INSTITUTE OF BUSINESS MANAGEMENT

COURES TILE: PRINICIPLES OF MANAGEMENT

COURSE INTRUCTOR: MAIRA AKHTAR
PRESENTED BY:
ASIM HUSSAIN
MUMTAZ YASEEN
SADIQ AL ZAMAN
SHABBIR IQBAL

DARAZ.PK

TABLE OF CONTENTS

WHY DARAZ.PK?
INTRODUCTION
MANAGING WORLDWIDE
IMPORT /EXPORT
CORPORATE SOCIAL
ACTIVITY
CHALLENGES
PLANNING
GOALS
SHORT TERM PLANS
LONG TERM PLANS
FACTORS CONSIDERED
FOR PLANNING
DECISION MAKING
PLANNING TOOLS
AREA OF PLANNING
ORGANIZING

DEPARTMENTALIZATION
ORGANIZATIONAL
HIERARCHY
AUTHORITY & DELEGATION
ORGANIZATIONAL
ENVIRONMENT
GANGPLANKS
COORDINATION
LINE-STAFF RELATIONSHIPS
TASK MANAGEMENT &
INCENTIVES
ERROR IDENTIFICATION
METHODS
CUSTOMER FOCUS AND
INNOVATION
INFLUENCING
LEADERSHIP SKILLS
DEVELOPMENT

WHY DARAZ.PK?

E-shopping is an evolving industry

Its the new face of consumer
purchasing as well as marketing
Its an under discovered market so it
requires new management tactics to
explore and manage its problem

INTRODUCTION

Daraz.pk is the leader of online retail in Pakistan

Its a venture of ROCKET INTERNET & OOREDOO.
Headquartered in Karachi, has over 50,000 sq
yards of warehousing space and has delivered to
over 200 cities in the country.
has a portfolio of over 1,800 local and
international brands offering over 50,000 products
Hosts over 0.2 million visitors daily.
Has online shopping app for all leading mobile
platforms.

MANAGING WORLDWIDE

Daraz has business in countries namely

PAKISTAN,BANGLADESH and MYANMAR
It is a member of Asia Pacific Internet
Group (APACIG).

IMPORT /EXPORT

Daraz is involve in import and export

activities in various countries
But its import is very little in Pakistan
due to compliance issue
There main focus is to enhance the
local economy and strengthen the local
vendor so they prefer local market at
large extent

CORPORATE SOCIAL
ACTIVITY

In initial stages of development

So does not have any CSR budget,
Have a perception that CSR is just
marketing gimmick
But during the holy month Ramadan,
2015 distributed clothes and Goodie
bags in EDHI CENTER and DAR UL
SAKOON.

CHALLENGES

As an unexplored market initially faced the major

problem of getting people on board
Hunting for the people with special skill set and
talent to tackle the unaware chagenlles of the new
market
To reduce the high employee turnover rate.
To develop initial organizational and as well as
software structure for the business
To develop a vendor range and there
management.

PLANNING

VISION
Our vision for the company is to become the
biggest, most professional and most customercentric firm.

MISSION
Our mission is to be the only online shopping
destination you will need. We need to "wow"
the customer at every touch point. We are
going to surprise every one of our consumers
and suppliers by delivering an incomparable
experience.

GOALS
Short term goals
To keep the revenues generated
Maintain and enhance the market
standing
Find new ways to optimize there
market
Keep a vigilant eye on competition and
striving for innovation

INTERMEDIATE GOALS

To have number of brands in one

platform
To build a structure on E-SHOPPING
Develop a proper relation with vendor
to develop a structural vendor
management and marketing team.

LONG TERM GOALS

Become THE LOCAL AMAZON

To keep itself vigilant to the market

dynamics
To keep themselves ahead of the market
growth
To be the only place for E-SHOPPING

SHORT TERM PLANS

To deal with making plans like budget

and programs they have developed a
business intelligence department
Enhance their software by working on
latest mobile apps
Reconsideration of the organization
pay scale.

LONG TERM PLANS

There are no strict working policies

Admire innovation
Believe that the long term plans for ESHOPPING cant be determined on
conventional ways.
Their long term plans are usually driven by
their short term policies and day to day work

FACTORS CONSIDERED FOR

PLANNING
The major considering planning process
are
Economical factor
Political factor
Technical factor
Human Resource factor

POLITICAL AND
ECONOMICAL FACTORS

DARAZ has a issue of managing the

fluctuation of taxes every day on various
products.
Also considers the rapid changes in the
PAKISTANI economy that will effect the
targeted market.
Due to E-SHOPPING organization political
factors dont have high impact on planning but
do give it a little consideration

TECHNICAL FACTORS

Keep up with the innovation of

technology
Find new ways to reach the targeted
market
Develop such applications that would
be helpful to promote daraz on
electronic devices and electronic
media.

HR FACTORS

Get the person with the desired

experience and skills to carry out the
organizational plan.
How to sustain their current head count
within organization.
Reduce Employee turn-over.

DECISION MAKING

DARAZ follows the group decision making

technique.
Encourage inputs from everyone in decision
making.
Decision making technique is related to
brainstorming technique
BUT the major decisions only involves top
management.

PLANNING TOOLS
FORECASTING:
Business intelligence department is
responsible for sales forecasting
They use BI tools for forecasting which
is an in house developed software.

PLANNING TOOLS
SCHEDULING:
They use a software that is CENTRAL
DEKSTOP task management scheduling
and project management are done
through this software

AREA OF PLANNING
Following are some major areas for
DARAZ planning
Vendor management
To enhance the customer virtual and
electronic experience of E-SHOPPING.
To improve the quality of their service

ORGANIZING

Initial stages of business so no

extensive organizing
Resource allocation not based on strict
management principles
Responsibilities entrusted in
employees.
Adequate authorities given to set
targets and pursue set goals.

DEPARTMENTALIZATION

Departmentalization based on
functional operations.
Departments include:

Human Resourcing Department

Vendors Management Department
Operations Department
Marketing Department
Business Intelligence Department

ORGANIZATIONAL
HIERARCHY

Top Mangement

MD/ CoFounder
Daraz

HOD HR

HOD
HOD
HOD
Middle
Management
Finance
Logistics
Marketing

HOD VM

HOD
Production

HOD CM

HOD BI

Line
Mannager

Line
Line
Line
Lower
Mannager Management
Mannager
Mannager

Line
Mannager

Line
Mannager

Line
Mannager

Line
Mannager

Personnel

Personnel

Personnel

Personnel

Personnel

Personnel

Personnel

Personnel

AUTHORITY & DELEGATION

Authority or responsibility is delegated

to a person based after evaluating the
capabilities and abilities and evaluating
whether the person can handle the
responsibility or not.

ORGANIZATIONAL
ENVIRONMENT

Although formal organizational

structure present
BUT extensively support informal
working environment

GANGPLANKS

As supported informal organization

structure
Gangplanks possessed
Individuals can contact upper
management levels without following
scalar chain of command

COORDINATION

Very vital aspect of e-commerce

business and/or IT industry
Increased communication, friendly
working environments, decreased
communication gaps and freedom of
expression of ideas
Ultimately leads to increased
coordination at Daraz.pk

LINE-STAFF RELATIONSHIPS

Informal friendly environment

Equal values and rights for all
No separate room or cubicle for middle
level management
Employees and managers are
intermingled and keep a close and
friendly interaction.

TASK MANAGEMENT &

INCENTIVES

Tasks are divided among individuals

Key performance indicators (KPIs)
identified
Incentives for sales force in terms of
commissions for sales activities done.

ERROR IDENTIFICATION
METHODS

Different softwares used in different

departments
Genera used in IT Department,
Triolan used in Production Department
for Graphics etc.

CUSTOMER FOCUS AND

INNOVATION

Customer Relationship Management

Department built
Key responsibility to deal with social media
Basic aim is to get customers attention
and to maintain the trust of old customers
Easily accessible mobile apps developed
for customers on-the-go

INFLUENCING

Management requires the managers to

have some distinct leadership traits
Assertiveness, most valued leadership
trait at Daraz.Pk
People with strong eye for details and
having soft skills as well.
Flexibility and adaptability valued
much

LEADERSHIP SKILLS
DEVELOPMENT

Not investing massive budget on

training and development
Company hires employees considering
their skills
Employees learn from experiencing
Encourage self-learning and
adaptability of employees

COMMUNICATION

Communication is given foremost

importance
No boundaries set for interaction and
communication
Individuals of different departments
and peoples with different levels of
authority communicate freely

CONCLUSION

Daraz.pk is new face of business with

aggressive market dynamics
They have adapted new ways of interaction
and working and hence thereby management
of things and have put aside conventional
attempts in working and management
Keeping innovation and uniqueness is making
them to achieve the goals but they have to
be more vigilant and aggressive for the
competition

RECOMMENDATION TO
DARAZ

They must implement to conduct

leadership and management training
sessions.
They should have reward and task
scheme so as to keep the employees
up for achieving their tasks and to
motivate them and to extend the
tenure.

THANK YOU