BIVARIATE ANALYSIS

Level of
Difference b/w 2
measurement
independent groups
Interval/ Ratio
T test
Z test
Ordinal
Mann-Whitney U test
Wilcoxon test
Nominal

Chi-square test
Z test

Difference among 3 or more

independent groups
One way ANOVA
Kruskal- Wallis test
Chi-square test

BIVARIATE ASSOCIATION
Level of measurement
Test
Interval/ Ratio
Correlation
Regression
Ordinal
Spearmans correlation
Chi-square
Nominal
Chi-square
Phi co-efficient
Contingency co-efficient
MULTI-VARIATE DEPENDENT METHOD
Dependent
variable
A) One Dependent variable
Two or more
Interval/Ratio
Independent variable
Nominal
B) Two or more dependent variable
Two or more
Independent variable
One or more independent variable

Independent
variable

Analysis

Interval/
Ratio
Interval/
Ratio

Multiple Regression

Interval/
Ratio

Interval/
Ratio

Interval/
Ratio

Nominal

Canonical Analysis
(Brand loyalty
variables vs product
attributes)
MANOVA

Multiple
Discriminant Analysis

MULTI-VARIATE INTER-DEPENDENCE METHOD

Interval/ Ratio
Factor analysis
Cluster analysis
Metric Multi Dimensional Scaling (MDS)

Nominal/ordinal

Non-metric Multi Dimensional Scaling

(MDS)