Brand Guidelines

v1.4 10.1.10

A brand is a symbol,
a container for the thoughts and
feelings on what it represents.

A brand is powerful.
A brand is fragile.
A brand must be protected.

This document outlines how to

harness and protect the Glo brand.

If you come in contact with the Glo

brand, you are a steward.
Please handle it with care.

Direct any questions or brand needs

to Peter at Immersion Digital:
peter@immersiondigital.com

About Glo
Glo is an interactive Bible that brings the full text of
the Scripture to life through HD videos, high-resolution
images, zoomable maps, 360-degree virtual tours,
customizable Bible reading plans and much more.
Using the intuitive browsing lenses in Glo, its easy
to personalize your Bible experience and find
scripture relevant to your daily life. Glo allows
you to experience the Bible like never before.

The Glo Brand

The Glo brand is designed to communicate:
Primary Logo

fresh

modern

clean

exciting

simple

vibrant

easy

light

bright

full

This is done through bold, bright, crisp brand colors,

uncluttered layouts and proper use of whitespace.

Secondary Logo

Use Approved
Brandmarks Only
Only Immersion Digital LLC and the distributors and
marketing partners it licenses in writing may use the
Glo trademark. Only the approved brandmarks should
be used. Do not attempt to recreate or replicate. Do
not attempt to approximate colors. Brand files are
available in standard formats upon request.
2

Primary vs. Secondary

logotype
too large

improper
leaf spacing

Whenever possible, the primary logo should be

used. However some applications call for the
secondary logo.
Whenever "glo" logotype is inside the logomark
only the approved configuration with the spaced
"leaves" is acceptable. Do not attempt to recreate.

Appropriate Spacing
Acceptable

Light in the Darkness

Inappropriate Spacing
Unacceptable

The use of dark backgrounds is intended to emphasize

the "light in the darkness" theme, and differentiate from
others in the space who gravitate towards all white.
Avoid the use of outer glows on the logo, and on
surrounding text or visual elements. Although it
seems to fit with the name "Glo" an outer glow is
an element to avoid.

Inappropriate
Use of Outer Glow
Unacceptable

The Meaning of the Colors

Bible

Atlas

Timeline

Topical

Media

MyGlo

The colors in the logo represent the 6 browsing

lenses within Glo. The colors may be used in a
general sense without connection to the lenses,
but when referring to the lenses, the proper colors
should correspond with the proper lens. The goal is
to reinforce the connection between the colors and
the lenses within the product, and to also use the
logo as talking points.

Color Guide
Use only the proper color in the proper scenarios.
Ensure the medium where the brand is being
reproduced is using the same color space as the
files. Typical formats include:

Pantone (PMS): Spot-color printing (most accurate)

CMYK: Full Color Printing (most typical)
RGB: On-screen replication (software, web, video)

K 100%

RGB

R 63
G 182
B 221

R 106
G 188
B 69

R 239
G 73
B 36

R 197
G 32
B 50

R 153
G 60
B 149

R 238
G 170
B 31

Logo Spacing
Minimum 25% each side

Proper spacing around the Glo logo should always

be used to protect the logomark. No text or design
elements should encroach this space, minimum 25%
on each side, ideally between 50-100%.

Experience the Bible Like Never Before

globible.com

Appropriate Spacing
Acceptable

Ideal 50100% spacing

X
Experience the Bible Like Never Before
Tagline too tight on logo
Uncceptable

Minimum 25% each side

Logo Background
The Glo logo should be used over solid black,
white or neutral backgrounds whenever
possible. Placement over subtle gradients that
do not compete with the logomark colors are
also acceptable. Overly busy, strong or other
backgrounds that could make the logo illegible
are not acceptable.

Ideal 50100% spacing

Rules for proper use of Glo Trademark

Trademarks are adjectives used to modify nouns; the noun is the generic name
of a product or service. As adjectives, trademarks may not be used in the plural
or possessive form.
When using an article (the, a), an appropriate generic term must appear after
the trademark. Suggested generic terms include the Glo Bible and the Glo
Digital Bible.
Always capitalize Glo when written in paragraph form.
Correct Examples
I bought two copies of Glo.
I bought two Glo Bibles.
I love the Glo Bible.
I love Glo.
I have a Glo Bible.
Glo includes over 3,000 photos.
Glo is a digital Bible.

Incorrect Examples
I bought two Glos.
I like Glos media.
I love the Glo.
I have a Glo.
The Glo has...
The Glo does...
I have my Glo.
I got a Glo.
My favorite thing about glo...

Approved Glo Fonts

Font Usage Tips

Marketing Materials:

Gotham Light
Gotham Book
Gotham Medium
Gotham Bold

ITC Usherwood Book

ITC Usherwood Medium
ITC Usherwood Bold
ITC Usherwood Black
And their italic counterparts

Interface Design:

Trajan Pro
Trajan Pro Bold

Helvetica

Helvetica Bold

ITC Usherwood Book

ITC Usherwood Medium
ITC Usherwood Bold
ITC Usherwood Black
And their italic counterparts

In Marketing materials, use Gotham

primarially, and Usherwood if a
secondary font is needed.
In the interface, never use
Gotham, rather use Trajan,
Usherwood and Helvetica.
Use mixed case with Gotham
whenever possible. It has a more
friendly approachable feel than
all-caps.
Trajan is used in the product
interface, and rarely in marketing
materials.

Common Design Elements

Throughout Glo marketing materials, a few
elements frequently appear:

Gradients and the Gradient Bar

This gradient uses the Glo logo

colors in the proper sequential
order to communicate the
seamless nature of the Glo
browsing lenses. It is often used
as a subtle top or bottom bar
that bleeds off the cropped edge.
Subtly flowing gradient can also be
used within text blocks.

Solid Bar
In some cases, a bar with solid
colors segments is used. This
is an acceptable alternative to
communicate the distinct nature
of the lenses. The segments must
be used in the proper sequential
color order.

The Lenses
Using the lens icons on their own
or within the gray lens orb are both
acceptable.

Glo Logo Gradient

The Glo logo should primarily be used without
gradient, but it is also acceptable to apply a
slight gradient to the logo to create a 3D effect,
if approved by Glo Brand Management. Some
examples of this treatment include the product icon
and the website.

Subtle, tasteful gradients

Acceptable

When using gradients, it is key to maintain the

vibrancy of the logomark colors.

Harsh Gradients
Unacceptable

Rebeca Boletti
Bill Lefler Marketing Manager
Lead Developer

Immersion Digital LLC

Immersion Digital LLC

Office
Mobile

407 797 8454

Fax

407 513 4828

Email

Glo
Sample
Materials

407 545 2531

Mobile

407 235 0185

Fax

407 513 4828

Email

bill@immersiondigital.com
rebeca@immersiondigital.com
Address

Address

6881 Kingspointe Parkway #17

6881 Kingspointe Parkway #17
Orlando FL 32819
Orlando, FL 32819
globible.com

Make your Message Glo

Excite and Engage your Congregation with

a Bible Re-imaged for the Digital World

bibleglo.com