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ACKNOWLEDGEMENT

In the name of Allah who is most beneficent and merciful. First of all, for
the completion of report, we would like to thanks Allah Almighty who gave
us to courage to learn and understand this subject. We would also like to
thank Prof, Shahid Husain for his guidance and tireless effort which made us
understand this subject so well and also our Parents for their prayers and
support which enable us to complete this report.

TABLE OF CONTENTS

Executive Summary

03

Phase I
Introduction of Olpers

04-08

Phase II
Analysis of External & Internal Environment

09-27

Phase III
Planning, Organizing, Leading, Controling

28-53

Phase IV
Analysis & Recommandations

54-58

Phase V
Conclusion

59

References

61

Phase I

Introduction of OLPERS

Introduction- Engro Foods

page 5

Olpers Milk

page 6

Company Background

page 7

Vision

page 7

Core Values

page 7

Milking the Market

page 8

Phase II

Analysis of External & Internal


Environment

Olpers Product Line

page 10

SWOT Analysis

page 13

PEST Analysis

page 18

BCG Matrix

page 20

Competitors Analysis

page 21

Value Chain Analysis

page 24

Supply Chain Analysis

page 27

Phase III-A

Managerial Functions
a) Planning

Objectives & Goals

page 29

Olpers Policy

page 31

Demand Fluctuation

page 32

Coordination & Integration

page 32

Market Research

page 32

Strategies

page 33

Phase III-B
Managerial Functions
b) Organizing

Departments

page 35

Factory Warehouse of Olpers

page 37

Layout of Warehouse

page 37

Inside Olpers Milk Processing Plant

page 38

Manufacturing

page 39

Milk processing

page 39

Ordering Process

page 40

Material handling

page 40

Chain of Command

page 40

Phase III-C
Managerial Functions
c) Leading

Leadership Style

page 42

Recruitment Process

page 43

Job Assessment

page 44

Training & Development

page 44

Performance Appraisals

page 45

Compensation Benefits

page 45

Motivational Strategies

page 46

Phase III-D

Managerial Functions
d) Controling

Inventory Management

page 49

Ordering of Goods

page 49

Delivery of Goods

page 50

Capacity of Trucks

page 50

Loading & Unloading

page 51

Sales Situation

page 52

Determination of Stock outs

page 52

Life Cycle of Olpers

page 53

Phase IV

Analysis &
Recommendations

Finding & Evaluation

page 55

Issues & Challenges

page 56

Recommendations

page 58

Phase V

Conclusion

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