11:30 am - 12:00 pm
13.4 High-performance Acrylic
Polyol Faster Cure with
Balanced Potlife
Gautam Haldankar,
Nuplex Resins
12:00 - 12:30 pm
13.5 Innovative Industrial Coatings
Developed Using Carbon Nanotubes
Andrew Stewart,
Molecular Rebar Design
12:30 - 1:00 pm
13.6 Effect of TMCD Polyester
Polyols on Weathering Performance
of Automotive Coatings
Linqian Feng,
Eastman Chemical Company
Join the Fun Run and support the students!
1:00 pm
Wednesday, April 13, 2016 | 7:15 8:30 am

Join us for the ACS 5K Fun Run! The show and conference hosts are encouraging every exhibitor and attendee to participate.
Session 14:
Session 15:
Session 16:
Alkyds
Biobased Coatings
Protective Coatings
Chair: James Kassner,

ACA Advisor
Chair: Paul Lewis,

Nexeo Solutions
Chair: Mark Nichols,

Ford
9:30 - 10:00 am
9:30 - 10:00 am
9:30 - 10:00 am
14.1 A New Platform Technology for

Alkyds Eliminating Surfactants to
Breach Performance Gaps
Jeffrey Arendt,
Arkema
15.1 Low VOC/High Renewable

Content Technology for Coatings
Kyle Miller,
Lubrizol and Lubrizol
Advanced Materials
16.1 Nonylphenol and Benzyl

Alcohol-Free Hardeners for Epoxy
Systems
Eric Ripplinger,
10:00 - 10:30 am
10:00 - 10:30 am
10:00 - 10:30 am
14.2 Life-Cycle Assessment

Comparison of Waterborne and
Solventborne Alkyd Enamels
Silmar Barrios,
Oxiteno, Brazil
15.2 Effects of Solvents on the

Curing and Properties of Fully
Biobased Thermosets for
Coatings
Songqi Ma,
16.2 Photodegradation Kinetics

and Surface Accumulation
of Nanoparticles in an Epoxy
Nanocoating
Li-Piin Sung,
NIST
10:30 - 11:00 am
10:30 - 11:00 am
10:30 - 11:00 am
14.3 Ultra-Low VOC Waterborne

Alkyd Coatings with Solventborne
Alkyd Performance
Erin Vogel,
15.3 A New Waterborne

Phenalkamine for CorrosionResistant Primers
Donald Lawson,
Cardolite
16.3 Novel Sustainable Sol-Gel

Pre-Treatments for Corrosion
Protection of Aluminum Alloy
Mahshid Niknahad,
11:30 am - 12:00 pm
11:30 am - 1:00 pm
11:30 am - 12:00 pm
14.4 Unique Solutions for the

Cobalt and MEKO Regulatory
Concerns Affecting the Coatings
Industry
Richard Najdusak,
Borchers OM Group
15.4 Study of the Air Drying and

Epoxy-Amine Curing of Coatings
Derived from Eugenol-Based
Polymers
Deep Kalita,
16.4 Corrosion Protection with

Ion-Barrier Coatings
Jianguo Wang,
Ancatt
12:00 - 12:30 pm
12:00 - 12:30 pm
12:00 - 12:30 pm
14.5 Chemical Drying of FattyAcid Methyl Esters as Models of

Alkyd Resins: Influence of Driers
Laura Dubrulle,
IFMAS France
15.5 High-Performance Polymers

Derived From Bio-Renewable
Resources
Jeffrey Danneman,
Reichhold
16.5 Novel Cycloaliphatic Epoxy

Resins for Low-Temperatures
Curable Powder Coatings
Jose Lorenzo,
Achiewell, LLC
12:30 - 1:00 pm
12:30 - 1:00 pm
12:30 - 1:00 pm
14.6 Sucrose Octaesters as

Reactive Diluents for Alkyd
Coatings
Bret Chisholm,
Renuvix
15.6 Biodegradable
Polyhydroxyalkanoate Coatings
Derived from Methane Gas
Jack Hardiman,
Mango Materials
16.6 Tuning Toughness and

Flexibility in Liquid Applied High
Solids Epoxy Coatings
William Heaner,
End of Conference and Lunch-Around-The-World on the Show Floor
Proceeds from the ACS 5K Fun Run will be used to fund student participation at future AC Conferences.
All You Need To Know

YOUR KEY CONTACTS
Conference
Vincentz Network:
conference@american-coatings.com
American Coatings Association:
ssides@paint.org
Conference Website
conference
Trade Show
NrnbergMesse North America, Inc.
400 Interstate North Pkwy.
Suite 550
Atlanta, GA 30339
Phone: 770-618-5830
visitor@american-coatings-show.com
Show Website
By registering, you understand that
your participation and attendance at
the ACC may be video taped, filmed
and/or audio recorded. You agree that
the recording may be used for any
lawful purposes that the American
Coatings Association, Vincentz
Network, or its designees, in their sole
discretion, may determine. You also
acknowledge that you have no interest
or ownership in the recording or its
copyright.
This conference program is subject
to change.
Venue
The American Coatings Show and the
American Coatings Conference 2016 will
be held at:
100 S. Capitol Ave.
Indianapolis, IN 46225
Organizers
American Coatings Association
1500 Rhode Island Ave., N.W.
Washington, D.C. 20005
Phone: 202-462-6272
Fax: 202-462-8549
Vincentz Network
2885 Sanford Ave., S.W. 15817
Grandville, MI 49418
Phone: 202-684-6630
Fax: 202-380-9129
Duration & Operating Hours
AC Conference: April 11-13, 2016
AC Show: April 12-14, 2016
AC Show Hours:
April 12-13, 2016: 9 am-5 pm
April 14, 2016: 9 am-1 pm
Registration Options
American Coatings Conference
Registration
Fees include:

Admittance to the Conference Day booked

Conference Proceedings

List of Conference Attendees

Exhibition Ticket

Conference Lunch and Coffee Breaks
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Fees include:

1.5 Hours Interactive Lecture in a
Small Group

Pre-Conference Tutorial Proceedings
(Hardcopy)

List of Pre-Conference Tutorial Delegates

Exhibition Ticket

Coffee Break Before or After the
Pre-Conference Tutorial
American Coatings Show Registration

American Coatings Show Fees include:

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Booked
Register online at
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Fax or e-mail registration form to
EPIC Registration
10900 Granite St.
Charlotte, NC 28273
Fax: 980-233-3800
Cancellation/Refunds
Cancellation deadline is April 4, 2016. All
cancellations must be received in writing by
April 4, 2016, to receive a refund minus $100
processing fee. Refund requests received
after April 4, 2016, will not be honored. All
refund requests are processed post-show.
Substitutions are welcome instead of
cancellation anytime, free of charge.
Hotel Reservation
Hotel accommodation is not included in
the registration fees. Reservations will be
handled by our service partner Eventsphere.
Eventsphere has been designated as the
only housing provider of the event. There
are fraudulent companies and organizations
that will try to present themselves as official
partners and offer potential rooms that might
not be guaranteed or available. Please do not
forget to make your hotel reservation as early
as possible.
Due to the overlap with the American
Coatings Show, the demand for hotel rooms
is high. To secure your hotel of choice and to
get special ACC/ACS housing rates, please
book online at www.american-coatings-show.
com/accommodation, by email to acs@
eventsphere.com or by fax to 855-226-9240.
Visa Information
Please keep in mind that international
attendees might need to obtain a visa for
visiting the United States. In order to obtain
a letter of invitation from the organizer,
please contact the visitor service of
NrnbergMesse North America at:
visitor@american-coatings-show.com
Conference Registration Form

After April 8, 2016, interested attendees are asked to register on-site in Indianapolis.
Please note that on-site registrations cannot be guaranteed, as conference attendance
is limited. On-site registration carries an additional fee to cover processing costs.
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Table of Contents January 2016 Vol. 21, No.

Cover image and above courtesy of Dunn-Edwards

Interior Architectural Coatings

International Coatings Scene................................ 24

016 marks Coatings Worlds 20th anniversary. Coatings World was

A Rodman Media Publication

6 | Coatings World www.coatingsworld.com

AkzoNobel and Leading Chinese Auto-Maker

kzoNobel and leading Chinese

protection. We are now planning on the

PPG Begins Using ChlorideBased TiO2 from Henan

8 | Coatings World www.coatingsworld.com

Polyphase Fungitrol Troysan

AkzoNobel Opens 2.5 Million Technical

kzoNobel has opened a 2.5 million technical application center

Commenting on the new center,

neighbors in Windsor, said Navarro.

BASF Celebrates 30th

PPG Aerospace Qualifies

BASF hosted a community celebration for

10 | Coatings World www.coatingsworld.com

Visit us at the American Coatings Show

Learn more about our portfolio of

East and Africa) south region.

BASF Researcher Roberta

Admixtures in Concrete in Ottawa,

students must take the PSAT/NMSQT in

PPG Foundation Awards

Kelly-Moore Paint Company

The PPG Industries Foundation announced that it is sponsoring nearly

12 | Coatings World www.coatingsworld.com

Sansins Line of Exterior

Kelly-Moore Paint Company and the

Weve gone to great depths to bring

Surface treatments and resin technologies from

Were in it for the long haul. Daikins deep-rooted commitment to fluorine

Contact us today about your needs for tomorrow.

building industry as a professional career choice but will

14 | Coatings World www.coatingsworld.com

integrated with industry leaders through

22 -23 March 2016

6th International Paint, Paint Raw Materials, Construction Chemicals,

Gorrion Hotel stanbul

24 -26 March 2016

assistant professor of chemistry and biochemistry; Jamie

Axalta Coating Systems

BASF Receives Honda

WE HAVE THE SCIENCE

117 Moonachie Avenue, Carlstadt, NJ 07072

16 | Coatings World www.coatingsworld.com

TRANSFORM THE WAY YOU THINK ABOUT PAINT.

Trademark, Ashland or its subsidiaries, registered in various countries.

PPG Opens PPG PAINTS

the Pittsburgh area. In-store representatives are available to provide painting

Pact Group and LiquiGlide

18 | Coatings World www.coatingsworld.com

consumer experiences by providing them

PPG Introduces Coatings

BASF Grants $7,000 to

necessary infrastructure, such as a steam

The supply of sustainably

engineering and math (STEM).

AkzoNobel, Eneco and

in Vietnam. As well as doubling