Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
TIME CONTEXT
SUMMARY / ABSTRACT
Apple Inc., formerly Apple Computer, Inc., is a
technological and multinational corporation that
creates personal computers, computer software,
and commercial servers, and is a digital
distributor of media content. Apple's core
product lines are the iPhone smart phone, iPad
tablet computer, iPod portable media players,
and Macintosh computer line. Founders Steve
Jobs and Steve Wozniak effectively created Apple
Computer on April 1, 1976, with the release of
the Apple I, and incorporated the company on
January 3, 1977, in Cupertino, California.
MISSION
Apple designs Macs, the best personal
computers in the world, along with OS X,
iLife, iWork and professional software.
Apple leads the digital music revolution
with its iPods and iTunes online store. Apple
has reinvented the mobile phone with its
revolutionary iPhone and App Store, and is
defining the future of mobile media and
computing devices with iPad.
VISION
"Man is the creator of change in this
world. As such he should be above
systems and structures, and not
subordinate to them."
CORPORATE SOCIAL
RESPONSIBILITY
ONE GREAT COLOR. ONE GREAT CAUSE
DONATES $500,000 TO LOCAL ANTI-POVERTY
CHARITY SF GIVES
I.OBJECTVES
To expand their sales to customers who have
not yet own any Apples products.
To produce hassle free products that provides
service and enjoyment for customers.
To become the leading business in mobile
market.
III. AREAS
OF
CONSIDERATION
STRENGTH
REVOLUTIONARY
DIFFERENTIATED PRODUCT
PRODUCT BREADTH
CHARISMATIC VISIONARY
CEO
WELL INTEGRATED
PLUGNPLAY INTUITIVE
FINANCIALLY STRONG
INNOVATION CULTURE
PATENTS
WEAKNESSES
MAC: LOW MARKET SHARE
RELIANCE ON SUPPLIERS
FOR MP, APP AND MEMORY
IPHONE: LACKING
FEATURES
INNOVATION LIMITED TO
KEY PERSONNEL
OPPORTUNITIES
CAPITALIZE ON IPODIPHONE GROWTH
IPHONE FEATURE
LIMITATION
TABLET PRODUCTS
ITUNES PRODUCTS
THREATS
IMITATORS
MP3 DYING MARKET
RAPID TECHNOLOGY
CHANGES
HIGH COMPETITIVE
MARKETS
FREE CONTENT
AVAILABILITY
IV. ALTERNATIVE
COURSES OF ACTION
2. INTERNATIONAL EXPANSION
Advantage Increase the customers and sales.
It will be more accessible and convenient to
customers that wanted to buy their products.
Disadvantage Management and control of
markets in diverse countries might impose
problems. It may take years to recover the
investment. They will need more human
resources and cost a lot to them
V. RECOMMENDATIONS
We therefore conclude that the best solution to
the problem is alternative course of action # 3, which
is to improve all deficiency of the brand or product
and continue the innovations of their products. Add
more features to the current products for greater
compatibility. Features such as iTune software
compatible with windows based computers, Office
programs loadable from PC installation disk.
Contract music spokesperson to attract the upcoming
generation. This will invoke a sense of style and
linking apple with a distinctive and memorable top 10
hit. This will stay in the customers awareness and
influence future purchase decisions.