Tutor : Ms Tay Shir Men

Economy Rice

Nasi Campur

LOGO

UNIFORM

SLOGAN

Belum

TRY

Belum tau

SEKALI TRY

KALI-KALI MAU!!!

REASONS
Why

DIFFERRENT

to start this business

CHEAPER

MORE
CHOICES

It is a different style of
restaurant compare to
the restaurant in
boardwalk.

It is more cheaper than

other restaurant in
boardwalk at Taylors
There is no way that you
can find food that can fill
you up under 5 ringgit.

20 varieties of food to be
choose from

MARKETING
Analysis

How

BIG
is the market ?

The market that we are focusing is the

PEOPLE in

TAYLORS UNIVERSITY
LAKESIDE CAMPUS.

the

customers

UNIVERSITY Students

They prefer more HEALTHY and CHEAPER food.

LECTURERS

Lecturers demand FASTER food during break time.

COMPETITORS

TIANCHU
Restaurant
Strength
A variety of Chinese food in menu
Customer service

Weaknesses
Not enough space for customers during lunch hour

KUNGFU
Restaurant
Strength
Customer service
The food is quickly delivered
Weaknesses
There is not much variety of food in the menu

Marketing

Strategy

CUSTOMER'S

needs

Cheap

Taste

Convenient

More
Choices

Healthier

SWOT
analysis
STRENGTHS
Low costing
Variety and choices in food
Food is ready cooked
Not much workers needed

WEAKNESS
Food will not be guaranteed hot
Leftover foods
Food price not fixed

OPPORTUNITY
There is currently no shop
with this concept in Taylor's
The nearest economy rice
shops are located in SS15

THREATS
There are other
restaurants nearby
Competitive restaurants such
as : Tian Chu, and Kung Fu
Restaurant

90'S Economy Rice

WHAT'S GOOD?

Up to 20 multiple types of foods that can be chosen everyday

Is open every day except Sundays
Free and refillable drinks and soup
Able to decide on amount of food (self service)
Take away is available
Fully air-conditioned
Has a smoking area

SALES strategy
Food will be stationed publicly beside
the counter.
Dine-in food pricing : depends on the
food and the amount of it
Take away pricing : addition RM1.00
added
Delivery fees : 30% deliver fees
charged

ADVERTISING
& Promotional Activities

Posting posters throughout the campus

Advertise through effective social medias like Facebook
10% discount on the opening week of the shop
WIFI provided
Have a website for online ordering (limited only for Taylors compound)

FINANCAL PLANNING

Earnings
our business will have a greater
chance in making higher profits.
monthly earn about
RM100,000 with 20,000 pax of
economy rice.
we may earn about 50,000 per
month (deduct expenses).

Total PROFITS per month

Sales

100,000

- Cost of sales
First stock

6500

Purchase

16750

Purchase return

1000
15750

Cost item for sale

22250

Stock end

3350

Cost for sale

18900

Rough profits

81100

- Expenses
Rental

20,000

Workers x7 ( waiter and cooks)

10,000

Commission

1,200

Insurance

5,000

Advertisement
Total profits

Expenses

550 36750
44350

Amount of LOANS needed

Tables (75)RM200 and chairs (300) RM75
utilises (refrigerator, dish washer, woks etc)
Rental (monthly) advance fee
Workers x7 ( waiter and cooks)
Commission
vans x2
Insurance
counter with cash register and a computer
The total amount:

37,500
9,800
50,000
10,000
1,200
60,000
5,000
2,500
176000

the PARTNERS
We have 5 partners running this business
Each take 20% of capital investment of the business.
RM176000 / 5 : RM35200
High chance in getting loan with more people and small amount of
money.

EMPLOYEE Benefits
To encourage the
employee, bonus must be
given at the beginning of
the year, some victory
celebrations and etc.

CUSTOMER

Service

The first impression must

be good
we are promoting cheap ,
fast, tasty and reliable
service so that people will
come regularly.

PROFIT FIGURE
over 3 years
First year: expected RM500,000
Second year: expected RM 1000,000
Third year: expected to be RM 2000,000

 The graph shows

90s Economy Rice
business are being
more and more
popular in this 3
years.

90s Economy rice business

1st year

2nd year

3rd year

Shows that this is

Taylors student first
choice food.

Management

Strategies

PARTNERSHIP
5 Owners
Yong Ai Yi
Lim Xiu Qing
Ho Zi Yan
Lettitia Lois
Wong Cho Mun

ADVANTAGES
of Partnership
Banks willing to
lend money

Low
cost

Easier to get
capital.

Legal paper
work is simple

Job Scope
Manager

Maintains staff by recruiting

Selecting
Orienting
Training employees
Maintaining a safe
Secure
Legal work environment
Developing personal growth
opportunities.

Job Scope
Cashier
Collects payments by
accepting cash or charge
payments from customers.
Making change for cash
customers.
Balances cash drawer by
counting cash at beginning
and end of work shift.

Job Scope
Cleaner
Employee performs simple
manual work in maintaining a
clean and orderly kitchen.
Work involves thorough
cleaning of equipment and
facilities to conform to proper
sanitation standards.

Job Scope
Accountant
Prepares asset
Liability
Capital account entries
by compiling
Analysing account
information
Documents financial
transactions by entering
account information

Job Scope
Chef
Plan and direct food
preparation
Culinary activities
Modify menus or
create new ones that
meet quality
standards.

TOP
(OWNER)

MIDDLE LEVEL
(MANAGER &
ACCOUNTANT)

LOWER LEVEL
(CLEARNER ,CASHIER &
CHEF)

CONCLUSION

ACTION PLAN TO INCREASE competitiveness

Sustain our quality of food
Focus on the customer service
Improve by getting feedback from the customers
Learn from the competitors : their strengths and weaknesses
In hope to have branches and franchises in the future