A STUDY OF BUYER PERFORMANCE OF WRIST WATCHES

INTERVIEW SCHEDULE
(This questionnaire is applicable for those who have use the
wrist watch)
[Put (tick) wherever necessary]
1.

Name (Optional)

2.

Age

3.

Gender

Male

4.

Marital Status
Married

Unmarried

5.

Occupation

6.

Private and Self employed

Govt. employee
Student
Income

Job Seeker
Home maker
Others

Below Rs. 5,000

Rs. 5,000 to Rs. 10,000
Rs. 10,000 to Rs. 15,000
Rs. 15,000 to Rs. 20,000
Above Rs. 20,000

:
Automatic
Digital

7.

8.

9.

Which type of watch you wear

Winding

Quartz

Female

Name your watch company :

Citizen

Seiko 5
Sonata

HMT
RADO

Titan
Others

Non-branded Assembled watches

Which type of watch are you using
Chain

Strap

9(a) If it is chain then mention the type of Chain preferred:

Gold

Silver

Platinum

Black metal

Gold plated

Stainless Steel

Diamond Fitted

9 (b) If it is Leather Strap Please mention the colour of the

Strap preferred :
Black

Brown

Other colours

10.
11.

12.

13.

Whether your wristwatch is a waterproof Wristwatch

Yes

No
Please mention the name of the country
Indian

China

Swiss

Other country
What is the warranty
One Year
Three years
No Warranty

:
Japan

period of your Wristwatch? :

Two years

More then three years

How many watches you own for your use

:
One

Two
Three

More than three

14.

Who motivated you to make buy the present brand of

Wristwatch?
Friends and relatives

Salesman

Advertisement

Self decision

Family members

Others

15.

How long you are using the present brand of Wristwatch?

Less than one Year

1 year 5 years

More than 5 years

16.

Will you prefer a new brand of watch of Special offer is

given?
Yes

No

17.

Please mention your level of Satisfaction on the wristwatch

preferred.
Highly satisfactory

Satisfactory

Neutral

Dissatisfactory

Highly Dissatisfactory

18.

Is your watch have the popular brand :

Yes

19.

No

Do you feel whether your preferred brand of Wristwatch is

better than another watch? Yes

No

20.
21.

On which hand you wear your Wristwatch regularly?

Left hand

Right hand
Wristwatch is an Essential
Strongly Agree
Neutral
Strongly Disagree

Commodity will you agree?

Agree

Disagree

22. When you hear the word Wristwatch which brand name
comes to your mind?
Citizen

Seiko 5

Sonata

HMT

RADO

Titan

Others

Non-branded Assembled watches