THE REACTION

NEWSLETTER
GENERAL
ORIENTATION 2015
M

The Reaction Overview

The

publication team is
composed members who
are tasked to come up with
a publication that aims to
inform primarily the faculty
and
students
of
the
Chemical
Engineering
(ChE) Department of the
University of Santo Tomas
about important events
and updates relevant to
the
members
of
the
Chemical
Engineering
Society (ChES) and the
Chemical
Engineering
Department in general.

Brief History Tidbits

The

publication was formed during the 1st

Semester of Academic Year 1996 1997 by
incumbent ChES officers then. Originally a
project, it became an independent journalism
body serving the Chemical Engineering
Society and the Chemical Engineering
Department.
Engr. Andrew Tengkiat, the adviser during A.Y.
2005 2006, set the standard vision of the
team: that the Reaction will progress to
become a publication that would have
journalistic characteristics serving ChES and
the ChE Department for generations to come

Brief History Tidbits

In

2006, a logo for The Reaction

was conceptualized by Leslie
Quiles (Batch 2006).
In 2007, the final format was
conceptualized and completed by
Renzie Martinez and Dynabel
Mendoza (Batch 2007)
In 2011, the publication team
opted to release a magazine-type
format.

In

2012, Engr. Andrew Tengkiat,

the longest-serving adviser of the
publication, left the academe and
was subsequently replaced by
Asst. Prof. Susana Torres.
In
A.Y. 2012 2013, the
publication
expanded
by
adapting new members. A new
position, Creative Team Head
was formed to facilitate easier
coordination between artists and

Brief History Tidbits

In

A.Y. 2014 2015,

an online version of
The Reaction was
released.
In A.Y. 2015 2016,
the following
positions were
downgraded into
optional positions:
Creative Team Head
Photojournalist

Logo
Parts

of the Logo:

The Erlenmeyer Flask is a homage to the

official logo of ChES.
The Quill the recognized emblem of
writers.
The Shield embodies guardianship or
custodianship.
The Scroll an early form of written
medium of communication. The Latin motto
Sapere aude (Dare to Know) written on
the scroll represents the idea that would be
espoused by the staffers.

Hierarchy

Submission of Articles
Flowchart

Recommendation for News

Writers
It

is said that news is the very opposite of

short story, because in news, the most
important facts are first presented and then
goes on with presenting other facts in a
diminishing order succinctly, while short
stories present it the other way lengthily.

Masthead

Memo #1
Memos

are
released
occasionally
to publicly
announce an
important
agenda.