John B. Rollins, Ph.D.

IBM Analytics | IBM Corporation

Foundational Data Science Methodology

2015 IBM Corporation

Introduction
Why we are interested in data science
- Solve problems and answer questions
- Gain useful insights through modeling to predict outcomes or discover
underlying patterns

Rapidly evolving technologies

- Platform growth
- In-database analytics
- Text analysis
- Automation

2015 IBM Corporation

Data science methodology

Why?
- To provide a guiding strategy

What?
- General strategy that guides the processes and activities within a given
domain
- Does not depend on particular technologies or tools
- Not a set of techniques or recipes
- Provides the data scientist with a framework for how to proceed to obtain
answers

2015 IBM Corporation

Methodology diagram
Business
Understanding

Analytic
Approach

Data
Requirements

Feedback

Data Collection

Deployment

Data
Understanding

Evaluation

Modeling

Data
Preparation

2015 IBM Corporation