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In the name of Allah who is most beneficent and merciful. First of all, for
the completion of report, we would like to thanks Allah Almighty who gave
us to courage to learn and understand this subject. We would also like to
thank Prof, Shahid Husain for his guidance and tireless effort which made us
understand this subject so well and also our Parents for their prayers and
support which enable us to complete this report.
TABLE OF CONTENTS
Executive Summary
03
Phase I
Introduction of Olpers
04-08
Phase II
Analysis of External & Internal Environment
09-27
Phase III
Planning, Organizing, Leading, Controling
28-53
Phase IV
Analysis & Recommandations
54-58
Phase V
Conclusion
59
References
61
Phase I
Introduction of OLPERS
page 5
Olpers Milk
page 6
Company Background
page 7
Vision
page 7
Core Values
page 7
page 8
Phase II
page 10
SWOT Analysis
page 13
PEST Analysis
page 18
BCG Matrix
page 20
Competitors Analysis
page 21
page 24
page 27
Phase III-A
Managerial Functions
a) Planning
page 29
Olpers Policy
page 31
Demand Fluctuation
page 32
page 32
Market Research
page 32
Strategies
page 33
Phase III-B
Managerial Functions
b) Organizing
Departments
page 35
page 37
Layout of Warehouse
page 37
page 38
Manufacturing
page 39
Milk processing
page 39
Ordering Process
page 40
Material handling
page 40
Chain of Command
page 40
Phase III-C
Managerial Functions
c) Leading
Leadership Style
page 42
Recruitment Process
page 43
Job Assessment
page 44
page 44
Performance Appraisals
page 45
Compensation Benefits
page 45
Motivational Strategies
page 46
Phase III-D
Managerial Functions
d) Controling
Inventory Management
page 49
Ordering of Goods
page 49
Delivery of Goods
page 50
Capacity of Trucks
page 50
page 51
Sales Situation
page 52
page 52
page 53
Phase IV
Analysis &
Recommendations
page 55
page 56
Recommendations
page 58
Phase V
Conclusion