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ERA 1 : INITIAL PROTON

It all started in 1979. Father of Modernisation of
Malaysia, Mahathir Mohamad, (then
Deputy Prime
Minister of Malaysia), mooted the idea of setting up
assembly and manufacturing of automotive industry in
our country.

ERA 2: CORPORATION
Dream was fulfilled when PROTON officially established on May
7, 1983. The first model, the Proton Saga was launched
commercially on July 9, 1985.
The name "Saga" was chosen by Ismail Jaafar, a retired military
soldier, and is derived from the "saga" (Adenanthera pavonina),
a seed commonly found in Malaysia.

ERA 3: LAYING THE FOUNDATIONS

In 1986, nearly a year after the first car
launched Proton celebrate the official
launch of the Proton 10,000

ERA 4: CAPACITY DEVELOPMENT

Era 4: Capacity Development
In 1988, Proton started his career at British International
Motorshow, and managed with three prestigious awards for
quality,
coaches
and
ergonomic
In 1996, Proton-produced cars to 1 million. This achievement
has been supported by a number of important new model
launches including the Proton Tiara Proton Wira 2.0 Diesel
and two-door Proton Putra, in addition to the existing line of
Proton Wira, Proton Satria and Proton Perdana

ERA 5: UPGRADING TECHNOLOGY

In 2000, Proton introduced a prototype CamPro Lotus factory

in Norwich, United Kingdom.
CamPro PROTON aims to demonstrate the ability to produce
an engine with good power output and meet new emission
standards. The first model combines CamPro is Gen 2 that
was launched in 2004

ERA 6: ENHANCING MARKETING

In 2008, Proton launched a new logo, along with the launch of
the 3 million cars.

In 2009, Proton Edar Sdn. Limited and National Automobile

Distribution Limited entered into a new sales and service
network rationalization proton vehicles, to ensure a more
efficient distribution throughout the country

ERA 7: PROGRESS ON WING.

PROTON
reinforce
success
with
the
introduction of the first MPV - the Proton
Exora in 2009. Exora widely accepted in the
country and also in Thailand where the
model has been recognized in the "Top 10
Vehicles in Thailand" by the Bangkok Post.

ERA 8: PRIVATIZATION
2012 marks a new phase for the global market.
From government-linked companies, the car
maker is now a private entity following its
acquisition by DRB-HICOM Berhad. DRB-HICOM to
experience the largest producer in Malaysia, the
company is confident in PROTON and LOTUS
change as a recognized global automotive
players.

3.0 BACKGROUND OF COMPANY

Vision- To become a successful Malaysian
automotive manufacturer globally

Objective - To spearhead the automotive

industrialization process and manufacturing industries
- To acquire/upgrade technology and
industrial skills within the automotive
manufacturing
industry.
- To strengthen the international competitiveness
of
Malaysias industrial capability

MAIN BUSINESS & SERVICES

Perusahaan Otomobil Nasional
-PROTON Shah Alam
-The main manufacturing complex and product
development, styling and technology
development
PROTON Tanjung Malim Sdn Bhd
-PROTON City
-Industrial plant, commercial and residential
activities

Proton Parts Centre Sdn Bhd

-Joint venture company between PROTON,
EON and HICOM
-Determined to be the logistic base
company that engages in sourcing,
warehousing and distributing of Proton
genuine parts for PROTON's market in
domestic as well as overseas.

Proton Edar Sdn Bhd

Distribution Service Centre as well as retail
sales
-Wholesale and retail sale of all kinds of parts,
components, supplies, tools And accessories
for Motor vehicles

PROTON PRODUCT
PROTON SAGA

PROTON TIARA
PROTON WIRA
PROTON ARENA
PROTON WAJA
PROTON JUARA
PROTON INSPIRA
PROTON PERDANA PROTON GEN 2
PROTON EXORA
PROTON PUTRA
PROTON SATRIA/NEO PROTON PERSONA
PROTON PREVE
PROTON SAVVY
PROTON IRIZ
PROTON ISWARA
3 new models will be introduced in
2016

MOTORSPORT INVOLEMENT
Asia Pacific Rally Challenge
British Touring Car Championship
Malaysian Rally Championship
Formula 1-Lotus F1 Team

CURRENT GROWTH

INDUSTRY OVERVIEW-LOCAL MARKET

INDUSTRY OVERVIEW-INTERNATIONAL
MARKET

BoARD OF
DIRECTOR

Dato Zainuddin
Bin Che Din

Datuk
Nozirah
Binti Bahar
Tun Dr Mahathir
Mohamad

Chairman

Dato Sri Haji

Mohd Khamil
Bin Jamil
Dato' Ahmad
Fuaad Bin
Mohd Kenali
Dato Mohd
Radzaif Bin
Mohamed

ORGANIZATIONAL CHART (SENIOR

MANAGEMENT)
Dato' Abdul
Harith Bin
Abdullah
Chief Executive
Officer

Khairudin Bin
Dato Haji Yusof
Deputy Chief
Executive Officer
Daniel Tan Soo
Liang
Chief Operating
Officer, Proton Edar
Sdn Bhd

Andreas Prinz
Chief Operating
Officer,
Commercial

Abdul Rashid Bin

Musa
Chief Technical
Officer, Group
Engineering

Rohime Shafie
Chief of Financial
Officer, Group
Finance -

MR AZLAN BIN OTHMAN

Years of Experience :
Over 18 years
Department / Division :
Head ofStyling at Proton Design
Working for PROTON:
-In charge of designing new Proton cars
-Seconded to Lotus design
-Lead designer in the collaboration with
Giorgetto Giugiaro in EMAS project.

MR NOOR HISHAM BIN ISMAIL

Years of Experience :
16 years
Department / Division :
Integration and Analysis / Vehicle
Engineering / Engineering
Working for PROTON:
-Cam Pro engine development
programme
-BIW structural stifness and NVH
-CAE engineering

TENGKU DJAN LEY TENGKU MAHALEEL

Years of Experience :3 years Lotus

Engineering / 8 years Proton Motorsport
Division
Department / Division :Integration and
Analysis / Vehicle Engineering / Engineering
Working for PROTON:
-Head of R3 department
-Involve in research for performance parts
-Tweak and tuning for Proton Motorsport

PROTON IRIZ (BETUL2 ONZ)

PRICE RANGE FOR PROTON IRIZ

PROTON PREVE (P3-21 A)

PROTON PREVE SPECIFICATIONS

PROTON SAGA FLX SPECIFICATIONS

COMMENTS & RECOMMENDATIONS

Conquer the Asean market(AFTA members - Brunei,
Indonesia, Malaysia, Philippines, Singapore, Thailand,
Cambodia, Myanmar, Laos and Vietnam). increase
export of manufactured cars!
Be independent : collaborate with strategic partners who
will provide technologies for:
a) Improving quality: apply strict control over their suppliers in
means of timing and quality level
b) Decrease COST.

COMMENTS
Proton had been disguised by Perodua and
perception of Malaysian although it has
proven major changes in their production
RECOMMENDATION
Proton should start to plan the idea of Tun. M the
chairman to bulid a plant in Bangladesh and
start to produce left hand drive cars.

THE END
THANK YOU